Maple Mind Metrics
http://www.maplemindmetrics.comAbout
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LeadershipWhat you do as a Digital Marketing Manager ?
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and budget.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build, and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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About the company
At Zobaze, we're not just developing apps; we're crafting the future of SMEs worldwide. Our quest to become the premier business utility app drives us to deliver revolutionary solutions like Zobaze POS and Restokeep. These tools don't just manage business—they propel it, enabling owners to monitor everything from sales to staff performance with unparalleled ease and efficiency.
With a remarkable footprint spanning 192 countries and over 2.5+ million downloads, our apps have already generated 140+ million receipts, evidencing our substantial global impact.
As a 100% bootstrapped company, our journey from inception to cash-positive operations exemplifies our dedication and resilience. We stand as a beacon of innovation and sustainability in the SME sector.
🤑 Funding
We are proud to be cash flow positive and have not yet tapped into VC funding, setting us apart from 99% of startups. This financial stability allows us to invest in our team's growth through a robust ESOP pool.
Securing funding will further accelerate our growth. Joining our team now offers a unique opportunity to create significant value, especially before our fundraising efforts take off.
⚠️ Before you apply
If you're looking for a standard 9-5 job, we are not a match. However, if you seek an exceptional learning curve, exposure to multiple verticals, and the opportunity to help establish processes that will propel our growth, we encourage you to apply. Our journey is dynamic, requiring flexibility and adaptability to changing needs.
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