Job Description – Senior Marketing Leader / Head of Marketing (IntraIntel.ai, Global)
About IntraIntel.ai
IntraIntel.ai is an enterprise AI platform for intelligent workflow automation, delivering instant intelligence from organizational data without migration. The platform’s multi‑agent architecture automates complex workflows in healthcare, manufacturing, finance and research, reducing manual effort and generating significant cost savings. We partner with customers across sectors to deploy AI agents that generate deep insights, automate compliance, and streamline operations.
Role Summary
The Marketing Executive will own IntraIntel.ai’s market strategy and execution in India, working as part of a global marketing team. This position requires a strategic thinker and hands‑on leader who can craft compelling narratives about end‑to‑end AI platform value, identify high‑potential customer segments, and drive demand generation across channels.
Key Responsibilities
- GTM Strategy & Positioning: Develop and execute a data‑driven marketing strategy that aligns IntraIntel’s AI‑native platform and multi‑agent architecture with market needs Define triggers and leading indicators for pipeline creation, including industry events, regulatory deadlines, and emerging technology trends.
- Segmentation & Targeting: Identify and prioritize verticals (healthcare, clinical trials, finance, manufacturing, textiles, etc.) where the platform’s workflow automation and cost‑reduction capabilities offer maximum benefit. Develop buyer personas (C‑suite, clinical leaders, compliance officers, manufacturing heads) and craft tailored messaging.
- Channel & Campaign Management: Determine the optimal mix of channels (digital marketing, content, partnerships, events, thought leadership) to reach decision‑makers. Build multi‑channel campaigns and refine them through ongoing analysis
- Demand Generation & Lead Nurturing: Drive inbound and outbound marketing programs to build a qualified pipeline; use marketing automation and CRM tools to track conversions, nurture leads and measure ROI.
- Product Marketing & Storytelling: Translate complex AI concepts (LLMs, agents, vector search, RAG) into clear value propositions. Create collateral, case studies, demos, webinars and industry presentations that showcase the platform’s ability to consolidate siloed AI tools into a single end‑to‑end solution.
- Sales Enablement & Customer Engagement: Work closely with sales and solution engineering to enable smooth handoffs. Support customer conversations, demo sessions and proof‑of‑concept engagements. Become a trusted advisor to prospects by understanding their business and identifying fit.
- Partnerships & Relationship Development: Build relationships with industry associations, channel partners, and potential enterprise customers in India, the U.S. and Dubai. Bring existing executive‑level connections to accelerate market entry and establish IntraIntel’s reputation.
- Market Intelligence & Competitive Analysis: Monitor competitive offerings, industry regulations and emerging AI technologies. Generate insights that influence product strategy and roadmap
- Performance Measurement: Define key performance indicators (KPIs) for lead generation, conversion, revenue, brand awareness and customer satisfaction. Report regularly on marketing performance and adjust tactics to meet targets.
Qualifications
- Proven Marketing Leadership: 8–12 years in B2B SaaS marketing, including at least 3–5 years owning GTM strategy and execution. Demonstrated ability to develop multi‑channel campaigns and collaborate with cross‑functional teams
- AI/Technology Domain Expertise: Understanding of AI platforms, machine learning, LLMs and workflow automation. Experience marketing complex technical products to both technical and business audiences.
- Industry Exposure: Direct or indirect experience in healthcare, clinical research, manufacturing, finance or related sectors. Ability to understand regulatory contexts and decision‑making structures across these industries.
- Global Mindset: Experience marketing to U.S. and Indian enterprises (knowledge of Dubai/GCC market is a plus). Ability to localize messaging without losing global consistency.
- Relationship Builder: Strong network of senior contacts in relevant industries. Confidence interacting with CEOs, CTOs and CIOs; comfort delivering high‑stakes demos and presentations.
- Analytical & Results‑Driven: Proficient in data analysis, market research and marketing automation tools. Track record of achieving or exceeding pipeline and revenue targets through marketing initiatives
- Communication & Collaboration: Excellent written and verbal communication skills. Ability to translate technical concepts into business value. Effective collaborator across product, sales, engineering and executive teams.
- Education: Bachelor’s degree in Marketing, Business or a related field; an MBA or equivalent advanced degree is preferred.
Performance Expectations & KPIs
- Demand Creation: Meet or exceed quarterly targets for qualified leads and opportunities.
- Pipeline Contribution: Deliver measurable contribution to revenue through marketing‑sourced pipeline.
- Market Awareness: Achieve growth in brand visibility, share of voice and thought leadership within targeted industries.
- Campaign Effectiveness: Improve conversion rates across the marketing funnel; demonstrate ROI for each channel.
- Customer Insights: Provide feedback on customer pain points, competitive intelligence and feature requests to the product team.
- Team Collaboration: Maintain strong alignment with sales, product and customer success teams.
Additional Notes
This role offers the opportunity to build a marketing function from the ground up in a fast‑growing AI company. The successful candidate will have a blend of strategic vision, hands‑on execution capability, and a passion for AI‑enabled digital transformation.
Shubham Vishwakarma
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