
- Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.
- Analyzing Regular Customer Cohort Performance, both on a product & company level.
- Developing the product subscription business on the website.
- Build retention marketing campaigns based on customer segmentation.
- Drive User Engagement in Lower Funnels using user engagement platforms
- Build the Customer Loyalty Programme for the brand.
- Creating Email & Marketing Strategy to increase repeat rate & overall basket size.
- Profiling Key Customer Groups Regularly
- Conducting Survey & Research to better understand Repeat Customer Behaviour & Habits
- Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.

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**This role requires Core Work Hours from 8:30 pm to 12:30 am IST (will change as per daylight saving in US). The remaining hours are completed at individual discretion.**
WeatherBug is a popular weather site and mobile app providing hyperlocal, live weather data and proactive alerting to consumer users. With over 15 million unique users per month, across all platforms, WeatherBug’s vision is to provide environmental intelligence for all aspects of people’s lives. The WeatherBug app is a top-rated weather app in the app stores. In 2019, WeatherBug was named the best weather app by MediaPost’s Appy Awards. WeatherBug is owned and operated by GroundTruth, a media company that turns real-world behavior into marketing that delivers real business results.
Learn more: www.weatherbug.com
www.groundtruth.com
At GroundTruth, we believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work for three years in a row (2021, 2022 & 2023). Learn more about the perks of joining our team here. Learn more about the perks of joining our team here.
Role: Senior Software Engineer (Ios/React Native)
Location: Gurugram OR Remote, India
Role Characteristics:
Recognized subject matter expert who knows how to apply theory and put it into practice with in-depth understanding of the professional field with limited oversight from managers. Independently performs the full range of responsibilities within the function; requires deep job knowledge of areas typically obtained through higher education combined with experience. Manages large projects or processes and problems faced are difficult and often complex; analyzes problems/issues of diverse scope and determines solutions. May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy. Influences others regarding policies, practices and procedures.
You Will:
- Design, architect, and document the entire system, down to the details, to meet team needs.
- Code robust iOS solutions to solve current problems, identifying and fixing issues within your areas of expertise.
- Act as a CodeOwner and stakeholder in code reviews within your area of expertise.
- Automate unit, integration, and end-to-end testing solutions, working closely with the QA team to ensure seamless integration.
- Deploy and run your code in pre-production to ensure quality before release.
- Develop and maintain debugging tools to enhance team efficiency.
- Collaborate with vendors to ensure third-party SDKs are properly integrated and functional.
- Perform and monitor mobile releases for iOS, ensuring smooth rollouts and updates.
- Retire outdated solutions and resources when no longer needed, ensuring the system remains efficient and streamlined.
- Provide operational support for your deployed code and all code within your domain of expertise.
- Identify and address team-wide issues, preventing problems from occurring.
- Coordinate across all business teams to resolve technical issues, mitigate risks, and provide actionable solutions.
- Perform other job-related duties as assigned
You Have:
- 4-year degree in Computer Science or a related field OR 9+ years of experience in software development.
- 7+ years of experience in software engineering.
- 5+ years of experience with iOS development tools (Swift, SwiftUI, Objective-C, Xcode, Core Data, Combine, Foundation, UIKit).
- 2+ years of experience with SwiftUI or declarative UI frameworks.
- 3+ years of experience on an Agile team.
- Proficiency in Concurrency, Multithreading, and Swift Combine or other asynchronous programming patterns.
- Knowledge of object-oriented design principles, patterns, best practices, performance optimizations, and memory management on iOS.
- Ability to effectively communicate across teams to provide and implement solutions.
- Proven ability to troubleshoot complex issues and execute solutions.
- A strong sense of self-drive and technical expertise to work independently and within a team.
- Mentorship skills to guide junior and mid-level engineers.
- Excellent communication and documentation skills to articulate ideas clearly.
- Strong problem-solving and critical-thinking abilities to handle edge cases and unexpected issues.
- Experience collaborating with cross-functional teams (designers, product managers, QA).
Great if You Have:
- Experience using React Native (Function Components, Hooks, Redux, JavaScript/TypeScript).
- Familiarity with ingesting and exposing large datasets in the weather industry.
- Experience in the advertising industry.
- Proficiency with tools like GitHub, Jenkins, Spinnaker, Artifactory.
What we offer:
At Weatherbug, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.
- Parental leave- Maternity and Paternity
- Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays).
- In Office Daily Catered Breakfast, Lunch, Snacks and Beverages
- Health cover for any hospitalization. Covers both nuclear family and parents
- Covid home quarantine cover
- Tele-med for free doctor consultation, discounts on health checkups and medicines
- Wellness/Gym Reimbursement
- Pet Expense Reimbursement
- Childcare Expenses and reimbursements
- Employee assistance program
- Employee referral program
- Education reimbursement program
- Skill development program
- Cell phone reimbursement (Mobile Subsidy program)
- Internet reimbursement
- Birthday treat reimbursement
- Employee Provident Fund Scheme offering different tax saving options such as VPF and employee and employer contribution up to 12% Basic
- Creche reimbursement
- NPS employer match
- Meal card for tax benefit
- Special benefits on salary account


Mandatory Skills
- Proficient in automating Test cases using Python / C++
- Should have work on RAN or Core Network on LTE / 4G, 5G , 3G
- Should have done Protocol Conformance Testing / RF Conformance Testing / Carrier Acceptance Testing
- Should be able design test cases.
- Should have worked on protocols / network element like NAS/SIAP / RRC / PHY MAC / GCF / MME / SGW / PGW / PCRG / eNodeB / UTRAN / RACH
Good to Have
- Test automation framework & test suite development using Python or platform specific development expertise
- Experience in 5G will be an added advantage
- Interop testing and validation with chipset vendors / OEMs / Service Providers
What kind of profile will not be suitable
- Only RF Optimization
- Only Field Testing
- Only Log Analysis
- Network Monitoring & configuration
Job Title : Business Development Associate
Location : Gurgaon
Working : Work from office (WFO )
Industry : Ed Tech
Functional Area : INSIDE SALES
Shift: Day Shift / Night Shift ( optional )
Roles & Responsibilities :
The sales Representative at PlanetSpark will be responsible for assisting and guiding the right offering/course to the consumers and getting them to purchase the right learning course.
Responsibilities:
● Understanding the offerings for the students and guiding them throughout the process to choose the right option for them
● Initiating phone conversations with parents who complete the demo classes for their kids.
● Intensely following up with the prospects and closing the sales within the sales cycle.
● Diligently communicating and priming the lead through channels like email, and calls.
● Ensuring accurate and proper record-keeping of call information in electronic and digital format.
● Achieving the monthly targets while completing all the input metrics targets,
Hiring Criteria
Training Period :- 21,428. ( Stipend +Incentive)
Salary Range : (CTC) - 6,50,400/-
Skill Required - Excellent Communication
Exp Required : 6Months -2 Years ( fresher also welcome)
Minimum Education : Graduation
2018,2019,2020,2021,2022,2023
Important Criteria -
Willing to work 5 days a week.
Willing to work in a Start-up (High Intensive learning and Rapid
Growing atmosphere)
Job Location – Gurgaon

Requirements:
- Bachelor’s degree in computer science, computer engineering, or related field.
- Experience working with ruby on rails as well as libraries like Resque and RSpec.
- Ability to write clean ruby code.
- Proficiency with code versioning tools including Git, Github, SVN, and Mercurial.
- Familiarity with MVC, Mocking, RESTful, and ORM.
- Good understanding of front-end technologies including HTML5, JavaScript, and CSS3.
- Knowledge of server-side templating languages including Slim and Liquid.
- Familiarity with testing tools.


We are looking for Java Fullstack Developer to work on
Shipping & Logistic SAAS Application. We are a small team of passionate and productive developers both in USA & India.
We are looking to expand our team and looking to hire Engineers with the right skill set, who would like to spend a long duration with the company, learn the product in and out and grow with the company.
Technology Stack:
All our IT infrastructure is on AWS Cloud Having platform services like: EC2, RDS, Route53, Docker, S3, EFS, ELB, etc. We deal with Few million requests coming to our servers every day, Few terabytes of data are crunched by the software we write. The system is high-performing and handles the shipment of a few million US dollars every day. DevOps CI-CD Pipeline automates the whole Build and Deployment process for the developers using Jenkins & Ansible. We also use Jenkins to run Test Automation Suite. The platform is written in Java 8, Sprint Boot, Hibernate, Javascript, HTML, CSS, Bootstrap, Groovy, Grails. There are a few additional services you might find written in NodeJS, Python, Selenium, Cucumber, Junit Shell Scripts etc. We follow Scrum methodology and all our tasks are tracked on Jira.
Expected Skillset:
Candidates having good experience with Java, Spring Boot, Hibernate, Javascript, HTML, CSS, MYSQL will be preferred.
Great if you also have working experience or understanding of Gradle, Grails, Groovy etc.
The candidate should be a confident problem-solver and passionate about delivering quality results.
The candidate must be good at English communication as we daily interact with our International Teammates.
We are located in Pune and looking for Java Fullstack Developers from all over India, who can work remotely, but still, be an integral part of the team.
Workfall is a new age internet company, looking for energetic and self-motivated interns to join our team as Growth Enabler/Hacker. If you’re an ambitious individual with excellent communication skills & multitasking ability and wants to build a career in Growth Hacking, then this is the right opportunity for you.
Eligibility: Anyone willing to work hard and learn about Growth Hacking.
Wok Location: Remote Working
Duration: 3 Months
Outcome: This internship is quite hands-on. Assuming the intern is equally interested in learning and growing, at the end of three months of internship, the intern will be trained enough to be compared to someone with at least 1 year of experience in the same field. The intern will also get an Internship Certificate. During the Internship, there will be a review check and based on your performance during internship and final review, interns will get an opportunity to join us full- time.
Learning Opportunities:
During internship, you will be mentored by the senior management team and will learn:
- The importance of Growth Hacking and how it is helping to increase sales, generate new leads, branding, client engagements and reduce cost of acquiring new clients.
- Techniques and tools that help in generation of leads.
- Grooming on relationship building.
- Tools and platforms to create images, flyers, videos and 2D/3D infographics.
- Time management and multitasking.
- How to work in a given timeline and manage deadlines.
- How to work in a collaborative environment.
Responsibilities:
You will work closely with our senior team and get a chance to learn all the aspects of Growth Hacking.
As part of internship, you will work on following areas:
- Plan, design and execute campaigns to drive traffic to digital channels.
- Analysing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future strategies.
- Design social media engagement programs .
- Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand.
- Design and execute activities to increase visibility, brand awareness and increase prospect clients.
- Conduct extensive market research and identify business opportunities (Research and generate lists of potential customers).
- Learn and apply sales techniques.
- Help develop client relationships through LinkedIn, Emails, Cold Calls etc.
- Generating sales qualified leads, and assisting the Sales department wherever possible.
- Working closely across teams with other teams to share ideas, feedback & present results.
What interns need to be:
- A good conversationalist
- A strong self-motivated individual.
- A good team player
- Fast Learner
- Confident
- Diligent

Requirement:-
1. Strong PHP Core programming expertise
2. MySQL DB Model Design and Programming expertise
3. Strong skills in either Joomla or WordPress - at least one is needed.
4. Working know how of HTML 5/ CSS 3
5. Knowledge of SVN or any other version control tools
6. Must have solid REST/API implementation and integration concepts.
Preferred addons :-
1. Good to have Frontend Skills in - Javascript/JQuery/Bootstrap/Angular
2. Experience in common third-party social APIs (google, Facebook, eBay etc)
3. Experience with Payment Gateway integration with APIs like (paypal, payza, authorise.net, Firstdata, Ipayout, Stripe etc)
4. Any experience in Ionic / PhoneGap is a plus
Benefits
1. 6 months of probation period.
2. Working Days: Monday-Friday (As per International Standards).
3. Working Timings: 9 hours per day including break of 1 hour
4. Opportunities to learn and grow.
Job description
In-Depth knowledge about creating product listing on e-commerce portals.
Good understanding of the placement of Keywords, Making Title, Bullet Points, and E-Commerce SEO Friendly Product Description.
Good Understanding of improving product ranking organically on all the marketplaces.
Creating FBA Shipment, Taking FC Appointment, Creating Removal Order of all Unsold, or damaged Inventory within the time.
Generating all kinds of business reports, Sales Report, Return Report, and give the business insight to the sellers to add valuable input to improve the client business efficiently.
Confidence to handle the process independently.
We are hiring, young, enthusiastic, dynamic, smart and experienced individual to be a part of our expanding marketing chain of Casey Food division. If you have –
- A Bachelor’s degree, with sales as your core dream.
- Proven Sales Experience.
- Fantastic track record of meeting sales target.
- A passion towards multitasking and team building.
- Ability to work under pressure.
- Strong problem-solving, organizational and management skills.
- Excellent negotiation, convincing and consultative sales expertise.
- Effective communication skills.
- Exceptional customer orientation knowledge.
Then you are the one to whom we are searching for. Being the Sales head of a district, you will dispose the following job responsibilities:
- Manage sales operations in assigned district to achieve revenue goals.
- Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
- Identify skill gaps and conduct trainings to sales team.
- Work with team to implement new sales techniques to obtain profits.
- Assist in employee recruitment, promotion, retention and termination activities.
- Conduct employee performance evaluation and provide feedback for improvements.
- Contact potential customers and identify new business opportunities.
- Stay abreast with customer needs, market trends and competitors.
- Maintain clear and complete sales reports for management review.
- Build strong relationships with customers for business growth.
- Analyze sales performances and recommend improvements.
- Ensure that sales team follows company policies and procedures at all times.
- Develop promotional programs to increase sales and revenue.
- Plan and coordinate sales activities for assigned projects.
- Provide outstanding services and ensure customer satisfaction.
We are looking the following skill sets within a prospective candidate –
- Strong verbal and written communication skills.
- A versatile personality with above average organizational and planning skills.
- A person with critical thinking and problem solving ability.
- A good team player with creation and handling of team.
- A customer centric person with customer centric business agenda.
- An exemplar having capacity to analyze marketing trends, and promoting product, service and promotional activities.
- A person who can develop transparent marketing strategies to expand brand recognition.
Experience –
3 – 8 years in FMCG/Retail of Insurance Marketing.
CTC –
20,000 fixed as regular salary, and 5, 000 as TA. Total = 25,000.

