Marketing Executive

Associate Creative Strategist

As an Associate Creative Strategist, you will support the Creative Strategy Head in developing, writing, and executing influencer-led and social-first campaigns. This role is ideal for someone early in their creative career who is strong in creative writing, understands platform-native content, and can translate insights into compelling concepts, scripts, and creator-ready ideas.

You will collaborate closely with strategy, influencer, design, and client-facing teams to ensure smooth creative execution across every stage of the campaign.

Key Responsibilities

Creative Writing & Concept Development

• Write campaign ideas, hooks, scripts, reel concepts, captions, and creator briefs across categories (health, wellness, lifestyle, etc.).
• Convert insights and strategy into clear, sharp, execution-ready creative concepts.
• Develop content grids, short-form video scripts, storyboards, and messaging frameworks.
• Ensure all creative output aligns with brand tonality, messaging, and platform guidelines.

Campaign Execution & Creative Coordination

• Review creator content (reels, shorts, stories, posts) and provide clear, actionable feedback.
• Coordinate deliverables between creators, designers, and internal teams.
• Ensure timely production and delivery of creative assets.
• Maintain consistency between the original concept and final execution across all deliverables.

Social Media & Trend Intelligence

• Track daily social trends, viral formats, emerging creators, popular audio, and platform changes.
• Identify creative opportunities based on consumer behavior and content performance.
• Maintain a repository of best-performing content formats, references, and idea starters.
• Share weekly insights with the creative team on what’s performing across platforms.

Campaign & Content Development

• Support in creating concept notes, pitch decks, content calendars, and mood boards.
• Build platform-specific creative ideas for Instagram, YouTube, Snapchat, and X.
• Assist in scripting short-form videos, creator UGC, and influencer-driven storytelling.
• Work with influencer managers to align creators with campaign concepts.

Cross-Team Collaboration

• Collaborate with the design team for visual references and creative assets.
• Work with strategy and media teams to understand objectives, target audiences, and KPIs.
• Support client servicing teams with creative recommendations and content needs.
• Requirements 3+ years of experience in creative writing, content creation, social media, influencer marketing, or creative strategy.
• Strong writing skills for short-form content, scripts, captions, and creator-friendly ideas.
• Solid understanding of platform-native storytelling for Instagram, YouTube, and other social platforms.
• Ability to identify trends, formats, and evolving creator styles.
• Good communication skills for internal discussions and creator coordination.
• Experience contributing to brainstorming, idea development, and deck creation.

• 4 to 7 years of experience in requirements management, use cases and business flows
• Must have worked on projects using Agile Methodology
• Excellent client interaction skills
• Must be able to work effectively with business users/stakeholders 6. Ability to multitask and work with minimal supervision
• Certified Business Analysis Professional (CBAP) Certification is a plus
• Excellent written and oral communication skills

IGLOBAL IMPACT ITES PVT. LTD. is hiring Experienced Team Leaders for Website Sales Process for Kolkata location (Night Shift).

Job description

ROLES AND RESPONSIBILITIES:

Leading a team of Customer Services Associates

Define monthly target for Team and devise a strategy to achieve the goals

Guide the team to achieve the daily, weekly and monthly goals

Proactive in identifying the opportunity areas in the program and work towards solution

Conduct rigorous performance reviews with the advisors in the team, on the target management

Identify opportunity areas, review daily reports like APR, agent Quality scores etc. and provide constructive feedback to the advisors

Listen to calls daily to keep a close track on the advisors call quality

Strong planning skills and abilities to project the months performance with the ongoing trends and do a course correction, if needed to bring back the desired performance

Act as a mentor for the team and lead by example

Acts as a subject matter expert by demonstrating and training team on consultative sales approach

Responsible for all aspects of performance management for the program - setting goals / expectations, observing, coaching, counseling, recognizing and rewarding Ensure proper escalation procedures.

Must be Fluent in English (verbal and written)

Out- bound Sales, International sales experienced.

Soft calling to Business and talking feedback for their web work that we have done before.

Maintain strong-relationship with the clients and customers Send quotations to the customers on the basis of inquiries and telephonic discussions. Follow- up quotations / proposals and try to convert them to customer and achieve sales targets set by the Company.

Responsible for handling customer complaints, and efficient daily operations.

To explain the concept of company s services to clients.

Keep track of developments and price changes that take place in the competitive products.

Responsible for interacting for entire Sales Process.

Responsible for accurate and timely issue of quotations.

Responsible for completion of Order process smoothly.

Evaluating new business opportunities and exploring potential markets by conducting market research to understand gather the market area to get the maximum business and projects.

Ability to work under pressure and meet deadlines.

 JD / Skills Sets

1. Good knowledge on Python

2. Good knowledge on My-Sql, mongodb 

3. Design Pattern

4. OOPs

5. Automation

6. Web scraping

7. Redis queue

8. Basic idea of Finance Domain will be beneficial.

9. Git10. AWS (EC2, RDS, S3)

 2+ years experience as a developer with a proven track record in on-time and successful deliveries.

- Must be highly proficient in NodeJS, Javascript and MySQL with Microservices (REST web services )

- Work end to end on micro-services and SPAs built on cutting-edge technologies like Nodejs (Strong practical experience preferred)

- Strong knowledge of database & web applications.

- Preferred : grunt, wagner, npm, passport, redix, chai

- Excellent problem solving and communication skills, so that you are able to articulate technical concepts to the team, also excellent development, and debugging skills

- Ability to learn, act, and thrive in a fast-paced environment with a distributed team

Duties & Responsibilities :

- Should be taking requirements to design and building reusable modules.

- Building, scaling and performance tuning.

- Advance understanding of front-end technologies, such as HTML5 and CSS3.

- Advance understanding in AWS, NPM (Node JS Package Manager), GIT and Unit testing.

- Strong work experience in Design Patterns and Algorithms.

- Experience with debugging, troubleshooting and problem-solving issues.

- Must have strong communication skills.

• Create content to be used for blog posts, social media, press releases, and other platforms.

• Research industry-related topics.

• Collaborate/coordinate with the marketing team to prepare various marketing collateral and communications for both public and internal use.

• Compose and develop content for all communication channels and across mediums (digital, print, web).

• Learn the functions of internally developed software to write end-user documentation (such as online help, quick reference guides, and release notes).
  REQUIREMENTS-

• Should have a good understanding of SEO best practices to increase traffic to the company website.

• Must have a flair for creative writing

• 1-3 years experience in content writing for a B2B company

• Knowledge of tools like Grammarly or equivalent, Keyword research tools

• Knowledge of content distribution is preferred

• Craft is a given, and so is the willingness to execute production work
• You feel comfortable managing on-brand materials in ways that still push creative boundaries
• You’re willing to make things happen within tight constraints and tight timelines
• You can design original pieces, including infographics and journey maps
• You are comfortable reviewing junior designers’ work to ensure high quality and mentorship
• You inspire the team by being up-to-date with what’s new in the field of design, health, or impact
• You can effectively communicate with disciplines across the organization and are comfortable aligning your talents with theirs to build products and solutions together
• You have a genuine empathic curiosity in how to communicate with diverse audiences, particularly those with low literacy and living in rural settings
• You’re passionate about contributing to the intersection of social impact, visual communication, and human-centered design and always ask: who am I designing for?

MUST-HAVES

• Fluent in one Indian language (two languages is a significant plus)
• 3+ years of work experience in a similar role
• Bachelor’s degree in visual communication or a related field or equivalent
• Hands-on experience in InDesign, Photoshop, Illustrator, and After Effects (video editing skills are a significant plus)
• Highly motivated, proactive, and experience working with minimal supervision
• Experience working in creative, human-centered culture and cross-cultural design
• Attention to visual details
• Ability to meet deadlines and collaborate with a team
• Excited to use your artistic talents in a social impact context

Primary responsibilities:

• Architect, Design and Build high performance Search systems for personalization, optimization, and targeting
• Designing systems with Solr, Akka, Cassandra, Kafka
• Algorithmic development with primary focus Machine Learning
• Working with rapid and innovative development methodologies like: Kanban, Continuous Integration and Daily deployments
• Participation in design and code reviews and recommend improvements
• Unit testing with JUnit, Performance testing and tuning
• Coordination with internal and external teams
• Mentoring junior engineers
• Participate in Product roadmap and Prioritization discussions and decisions
• Evangelize the solution with Professional services and Customer Success teams

We are looking for a high-performing Sales Manager to help us meet our customer acquisition and revenue growth targets by keeping our company competitive and innovative. You will be responsible for maximizing our sales team potential, crafting sales plans and justifying those to plans to the upper management.

Responsibilities

• Achieving growth and hitting sales targets by successfully managing the sales team
• Designing and implementing a strategic sales plan that expands the company’s customer base and ensures it’s a strong presence
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Generating new leads in the field of WEB DEVELOPMENT, APP DEVELOPMENT, DIGITAL MARKETING SERVICES

Qualifications

• Bachelor's degree or undergraduate
• Excellent communication
• Ready to work on target basis
• 2 to 3 years relevant experience in IT field
• Previous work experience should be from IT Service based company ( WEB DEVELOPMENT, APP DEVELOPMENT, DIGITAL MARKETING SERVICES)
• Capable of closing end to end sales in the field of web development, app development, digital marketing services
• Capable of generating new business opportunities