Retention Marketing Manager
- Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.
- Analyzing Regular Customer Cohort Performance, both on a product & company level.
- Developing the product subscription business on the website.
- Build retention marketing campaigns based on customer segmentation.
- Drive User Engagement in Lower Funnels using user engagement platforms
- Build the Customer Loyalty Programme for the brand.
- Creating Email & Marketing Strategy to increase repeat rate & overall basket size.
- Profiling Key Customer Groups Regularly
- Conducting Survey & Research to better understand Repeat Customer Behaviour & Habits
- Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.
About India's leading clean label active nutrition brand
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This can be a great career move to accelerate your own growth.
Ideal candidate should have the below experience/qualities:
- Proven expertise in growth of the Company through various digital marketing channels
- Proficient in paid marketing, influencer marketing and other growth channels
- Minimum of 5 years of work experience with a focus on online marketing
- Successful track record in accelerating customer acquisition, growth plan
- Preferable work experience in the E-commerce industry
- Ability to deliver strong results
- Desire to work in a fast-paced start-up environment & immerse in an amazing learning experience
- Should have great written and spoken English
- Sound knowledge in MS Excel, Google Analytics, CleverTap and other digital tools.
Roles and responsibilities of this role would include the below:
- Owner of customer acquisition for the business.
- Build long-term strategies for customer acquisition and lead the team in execution
- Use data and market intelligence to drive acquisition efforts
- Identify new growth opportunities (including new platforms, channels, and advertising and integration opportunities) to acquire new users.
- Work with cross functional team (Product, Tech & Marketing) to establish growth strategies
- Create, manage, and experiment with new user acquisition campaigns
- Create relevant customer segments, analyze trends and prioritize campaigns
- Develop strategic customer acquisition plans to drive profitable growth.
- Analyze data to monitor revenue performance and uncover areas for improvement.
- Oversee all digital channels of the Company including SEO, SEM, Email, Social Media, Influencer marketing and other marketing activities.
- Take high level brainstormed idea to actual implementation, tracking and analyzing
- Create weekly and monthly marketing plans and budgets for our different channels.
- Build strategic relationships and partner with key industry players, agencies and vendors for lead generation.
We are looking are looking for talented and motivated campaign manager to lead and execute our various marketing campaigns. The successful candidate should have experience in managing digital and mass media (TV, Print, OOH, Radio etc.) marketing campaigns.
The campaign manager will work closely with work in collaboration with internal teams and external agencies to prepare and execute campaigns and measure and report on their effectiveness.
Responsibilities
· Develop, execute and manage marketing campaigns with the aim of customer acquisition or engagement
· Brief the various teams within marketing (such as creative, social media and digital) to ensure each campaign is forward planned and delivered on time
· Recruit and manage external agencies to execute marketing campaigns
· Devise campaign timelines and budget and ensure that the same is adhered to
· Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels
· Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
Skills & Qualifications
· A master’s degree in Marketing, advertising or related fields.
· 1-3 years of related experience
· Understanding and past experience of executing campaigns across all marketing channels from digital, social media, paid media, mobile, offline and print
· Exceptional project management and communication skills
· Solid understanding of current market trends
· Experience overseeing simultaneous campaigns
· Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, offline and print
Overview
Condé Nast is looking for a Senior Campaign Analyst who will be responsible to cover
entire lifecycle of a campaign ranging from predicting affinity, optimization, influencer
impact, enhancing reach, frequency, etc.,
Primary Responsibilities
● Use CitizenNet software and social platforms to plan and implement strategies
and audience targeting for clients
● Build campaigns on Facebook, Instagram, Twitter and Snapchat design to
achieve client goals
● Day-to-day campaign management and performance monitoring with high
attention to detail
● Need to optimize campaigns towards client goals and objectives.
● Creation of reporting dashboards, reports and insights development.
● Assume ownership on high priority campaign planning, execution, and
analysis projects
● Contribute to the growth and success of your team and client base through
ideation and brainstorming.
Responsibilities:
● Minimum 1 yrs of experience in managing Facebook or any other social media
likeTwitter, LinkedIn, Snapchat campaigns with monthly budgets exceeding $10K
per month with an overall of 2+ yrs experience in Digital advertising/marketing.
● Must be certified either in any of the social media Platforms.
● Previous work experience of social media platforms for marketing
and/or advertising
● Ability to use spreadsheets, powerpoint to analyse data and spot trends
● Must be highly skilled in time management to facilitate involvement in
multiple campaigns and projects.
● Strong problem-solving, logical reasoning and critical-thinking skill
● Strong verbal, written communication skills and strong interpersonal
skills.
CONDÉ NAST GLOBAL
Condé Nast is a global media house with over a century of distinguished publishing
history. With a portfolio of iconic brands like Vogue, GQ, Vanity Fair, The New Yorker
and Bon Appétit, we at Condé Nast aim to tell powerful, compelling stories of
communities, culture and the contemporary world. Our operations are headquartered
in New York and London, with colleagues and collaborators in 32 markets across the
world, including France, Germany, India, China, Japan, Spain, Italy, Russia, Mexico,
and Latin America.
Condé Nast has been raising the industry standards and setting records for excellence
in the publishing space. Today, our brands reach over 1 billion people in print, online,
video, and social media.
CONDÉ NAST INDIA (DATA)
Over the years, Condé Nast successfully expanded and diversified into digital, TV,
and social platforms - in other words, a staggering amount of user data. Condé Nast
made the right move to invest heavily in understanding this data and formed a
whole new Data team entirely dedicated to data processing, engineering, analytics,
and visualization. This team helps drive engagement, fuel process innovation,
further content enrichment, and increase market revenue. The Data team aimed to
create a company culture where data was the common language and facilitate an
environment where insights shared in real-time could improve performance.
The Global Data team operates out of Los Angeles, New York, Chennai, and London.
The team at Condé Nast Chennai works extensively with data to amplify its brands'
digital capabilities and boost online revenue. We are broadly divided into four groups,
Data Intelligence, Data Engineering, Data Science, and Operations (including Product
and Marketing Ops, Client Services) along with Data Strategy and monetization. The
teams built capabilities and products to create data-driven solutions for better
audience engagement.
What we look forward to:
We want to welcome bright, new minds into our midst and work together to create
diverse forms of self-expression. At Condé Nast, we encourage the imaginative and
celebrate the extraordinary. We are a media company for the future, with a
remarkable past. We are Condé Nast, and It Starts Here.
The ideal candidate is a person who is passionate about technology and believes in the growth
story of all businesses going digital in the future. We want people who dream big and can be an
integral part of an ecosystem that’s going to create and capture a $100Bn+ opportunity in the
next couple of years.
A high performing business development associate understands the bigger picture and the
vision the company has. He/she/they must love finding new business opportunities and
managing relationships with existing clients. There is complete ownership to directly impact the
company’s top-line and expansion of our customer base. We expect that you love selling, and
that you are self-driven and result oriented. This is a very high growth role in the organization
and will be the bed-rock of taking up newer managerial opportunities in India and abroad.
Responsibilities:
● Understand client requirements and pitch the relevant solution.
● Active front-end selling and cross-selling to potential buyers over the platform.
● Extensive coordination with EMB partners to close deals.
● Deliver daily progress, revenue and activity reports for all clients.
● Analyze, research, recommend and implement processes and systems.
● Outbound client acquisition through social media and networks.
● Keeping track of all the documentation required for a transaction.
● Helping both buyers and sellers in an ongoing transaction.
● Maintain regular contact with clients to gain deeper understanding of their needs and
concerns and work with internal teams to resolve those.
● Take in-person meetings with clients locally as and when required
Job role:
As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.
Responsibilities:
- Manage Organic as well as paid channels
- Set targets and build strategies to help achieve them
- Create and test content, blogs, and ads for operational efficiency
- Create and optimize landing pages to increase signups
- Develop and implement campaigns to better lead quality and beat the competition
- Perform data analysis around web traffic and other key metrics
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
- Communicate with team members on campaign developments, timelines, and results
Requirements:
- 4+ years of experience in Digital Marketing or a similar position preferred
- Experience in B2B, eCommerce and SaaS is preferred
- Relevant Bachelor's degree preferred
- Great design sense is a must for this position
- Proven experience building campaign strategies from scratch and executing them
- Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
- Experience working with data
- Experience working with international markets is preferred
We are Social.HR
An early-stage HR-Tech (SaaS) company. We aspire to be the leading self-driven career platform with intelligence. We are putting together a strong team of young individuals. The founders have the vision to create an intelligent, intuitive, and responsive career platform which gives you data-driven career insight and allows you to #BeTheBestYou
Who is?
An Intern will be our go-to person for all research and data-related aspects. You should be a hack who can get things done.
We Look for?
- 1. Who is going to get hands dirty
- An outside the box thinker
- Who is not afraid to challenge the conventional wisdom
- Moving decisively towards business goals
- Flexible in managing work-life balance
Are you the right fit?
- You are awesome at online research
- You are driven to make documentation and audit look like a piece of cake
- Full time must
- Have graduated or finishing up the course
We offer
The intern role is fun and it lies at the intersection of business and technology with true upside potential. Initially, the compensation will be in the form of a stipend.
- Driving the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences.
- Promoting the company as an innovator to the press and public, and overseeing outbound customer-facing communications across our website, blog, and social channels.
- Working closely with CEO, sales, product and tech teams to successfully define, deliver, and execute the brand strategy
- Collaborating and leading across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership.
- Building strong working relationships and credibility at all levels of the organization through the demonstration of being a deep subject matter expert
- Improving ROI on the marketing spends: Being responsible for the spend of marketing budget and Identifying ways to improve effectiveness of Google Ad, LinkedIn, YouTube, Facebook campaigns to boost ad engagement, conversion rates and cost per acquisition.
- Constantly monitoring the various metrics around returns on spend, acquisition and churn.
- MBA 7+ years of proven experience in SaaS based product Marketing, start up experience
- MBA from T1 colleges or Top B Schools
- Preferably from SaaS based IT Products or Agriculture Industry
- Excellent leadership, communication, and decision-making skills
- Proven ability to plan and manage budgets
We now wish to scale ll these categories which are proven to be working and hence looking for Sales Person who can get us business using our success stories.
https://ideaclicks.in/success-story/digital-promotion-of-gynecologist-in-india/
- To appoint Block Sales Manager in their respective Districts.
- To manage sales operations in assigned district to achieve revenue goals.
- To supervise sales team members on daily basis and provide guidance whenever needed.
- To identify skill gaps and conduct trainings to sales team.
- To work with team to implement new sales techniques to obtain profits.
- To assist in employee recruitment, promotion, retention and termination activities.
- To conduct employee performance evaluation and provide feedback for improvements.
- To contact potential customers and identify new business opportunities.
- To stay abreast with customer needs, market trends and competitors.
- To maintain clear and complete sales reports for management review.
- To build strong relationships with customers for business growth.
- To analyze sales performances and recommend improvements.
- To ensure that sales team follows company policies and procedures at all times.
- To develop promotional programs to increase sales and revenue.
- To plan and coordinate sales activities for assigned projects.
- To provide outstanding services and ensure customer satisfaction.