Leadership
Data AnalyticsWhat you do as a Digital Marketing Manager ?
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and budget.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build, and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Shubham Vishwakarma
Full Stack Developer - Averlon
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If you are looking for a high growth company with rock-solid stability, if you thrive in the energetic atmosphere of high-profile projects, we want to talk to you today! Let’s connect and explore possibilities of having you onboard the Prolifics team!
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Primary skills: 5+ Years into SAP ABAP
Location: Hyderabad
Educational Qualification: B. Tech/BE/MTech/MCA/M.Sc.
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Prolifics Corporation Limited is a Global Technology Solutions Provider with presence across North America (USA and Canada), Europe (UK and Germany), Middle East & Asia. In India, we have off shore development centers: 3 in Hyderabad & 1 in Pune.
For more than 40 years, Prolifics has transformed enterprises of all sizes including over 100 Fortune 1000 companies by solving their complex IT challenges. Our clients include Fortune 50 and Fortune 100 companies across a broad range of industries including Financial Services, Insurance, Government, Healthcare, Telecommunications, Manufacturing and Retail. We rank consistently in Dream Companies to Work For and Dream Employer of the Year ranking from World HRD Congress, ranked 7 in 2019.
We encourage you to visit us on www.prolifics.com or follow us on Twitter, LinkedIn, Facebook, YouTube and other social media to know more about us.
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Keywords:
- Node, NodeJS, AWS, Full Stack, Serverless, Amazon Web Services, Lambda, REST APIs, Webservices, Microservices, ReactJs, VueJs, AngularJs
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Full Stack Developer - Averlon