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Growth Marketing Lead
Product Based Company
Growth Marketing Lead
Product Based Company's logo

Growth Marketing Lead

at Product Based Company

Agency job
5 - 15 yrs
₹15L - ₹25L / yr
Remote only
Skills
Search Engine Optimization (SEO)
Digital Marketing
Artificial Intelligence (AI)
SaaS
B2B Marketing
SEMRush
skill iconGoogle Analytics
Product Marketing

Role Overview:


As the Head of Growth, you will be responsible for driving the company’s growth by increasing top-of-funnel traffic and conversion through strategic SEO, social media, and paid acquisition efforts. You will oversee content production and optimization while experimenting with innovative strategies to maximize results. This role requires a combination of strategic thinking, hands-on execution, and innovation, including leveraging AI tools to scale efforts efficiently.



Key Responsibilities:


SEO Strategy & Execution


● Lead and execute all aspects of global SEO strategy to drive organic traffic growth.

● Conduct keyword research, optimize on-page content, and improve technical SEO.

● Develop and execute backlink strategies to build domain authority.

● Optimize all content for SEO to enhance discoverability and rankings. ● Track, analyze, and report on SEO performance, making data-driven decisions to optimize results. Content Production & Optimization

● Direct the creation of 15 long-form pieces of content per month using one content writer and AI tools.

● Ensure all content is optimized for SEO and organic performance and meets Google’s EATT standards.

● Oversee content quality and alignment with brand voice and growth objectives.

● Develop a content strategy that attracts, engages, and retains target audiences. Social Media Growth

● Build a strong social media presence by developing and executing content strategies across key platforms.

● Create and post diverse social media content daily, including posts, images, messages, videos, shorts, and other forms.

● Stay on top of platform trends to experiment with new formats and maximize reach and engagement.

● Analyze social media metrics and refine strategies to improve performance. Paid Acquisition & Landing Pages

● Experiment with paid acquisition strategies to supplement organic growth.

● Create and optimize landing pages to support both paid and SEO efforts.

● Continuously test and refine campaigns to maximize ROI and conversion rates. Metrics-Driven Growth

● Set and achieve clear, measurable growth goals aligned with company objectives.

● Monitor and report on key growth metrics, including traffic, engagement, and conversions.

● Use data to identify opportunities, make recommendations, and iterate on strategies.


Team & Collaboration

● Manage and mentor a content writer to ensure high-quality content aligned with growth objectives.

● Collaborate with cross-functional teams to align growth strategies with broader marketing and business goals.

● As you achieve growth, hire and manage additional staff members to help with growth marketing efforts. Innovation & Efficiency

● Leverage AI and automation tools to scale content creation and improve efficiency.

● Continuously explore and implement emerging growth marketing trends, tools, and best practices.



Requirements:


● Proven Experience: 5+ years in growth marketing, with demonstrated expertise in SEO, social media, and paid acquisition strategies.

● Get It Done Mentality: Take ownership over achieving goals, testing and doing what it takes to help the company grow.

● Content Expertise: Proven ability to oversee high-volume content production (15+ pieces of long-form content per month), ensuring quality and alignment with business goals.

● Experience With AI: Experience using AI to create additional efficiencies to do a lot with a small team.

● SEO & Optimization Skills: Strong experience optimizing content for SEO and organic traffic growth.

● Hands-On Social Media Skills: Extensive experience creating and managing social media content in various formats.

● Paid Acquisition Knowledge: Experience with paid advertising platforms and campaign management.

● Metrics-Driven: Strong analytical skills with the ability to set, track, and achieve specific growth metrics.


● Tech Savvy: Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Google Analytics), social media platforms, and landing page builders. Experience leveraging AI tools for marketing tasks is a strong plus.

● Team Leadership: Proven ability to manage and mentor a small team while being hands-on.

● Remote Work: Must be self-motivated and capable of working independently in a remote environment.

● Time Zone Availability: Must overlap with US Eastern Time for at least three hours per day. What We Offer:

● Competitive salary and performance-based incentives.

● Flexible remote work environment.

● Opportunity to make a significant impact on the growth of a well known company.

● Access to cutting-edge marketing tools and resources.

● A collaborative and supportive team culture.

Read more
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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