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Performance Marketer & Trainer
Performance Marketer & Trainer
Kraftshala's logo

Performance Marketer & Trainer

Richa Mangwana's profile picture
Posted by Richa Mangwana
3 - 6 yrs
₹6L - ₹10L / yr
Delhi
Skills
Facebook Marketing
Google Ads
Search Engine Marketing (SEM)
Media Buying
Performance Marketing
Digital Marketing

TL;DR Version : 


Who : We are looking for someone who is passionate about paid digital marketing platforms and equally passionate about sharing this knowledge with others.


What : This role is about training students in digital marketing while also practicing and implementing your digital marketing skills for building the brand Kraftshala.


Why :  If you love marketing and would like to become an absolute expert, this is as close to a dream role as you could get. 


About us - Kraftshala is on a mission to help a million students launch their careers in marketing, sales, and more. We’ve already helped thousands of students launch their marketing careers in companies like Performics, Sokrati, GroupM, Nykaa, Tata Cliq, Coursera and are looking to add hundreds of thousands more in the coming decade. 


Kraftshala is backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants.  


What you will be doing:


Training  (~80% of your time):


All members of the Kraftshala marketing team (including the co-founders) spend a substantial portion of their time in training emerging talent


  • Research for Content Development: You would be asked to study and experiment with new tools, platforms, etc to keep our training programs up-to-date. 
  • Academic Operations: You will be working with the academic team in creating, evaluating, and assessing the students. You will also work with our external pool of experts to raise the benchmark on training on an ongoing basis.
  • Training: Once you have gained enough practical exposure, you will also be working with students with varying levels of experience and exposure across programs to help them understand the concepts in a better way.


Marketing (20% of your time):


We generate thousands of applications every month, and your goal is to take them to tens of thousands, and in some time, hundreds of thousands. 


  • Paid Marketing: You’ll be analyzing and optimizing campaigns on daily and weekly basis along with the digital marketing team to drive growth for Kraftshala across Social/ Display/ Search platforms. 
  • Innovation: You’ll be involved in building new propositions/products by creating and evaluating concepts as Kraftshala expands to different audiences. 
  • User Journey Management: You’ll also be involved in working with different teams to manage user journey and creating manual and automated interventions.


 

To summarize:


The learnings which you’ll get through training, speaking to experts on one hand and simplifying concepts for beginners on the other hand, will enable you to run better campaigns, which in turn will help you train better. This virtuous loop will help you become a kickass marketing professional. 


A question we’d like to address upfront is what the career trajectory looks like for someone in this role. 


There are 2 broad possibilities of what you could be doing 5 years from now:


  • If your sweet spot turns out to be the aspect of working with people in a more intimate fashion and helping them grow, you can also specialize as a training expert and leader at Kraftshala. 
  • If you end up enjoying the core activities of the digital marketing function more than the training piece, you’ll be a growth leader within Kraftshala who’s focussed on helping us scale the platform. Your role would be similar to a marketing leader in other consumer internet businesses, albeit with greater knowledge and perspective due to your time training other professionals. 


These are starting thoughts, of course, and any decision on a role is always a function of what a person wants matched with what the organization can offer at that time. The great advantage of a company that’s growing well (like Kraftshala) is that new opportunities open up frequently, and our preference would always be to try to fill up newly created roles with candidates from within the organization.


Must-Have Skills:


  • 2-4 years of experience running performance marketing campaigns on various paid media platforms including Facebook Ads, Google Ads (Youtube, Search, UAC, Performance Max, Display) etc.
  • A structured, data-driven, user centric approach to problem solving 
  • High levels of learning agility to constantly learn and adapt to new platforms, contexts and ideas. 
  • High empathy levels to work effectively with team members 
  • Ability to see the big picture as well as the easy-to-miss details. 


Good-To-Haves:


  • Great hold on excel
  • Prior teaching experience


What is the recruitment process:


As a small team, it’s imperative that we get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes. Typically the whole process takes between 10 - 15 business days depending on your and our schedules, and will mostly occur over virtual calls. However, in case we want to see you in person, your recruiter will let you know the same :)


  1. Setting Expectations: This will be a call to understand your profile briefly and share the details of the selection process.
  2. Skill Assessment Conversation: This will be a conversation with our Co-Founder & Head of Academics wherein you can expect to be evaluated on the competencies needed for the job (mentioned above).
  3. Skill-based Assignment: This is a specific assessment designed to evaluate your fit for this role  
  4. Assignment Review Conversation: This will be a detailed assessment review conversation to go over your submission for the technical exercise.
  5. Culture fit Conversation: A conversation with our Founders & CEO to ensure that there is a fit with the Kraftshala Kode. 
  6. Extending an offer: If all goes well, we will extend an offer that will mention the relevant details. 


Location: 


Delhi

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About Kraftshala

Founded :
2016
Type
Size :
20-100
Stage :
Bootstrapped
About

We are Kraftshala. We are an online skilling institution committed to playing the long game of building a transformative educational experience for the masses. We call this ‘Scaling with Soul’. 


Scaling with Soul, to us, means we always prioritise student outcomes– specifically our Placement Rate (percentage of students placed)- over other metrics, such as number of enrolments or company valuation in the coming year. 


This is, of course, easier said than done. There are painful choices to be made at every stage, from admissions to training to placements, that wouldn’t have been needed were we willing to give up on either of high quality or scale. 


But in the long run, we believe that our obsession over these student outcomes will earn Kraftshala the trust of Indian students, their families, recruiters and the broader ecosystem. 


That’s why we make each of our Placement Reports public, capturing how many students are placed in each batch, in what companies, at what salaries etc. 


We don’t need to. None of our competitors do (though we’d be happy to be proven wrong and have more educators join us!). Simply put, we have tasted the benefits of an education model grounded in high quality paired with the transparency of student outcomes and now cannot imagine doing it any other way.


We are not the largest in terms of enrollments. Nowhere close, actually. Not yet. 


However, we are proud to be one of the largest, if not the largest already, in terms of actual, verifiable placements. 


And in terms of Placement Rate, the metric that matters most to us, we are the absolute best in edtech. In the last 2 years, we have placed more than 1500+ students with a Placement Rate of 94% (and improving). 


This is our long game- to Scale with Soul. We invite you to join us for the play. 


Funding:


Kraftshala is backed by number of eminent investors, including 


  • Phanindra Sama and Sudhakar Pasupunuri, co-founders at Redbus and early investors in unicorns like Unacademy
  • Amit Kumar Agarwal, Saurabh Garg and Akhil Gupta, co-founders at Nobroker.com (the world’s largest NoBrokerage Property Site and India’s first realty startup unicorn)
  • Sujayathi Ali, Co-founder at ShopUp and Voonik
  • Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A. and Professor, ISB) 
  • Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, India's largest SEO/ performance marketing agencies) 


What do we value (the Kraftshala Kode):


Like all good companies, we value integrity, excellence, respect, inclusion, and collaboration. Our team’s distinctiveness comes from the following:


  • We seek a user-centric, value-additive mindset. People who start with the user and work backward, and take every opportunity to add value to their customers/ partners fit right in.
  • We believe speed matters enormously in business. We value people who have a bias for action and are willing to take calculated risks in the face of uncertainty. 
  • We value problem-solving skills. We look at problems objectively, solve for root causes, make decisions for long-term good instead of short-term gain, and don’t let processes get in the way of value addition.
  • We look for learning agility. We are a team of learners who like to read, talk to experts, and seek critical feedback to be better today than we were yesterday. 
  • We respect ambition & courage to take on large goals. Self-starters who demonstrate high ownership strengthen the backbone of our team. 
  • We expect consistency and reliability. Predictability just makes everyone’s life a lot smoother. 
  • We like people who are real and open in communication, while still being empathetic. 
  • We are practical optimists. Our team strongly believes in a better future & we enjoy playing our part to make that future a reality.
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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