Maple Mind Metrics
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LeadershipWhat you do as a Digital Marketing Manager ?
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and budget.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build, and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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Mammoth
Mammoth is a data management platform that enables anyone working with data to get insights with the least friction. The product is a lightweight, self-serve, on-demand cloud-based (SaaS) analytics solution that takes care of data ingestion, storage, cleansing, transformation, ad hoc analysis, and exploration.
Mammoth Analytics is a startup based in London, with offices in Portugal and Bangalore. We are quite open to remote work, but some of us are hardcore office lovers and want to meet in person every day. You get to choose.
Our mission
- At Mammoth, we are continuing to build the most accessible and powerful data management platform on earth. Our goal is to reinvent the way people view their data. We want to empower the non-technical user with a set of simple but powerful tools to manage data in ways not possible with any other product out in the market today.
To know more about us visit https://mammoth.io/
Job Perks
Some perks: Free lunches, Oculus breaks, stocked kitchen with fruits and juices, beautiful & spacious office in a quiet and woody corner of Indira Nagar in Bangalore
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