Email Marketing Expert

at Aza Fashions

DP
Posted by Sejal Shah
icon
Mumbai, Prabhadevi
icon
3 - 15 yrs
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₹5L - ₹13L / yr
icon
Full time
Skills
Email Marketing
Marketing
Customer Retention
B2C Marketing
Push Notifications
Outreach marketing
Customer Journey

Job Title – Email Marketing Expert:

 

Job Description:

 

  • Plan & execute Email & Mobile marketing campaigns.
  • Set up journeys for onboarding users, customer retention.
  • Strategize to drive usage growth, upsell/cross-sell, engagement and retention targets for existing users.
  • Leverage user behavior data & segmentation for better targeting.
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
  • Create email databases for lead generation.
  • Track and analyse the email marketing campaigns for key metrics, use statistical analysis, post campaign behavioural response to strategize and develop campaign nurturing
  • Own and manage our customer/prospect database – acquisition, segmentation, optimization, integration, maintenance.

 

Reporting Structure

 

The position reports to Marketing Head.

Job Specification:

 

  • Minimum 4-5 years experience in managing e-mail marketing (operationally & strategically) for e-commerce company. Preferred in fashion and lifestyle company.
  • One should have prior experience in database segmentation, scheduling e-mails, optimizing revenue from e-mail marketing, maintaining e-mail reports; and preferably should know basic HTML.
  • Should have worked on tools like Clevertap, Netcore, WebEngage etc.
Read more

About Aza Fashions

Aza is India's premier designer destination showcasing Apparel & Accessories for women & men catering to clients globally in the India, U.S. and U.K. Shop the best of Indian fashion - pret, designer bridal clothing & occasion wear with special offers.
Read more
Founded
2005
Type
Products & Services
Size
100-1000 employees
Stage
Profitable
View full company details
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