Fretron Pvt. Ltd. - A SaaS-based logistical organization. We are one of the fastest growing start-ups founded by visionary industry veterans having a combined experience of 35 years with a vision of creating the most comprehensive cloud-based logistics tech and transportation management platform. Using our logistics automation platform, we are helping several major companies to cut down their freight cost, increase order and load management efficiency, reduce delays and gain end-to-end visibility into their Logistics operations. Our customers include companies Like Jindal Saw, V-Mart Retail, Exide Industries, Century Ply, Shayam Steel etc.
What does the job entail?
ARE YOU A CREATIVE HEAD??? As a Visual Designer, you will own Fretron’s visual identity across all areas of marketing. You’ll be part of the marketing function, working with marketing, sales, and other key stakeholders to create assets that elevate the brand and deliver on our growth goals.
Key Responsibilities
- Designing and creating visual assets for use in marketing materials, product documentation, and user guides.
- Help execute day-to-day design of marketing assets including blogs, landing pages, email templates, ads, e-books, presentations, and more.
- Collaborate cross-functionally to ensure consistency in visual design across all company touch points.
- Offer ideas, creative thought processes, and help maintain a smooth pipeline.
- Ensure quick and timely turnaround of creative assets.
- Create and foster a collaborative, innovative, and creative environment.
What do we need from you?
- 3+ years of experience in visual design for B2B SaaS
- Up-to-date with industry trends and technologies to ensure that designs are current and effective.
- Proficient in visual design, illustration, and a deep understanding of user experience to design beautiful and intuitive experiences. Experience delivering brand and performance-focused campaigns.
- Proficient in Adobe Creative Suite, and Figma, with a keen understanding of graphic/web design principles.
- Knowledge of video editings and creation tool like Camtasia or Powtoons is a huge plus
- Strong communicator and be able to prioritize and manage critical timelines.
- Thrive in a fast-paced environment and open to feedback and collaboration.
About Fretron
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B.tech / MBA (Full time)
• 6+ years of overall working experience with 4-6 years of experience in digital marketing, campaign
execution experience in social platforms and social account management at a brand or agency
• Advanced excel skills with efficiency in using v-lookups, pivots, charts, data interpretation and
handling high volumes of data sets
• Excellent written and verbal communication skills
• Industry specific knowledge across different verticals or lines of business
• Analytical mind-set with attention to detail and excellent problem solving skills
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commitment to client delight
• Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter,
YouTube, Instagram, LinkedIn)
• Direct experience in working with or for social media management software is preferred
• Social media ads certifications, like Facebook Blueprint, Google AdWords’, etc are a must
• 4-year college/university degree.
Technical know-how required: WordPress, Canva or any other design tool, Any CRM preferably Zoho, Mailchimp or any other email marketing software, All Google tools(AdWords, analytics, console, tag manager)
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Brainstorming creative ideas for marketing campaigns
Understand Annual OKRs and drive marketing initiatives in a creative and optimum manner
Undertake sales enablement along with external stakeholders and sales team
Define and run Marketing automation with CRM
Set up GTM Campaigns in lines with the brand positioning of QDC
Run inbound and outbound campaigns in order to achieve high MQLs and conversions
Demonstrate high expertise in various areas: content development and optimization, social media, email marketing, etc
Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Work closely with sales team to implement and execute campaigns and achieve results
Cooperate and work in sync with other departments to achieve MQL Targets
Work with external agencies like developers and designers
If you are someone fast paced who can handle all the above responsibilities and be a torch bearer in the marketing department at QDC, apply for this role now!
In return, we can promise you innumerous growth and a highly flexible work environment.
Skills required: Attention to detail, Leadership, Content Writing, Graphic Designing, Data Analysis and Reporting
Experience required: More than 6 months of experience
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Responsibilities:
- Plan and execute all digital marketing campaigns, including Google and social media marketing with expertise in Facebook ads, google analytics, email marketing, influencer marketing and display advertising campaigns.
- Handle the entire digital marketing to bring direct website conversion.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Requirements:
- Minimum 5+ years of working experience in digital marketing with prime focus on Facebook ads and google Adwords.
- Proven track record in generating online orders/ direct website conversion.
- Candidates from the e-commerce industry or marketing agencies will be preferred.
- Candidate must be a graduate preferably B-Tech or MBA preferably from tier-1 or tier-2 colleges
- Build our strategic affiliate network through recruiting new affiliate & Influencer partners and actively managing relationships with our existing strategic partners, to provide quality business leads and cost-effective Lead acquisition.
- Setup, tracking, reporting, and manage affiliate program activity.
- Full management of lifecycle marketing for affiliate & Influencer
- partners.
- Generate monthly, weekly and quarterly reports along with analysis
- Ensure invoicing and payment schedules are current and on time, providing forecasting support for the business.
- Continually measure and optimize the overall program ROI
- Doing industry research and sourcing opportunities for overall business development
- Build a repository for effective sales pitches.
- Meet monthly, quarterly, annual revenue targets
Desired Profile of the candidate
- A self-starter who's comfortable working autonomously
- Experience in using affiliate tracking platforms
- Ahead for numbers, easily able to extract key insights from data
- Has to experience in creating pivots and using MS Excel overall
- Team player with a drive to help other people
- Ability to analyze data and give recommendations
- Work with multiple stakeholders for the flow of information and business process
- A passion for achieving targets
Experience: 2 to 4 years
Skills: SEO, SMO, SMM, Email Marketing, Content Marketing, Content Publishing, Google Ads & Analytics.
Product: B2B, SaaS platform for Utilities and Energy
Location: Pune
For more details please: www.bynry.com
Start date: As soon as possible / Location: Tardeo Mumbai
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Job profile:
We are looking for an ambitious Ecommerce Manager with hands-on technical and e-commerce business expertise. The person should have a solid foundation in Shopify and should be able to contribute to marketing and design projects with a tech perspective. He/She will work closely with the Co-founders to optimize the user experience while implementing tech related strategies to increase online revenue and brand awareness.
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Web Development
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Marketing
- Oversee and execute digital marketing for the company including Social Media Ads & google ads
- Execute e-commerce campaigns like price markdowns, promo and referral codes, coupons, affiliate marketing etc.
- Lead technical implementation for SEO and SEM
- Oversee and execute data driven email and SMS marketing including tracking and analysis
Data Analytics and Optimizations
- Perform analysis that answer questions about our customers, their particulars and preferences
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Requirements:
- Must have experience with the Shopify ecommerce website platform, with web analytics tools and associated apps that can be used with Shopify
- Basic knowledge of HTML , CSS & Javascript is a bonus
- Understanding of digitals ad tactics (Instagram + Facebook), Google ad words, SEO and SEM is a must
- Experience with digital analytics specifically Google Analytics is a must
- Strong proficiency in Microsoft Excel / Google sheets
- Equipped with creative thinking and analytical skills
- Up to date with the latest technology trends and innovations
- Written and oral English proficiency
- Bachelor’s degree in Computer Science
- Experience in web development
- Highly motivated and a self starter with an ability to meet deadlines and work independently
