Job Title: Marketing Executive
Location: Baner, Pune
Work Mode: Work from Office
Experience: 1–3 Years
About the Role
We are looking for a dynamic Marketing Executive to join our team and drive brand visibility, lead generation, and digital presence for our IT services. The ideal candidate should have hands-on experience in digital marketing, social media management, SEO, and IT service marketing, with the ability to create and execute effective campaigns.
A background in IT services or product engineering services is mandatory, with an understanding of international market dynamics, specifically targeting Germany, Netherlands, Belgium, Luxembourg, the UK, and India.
Key Responsibilities
- Plan and execute digital marketing campaigns across SEO, SEM, email marketing, and social media platforms.
- Manage and grow the company’s presence on LinkedIn, Instagram, and Facebook.
- Generate and nurture B2B leads using CRM and automation tools.
- Develop engaging content for blogs, case studies, newsletters, and presentations.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Measure, track, and report campaign performance using analytics tools (Google Analytics, SEMrush, etc.).
- Create and manage marketing collateral (brochures, decks, proposals) to support the sales team.
- Collaborate with the business development and technical teams to align marketing strategies with company goals.
- Participate in planning and executing webinars, events, and IT industry expos.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 2–3 years of experience in digital marketing, preferably in the IT services industry.
- Proficiency in SEO, SEM, and social media marketing.
- Hands-on experience with tools like Google Analytics, Search Console, SEMrush, Ahrefs, HubSpot, or Zoho CRM.
- Strong communication, content writing, and presentation skills.
- Ability to multitask and manage multiple campaigns simultaneously.
- Creative thinking with an analytical approach to problem-solving.
- Preferred background: Experience in IT services or product engineering services with exposure to European markets (Germany, Netherlands, Belgium, Luxembourg, UK) and India
Shubham Vishwakarma
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Location-Jankpuri (Delhi)
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Full Stack Developer - Averlon