Role Overview:
As the Head of Growth, you will be responsible for driving the company’s growth by increasing top-of-funnel traffic and conversion through strategic SEO, social media, and paid acquisition efforts. You will oversee content production and optimization while experimenting with innovative strategies to maximize results. This role requires a combination of strategic thinking, hands-on execution, and innovation, including leveraging AI tools to scale efforts efficiently.
Key Responsibilities:
SEO Strategy & Execution
● Lead and execute all aspects of global SEO strategy to drive organic traffic growth.
● Conduct keyword research, optimize on-page content, and improve technical SEO.
● Develop and execute backlink strategies to build domain authority.
● Optimize all content for SEO to enhance discoverability and rankings. ● Track, analyze, and report on SEO performance, making data-driven decisions to optimize results. Content Production & Optimization
● Direct the creation of 15 long-form pieces of content per month using one content writer and AI tools.
● Ensure all content is optimized for SEO and organic performance and meets Google’s EATT standards.
● Oversee content quality and alignment with brand voice and growth objectives.
● Develop a content strategy that attracts, engages, and retains target audiences. Social Media Growth
● Build a strong social media presence by developing and executing content strategies across key platforms.
● Create and post diverse social media content daily, including posts, images, messages, videos, shorts, and other forms.
● Stay on top of platform trends to experiment with new formats and maximize reach and engagement.
● Analyze social media metrics and refine strategies to improve performance. Paid Acquisition & Landing Pages
● Experiment with paid acquisition strategies to supplement organic growth.
● Create and optimize landing pages to support both paid and SEO efforts.
● Continuously test and refine campaigns to maximize ROI and conversion rates. Metrics-Driven Growth
● Set and achieve clear, measurable growth goals aligned with company objectives.
● Monitor and report on key growth metrics, including traffic, engagement, and conversions.
● Use data to identify opportunities, make recommendations, and iterate on strategies.
Team & Collaboration
● Manage and mentor a content writer to ensure high-quality content aligned with growth objectives.
● Collaborate with cross-functional teams to align growth strategies with broader marketing and business goals.
● As you achieve growth, hire and manage additional staff members to help with growth marketing efforts. Innovation & Efficiency
● Leverage AI and automation tools to scale content creation and improve efficiency.
● Continuously explore and implement emerging growth marketing trends, tools, and best practices.
Requirements:
● Proven Experience: 5+ years in growth marketing, with demonstrated expertise in SEO, social media, and paid acquisition strategies.
● Get It Done Mentality: Take ownership over achieving goals, testing and doing what it takes to help the company grow.
● Content Expertise: Proven ability to oversee high-volume content production (15+ pieces of long-form content per month), ensuring quality and alignment with business goals.
● Experience With AI: Experience using AI to create additional efficiencies to do a lot with a small team.
● SEO & Optimization Skills: Strong experience optimizing content for SEO and organic traffic growth.
● Hands-On Social Media Skills: Extensive experience creating and managing social media content in various formats.
● Paid Acquisition Knowledge: Experience with paid advertising platforms and campaign management.
● Metrics-Driven: Strong analytical skills with the ability to set, track, and achieve specific growth metrics.
● Tech Savvy: Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Google Analytics), social media platforms, and landing page builders. Experience leveraging AI tools for marketing tasks is a strong plus.
● Team Leadership: Proven ability to manage and mentor a small team while being hands-on.
● Remote Work: Must be self-motivated and capable of working independently in a remote environment.
● Time Zone Availability: Must overlap with US Eastern Time for at least three hours per day. What We Offer:
● Competitive salary and performance-based incentives.
● Flexible remote work environment.
● Opportunity to make a significant impact on the growth of a well known company.
● Access to cutting-edge marketing tools and resources.
● A collaborative and supportive team culture.
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About Us - https://www.sibinfotech.com/
SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.
Key Responsibilities:
Strategy Development
Develop and execute comprehensive SEO strategies aligned with business goals and objectives. This involves conducting thorough keyword research, competitor analysis, and industry trends assessment to identify opportunities for organic growth.
On-Page and Off -Page Optimization with link building
Optimize website content, meta tags, headings, and internal linking structure to enhance relevance and improve visibility on search engine results pages (SERPs).
Manage off-page SEO initiatives, including building high-quality backlinks from authoritative websites through outreach, content partnerships, and directory submissions. Implement link-building strategies to improve domain authority and increase organic traffic.
Technical SEO Management
Conduct technical audits of website infrastructure and address technical issues that may impact search engine rankings, such as site speed optimization, mobile responsiveness, crawl errors, and schema markup implementation. Collaborate with web development teams to implement technical SEO enhancements.
Content Strategy and Optimization
Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and addresses user search intent. Optimize existing content and identify opportunities for new content creation based on keyword research and industry trends.
Performance Monitoring and Reporting
Track and analyze key SEO performance metrics, including organic traffic, keyword rankings, backlink profile, and conversion rates. Generate regular reports and dashboards to provide visibility into SEO performance and ROI. Use data-driven insights to identify areas for improvement and optimization.
Algorithm Updates and Industry Trends
Stay abreast of search engine algorithm updates, industry trends, and best practices to adapt strategies accordingly and maintain competitiveness in search results.
Client Communication and Team collaboration
Serve as the primary point of contact for clients regarding SEO initiatives, provide updates on campaign progress, address concerns, and offer strategic recommendations for improvement.
Work closely with cross-functional teams, including web developers, designers, content creators, and digital marketers, to ensure seamless integration of SEO efforts with overall digital marketing strategies.
Requirements:
- Any Bachelor's degree in marketing, business, computer science, or related field.
- 3 - 5 years of experience in SEO, with a focus on content optimization
- Proven track record of success in developing and implementing effective SEO strategies that drive measurable results.
- Strong analytical skills and the ability to interpret data and insights to make informed decisions.
- In-depth knowledge of SEO tools and software, such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and communicate effectively with stakeholders at all levels.
- Ability to stay organized, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment.
Location: Chennai
Requirements:
Job Requirements :
- Should have experience in supporting the application and infrastructure 24x7.
- Should have good working knowledge on troubleshooting skills of Operating Systems (Linux/Windows)
- Good experience on Java/j2EE application supporting and AWS infra supporting.
- Ability to work with 3rd parties/FOPS and provide required instruction to troubleshoot and restore faults.
- Respond quickly and effectively to production issues, troubleshooting solutions, and
taking responsibility for seeing those solutions through resolution.
- Identify root cause and corrective actions for highly complex availability, capacity, security, performance, and quality issues affecting the database.
- Strong knowledge of Linux/Unix operating system.
- Good knowledge of scripting languages like Shell, Python.
- Good Knowledge of Databases like Mongo, Mysql, SQL Server.
- Respond to alerts and take corrective action to ensure the high availability of our
production environments and participate in an after-hours on-call rotation.
- Experience/Knowledge of other cloud platforms (Azure, Google Cloud) is a plus
- Strong verbal and written communications skills are a must
- Must have production support experience as the requirement is 24X7X365 production support.
Hybrid Model Available (2 Days WFO & 3 Days WFH) |
WFO: 5 am - 11pm
WFH : 12am- 3am
Flexible Salary bracket
Responsible for overall, management of all statutory compliances with documentation
- Working on data, reconciliation statements for assessments, audits etc
- Preparation & Submission of Monthly/periodical compliance MIS and statements, financial reports as may be required or prescribed.
- Responsible for preparation and management of books of accounts, accounts finalization.
- Preparation and review of Financial Statements as per Ind As, audit co-ordination
- Team Management
- Tally and MS Office knowledge
Location:- Pune
Experience: CA with 5-6 years
Job Description |
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