Copywriter
Job Description:
We are seeking a talented and experienced Copywriter to join our vibrant and creative team at our Advertisement agency. As an experienced Copywriter, you will play a pivotal role in developing compelling and persuasive content for a wide range of marketing and advertising campaigns. You will collaborate closely with our clients, designers, and creative team members to deliver engaging copy that effectively communicates the client's message and resonates with the target audience.
Responsibilities:
• Develop creative and engaging copy for various advertising and marketing campaigns, including print, digital, social media, and other promotional materials.
• Collaborate with clients, account managers, and creative team members to understand project requirements, target audience, and marketing objectives.
• Conduct in-depth research to gather relevant information and insights on products, services, and target markets.
• Craft clear, concise, and persuasive copy that aligns with the brand voice and effectively communicates the desired message.
• Ensure that all copy is grammatically correct, adheres to brand guidelines, and complies with industry standards.
• Review and edit existing copy to improve clarity, readability, and effectiveness.
• Stay up-to-date with industry trends, emerging technologies, and best practices in copywriting and advertising.
• Collaborate with designers and art directors to develop creative concepts and ensure the integration of copy and design elements.
• Present and pitch creative concepts and copy to clients, incorporating feedback and revisions as necessary.
• Work on multiple projects simultaneously, meeting deadlines and managing time effectively.
Requirements:
• Proven experience as a Copywriter in an advertising agency or similar environment.
• Strong portfolio showcasing a range of successful marketing and advertising campaigns.
• Excellent command of the English language, including exceptional writing, editing, and proofreading skills.
• Proficiency in adapting writing style and tone to different target audiences and communication channels.
• In-depth understanding of advertising principles, marketing strategies, and brand positioning.
• Ability to conduct thorough research on various topics and industries.
• Familiarity with SEO principles and best practices to optimize copy for search engines.
• Proficiency in using industry-standard software and tools for copywriting and content creation.
• Strong interpersonal skills with the ability to collaborate effectively with clients and creative team members.
• Ability to work under pressure, meet tight deadlines, and manage multiple projects simultaneously.
Preferred Qualifications:
• Bachelor's degree in Advertising, Marketing, Journalism, English, or a related field.
• Experience in writing for diverse industries and sectors.
• Knowledge of social media platforms and their respective advertising formats.
• Familiarity with data-driven marketing and A/B testing methodologies.
Similar jobs
- copy writing experience with good Advertising agency or design studio
- Possession of creative flair, versatility, conceptual/visual ability and originality
- Able to write long copy for website, brochures, blog and short and creative copy for ad campaigns, social media etc.
- Developing creative ideas and concepts for various media vehicles like taglines, jingles, ad campaigns, brochures, social media posts etc.
- Writing clear, persuasive, original copy
- Proofreading copy to check spelling and grammar
- Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
- Overseeing campaigns through the production stage to completion
About FirstPrinciples
Here is a case study of a client where we updated increased organic SEO by 350% https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/" target="_blank">https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/. You can find more resources here: https://firstprinciples.io/saas-resources/" target="_blank">https://firstprinciples.io/saas-resources/.
Who Are We Looking For
Our growing company needs an experienced and ambitious content writer with at least 6 years of experience to oversee the development, execution, and delivery of digital content across all our channels. The ideal candidate should know how to apply data analytics to personalize and optimize content. The Content team leader will manage an expanding team of Content team members, interact with different-level team members and build new opportunities across our client engagements. The Content lead will be a solid leader, a clear communicator, and possess great analytical skills.
You will be responsible for:
- Producing high-quality documentation. The audience is U.S based so the style of writing should be audience-specific.
- Provide QA and copy editing for content produced by writers.
- Help the team to create high-quality web pages.
- Act as the Content Manager and implement the Content Calendar / Content strategy.
- Liaise with content writers to ensure brand consistency.
- Speak with the Digital Marketing Manager regularly and inform of any issues.
- Proactively assess possible problem areas.
- Improve imagery and content creation processes to increase accuracy and reduce the time taken.
- Assess employee’s competencies and ensure that employees are adequately trained. Plan and assign work based on competencies. Train team using resources provided.
- Coach the team daily, so that business objectives are met consistently. Plan, manage and adjust staff levels to meet requirements.
- Assist with the recruitment process when / if required.
- Excellent written and verbal skills in English with atleast 6 years of experience as a Content Writer across various industries. Previous agency experience will be an added advantage.
- Previous experience in copywriting will be a strong plus.
- Prior experience using SEO best practices to create content.
- Experience in formulating the content strategy and content calendar along with experience of working and managing offshore parties
- Previous experience in recruitment and team building (desirable)
- Good IT systems knowledge and technical confidence.
- MS Excel competence for the creation of staff tracking reports along with strong analytical and problem-solving skills.
- Strong people and performance management skills with a mindset which is open to change, unlearning & relearning, if needed.
- A collaborative approach to working with others.
- The ability to lead and motivate a team of people to succeed by utilizing appropriate interpersonal styles (including leading by example, setting expectations
Mandatory:
1. Minimum of 5 years work experience in ghostwriting
2. Prior execution of writing books in self-help, business, biography category
Think you know your way around the Indian+ Global Culture, entertainment world, films, pop culture, memes and OTT?
If Content and Content Strategy is your thing, this one’s for you.
We are looking for someone who can understand the consumers' pulse, represent our expert brand voice, and develop brilliant content to help build our Brand across various platforms.
We need someone who can give all our long-form content, scripts and videos a distinct voice & language of their own, which seamlessly weaves in with our brand story & helps flesh out a brand personality our consumers can clearly recognize.
Responsibilities:
- Help carve out and build our Youtube channels (for two brands) with fun content in the health and wellness space using unique and creative ways.
- Find out-of-the-box topics based on competitor analysis, trending topics in the digital space ( youtube/ instagram)
Requirements:
- Speaks Memes, gifs and Pop Culture
- Is familiar with writing creative content
- Is familiar with online brands and Youtube Channels
- Excellent writing and editing skills in English, Hinglish
- Has an innate ability to think laterally and literally
- Motivation and the desire to execute every job to the highest standards
- Adept with basic formatting, eye for detail, thorough research and analysis
- Proactive, responsible, hard-working, and diligent
- Ability to meet deadlines
- Portfolio of work- published articles will be preferred
Hi! If you're selected, the day-to-day responsibilities shall include:
- Researching industry-related topics (combining various online sources and studies)
- Writing high-quality content with impeccable grammar and a unique writing tone, mainly related to home improvement/decor/garden and other closely neighboring markets
- Working on basic SEO and Google Docs for neat formatting, sourcing relevant images for the article, etc.
Note: Candidates who copy-paste content should not apply, plagiarism is checked and strictly prohibited.
About GetMyUni :
GetMyUni is a Times Internet invested company. We are an education hub which helps prospective aspirants make the right education choice via student reviews and insights. Being India's first social college search platform we help students in making the right college choice. (https://www.getmyuni.com)
Job Responsibilities :
- Content Development for Website.
- Must be genuinely interested and comfortable in Content Writing, Creative Writing, SEO Based Writing, Blog Writing, Email Writing.
- Must have team handling abilities.
Skills Required :
- Should have strong proficiency in writing.
- Should be comfortable using MS-Office (Word, Excel, PowerPoint).
- Should be comfortable working in a team.
Qualifications :
Minimum Educational Qualification : Completed Undergraduate
Personal characteristics : Adaptive and Enthusiastic, strong interpersonal skills
Others : Applicants must get their personal laptops