Digital Marketing Manager

Job Summary
Digital Marketing Executive will work with the Marketing team and be responsible for :
a)To Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
b)Design, build and maintain our social media presence
c)Collaborate with internal teams to create landing pages and optimize user experience
d)Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and c
Responsibilities and Duties

• Reviewing and analyzing client sites for areas that can be improved and optimized

• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Running PPC campaigns
• Writing powerful calls-to-action to convert visitors
• Email Marketing , Social Media Marketing, Content writing
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Developing link building strategies>
• Analysing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Compiling and presenting SEO guidelines

  Qualifications and Skills
  Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  Experience in setting up and optimizing Google Adwords campaigns
  Working knowledge of HTML, CSS, and JavaScript development and constraints
  Strong analytical skills and data-driven thinking
  Up-to-date with the latest trends and best practices in online marketing and measurement

  • Prior experience in content marketing, content growth and SEO
  • Working knowledge of search engine optimization practices
  • Outstanding ability to think creatively, strategically , and identify and resolve problems
  • Excellent verbal and written communication skill
  • Ability to work within a team and independently
  • Familiarization Google analytics
  • Experience with website optimization tools
  • Strong organizational, time management, and analytical skills
  • Should be independently able to create & handle all social media activities like Linkedin, FB, Twitter, Instgram etc.
  • Should be able to create content for posts, write blogs on our services & be able to write case studies & white papers.

Digital Marketing is a lot more than what it is usually portrayed as and we delve into “the lot more”for SMBs. we have grown well and what started as a small personal project a year ago has now grown into a family of 45+ clients and 8 smart people- all within a year! And guess what, we never spent a single penny on advertising! It was all referral and so you can imagine the quality of work that we have been doing.

Now, if you are someone who can fit in such a high performing environment, do read the job description very thoroughly and then apply!

Responsibilities

Be the primary point of contact for the clients.

Assist in creating a digital strategy for the clients. These are SMEs, hard on cash but high on hope so we have to be extra wise with what we suggest!

Get things done from the CG team. You see, since you will interact with the client, you will know what they want and you alone will have to make sure that the work gets done!

Advocate for the client to ensure that we’re not just checking off boxes in a task manager, but instead moving them forward and reaching their objectives (we call this Remarkable ROI)

Note: You’re not responsible to bring in new clients (this is not a sales position). You are responsible to keep and grow your clients with Remarkable Client Experiences, Remarkable Excellence, and Remarkable ROI and if that gets us Referrals- well nothing better than that!

Note: Our digital marketing projects include both “traditional” digital marketing such as SEO and Email Marketing/Whatsapp Marketing/Affiliate Marketing as well as web design & development projects. For this position though, we will stick to SEO/SMO/PPC

What we are looking for

Digital marketing experience (and most importantly, the ability to learn & grow, stay on top of current trends, and focus on results). Followed by…

Strong project management skills (aka, the ability to efficiently and effectively get things done yourself and through other people). Followed by….

Ability to provide remarkable client experiences.

Who we are not looking for

You’re busy, we’re busy. If you don’t meet these requirements, please focus on the other fish in

the sea. These are indeed requirements

Minimum of 1.5 years as a hands-on digital marketing professional

Minimum of 1 year as someone who has been interacting with the clients. If you have worked

in B2B, it would be great!

Digital Marketing & Web Design Project experience

A focus on the details (really… pay close attention to the details if you’d like to get an interview

for this position)

If You’re a Good Fit, You Probably

Thrive in a small and growing team (<10 people on our way to 20)

Do some sort of digital marketing (or learning) in your spare time… it’s not just a day-job for

you

Know how to work on Google Analytics, Tag Manager, Google Ads, Facebook Business

Manager, Instagram Marketing, Email Marketing Tools, Canva (just a little bit), WordPress,

Wix, and anything else that is relevant to digital marketing

Feel at home with spreadsheets and task management tools

Are comfortable with IM tools, email, video calls, and the phone but believe in the power of

minimising interactions.

BTW: when applying, use the passcode “WTH

We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.

Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.

Digital Marketing Executive duties and responsibilities

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

Digital Marketing Executive requirements

• 2 years of experience as a Digital Marketing Executive
• 2 years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Should have experience and very well knowledge in In -organic campaigns and in paid promotions.
• Good knowledge and experience with online marketing tools and best practices
• 2 years of hands-on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinking and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• BSc degree in Marketing, Digital technologies or relevant field

Saviom is a world leader in resource management software with a client base across the USA, Australia, Canada, UK, Europe, and many other countries. Many of our customers are Fortune 500 companies such as Fujitsu, Siemens, Alix Partners, Konica Minolta, and many more.  

Saviom has offices in Sydney, Vadodara, and London and is expanding its team into Bengaluru to bring in its first members to its growing marketing team.  Saviom operates under the name of Alphatech Software and PMentire Solution in India. To support our engineers who build great products and contribute to our growth, we’re looking to add a Digital Marketing Associate to our existing team. 

We are looking for a candidate who has a background in executing digital marketing strategies to achieve lead generation and branding goals. Please apply if you fit the experiences and skill criteria listed below. 

Primary Responsibilities 

• Plan and execute digital marketing activities, including SEO/SEM, email, social media and display advertising campaigns. Adopt SEO best practices across all content generated. 
• Collaborate with internal and external teams to create guest posts, emails, and webinars to drive engagement. 
• Utilize Google Analytics to periodically measure and report the performance of all digital marketing campaigns. 
• Maintain and update the marketing database to execute email marketing campaigns. 
• Support presales and marketing departments on their business-as-usual activities. 

  Experience and Skills 

• 0-1-year experience 
• Proficiency in MS office 
• Ability to work under short deadlines. 
• Strong time management skills to effectively juggle several projects at once 
• Potential to work both collaboratively and independently in a fast-paced environment. 
• Understanding the B2B marketing process will be a plus 
• Must be a quick learner and an enthusiastic team player 
• Fluent and conversant in Business English 
• Freshers are also encouraged to apply 

Why Saviom? 

• The compensation & salary will not be a constraint for deserving candidates. 
• We encourage working mothers to apply who want to make a comeback after a sabbatical. 

What to Expect from Us? 

• A dynamic team and an inclusive, encouraging work culture 
• Creative responsibilities have a direct impact on the company’s marketing efforts. You won’t be another cog in a machine. 

Website - www.saviom.com

We are looking for an SEO Analyst to join our Marketing team and help us build a strong online presence. 

• Check Google Analytics and Keyword Rankings on daily basis.
• Manage both on-page SEO and off-page SEO Teams
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Strong awareness on Google Algorithm Updates
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Perform ongoing keyword discovery, expansion and optimization.
• Develop and implement link building strategy.
• Manage webmaster accounts, notifications and implement best practices.
• Conduct competition analysis, prepare reports on findings and share the results with internal stakeholders.
• Stay up-to-date with the latest trends and changes with SEO and major search engines.

• Should have E-publishing and Editorial services domain knowledge
• Should understand the competitive landscape and identify the gaps in the market
• Must be able to identify the right opportunities & qualify leads for the Sales team
• Should be able to handle communication and fresh conversations with prospects
• Should have min. 2 years of experience working on the US, European Markets
• Assist Sales Team in identifying, following up, and qualifying prospects
• Generate reports & dashboards on Marketing influenced pipelines regularly
• Create clear and crisp product presentations and solution demonstrations
• Research & develop prospect lists using LinkedIn, Zoominfo, and Web research
• Participate and actively contribute in Marketing Strategy Meetings
• To work with the sales team in handing over any pre-sales efforts
• Support sales efforts with in-depth product and business knowledge
• Miscellaneous Pre-Sales and Sales related activities

Required Experience / Qualifications

• MBA from a good institute with a go-getter attitude to pursue leads and targets
• A motivated, competitive individual with a strong aptitude for Publishing technology
• 4-6 years of experience in a sales & marketing role
• Knowledge of commonly used CRM Salesforce and Marketing automation tools and dashboards
• Excellent presentation skills, verbal and written communication skills, and interpersonal skills

Experience:

• 1 to 4 years of experience in Digital Marketing

Kinds of Projects Undertaken:

• ePublishing, Editorial Services, eLearning, eBook, Accessibility

Job Description and skill requirements

Digital Marketing Manager

(This role will come with Sales Targets and commensurate rewards)

Role

• Plan and execute digital marketing campaigns across different digital marketing platforms
• Understanding of SEO/SEM, Marketing database, email and display campaigns
• Design, build and maintain Social Media presence
• Thorough monitoring of all social media ,digital spends and optimizing the budgets
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Experience in setting up and optimizing Google AdWords campaigns

Skill Requirements:

• Self-Starter and a go getter!
• Proven experience in the Ecommerce space – Minimum of 2 years of experience in a similar role
• Understanding of digital marketing landscape, concepts and best practices.
• Knowledge of one of the web analytics tools (e.g. Google Analytics, Net Insight or Web Trends etc.)
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.