Appiness Interactive Pvt. Ltd.

Company Description

Appiness Interactive Pvt. Ltd. is a Bangalore-based product development and UX firm that specializes in digital services for startups to fortune-500s. We work closely with our clients to create a comprehensive soul for their brand in the online world, engaged through multiple platforms of digital media. Our team is young, passionate, and aggressive, not afraid to think out of the box or tread the un-trodden path in order to deliver the best results for our clients. We pride ourselves on Practical Creativity where the idea is only as good as the returns it fetches for our clients.

Position Overview:

Senior backend engineering role focused on building and operating ML-backed backend systems powering a large-scale AI product. This is a core foundation/platform role with end-to-end system ownership in a fast-moving, ambiguous environment within a high-intent foundation

engineering pod of 10 engineers.

Key Responsibilities:

● Design, build, and operate ML-backed backend systems at scale

● Own runtime orchestration, session/state management, and retrieval/memory pipelines (chunking, embeddings, indexing, vector search, re-ranking, caching, freshness & deletion)

● Productionize ML workflows: feature/metadata services, model integration contracts, offline/online parity, and evaluation instrumentation

● Drive performance, reliability, and cost efficiency across latency, throughput, infra usage,

and token economics

● Build observability-first systems with tracing, metrics, logs, guardrails, and fallback paths

● Partner closely with applied ML teams on prompt/tool schemas, routing, evaluation

datasets, and safe releases

● Ship independently and own systems end-to-end

Required Skills:

● 6+ years of backend/platform engineering experience

● Strong experience building distributed, production-grade systems

● Hands-on exposure to ML-adjacent systems (serving, retrieval, orchestration, inference pipelines)

● Proven ownership of reliability, performance, and cost optimization in production

● Must be based in Mumbai or Bangalore

● Ability to work mandatory in-office

Preferred (Bonus) Skills:

● Experience with greenfield AI platform development

● Already based in Mumbai

● Experience working with US enterprise clients

● Foundation/platform engineering background

Job Summary

We are looking for a highly motivated and experienced Senior Automation Test Engineer to design, develop, and maintain robust automation frameworks and complex test scenarios. The ideal candidate will work closely with cross-functional teams and ensure high-quality software delivery.

Key Responsibilities

● Design, develop, and maintain scalable and reusable automation frameworks using Playwright.

● Develop and execute automated test scripts using JavaScript/TypeScript with Cucumber.

● Translate functional and non-functional requirements into effective automated test scenarios.

● Collaborate closely with developers, product owners, and QA teams.

● Identify, troubleshoot, and resolve automation issues and test failures.

● Ensure test coverage for complex workflows, edge cases, and integrations.

● Contribute to CI/CD pipelines and ensure automation is integrated into the delivery process.

● Act as a solution provider, proactively suggesting improvements to test strategies and processes.

Mandatory Skills

● Strong experience with Playwright for test automation.

● Hands-on experience with Cucumber.

● Proficient in JavaScript/TypeScript.

● Excellent oral and written communication skills.

● Strong analytical and problem-solving skills.

● Ability to design and develop complex automation scenarios independently.

Good to Have

● Exposure to React applications testing.

● Experience with Elasticsearch.

● Knowledge of PostgreSQL or other relational databases.

● Familiarity with .NET-based applications.

Location : Bengaluru, India

Type : Full-time

Experience :4-7 Years

Mode :Hybrid

The Role

We're looking for a Full Stack Engineer who thrives on building high-performance applications at scale. You'll work across our entire stack—from optimizing PostgreSQL queries on 140M+ records to crafting intuitive React interfaces. This is a high-impact role where your code directly influences how sales teams discover and engage with prospects worldwide.

What You'll Do

• Build and optimize REST APIs using Django REST Framework handling millions of records
• Design and implement complex database queries, indexes, and caching strategies for PostgreSQL
• Develop responsive, high-performance front-end interfaces with Next.js and React
• Implement Redis caching layers and optimize query performance for sub-second response times
• Design and implement smart search/filter systems with complex logic
• Collaborate on data pipeline architecture for processing large datasets
• Write clean, testable code with comprehensive unit and integration tests
• Participate in code reviews, architecture discussions, and technical planning

Required Skills

• 4-7 years of professional experience in full stack development
• Strong proficiency in Python and Django/Django REST Framework
• Expert-level PostgreSQL knowledge: query optimization, indexing, EXPLAIN ANALYZE, partitioning
• Solid experience with Next.js, React, and modern JavaScript/TypeScript
• Experience with state management (Zustand, Redux, or similar)
• Working knowledge of Redis for caching and session management
• Familiarity with AWS services (RDS, EC2, S3, CloudFront)
• Understanding of RESTful API design principles and best practices
• Experience with Git, CI/CD pipelines, and agile development workflows

Nice to Have

• Experience with Elasticsearch for full-text search at scale
• Knowledge of data scraping, ETL pipelines, or data enrichment
• Experience with Celery for async task processing
• Familiarity with Tailwind CSS and modern UI/UX practices
• Previous work on B2B SaaS or data-intensive applications
• Understanding of security best practices and anti-scraping measures

Our Tech Stack

Backend

Python, Django REST Framework

Frontend

Next.js, React, Zustand, Tailwind CSS

Database

PostgreSQL 17, Redis

Infrastructure

AWS (RDS, EC2, S3, CloudFront), Docker

Tools

GitHub, pgBouncer

Why Join Us

• Work on a product processing 140M+ records—real scale, real challenges
• Direct impact on product direction and technical decisions
• Modern tech stack with room to experiment and innovate
• Collaborative team environment with a focus on growth
• Competitive compensation and flexible hybrid work model

Position Overview:

The AI Tech Lead will architect and guide the implementation of real-time AI systems across voice automation, LLM pipelines, and knowledge-enhanced applications. The role requires strong architectural judgment, hands-on expertise in AI/LLM systems, and the ability to define high-performance, scalable best practices.

Key Responsibilities:

• Architect and guide implementation of real-time AI systems across voice automation, LLM pipelines, and knowledge-enhanced applications

• Design and develop distributed, provider-agnostic AI architectures with performance guarantees including low latency, resilient failover, distributed scaling, and cost-efficiency

• Define architectural best practices for GenAI systems including prompt design, context shaping, fallback logic, caching, and real-time agent orchestration

• Lead AI model governance including evaluation and selection frameworks for multiple LLM providers, routing logic, benchmarking, and cost management

• Establish and monitor KPIs for LLM quality, latency, reliability, grounding accuracy, and system stability

• Ensure data security practices for handling of voice and transcript data, applying PII-safe methods, and supporting multi-tenant data isolation

• Own knowledge integration and RAG architecture including vector databases, retrieval strategies, chunking policies, and hybrid grounding methods

• Continuously evaluate new model capabilities and AI technology trends

Required Skills:

• Architectural judgment and hands-on expertise in AI and LLM systems • Experience designing scalable and low-latency AI architectures

• Knowledge of multi-provider LLM integration and orchestration

• Understanding of distributed systems, microservices, and load balancing

• Strong grounding in AI model governance and benchmarking

• Awareness of data security and privacy best practices

• Experience with retrieval-augmented generation (RAG) and vector databases

Preferred (Bonus) Skills:

• Experience with function-calling and knowledge graphs

• Familiarity with hybrid grounding and retrieval enhancement strategies • Experience with voice automation systems (STT/TTS pipelines). give me in a proper formate

Are you a passionate social media expert who loves building brands, driving engagement, and crafting data-driven strategies? We’re looking for a Digital Media Strategist – Social with 3+ years of experience to join our growing team!

🔍 What You’ll Do:

- Develop and execute impactful social media strategies aligned with client goals

- Manage multiple social media accounts across platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube

- Collaborate with creative teams to produce engaging, platform-specific content

- Track KPIs, analyze performance, and prepare insightful monthly/quarterly reports

- Stay ahead of social media trends, tools, and best practices

- Handle client communication related to social media strategy and performance

- Work closely with internal teams to deliver integrated digital campaigns

What We’re Looking For:

- 2+ years of experience in Digital Marketing & Social Media Management

- Strong expertise in account handling and community management

- Hands-on experience with tools like Hootsuite, Buffer, Sprout, Meta Business Suite, etc.

- Solid understanding of social media analytics and reporting

- Data-driven mindset with strong communication and client management skills

- Creative thinker with attention to detail and a problem-solving attitude

Why Join Us?

- Opportunity to work on diverse brands and campaigns

- Collaborative and creative work environment

- Room to grow and make an impact

Company Description

Appiness Interactive Pvt. Ltd. is a Bangalore-based product development and UX firm that

specializes in digital services for startups to fortune-500s. We work closely with our clients to

create a comprehensive soul for their brand in the online world, engaged through multiple

platforms of digital media. Our team is young, passionate, and aggressive, not afraid to think

out of the box or tread the un-trodden path in order to deliver the best results for our clients.

We pride ourselves on Practical Creativity where the idea is only as good as the returns it

fetches for our clients.

Role Overview

The Senior UX Designer will play a key role in shaping user experiences across a comprehensive

product ecosystem that includes Video Management Software (VMS), Video Analytics, AI

modules, Cloud solutions, and a Unified Platform. In this role, you will collaborate closely with

Product Managers, Engineers, and domain experts to translate complex surveillance and

enterprise workflows into intuitive, user-friendly interfaces. You will be responsible for

end-to-end design execution—from research and conceptualization to prototyping, delivery,

and iteration. This is a hands-on, high-impact position ideal for a designer who thrives in

complex enterprise environments and wants to influence product experiences at scale.

Key Responsibilities

Design Execution & Delivery

● Deliver end-to-end UX/UI designs, ensuring usability, clarity, and workflow efficiency.

● Translate intricate enterprise workflows (monitoring, alerts, dashboards, incident review,

configuration) into simple, intuitive interfaces.

● Create wireframes, user flows, interaction models, prototypes, and high-fidelity UI

designs.

● Contribute to the evolution of the design system and maintain consistency across

platforms (desktop, web, mobile, edge devices).

Product Experience & Delivery

● Work with Product Managers to understand user needs, requirements, and business

goals.

● Collaborate with Engineering teams to ensure design feasibility, refine interactions, and

support implementation.

● Participate in sprint planning, backlog discussions, and design reviews.

● Work with QA teams to validate user flows, UI behaviour, and overall experience quality.

● Support rapid iteration cycles using prototypes and continuous feedback.

Research & Customer Focus

● Conduct user research, interviews, and workflow studies with operators, administrators,

and field users across smart cities, airports, logistics, and enterprise environments.

● Analyse user insights and translate them into actionable design improvements.

● Participate in usability testing and refine designs based on user behaviour and feedback.

Cross-Functional Collaboration

● Partner with Product, Engineering, and Data Science teams to ensure cohesive,

user-centric experiences.

● Collaborate with Visual Design and Marketing teams to maintain brand alignment across

interfaces.

Key Requirements

● 5+ years of experience in UX/UI design, ideally within enterprise software or B2B SaaS

environments.

● A strong portfolio demonstrating UX thinking, interaction design, and high-fidelity UI

work for complex workflows.

● Proficiency with modern design tools (Figma, Sketch, Adobe XD, InVision, etc.).

● Experience across the full design lifecycle: research → conceptual design → prototyping

→ delivery → iteration.

● Strong visual and interaction design fundamentals, with the ability to articulate design

decisions clearly.

● Ability to work effectively in cross-functional teams and communicate with Product and

Engineering stakeholders.

● Strong problem-solving abilities and a user-centred design mindset.

Position Overview: Front-End Developer (Next.js)

We are seeking an experienced Front-End Developer with strong hands-on expertise in Next.js and React.js. The ideal candidate will build and maintain scalable, responsive web applications using modern front-end technologies and best practices in performance, SEO, and rendering techniques.

Key Responsibilities

• Develop and maintain responsive, scalable web applications using React.js and Next.js
• Implement CSR, SSR, and SSG using Next.js best practices
• Build reusable, modular UI components following clean front-end architecture
• Integrate and manage REST APIs for data retrieval, caching, and error handling (React Query or similar)
• Optimize applications for performance, SEO, and accessibility
• Collaborate with backend engineers and UI/UX designers to deliver high-quality user interfaces
• Debug, test, and document code to ensure maintainability and scalability

Required Skills

• Strong knowledge of Next.js fundamentals (routing, rendering techniques, API routes)
• Proficiency with React Hooks and understanding of component lifecycle
• Solid experience integrating REST APIs and handling errors effectively
• Familiarity with state management libraries such as React Query, Redux, or Zustand
• Strong skills in JavaScript (ES6+), HTML5, and CSS3
• 7–10 years of front-end development experience