Content Writer

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behaviour to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Role Overview:

If penguins and pandas make you think of Google and not wildlife then this role is for you. We at Astra are obsessed with SEO, analytics and inbound marketing. If these keep you up at night then you've finally found a place you can call paradise (read work, we have an amazing culture too!). We're looking to hire a SEO Specialist to join the rocketship.

Roles & Responsibilities:

• Meeting monthly, quarterly and yearly keyword ranking goals
• Review and analyze the website and web pages regularly for detailed SEO checks & content optimization
• Lead and mentor other SEO's on the team
• Expertise in Complete On-Page Optimization, from Title CTR to suggesting content changes and coordinating with content team on the requirements
• Link building: Managing outreach team and developing effective strategies for acquiring relevant backlinks and partnerships
• Actively tracking rank of the keyword portfolio and creating detailed report
• Keyword research and prioritizing the keywords based on the goals and search intent
• Implementing SEO A/B Testing: Analyze, Optimize, Test, and Repeat

Requirements for the role:

• 3+ years of experience in SEO
• A strong understanding of NLP, clustering, and EAT concepts, along with technical SEO knowledge, is a plus.
• Expertise with Ahrefs, SEMrush, Moz, GSC & other SEO tools
• Experience in GA4 to generate comprehensive reports is a plus.
• Quickly grasp complex topics and initiate keyword research, mapping, and clustering
• Analytical mind for traffic analysis & decision-making
• Excellent written and verbal communication skills
• Technical knowledge required to work in a cyber security organization.
• Ability to build rapport with the stakeholders
• Experience with SaaS marketing

Benefits of joining the Astra Squad:

• Embrace the cozy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable work actions—think Chikmagalur & Jim Corbett. 

Responsibilities

● Develop and execute a comprehensive social media strategy aligned with Rocketlane's overall marketing goals and target audience.

● Manage our LinkedIn, Twitter, and Instagram pages to ensure consistent brand messaging and engagement.

● Create and publish engaging posts, articles, images, and videos that resonate with our target audience.

● Monitor social media trends, industry developments, and competitor activities to identify opportunities for optimization.

● Collaborate cross-functionally with the marketing, design, and product teams to ensure consistent brand messaging and a cohesive online presence.

● Actively engage with followers and respond to comments, messages, and inquiries promptly and professionally.

● Implement strategies to drive lead generation, pipeline growth, and conversion through social media channels.

● Develop and maintain a content calendar to plan and organize posts, campaigns, and initiatives.

● Analyze social media performance using relevant metrics and tools, and provide regular reports with actionable insights to improve engagement and conversion rates.

● Collaborate with the content team to ensure social media content aligns with broader content marketing strategies.

● Create high-quality written content, including blogs, e-books, and other forms of thought leadership materials.

● Contribute to the creation of product marketing content, highlighting Rocketlane's features, benefits, and unique value proposition.

Qualifications

● Bachelor's degree in Literature, Marketing, Communications, Business, or a related field preferred.

● Strong understanding of social media platforms, trends, algorithms, and best practices.

● Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.

● Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.

● A genuine passion for social media marketing and a willingness to stay updated on industry trends.

Good-to-have

● 1-2 years of work experience as a social media manager or similar role, preferably within a B2B SaaS startup environment.

● Proficiency in social media management tools, analytics platforms, and scheduling software.

● Familiarity with content marketing strategies, SEO principles, and lead generation tactics.

● Basic knowledge of graphic design and video editing tools is a plus. Benefits

● Competitive salary and performance-based incentives.

● Opportunity to contribute to a rapidly growing startup and make a significant impact on its success.

● A collaborative work environment that values creativity and innovation

Job Description:

• Research and write original, well-researched, and informative content for the website and blog.
• Work closely with the marketing team to create content that aligns with the company’s overall marketing strategy.
• Collaborate with the subject matter experts to ensure that all the content is accurate and up-to-date.
• Optimize content for search engines and ensure that it is easily discoverable by users.
• Monitor website analytics to identify areas of improvement and adjust the content strategy accordingly.
• Stay up-to-date with the latest trends and best practices in content creation and SEO.

WriterArena is looking for experienced content writers to write blog posts, articles, social media posts, rewrites, news reports, and social media engagement.

Responsibilities:

- Create well-researched content for online publications and social media platforms.
- Use search engine optimization (SEO) strategies in writing to increase a website's online visibility in search results.

Prerequisites:

- Excellent command of the English language, including idioms and current trends in slang and expressions

- Strong willingness to improve and hone their craft 

• Work closely with our internal teams to create content that attracts, engages, and educates existing and potential customers.
• Write content around saas marketing.
• Create engaging short- and long-form written content on a regular and recurring basis (2-3 blog posts per week)
• Assist with the production of visual content such as images, infographics, etc to complement and/or convert your written content.
• Brainstorm and execute new topics and themes that are relevant to our target audience.
• Help set up the overall content & engagement strategy of the company, monitor progress, and come up with new ways to meet and exceed engagement goals.

• 2+ years of professional content writing experience, ideally related to marketing/SaaS products
• The candidate must know about SEO and should have a proven ability to write SEO-friendly content.
• Excellent written English with stellar copywriting skills.
• Fantastic storytelling skills - you have an innate ability to engage and captivate audiences with your words
• Fast learner and creative thinker - you grasp new concepts quickly and are able to turn one idea into many content pieces
• Comfortable adapting writing style & approach based on target audience across different interests and demographics
• You stay updated with the latest trends in your field
• Comfortable with WordPress CMS
• Passionate for content writing.
• Bonus Points - a. If you know how to create graphics etc using Canva/Adobe Suite, Figma, etc. b. If you’re comfortable writing on marketing topics (e.g. lead generation, performance marketing, paid ads, outbound marketing, etc)

• Fully remote flexible work environment & we help you set up your remote workstation too.
• Open book policy - we will pay for books you purchase for your professional and career development.
• Continuous learning/training policy - we sponsor you for the conferences and training programs you feel would add to your development in the company.
• Reimbursements - we minimize your remote setup expenses.
• Health insurance

WillStar Media is a one-stop marketing solution. We plan, execute and create the best results for brands. We provide services from Influencer marketing, campaign designing, media consulting, creative strategy to video production, social media marketing, and social media management.

We are currently looking for a Hindi content writer who could do content research and Scriptwriting for a youtube channel- The Willpower star and its social media which is managed by us.

*Must Have Experience in IT service (web development) based industry*

Responsibilities:

• Research industry-related topics
• Write clear marketing copy to promote our services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

Requirements

• Proven 2-4 years’ work experience as a Content Writer, Copywriter or similar role
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• Graduation / Masters in Marketing, English, Journalism or related field