Job description:
We are seeking a Social Media Specialist to join our team. The ideal candidate should have 2-3 years of experience in managing social media accounts and campaigns for brands. The role involves developing and executing social media strategies that align with the brand's goals and objectives, as well as engaging with followers and analysing data to improve performance.
Responsibilities:
- Create and execute social media campaigns across various platforms, including Facebook, Twitter, Instagram, and LinkedIn.
- Develop and maintain a social media content calendar that aligns with the brand's marketing goals and objectives.
- Collaborate with the marketing team to ensure social media messaging aligns with overall marketing messaging and brand guidelines.
- Engage with followers, respond to comments and messages, and build relationships with the community.
- Analyze social media metrics and create reports to track performance and identify areas for improvement.
- Stay up-to-date with industry trends, platform updates, and emerging social media technologies to continuously improve the brand's social media presence.
- Manage social media advertising campaigns, including creating ads and tracking performance metrics.
- Work with influencers and brand ambassadors to develop partnerships and campaigns that align with the brand's goals.
- Monitor social media channels for brand mentions and engage with users to address any issues or concerns.
- Support other marketing initiatives as needed.
Requirements:
- Bachelor's degree in marketing, communications, or a related field.
- 2-3 years of experience managing social media accounts and campaigns for brands.(7lakh)
- Excellent written and verbal communication skills.
- Strong attention to detail and the ability to multitask in a fast-paced environment.
- Knowledge of social media platforms, tools, and best practices.
- Experience with social media management and analytics tools, such as Hootsuite, Sprout Social, and Google Analytics.
- Knowledge of social media advertising, including Facebook Ads and LinkedIn Ads.
- Experience working with influencers and managing partnerships.
- Ability to work independently and as part of a team.
- Creative and innovative mindset.
About Edstellar Solutions Private Limited
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Roles and responsibilities:
- Building and executing social media strategy through competitive and audience research
- Setting up and optimizing company pages within each social media platform
- A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Indeed, Twitter, etc. to build an audience and ensure client engagement
- Write long- and short-form social media messages that attract new users and engage current users
- Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly
- Wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data
- Help convert prospects into loyal client with engaging, responsive, responsible, surprising, and captivating social media interactions
Requirements:
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- BSc degree in Marketing or relevant field
Communications Executive
Key Responsibilities:
- Creating and bringing out quarterly newsletter, case study booklets, annual report
- Create and draft News releases, articles, editorials, publications, and Case Studies, Testimonials & other written communication products.
- Manage the organization's social media presence and develop engaging content to increase visibility and engagement.
- Provide support to team members on effective communication practices.
- Ensure that all communication materials adhere to the organization's brand and messaging guidelines.
- Good communications skill to communicate within the internal team Pan-India & external stakeholders.
- Design of banners, standees, and other communication materials for the centres, events, etc. Preferable – Good understanding of design principles
Requirements:
- Bachelor's degree in Mass Communications
- Excellent written and verbal communication skills.
- Experience developing and executing communication materials.
- Good understanding of design principles
- Experience of 1 to 2 years
If you meet the above requirements and are passionate about communication, public relations, and marketing, we encourage you to apply for this exciting opportunity.
Duties of an SEO Content Writer
- Write long-form articles on a variety of crypto-relevant topics that keep our community well-informed and knowledgeable on anything crypto.
- Work with a team of copywriters, editors, and designers to create impactful and on-trend content for the crypto community.
- Perform competitor's content analysis to make sure we do not miss any opportunities.
- Keep abreast with the latest crypto and industry trends, consistently contributing fresh ideas to content creation.
- Manage content calendar and continually optimize content (including blog & academy articles, FAQ articles, and Crypto education but not limited) to drive traffic, engagement and brand promotion.
- Optimize content considering SEO and Google Analytics.
WHO CAN APPLY
- Excellent creative writing ability, proven with available examples
- Intricate knowledge of Defi, blockchain, and cryptocurrencies
- Knowledgeable in SEO and popular CMS (WordPress)
- We're looking for someone who can cut through the noise and write with authority, context and wit.
- Clear, concise and unambiguous writing style (Has a good understanding of what makes content great, can prepare, rewrite and edit copy to improve readability)
- Is a Grammar Nazi, has proofreading skills
- Ability to use analytics tools. Preferably knowledgeable on Google Analytics, SEMrush, ahrefs, Google trends, buzz sumo or other SEO tools (From traffic numbers to conversion rates, you understand how to measure the performance of Content )
About CoinGape:
Coingape has emerged as a trusted news source for Cryptocurrency and blockchain. CoinGape comprises an experienced team of native content writers and editors working round the clock to cover news globally and present news as a fact rather than an opinion.
- CoinGape comes in the top 10 crypto news media: https://www.similarweb.com/site/coingape.com/
- We have more than 2 Million highly engaged users monthly.
- Our news can be found on almost all of the financial news aggregators and apps, including TradingView, NewsNow, Crypto News app, CoinGecko and coinmarketcap.
- Our content is often quoted by large media outlets and such influencers as Peter Brandt, Thomas Lee, Peter Schiff, Dan Tapiero, Robert Kiyosaki, John Bollinger, Cameron and Tyler Winklevoss, John McAfee and Max Keiser.
Site: https://coingape.com
Quoality- A Modern Operating Infrastructure for Hospitality Businesses to help them improve the guest experience and generate additional revenue.
Launched in 2021, Quoality is a Hospitality Tech company backed by a US-based Newchip Accelerator. Our mission is to equip businesses with the tools they need to grow.
By providing tools, insights, and education with minimal effort on the business's part, the barrier to making actionable business decisions is lowered dramatically. Everything we do is driven by this mission. Everything we do needs to positively answer the question, "Does this help businesses grow?"
Product Demo: https://www.youtube.com/watch?v=gKklkRYKkC4&t" target="_blank">https://www.youtube.com/watch?v=gKklkRYKkC4
Quoality Blogosphere: https://medium.com/quoality" target="_blank">https://medium.com/quoality
🙋♀️ The role & what we are looking for:
Oh, this is our favorite part. We’ve seen companies that write 'templatized' BS for this section; stuff that’s never followed in reality.
Not us. Here are some of our core values to give you a sense of who we are as a team:
- First and foremost, we’re super transparent. We all know what everyone’s working on, how’s the company doing, and the whole shebang.
- We’re all super chill.
- Work time ain’t playtime. We take our work very seriously. We’re a small bunch on a mission to change the guest experience in the hospitality industry, once and for all.
- Deadlines are a thing for us. We are super punctual.
- We know what we are working on and aren’t clueless.
- We’re more friends than colleagues.
- Monthly 1:1s with the founders where you can directly share & receive feedback.
Not convinced yet? Okay, here’s the fun stuff:
- Flexible leave policy. Yeah, it’s truly flexible. We trust you.
- We have a flexible remote work policy in India. Work from the beautiful beaches of Goa or the stunning mountains of Manali, we’re all good.
- Annual workstations at exotic destinations. Subject to change and hitting milestones.
- Allowances to choose your coworking space (if you want), courses & any tool that you think is beneficial to succeed in this role.
📄 The role & what we are looking for:
🧑💻 Responsibilities:
- Research Travel & Hospitality industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Coordinate with marketing and design teams to illustrate articles
- Conduct extensive keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed depending on segment demand and change in keywords
- Streamline and manage content calendar
- Like the work you do, enjoy collaborating with your coworkers, communicate as much as you can, and have fun.
✅ Must Haves:
- 2 to 4 years of relevant work experience. Experience in travel industry will be a BONUS
- Portfolio of published articles
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Ability to meet deadlines
- Attention to detail
- You are open to learning new stuff and avoid internal politics.(super important).
- You are humble, kind, and are open to feedback.(super duper important).
❕Bonus:
- Entrepreneurial spirit, Product Thinker, and ‘Can-Do' attitude.
- Passionate about leveraging technology for supporting product delivery in the Hospitality space.
- Operating style suited to working in a startup environment, where teamwork and resourcefulness are highly valued.
- Excellent leadership skills, including the ability to manage multiple assignments at a time.
🤙 What's the interview process like?
Yes, we do have a process, and it’s simple.
- Step 1: You apply for the job.
- Step 2: Quick intro call with the founders.
- Step 3: Solve an assignment.
- Step 4: A round where we evaluate your assignment along with you.
- Step 5: One round of interviews to gauge if you are a good culture fit.
- Step 6: Job Offer (contingent on the above steps).
- Step 7: Welcome to the Quoality! 🙂
So, think we’re a good fit? Then let’s roll.🤘
- Oversees all company social media accounts management and reporting.
- Plan strategies to drive traffic and engagement to generate leads.
- Develop engaging, creative, innovative content and graphics for regularly scheduled posts, which promote brand-focused messages.
- Coordinate with other departments to plan social media activities.
- Design and handle paid advertising campaigns on LinkedIn and Facebook.
- Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
- Monitor and develop reports on competitor activity within social media spaces.
- Monitoring users' engagement with and feedback on every post.
- Exploring the potential value of social media sites that are not yet in our repertoire.
- In-depth understanding of all the latest and familiar social media sites with their associated algorithms.
- Finding relevant groups on social channels and contribute.
- Connecting with potential leads, and influencers to build a connection.
- Stay up to date with social media trends.
- Connect with social media influencers to improve brand reputation.
Requirements
- Experience – 3+ years of experience
- Minimum a bachelor's degree
- Prior social media handling experience min 3 years
- Experience in handling social media automation tools such as Hoot suite, Hub spot, Buffer etc.
- Expert knowledge of all leading social media sites.
- Good communication skills.
- Flexible and engaging writing style.
- Experience with a designing tool (Canva, Illustrator, etc)
Able to develop content in multiple formats and can differentiate among website content, SEO based content and understanding of keyword density, Meta tags, Keywords insertion.
Responsibilities and Duties
Good command over English
Ability to write fresh, unique, high quality and error-free content
Candidates who have written for websites and have exposure to SEO centric content writing would be preferred.
Knowledge of Keywords insertion & placement, sequencing, keyword density, etc preferred
Ability to research the internet and gather reliable data and information to use in content writing.
· Develop content (blogs, case studies, social media posts, captions, ads, newsletters, articles, interviews) on cryptocurrency and blockchain technology to publish and distribute through website, social media and newsletters.
· Prepare website and mobile app content.
· Conduct research on blockchain, cryptocurrency and digital asset trends/insights and stay updated with latest developments/happenings.
· Content writing style should be lucid and unpack the fundamentals into digestible content for the average reader.
· Experience in content writing for cryptocurrency and blockchain, crypto exchange platforms, NFTs, online market research industry, ed-tech industry, digital advertising industry, e-commerce industry etc. is certainly a bonus.
· Candidate should have excellent content writing skills.
· Collaborate with internal teams to develop digital content with the objective of increasing brand reach, engagement with relevant stakeholders.
Job Type: Full-time
Salary: Negotiable
Location: Delhi NCR
Experience: 1-2 years
Note: By applying to this job position you will have an opportunity to work with a blockchain and cryptocurrency tech start-up.
- Working with a team of thinkers and doers to bring a mix of marketing expertise and business understanding and creativity.
- Developing marketing campaigns that help achieve the business objectives and increase ROI of the brand.
- Outlining target audience segments, key geographies, funnel planning and product positioning.
- Establishing social media marketing goals and associated budget allocation for each channel (taking into account CPM, CPE, CPL, ROAS), laddering up to a cohesive paid social marketing strategy.
- Presenting, or overseeing presentation of final concepts, and obtaining approvals from the leadership team
- Tracking social media data to make analysis.
- Researching competition, investigating benchmarks and providing suggestions for improvement of campaigns.
- Collaborating with the design, paid media ads and sales departments.
- Overseeing 3rd party partners and platforms that assist in driving valuable scale for our business.
- Leading the team and training them on the latest social media trends and best practices.
What you need to have:
- MBA in Marketing or in relevant stream from good college (Tier 1 not required)
- Possessing a natural eye for good design
- Result-driven social marketing experience and a strong creative + analytical background.
- Ability to execute dynamic campaign ideas that connect with the target audience.
- 3+ years of full-time experience in digital marketing/ social media marketing role
- In-depth knowledge of Social Media platforms, Facebook Ads, Microsoft Office and other industry standard advertising and optimization platforms.
- Deep understanding of ad formats, audience segmentation, remarketing audiences and growing trends in social media.
- Exceptional organizational, budgetary and time management skills
- Strong analytical skills with ability to identify trends and provide action oriented insights.
- Excellent interpersonal, verbal and written communication skills.
- Ability to collaborate and work cross-functional teams.
Job Summary
Profile : Content Writer
Exp: 2-6 yrs
Job Responsibilities
Develop highly effective original and SEO targeted contents.
Write blog and articles for our products and services.
Write scripts for video contents.
Write convincing answers on "Quora" related to our products and services.
Write copies for social media marketing.
Write "how to" articles / blog postings.
Write press releases related to our products and services.
Promote the company's products through social media channels using unique writing skills.
Collaborate with technical team to develop content plans.
Brain storming, writing and producing high quality content on a regular basis.
Job Skills
Impeccable communication skills, especially in writing. Ability to write clear, concise and correct English with a persuasive spin.
Must possess a good understanding of technology related products and services.
Should have the basic understanding of Keyword relevancy and keyword density and should also be familiar with Keyword placement and other SEO best practices.Quora answers and articles according to the requirements.
Should possess flexible writing style to address multiple target audiences.
Notice Period - 15 days - 1 Month
Location - Pune