Content Writer

We are seeking a talented freelancer Content Writer for a Corporate brand to join our team and create compelling leadership articles from an HR perspective. As a Content Writer, you will be responsible for producing high-quality thought leadership articles on various HR-related topics and other interesting seasonal topics and leadership articles for senior management LinkedIn profiles. Articles will be made for Linkedin and posted from Senior management profiles.

• Write content for website funnels, web pages, blogs & marketing

• Create website content that is accurate, attention-grabbing, well-researched, and meets the needs of international clients

• Edit, proofread work to ensure high editorial standards are met across all content outputs

• Collaborate with creative, product, marketing teams to assess project needs and help with messaging

• Speak with internal, external stakeholders to learn about their content needs, develop and implement brand guidelines

• Work closely with the accounts, design teams to brainstorm ideas & create concepts, develop messaging

• Assist in other aspects of the creative or research processes to create accurate content and maximize growth

• Stay current on trends and competitors within the editorial sphere

• See projects through the whole creative lifestyle, from inception to deployment (digitalyards.in)

Duties/ Responsibilities

• Performing exhaustive research to gain in-depth knowledge of all customer personas
• Creating specifications and content appropriate for the brand's customer personas
• Planning the editorial calendar and content proposition
• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
• This role is 50/50 conceptualizing and executing. You must be able to not only ideate and pitch your own create concepts to your peers and management, but also work with a team to execute others’ ideas when needed.
  
  Collaborate as part of a small, agile video team producing original video content for digital platforms from script to shoot to edit and delivery.
  
  Create content for social channels, with a clear understanding of how users engage with social creative across formats and platforms.
  
  Develop best practices and expertise around creating, publishing and distributing videos specific to various digital platforms, and train teammates in those best practices.
  
  Qualifications / Skills :
  
  5+ years of experience in a creative agency, production company, or in-house at a brand pitching and editing video content for social and digital channels.
  
  Should have a proven track record of creating content for a company/ Individual.
  
  Detail-oriented, fast learner, and able to manage your own time.
  
  Can effectively cope with change, shift gears comfortably, decide and act without having the total picture. Cut your own way through ambiguity and engaging management smartly when needed.

Benefits:

• This is a full time position, working from office. Office Address: Lexicon International School, Kalyani nagar, Pune.
• Transportation reimbursement is available.
• Medical Insurance available.
• Leadership & Development training for all manager-level employees
• Salary will be as per the skills and the experience of the applicant.

1. Managing competitors and keyword analysis.
2. Creating the content on the basis of the above-mentioned analysis.
3. Working on on-page SEO techniques

• Excellent command over English with the ability to write in various tones and styles.
• Masters in Mass Communication and Journalism or similar field.
• An effective and SEO friendly writing style for web content, articles, blogs.
• Editing and proof-reading skills.
• Must have complete knowledge of social media and core social media marketing.
• Experience in writing research reports and whitepapers.
• Experience in writing Press Releases will be a plus.
• An excellent understanding of Grammar
• Detail oriented and ability to grasp new concepts quickly.

• Content for SocialPilot only such as blogs, web content and articles to be contributed outside
• Editing and reviewing content received
• Topic idea generation for all content
• Ability to work effectively in an environment where tools, processes, and deliverables are not necessarily predefined.
• Excellent attention to detail and ability to multi-task projects and deliverables.
• We don’t want you to get bored writing content all the time, so we need you to interact with like-minded professionals and have fun on social media. This will help you be more creative and also feeds in idea generation.