Google AnalyticsGlobal SEO Specialist Job Description
Position Overview
We are seeking an experienced SEO Specialist to develop and implement comprehensive search engine optimization strategies that drive organic traffic and improve our online visibility. The ideal candidate will have a proven track record of improving search rankings, analyzing competitor strategies, and leading SEO initiatives across technical, on-page, and off-page dimensions.
Key Responsibilities
- SEO Strategy Development: Create and execute comprehensive SEO strategies aligned with business objectives
- Competitor Analysis: Conduct thorough competitive analysis to identify opportunities and threats in the search landscape
- Technical SEO: Perform website audits, identify issues, and implement solutions for crawlability, indexability, site speed, and mobile optimization
- On-Page SEO: Optimize webpage elements including meta tags, content structure, internal linking, and keyword implementation
- Link Building: Develop and execute effective backlink acquisition strategies to improve domain authority
- Website Launch Planning: Create and implement SEO-focused launch plans for new websites and major redesigns
- Content Optimization: Collaborate with content teams to ensure all materials align with SEO best practices
- Team Leadership: Manage, mentor, and develop SEO team members to achieve departmental goals
- Performance Tracking: Monitor SEO performance using Google Analytics, Google Search Console, Data Studio, and other reporting tools
- Stakeholder Communication: Clearly communicate SEO strategies, progress, and results to leadership and cross-functional teams
- Ownership: Take full responsibility for SEO outcomes and continuously seek improvement opportunities
Requirements
- 3 to 5 years of experience in SEO with demonstrable results
- Strong knowledge of technical SEO principles and best practices
- Experience with SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)
- Proficiency in Google Analytics, Google Search Console, and Data Studio
- Excellent analytical skills with ability to interpret data and make strategic recommendations
- Strong written and verbal communication skills
- Experience managing SEO teams preferred
- Knowledge of HTML, CSS, and basic web development concepts
- Up-to-date with the latest SEO trends and algorithm updates
- Bachelor's or Masters degree in Marketing, Communications, or related field (or equivalent experience)
Success Metrics
- Improvement in organic search rankings for target keywords
- Growth in organic search traffic and conversions
- Enhancement in technical SEO metrics (site speed, mobile usability, crawlability)
- Quality and quantity of acquired backlinks
- Effectiveness of SEO team management and development
Key Skills:
- SEO Expertise: On-Page SEO, Off-Page SEO, Technical SEO
- Content Mastery: Creation, Optimization, and Content Partnership Strategies
- Analytics & Testing: Proficient with Google Analytics, A/B Testing, and GTM strategies
- EdTech/Outsourcing Knowledge: Insights into B2B marketing and EdTech/Outsourcing customer behavior
- Website Management: Structure optimization, CMS platform handling, Local SEO best practices
- Growth Marketing: Competitor analysis, GTM planning, strategic networking
- Team Collaboration: Cross-functional collaboration, leadership, and project management
We believe someone with a blend of SEO expertise, marketing insights, and growth strategies will drive impactful results within our dynamic EdTech/Outsourcing environment
Shubham Vishwakarma
Full Stack Developer - Averlon
About Edstellar.com
About
Edstellar Global is likely an extension of the Edstellar brand focused on offering education and training solutions at an international level. By leveraging its expertise in corporate training and professional development, the global business arm would aim to address skill gaps and foster workforce transformation across borders. Here's an overview of what Edstellar's global business could involve:
Key Focus Areas of Edstellar Global:
- International Corporate Training:
- Customized training programs catering to diverse industries worldwide.
- Specialized modules for cross-cultural teams and global business operations.
- Partnerships with Global Institutions:
- Collaborating with international universities, corporations, and training bodies.
- Co-developing curricula aligned with global industry standards.
- Remote and Hybrid Learning Models:
- Delivering training programs through advanced digital platforms.
- Blended learning solutions to accommodate various geographic and time constraints.
- Addressing Global Skill Gaps:
- Providing programs focused on emerging skills such as AI, machine learning, blockchain, and data science.
- Supporting workforce reskilling to meet global technological and industrial trends.
- Localized Solutions for Global Reach:
- Tailoring training content to align with local regulations, cultural nuances, and languages.
- Establishing regional hubs to ensure seamless delivery of services.
- Focus on Sustainability and Inclusion:
- Incorporating sustainable practices and principles in training methodologies.
- Promoting inclusive training programs to empower underrepresented groups in the global workforce.
Potential Benefits of Edstellar Global:
- Access to a diverse talent pool.
- Creation of globally competitive skill sets.
- Strengthening partnerships with multinational companies.
Candid answers by the company
Edstellar is a Skill Development company specializing in providing corporate training, skill training & development, and professional learning solutions. The platform focuses on bridging the gap between industry needs and workforce capabilities by offering tailored and effective training programs for businesses, professionals, and educational institutions.
What Edstellar Does:
1. Corporate Training Solutions:
- Designs customized training programs for businesses to enhance workforce skills.
- Focuses on both technical and soft skills development.
- Helps organizations meet their specific training goals and improve team productivity.
2. Skill Development and Upskilling:
- Offers courses for individuals to upskill and stay competitive in the job market.
- Covers various industries, including technology, finance, healthcare, marketing, and more.
- Programs are aligned with current industry trends and future workforce needs.
3. Learning Management System (LMS):
- Provides a digital platform for managing and delivering learning content.
- Features analytics to track learner progress and assess outcomes.
- Supports remote and hybrid learning models.
4. Collaborations with Industry Experts:
- Partners with subject matter experts, institutions, and organizations to develop high-quality content.
- Focuses on practical, industry-relevant training for real-world application.
5. Global Training Solutions:
- Extends its services globally to cater to international businesses and teams.
- Localizes content to match regional and cultural requirements.
6. Comprehensive Training Programs:
- Covers areas such as leadership development, technical certifications, compliance training, and more.
- Programs are designed for employees at all levels, from entry-level to executive.
Who Edstellar Serves:
- Businesses: Enhances employee performance and aligns training with organizational goals.
- Professionals: Empowers individuals to achieve career growth through skill development.
- Educational Institutions: Bridges the gap between academic learning and industry requirements.
Edstellar aims to empower organizations and individuals by fostering a culture of continuous learning and adaptability in an ever-changing professional landscape.
Company social profiles
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon