Maple Mind Metrics
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LeadershipWhat you do as a Digital Marketing Manager ?
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and budget.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build, and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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About the company
Passionate about education?
CK-12 is on the lookout for talented, creative, and dedicated people to join our mission to provide great education to students around the world. We are looking for candidates to join our office at Bangalore.
We have a strong education platform that has served over 200 Million users, have got over 1.45 Billion questions answered and have got more than 285 thousand customised Flexbooks. We have embarked on exciting journey to build AI-powered student tutor and Teacher Assistant to build next generation of learning platform.
About CK-12 Foundation
CK-12’s mission is to provide free access to open-source content and technology tools that empower students as well as teachers to enhance and experiment with different learning styles, resources, levels of competence, and circumstances.
To achieve this noble and ambitious vision, we at CK-12 are challenging traditional model of education to transform it dramatically. Technology has opened up lots of opportunities to revolutionize education for the benefit of students, teachers and parents.
We have chosen to be non-profit so that we can effectively realize our mission and so that we can do the right thing! It also provides us the ability to experiment big and bold ideas. CK-12 is backed by Vinod Khosla, a renowned technology venture capitalist.
At CK-12, you’ll experience the benefits of working in a dynamic, entrepreneurial, innovative and non bureaucratic environment where you will get a lot of cool things done than you ever imagined! We are a small group of passionate folks who are determined to disrupt the current form of education. We came together from companies such as Apple, eBay, Amazon, McGraw-Hill, and startups.
Technology is key to scale education and we deeply believe in it. Come develop great solutions on our cloud based (AWS) and AI-first platform delivering rich and interactive content.
Does our mission, people and technologies excite you? If the answer is YES! and you are a great technologist who will challenge status-quo (no order takers please!) by innovating, please come join us! Together, we will change the world!
Check out how CK-12 is making an impact in teaching and learning - https://www.ck12info.org/about/testimonials/
Flexi, our AI-powered Student Tutor - https://www.ck12.org/pages/student-tutor/
AI-powered Teacher Assistant - https://www.ck12.org/pages/teacher-assistant/
Benefits: Medical and Accident Insurance, Free food orders for lunch.
Location: https://goo.gl/maps/NkA2Hr8JhtE3raWr5
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