Appiness Interactive Pvt. Ltd.

Company Description

Appiness Interactive Pvt. Ltd. is a Bangalore-based product development and UX firm that specializes in digital services for startups to fortune-500s. We work closely with our clients to create a comprehensive soul for their brand in the online world, engaged through multiple platforms of digital media. Our team is young, passionate, and aggressive, not afraid to think out of the box or tread the un-trodden path in order to deliver the best results for our clients. We pride ourselves on Practical Creativity where the idea is only as good as the returns it fetches for our clients.

Duties and responsibilities

● Improve organic search results for desktop and mobile sites on all major search engines.

● Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web

● Provide recommendations and execute strategies for content development in

coordination with SEO goals – general and keyword specific

● Administer search engine programs (XML sitemaps, Google Analytics, and webmaster tools) for purposes of diagnostic reporting on client projects

● Promote both off-page and on-page activities, and also the interactions that build ranking, profile, and traffic

● Analyse and understand web analytics dashboards and draw inferences whic helps to attain the business goals

● Monitor and evaluate search results and search performance across the major search channels, and need to have good knowledge of current search trends

● Communication to the team and management on project development, timelines, and results

● Work closely with the other team members to meet client goals

Key Requirements

● 2+ years of experience in Search Engine Optimization (SEO)

● Proficiency in MS Excel, PowerPoint, and Word

● Experience with website analysis using a variety of analytics tools, including

● Google Analytics, as well as an internal reporting tool

● Experience working with popular Digital Marketing Tools

● Knowledge of HTML

● Planning and strategizing Digital Marketing Campaigns

● Measure and report performance of all digital marketing campaigns, and assess against

goals (ROI and KPIs)

● Identify trends and insights, and optimize spend and performance based on the insights

Location : Bengaluru, India

Type : Full-time

Experience :4-7 Years

Mode :Hybrid

The Role

We're looking for a Full Stack Engineer who thrives on building high-performance applications at scale. You'll work across our entire stack—from optimizing PostgreSQL queries on 140M+ records to crafting intuitive React interfaces. This is a high-impact role where your code directly influences how sales teams discover and engage with prospects worldwide.

What You'll Do

• Build and optimize REST APIs using Django REST Framework handling millions of records
• Design and implement complex database queries, indexes, and caching strategies for PostgreSQL
• Develop responsive, high-performance front-end interfaces with Next.js and React
• Implement Redis caching layers and optimize query performance for sub-second response times
• Design and implement smart search/filter systems with complex logic
• Collaborate on data pipeline architecture for processing large datasets
• Write clean, testable code with comprehensive unit and integration tests
• Participate in code reviews, architecture discussions, and technical planning

Required Skills

• 4-7 years of professional experience in full stack development
• Strong proficiency in Python and Django/Django REST Framework
• Expert-level PostgreSQL knowledge: query optimization, indexing, EXPLAIN ANALYZE, partitioning
• Solid experience with Next.js, React, and modern JavaScript/TypeScript
• Experience with state management (Zustand, Redux, or similar)
• Working knowledge of Redis for caching and session management
• Familiarity with AWS services (RDS, EC2, S3, CloudFront)
• Understanding of RESTful API design principles and best practices
• Experience with Git, CI/CD pipelines, and agile development workflows

Nice to Have

• Experience with Elasticsearch for full-text search at scale
• Knowledge of data scraping, ETL pipelines, or data enrichment
• Experience with Celery for async task processing
• Familiarity with Tailwind CSS and modern UI/UX practices
• Previous work on B2B SaaS or data-intensive applications
• Understanding of security best practices and anti-scraping measures

Our Tech Stack

Backend

Python, Django REST Framework

Frontend

Next.js, React, Zustand, Tailwind CSS

Database

PostgreSQL 17, Redis

Infrastructure

AWS (RDS, EC2, S3, CloudFront), Docker

Tools

GitHub, pgBouncer

Why Join Us

• Work on a product processing 140M+ records—real scale, real challenges
• Direct impact on product direction and technical decisions
• Modern tech stack with room to experiment and innovate
• Collaborative team environment with a focus on growth
• Competitive compensation and flexible hybrid work model

Position Overview:

The AI Tech Lead will architect and guide the implementation of real-time AI systems across voice automation, LLM pipelines, and knowledge-enhanced applications. The role requires strong architectural judgment, hands-on expertise in AI/LLM systems, and the ability to define high-performance, scalable best practices.

Key Responsibilities:

• Architect and guide implementation of real-time AI systems across voice automation, LLM pipelines, and knowledge-enhanced applications

• Design and develop distributed, provider-agnostic AI architectures with performance guarantees including low latency, resilient failover, distributed scaling, and cost-efficiency

• Define architectural best practices for GenAI systems including prompt design, context shaping, fallback logic, caching, and real-time agent orchestration

• Lead AI model governance including evaluation and selection frameworks for multiple LLM providers, routing logic, benchmarking, and cost management

• Establish and monitor KPIs for LLM quality, latency, reliability, grounding accuracy, and system stability

• Ensure data security practices for handling of voice and transcript data, applying PII-safe methods, and supporting multi-tenant data isolation

• Own knowledge integration and RAG architecture including vector databases, retrieval strategies, chunking policies, and hybrid grounding methods

• Continuously evaluate new model capabilities and AI technology trends

Required Skills:

• Architectural judgment and hands-on expertise in AI and LLM systems • Experience designing scalable and low-latency AI architectures

• Knowledge of multi-provider LLM integration and orchestration

• Understanding of distributed systems, microservices, and load balancing

• Strong grounding in AI model governance and benchmarking

• Awareness of data security and privacy best practices

• Experience with retrieval-augmented generation (RAG) and vector databases

Preferred (Bonus) Skills:

• Experience with function-calling and knowledge graphs

• Familiarity with hybrid grounding and retrieval enhancement strategies • Experience with voice automation systems (STT/TTS pipelines). give me in a proper formate

Position Overview: Front-End Developer (Next.js)

We are seeking an experienced Front-End Developer with strong hands-on expertise in Next.js and React.js. The ideal candidate will build and maintain scalable, responsive web applications using modern front-end technologies and best practices in performance, SEO, and rendering techniques.

Key Responsibilities

• Develop and maintain responsive, scalable web applications using React.js and Next.js
• Implement CSR, SSR, and SSG using Next.js best practices
• Build reusable, modular UI components following clean front-end architecture
• Integrate and manage REST APIs for data retrieval, caching, and error handling (React Query or similar)
• Optimize applications for performance, SEO, and accessibility
• Collaborate with backend engineers and UI/UX designers to deliver high-quality user interfaces
• Debug, test, and document code to ensure maintainability and scalability

Required Skills

• Strong knowledge of Next.js fundamentals (routing, rendering techniques, API routes)
• Proficiency with React Hooks and understanding of component lifecycle
• Solid experience integrating REST APIs and handling errors effectively
• Familiarity with state management libraries such as React Query, Redux, or Zustand
• Strong skills in JavaScript (ES6+), HTML5, and CSS3
• 7–10 years of front-end development experience