We are in the lookout for a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who can expand our digital footprint and drive more value through online content. You should have had a proven track record of producing pieces that increase engagement and drive leads. This role requires high level of creativity, as well as the ability to use data-driven insights to write better material.
Your responsibilities:
• Creating concise, eye-catching, and innovative headlines and body copy
• Researching and organizing facts and sources
• Consistently brainstorming and collaborating with team for new ideas and strategies
• Building a following for brand on social media with creative work
• Researching markets and industries to compare and create content that is innovative and original
• Collaborating with campaign managers, creative team, and designers
• Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
• Be willing to answer any questions posted by their readers.
• Create content on e-books, podcasts etc.
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed
• Edit content produced by other members of the team
• Analyse content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content idea
Skill sets/Experience we require:
• Proven work experience as a Content Writer, copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
Pedigree:
• Bachelors/Masters in English, Journalism, Marketing or related field
Shubham Vishwakarma
Full Stack Developer - Averlon
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Hands-on experience with ES6 / ES7 / ES8 features.
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About the job
Job Details:
Role: Sr./Jr. Affiliate Manager & Campaign Executives
Location: Gurugram/Delhi
Reporting to Head of Performance & Paid Media
Business: Apps and Affiliates
About the Role:
We are looking for a person who has a deep understanding of the affiliate & mobile marketing ecosystem and has relevant experience with mobile attribution platforms like AppsFlyer, branch, segment, firebase etc.
Should be able to handle deliveries of mobile & web campaigns such as CPI, CPR, CPE, CPA, CPS, and others.
Objectives:
You will be responsible to create and optimize Performance/Affiliate/Paid campaigns as per the business objective; Own weekly reporting for the same.
The primary focus will be on Affiliate campaigns followed by other channels such as PPC.
You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI.
Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness.
Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance.
Analyze the market, competitors, and audience- providing actionable insights
Roles & Responsibilities:
Manage mobile delivery and ad ops of the campaigns.
Help with New Business Acquisition.
Account Management & Client Retention.
Delivery Partners Management - Platforms, SSP, DSP, Publishers & Affiliates.
Handling Publisher Engagement and Retention.
Acquiring Potential partners.
Negotiating terms with all new and existing publishers.
Forming/negotiating strategic alliances with new and existing online partners.
Exploring and expanding inventory for Mobile content offers for Value-added services.
Finding and strategizing new sources of inventory for performance campaigns.
Media planning for various Mobile advertising activities.
Provide operational and monetization plans for campaigns and clients.
Reporting on KPI, Revenue Generation & Growth.
Integrate and Implement the mobile publishing tools and best practice system.
Manage and mentor other Mobile Pillars – such as Ad Monetization, Production, and Operations.
Must have an understanding of integrations with platforms such as Branch, Appsflyer, Adjust & others.
Must have knowledge about all sorts of mobile ad frauds and their types to tackle such situations.
Must have knowledge of all fraud detection tools such as Protect 360, Mfilter, and others.
Should have good knowledge of the campaign setup process which includes activities such as S2S integration, GAID, IDFA, Macros, and other such day-to-day requirements to monitor it overall.
Who We Think Will Be a Great Fit?
two - five years of experience in large scale performance/network marketing, mobile ads publishing and operations.
Leadership experience with an entrepreneurial spirit in building and a growing team from the scratch.
Very strong knowledge of the mobile ecosystem. Experienced in navigating mobile platforms (Apple, Google) throughout the entire lifecycle – from planning and buying for the campaign and meet client's KPIs.
Understanding of mobile KPIs, especially as they relate to forecasts, P&Ls, and deal evaluation
Demonstrated ability to influence all levels of management, cross-functionally and externally
Excellent written and oral communications
Let's connect to have a quick round of discussion.
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Full Stack Developer - Averlon