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Head of Content / Content Strategist
Head of Content / Content Strategist
TartanHQ Solutions Private Limited's logo

Head of Content / Content Strategist

Kumar Vivek's profile picture
Posted by Kumar Vivek
5 - 6 yrs
ā‚¹18L - ā‚¹24L / yr
Bengaluru (Bangalore)
Skills
Search Engine Optimization (SEO)
SEO management
Content Marketing
Content Strategy
Web content management
Social Media Marketing (SMM)
Social Media Optimization (SMO)
Social media management
Social media strategy

Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time šŸŽÆ

If you have ever applied for a home loan, car loan, or credit card, during the process, you were asked to share proof of your income through payslips or IT return, or a bank statement to assess your income. You probably had to manually find the necessary documents and upload them to a platform, or send them via e-mail. In some cases, you might even have needed to submit a request to your HR department for help.


Tartan helps precisely here ā€“Ā by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process.Ā āœØ


Our technology allows businesses to access payroll data directly from the payroll systems to streamlineĀ income and employment verification, improveĀ underwriting models, and help employees and independent freelancersĀ avail custom benefitsĀ through their employers.šŸ”„


We are looking for a Head of content who is also a strategist with experience in the B2B SaaS space to lead content planning, creation, curation, and research. The role includes generating content for the website, mobile app, social media, paid campaigns, and organic search. It involves ideating concepts and campaigns. The mandate is to create an innovative content strategy that educates, empowers, and inspires our consumers. We see the role as being equal parts story-telling and community building - the ideal candidate will have exceptional communication, organizational, and collaborative skills.

What will you do?

  • Content Strategy and ManagementĀ 
    • Design content marketing strategies and initiatives to achieve business targets, including traffic, engagement, acquisition, and customer retentionĀ 
    • Manage digital content hubs and channels, including email, newsletters, and social media channelsĀ 
    • Collaborate across departments to deliver an effective content marketing strategy and editorial planĀ 
    • Develop editorial calendar, delegate tasks, and ensure deadlines are met
    • Have a brand publisher mindset, to create the content our audience is looking for and optimize the path to conversionĀ 
    • Understand the basic best practices of the main social media channels, which content and approaches work on each, and why
  • Content Production / SEO Know-HowĀ 
    • Have a working understanding of SEO, content categorization, content development, distribution, and measurementĀ 
    • Collaborate with design and writing teams to produce high-quality content
    • Be the brand guardian and ensure the content created is consistent with our brand voice, style, and tone
  • Measurement and OptimisationĀ 
    • Monitor and analyze web traffic and social media metricsĀ 
    • Support and manage ad hoc key projects and/or marketing initiativesĀ 
    • Measure, optimize, improve and repurpose content on a regular and ongoing basisĀ 
    • Support in requests related to data crunching and analysis.


We would love to hear from you if :

  • You have 5-7 years of experience in content marketing with at least 2-3 years leading content for hyper-growth startups/businesses.
  • Prior experience in heading content marketing channels in theĀ B2B/ SaaS setup in the international markets (preferably for SmallĀ &Ā Mid-size businesses)
  • A background in brand and/or content strategy, whether at an agency or in-house.
  • Genuine excitement about the opportunity for brands to be the worldā€™s foremost storytellers.
  • Strong writing skills for both creative and business communication purposes.
  • An ability to present to ā€œsell throughā€ our ideas and approaches.
  • Working knowledge of key distribution and measurement platforms such as CRM, email automation, analytics, social, and search.
  • You can lead but, more importantly, execute. You get your hands dirty and are actively involved in actual execution, NOT just strategiesĀ &Ā management.
  • You know content-linked SEO inside-out.
  • Youā€™re a visionary - you align with the companyā€™s long-term vision and can zoom out to see the big picture equally well as you can zoom in to executing specifics.
  • You can categorize content initiatives into objective-driven buckets -branding, acquisition, growth, etc.
  • Tools like these are not new to you - SEMRush/Ahrefs, SendInBlue/MailChimp, Buffer/Hootsuite, Google Analytics/Datastudio, Campaign URL builder, etc


Why should you work with us?

  • We are growing exponentially Going from an on-paper idea to revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
  • Crazy ambitious mission:Ā Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
  • Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.šŸ‘‡
  • So much transparency:Ā We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.


Flexible Benefits

  • SalaryĀ šŸ’ø We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesnā€™t need to be tied to an annual review.
  • Stock OptionsĀ šŸ“ˆ We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
  • Health InsuranceĀ šŸ’Ŗ We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
  • Brand new MacBook šŸ’» You get a MacBook you can use for work.
  • Unlimited Sick LeavesĀ ā¤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
  • Passion FundĀ šŸ€ Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
  • Wind Down šŸŽ„ Whether itā€™s Netflix, Prime, Hotstar with the family, or cozying up with an audio book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.**


Sound like something youā€™d like to be a part of? Weā€™d love to hear from you!

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About TartanHQ Solutions Private Limited

Founded :
2021
Type :
Product
Size :
20-100
Stage :
Raised funding
About

Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time šŸŽÆ


If you have ever applied for a home loan, car loan, or credit card, during the process, you were asked to share proof of your income through payslips or IT return, or a bank statement to assess your income. You probably had to manually find the necessary documents and upload them to a platform, or send them via e-mail. In some cases, you might even have needed to submit a request to your HR department for help.


Tartan helps precisely here ā€“ by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process.


Our technology allows businesses to access payroll data directly from the payroll systems to streamlineĀ income and employment verification, improveĀ underwriting models, and help employees and independent freelancers availĀ custom benefits through their employers.āœØ


You can read about us here -Ā bit.ly/3wkvO5V


Why should you work with us?

  • We are growing exponentiallyĀ [Going from an on-paper idea-to-revenues in less than 12 weeks] - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
  • Crazy ambitious mission:Ā Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
  • Transparent, flexible benefits:Ā We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail on our flexible benefits in the next section.šŸ‘‡
  • So much transparency:Ā We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.


Flexible Benefits

  • SalaryĀ šŸ’ø We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesnā€™t need to be tied to an annual review.
  • Stock OptionsĀ šŸ“ˆ We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
  • Health InsuranceĀ šŸ’Ŗ We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family. ****
  • Brand new MacBookĀ šŸ’» You get a MacBook you can use for working anywhere, irrespective of your role at Tartan.
  • Unlimited Sick LeavesĀ ā¤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
  • Passion FundĀ šŸ€ Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
  • Wind DownĀ šŸŽ„ Whether itā€™s Netflix, Prime, Hotstar with the family, or cozying up with an audio-book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.


We are not rigid. If you are a hard worker and are willing to learn, we'd love to hear from you.


If there isnā€™t an open position for you, donā€™t worry!


You can e-mail us at [email protected] and let us know how you can help grow and build Tartan in your way, and why you would be a great addition to our team.

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Subodh Popalwar's profile image

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