Digital Marketing Manager

Greetings from Coders Brain Technology Pvt. Ltd.

Coders Brain is a global leader in its services, digital, and business solutions that partners with its clients to simplify, strengthen, and transform their businesses. We ensure the highest levels of certainty and satisfaction through a deep-set commitment to our clients, comprehensive industry expertise, and a global network of innovation and delivery centers.

Location:  Bangalore - Hybrid Mode( 3 days Office,2 days Work from Home)

Position: Permanent with Coders Brain

Experience: 4 to 10 yrs

Notice Period: Immediate or 15 days(Serving Candidates)

Role:-  Linux BSP/Device Drivers developer

 JD:-

Linux porting/development; Linux kernel concepts

Expertise in Linux BSP device driver development,Device Tree

Customizing kernel + Porting + Developing Applications Linux Device Driver Development (Character devices)

Expertise in porting, network stack; optimization, network programming

Bootloader/Uboot porting

Camera driver development (Good to have)

Skills:- Kernel Programming, Data Structures, Algorithms, C++, BSP, Device Driver Development and Linux kernel Porting

Designation: eCommerce Manager (Exports)

● Location: Bandra West, Mumbai, India

● Position Type: Full-time, Permanent

Company Description

Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are

ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.

Role Description

The eCommerce Manager (Exports) will lead the expansion of Brown Living into international markets by developing and executing strategies for exporting products through various digital platforms. This role will involve setting up international fulfillment centers, managing export pricing strategies, ensuring compliance with international trade regulations, and overseeing marketing and merchandising efforts globally. The ideal candidate will be an experienced eCommerce professional with a

strong understanding of international markets, digital marketing, and brand management.

Roles and Responsibilities:

1. International Market Expansion:

a. Develop and execute a strategic plan to expand Brown Living's presence in international markets, focusing on key regions with high potential for sustainable products.

b. Identify and establish partnerships with international fulfillment centers to streamline the export process and ensure timely delivery of products.

c. Collaborate with legal and compliance teams to set up processes that

adhere to international trade regulations, customs requirements, and

other compliance standards.

2. Export Pricing Strategy:

a. Develop and execute comprehensive export pricing strategies for Brown Living's products across various digital platforms, ensuring

competitiveness while maintaining profitability.

b. Monitor global market trends, exchange rates, and competitor pricing to

adjust pricing strategies as needed.

c. Work closely with the finance team to ensure accurate pricing models that consider costs, tariffs, and logistics.

3. Brand Management & Global Messaging:

a. Manage Brown Living's brand image and messaging across all

international markets, ensuring consistency with the company's values

and mission.

b. Tailor brand messaging to resonate with different cultural contexts and

customer preferences in target markets.

c. Oversee the development of localized content, including website copy,

product descriptions, and marketing materials, in collaboration with

internal teams and external agencies.

4. Marketing Campaigns:

a. Plan and execute marketing campaigns tailored to international

audiences, with the support of internal teams and external agencies.

b. Manage campaign budgets, allocate resources effectively, and ensure

alignment with overall business objectives.

c. Track and analyze the performance of marketing campaigns, adjusting

strategies and tactics as needed to optimize results.

5. Market Research:

a. Conduct in-depth market research to understand the needs, preferences, and behaviors of international customers.

b. Use insights from market research to inform product offerings, marketing strategies, and customer engagement initiatives.

c. Identify emerging trends in sustainable consumption and incorporate

them into Brown Living's international strategies.

6. Merchandising Strategy:

a. Execute the merchandising strategy across various marketing channels

outside India, ensuring that product assortments meet the demands of

international customers.

b. Collaborate with the sourcing and product teams to curate product

collections that appeal to global markets.

c. Monitor inventory levels and product performance in international

markets, making data-driven decisions to optimize merchandising

strategies.

7. Collaboration & Coordination:

a. Coordinate with cross-functional teams, including operations, logistics,

legal, and finance, to ensure seamless execution of export strategies.

b. Work closely with external partners, such as fulfillment centers, marketing agencies, and distributors, to drive international growth.

c. Regularly report on the progress of international market expansion efforts to senior management.

Key Result Areas (KRA):

1. Market Expansion:

a. Successfully launch Brown Living's products in at least three new

international markets within the first year.

b. Establish and maintain partnerships with at least two international

fulfillment centers.

2. Export Pricing & Profitability:

a. Develop and implement export pricing strategies that achieve a minimum of 10% margin growth across international markets.

b. Maintain competitive pricing while ensuring profitability by continuously

monitoring market conditions.

3. Brand Image & Global Messaging:

a. Ensure consistent brand messaging across all international platforms with a minimum of 95% compliance with brand guidelines.

b. Achieve positive brand recognition and customer feedback in new

markets within six months of launch.

4. Marketing Campaign Performance:

a. Achieve a minimum ROI of 4:1 on international marketing campaigns.

b. Increase website traffic from international markets by 50% within the first year.

5. Market Research & Customer Insights:

a. Conduct comprehensive market research in at least five target regions

within the first six months.

b. Utilize market insights to influence product and marketing strategies,

resulting in a 20% increase in international sales.

6. Merchandising Success:

a. Implement a merchandising strategy that leads to a 30% increase in

conversion rates on international platforms.

b. Ensure optimal inventory levels, resulting in a stockout rate of less than 5% in international markets.

7. Collaboration & Team Coordination:

a. Facilitate seamless coordination among internal teams and external

partners, achieving project milestones on time and within budget.

b. Provide regular updates to senior management, demonstrating clear

progress on international market expansion goals.

This role is ideal for a strategic thinker with a passion for sustainability and a proven track record in international eCommerce. The successful candidate will play a critical role in establishing Brown Living as a global brand for sustainable living.

How to Apply:

Interested candidates can apply online via the job application form available here - https://docs.google.com/forms/d/e/1FAIpQLSdgb8MMrZX0STJb1Nt63jizdYccAxTQWbAmFAt4YcoAJBJlmg/viewform

Read More:

1. Website - https://brownliving.in/

2. About Brown Living’s Mission & Vision - https://brownliving.in/pages/about-us

3. Meet the Brown Living Team - https://brownliving.in/pages/our-team

4. Work with Us - https://brownliving.in/pages/work-with-us

5. The Brown Lens Curation Method - https://brownliving.in/pages/the-brown-lens

6. Brown Living’s Impact - https://brownliving.in/pages/our-impact-plastic-free-carbon-neutral-shopping

Role: Sales Executive / Business Development Executive

To sell digital transformation solutions to corporates.

Responsibilities

 To achieve targets

 Identify and expand business to corporates.

 Learn new technologies, understand, and position the same to corporates.

 Account mapping and relationship building

Qualifications / Skills

 Any Management studies

Other Competence

 Selling skills

 Negotiating skills

 Good communication skills

Roles and Responsibilities:

Business Development is a critical aspect of our platform business.

1. Actively seeking out new sales opportunities through cold calling, networking, and social media.

2. Calling 65-70 leads every day

3. Setting up meetings with potential clients (parents)

4. Generating Trial Classes - Pitch Parents to take PlanetSpark Trial Classes

5. Negotiate/close deals and handle complaints or objections

6. Follow and achieve the department’s sales goals on a monthly, quarterly, and yearly basis (3L revenue per month)

7. “Go the extra mile” to drive sales

Skill Required - Excellent Communication Experience Required - 00-1 year (fresher also welcome) from 2018-2023

Minimum Education:- BBA,BMS,BBM,MBA(Marketing) and B.COM,B.TECH with relevant sales experience.

Responsibilities :

·         In-depth knowledge in web markup, including HTML5, CSS3, client-side scripting, and JavaScript frameworks, including jQuery

·         Good understanding of asynchronous request handling, partial page updates, and AJAX

·         Deep knowledge of Angular 2+ (Typescript)

·         Strong knowledge of CSS3 extended languages such as SASS / LESS

·         Implementing responsive design for mobile sites

·         Ability to write high-performance, reusable code using JS best practices.

·         Experience in code optimization and refactoring.

·         Experience working with theme frameworks like Bootstrap or any Material Design libraries

·         Comfortable with JSON data manipulations

·         Good understanding of cross-browser compatibility issues and ways to work around    them

·         Experience with version control, such as Git

·         Testing the site during development for usability and fixing any bugs.

·         Cooperating with web designers to match visual design intent.

·         The role requires constant interaction with other developers in the team

Kindly revert with your updated resume

THANK YOU