Maple Mind Metrics
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LeadershipWhat you do as a Digital Marketing Manager ?
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and budget.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build, and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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About the company
The Story
Founded in 2011, Poshmark started with a simple yet powerful idea in Manish Chandra's garage. Along with co-founders Tracy Sun, Gautam Golwala, and Chetan Pungaliya, Chandra envisioned a platform that would revolutionize how people buy and sell fashion. The inspiration came from seeing the potential of the iPhone 4 to create meaningful connections in the shopping experience.
What They Do
Poshmark is not just another e-commerce platform – it's a social marketplace that brings together shopping and community. Think of it as a place where social media meets shopping, allowing users to buy, sell, and discover fashion, home goods, and accessories. With over 80 million users , the platform has become a go-to destination for both casual sellers and entrepreneurial individuals looking to build their own digital boutiques.
Growth & Achievements
- Started as a fashion-only platform and successfully expanded into home goods and electronics
- Raised over $160 million in venture funding
- Achieved a successful IPO in January 2021
- Recently launched innovative features like AI-powered visual search and livestream shopping
- Built a vibrant community of millions of buyers and sellers across the country
Today, under CEO Manish Chandra's leadership, Poshmark continues to innovate in the social commerce space, blending technology with community to create a unique shopping experience. The platform's success story is a testament to how combining social connections with commerce can create a powerful marketplace that resonates with modern consumers.
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