Retention Marketing Manager

📢 We’re Hiring: Digital Marketing Executive (Client Handling)

Company: Pentabay Softwares

Location: Anna Salai, Chennai

Experience: 1 – 6 Years

Employment Type: Full-time | On-site

🧩 Job Overview:

Pentabay Softwares is looking for a results-driven Digital Marketing Executive with strong client handling experience to plan, execute, and manage digital marketing campaigns across multiple platforms. The ideal candidate should be confident in client communication, performance tracking, and campaign optimization.

🎯 Key Responsibilities:

Handle end-to-end digital marketing activities for assigned clients

Act as a single point of contact for clients and manage day-to-day communication

Plan, execute, and optimize campaigns across:

Google Ads

Meta (Facebook & Instagram)

SEO & Content Marketing

Email & WhatsApp Marketing

Understand client requirements and convert them into effective marketing strategies

Prepare and present weekly/monthly performance reports to clients

Coordinate with internal teams (Design, Content, Development) to ensure timely delivery

Monitor KPIs such as leads, conversions, CTR, ROI, and engagement

Suggest improvements and upsell additional services when required

Stay updated with the latest digital marketing trends and tools.

🛠️ Required Skills & Qualifications:

1–6 years of experience in Digital Marketing

Mandatory Client Handling / Client Communication experience

Strong knowledge of:

Google Ads & Meta Ads

SEO basics (On-page & Off-page)

Social Media Marketing

Analytics tools (Google Analytics, Search Console)

Good understanding of lead generation and performance marketing

Excellent verbal & written communication skills

Ability to handle multiple clients and deadlines

Proficiency in MS Excel / Google Sheets for reporting

🌟 Preferred Skills (Added Advantage)

Experience in IT services / Software / Agency background

Knowledge of tools like:

SEMrush / Ahrefs

Canva / Ad Creatives coordination

CRM tools

Basic understanding of website CMS (WordPress)

💼 What We Offer

Competitive salary based on experience

Exposure to multiple industries and clients

Career growth and learning opportunities

Supportive and professional work environment

Performance-based incentives

Send me resumes on: sandhiya.m at pentabay.com

Employment Type: Full-Time

Location: In-office, Bangalore

Key Responsibilities:

• Develop and write compelling content for various mediums, including blogs, social media, and newsletters.

• Research and generate ideas for new content topics, ensuring they align with our brand voice and strategic goals.

• Collaborate with other teams (e.g., design, SEO, product) to ensure content consistency and effectiveness.

• Optimize content for SEO to improve organic reach.

Requirements:

• Proven experience as a content writer, copywriter, or similar role.

• Strong writing, editing, and proofreading skills, with attention to detail.

• Familiarity with SEO best practices.

• Ability to work independently and manage multiple projects.

Additional Skills (Preferred):

•Knowledge of content management systems (CMS), especially WordPress.

•Experience in our industry or related fields.

Hi All,

We are hiring for an ASP.NET DEVELOPER

Experience: Minimum 01years

Work from Office ( Location-- Kolkata)

Sunday Off

Working days and hours Monday - Saturday (11:00 AM - 07:00 PM)

Desired Skills:-

1. Analytical mind with a problem-solving aptitude

2. Ability to work independently

3. Strong Knowledge of selected frameworks and libraries (ASP.net, C#, HTML, CSS, Bootstrap, SQL Server)

Desired Technology

1. ADO.NET

2.SQL QUERY, SP, TIGGER

3.ASP.NET

4. CRYSTAL REPORT

5. RDLC REPORT

6. MVC 5

7. JQUERY

8. BOOTSTRAP

9. WEB API 2.0

Responsibilities:

• Develop, in consultation with the Head of Marketing, quarterly marketing campaign calendar for assigned product line(s).
• Responsible for execution of the approved marketing calendar.
• Collect and report data on the efficacy of the different marketing campaigns.
• Work with partners (visual designer, content writer, etc.) to develop the required collateral.
• Investigate, evaluate and propose unexplored channels to increase the reach and efficiency of the marketing efforts.
• Occasionally, represent the company at on-ground or digital events - trade shows, conferences, etc.

Prior experience:

• Current 2-3 years as a full time marketer (not as a sales or pre sales or telesales professional who developed some collateral). Overall professional experience, ideally, up to 5 years.
• Exposure to social media advertising is necessary; specifically, hands-on experience of having set up, tracked and optimized LinkedIn campaigns.
• Should/could have worked either for a product principal or an advertising agency.
• B2B marketing experience is a definite plus. 

Skills/Other Requirements

• Native-level verbal and written English language proficiency.
• Willingness to regularly, if not daily, work from the Bangalore office

Company Overview:

We are a dynamic and rapidly growing organisation focused on revolutionizing the financial industry. Our innovative solutions combine cutting-edge technology with a customer-centric approach, providing businesses with streamlined financial services. As a Product Manager, you will have the unique opportunity to contribute to our growth, shape our product strategy, and make a significant impact in a fast-paced and highly collaborative environment.

Responsibilities:

• Lead the end-to-end product development lifecycle, including gathering and documenting product requirements, creating wireframes/prototypes, and collaborating with engineering and design teams.
• Work closely with development teams to ensure timely and high-quality delivery of product features and enhancements.
• Conduct user acceptance testing and gather feedback to iterate and improve product features.
• Monitor key product metrics, analyze data, and derive actionable insights to drive continuous improvement.
• Collaborate with engineering, design, marketing, and sales teams to ensure seamless coordination and alignment throughout the product lifecycle.
• Collaborate with executive leadership to align product strategy with overall business objectives.

Qualifications:

• Bachelor's degree in engineering, or a related field.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong communication and presentation abilities, with the ability to effectively articulate complex ideas to both technical and non-technical stakeholders.
• Ability to thrive in a fast-paced startup environment with a proactive and entrepreneurial mindset.

The Risk team is responsible for overall risk framework and strategy for the organization. The team develops various risk models, arrives at various sector reports from a risk perspective and provides in depth analysis and recommendation around risk profiles of various clients.

In this role, the person is responsible for playing a leadership role in the Risk function to identify, assess, monitor and make timely and measured judgments on all current and potential future risks faced, in order to protect the organization’s interest, assets and reputation of the group along with growing shareholder value and profitability.

Responsibilities

• Manage risk for the retail and wholesale portfolio. Should have managed organization level Risk Policies, Credit Underwriting and Collection functions.
• Manage risk framework for the organization - including updating, establishing new risk management mechanisms, to identify, assess, monitor, measure and control a broad spectrum of risks. Ensure all policies and frameworks are kept updated and deployed to the optimum level.
• Develop continuous monitoring and improvement of the quality of the organization's credit and lending portfolio through credit policy direction and implementation.
• Possess a complete understanding the business. Evaluate, improve, and monitor the business, including assisting in reporting to the Board and Board Committees and providing leadership in the effectiveness of credit risk management controls, systems, and processes across the organization.
• Lead and mentor a team of analysts.

• Possess 7+ years of relevant experience in financial services industry in a risk role.
• Exposure to both wholesale and retail risk in a banking environment will be preferred. Some experience in a business / sales role within the banking / NBFC space will be an added advantage.
• Should have held a position of authority in terms of allocation and appropriating limits.
• Sector understanding in financial institution space and good knowledge of interpreting financial trends.
• High proficiency in Python and SQL/NoSQL.
• Experience with big data and cloud computing e.g., PySpark, data lake is a plus.
• Outstanding written, verbal and interpersonal communication skills.
• Ability to speak at various levels of an organization (CXOs to analysts).
• Have demonstrated resilience – stayed with companies and taking businesses to scale, have preferably not ‘hopped jobs. Strong organizational skills and excellent follow-through.
• Present / articulate / position an idea compellingly and ability to work in a fast-paced dynamic environment.
• Excellent communication and presentation skills.
• Takes personal ownership; Self-starter; Ability to drive projects with minimal guidance and focus on high impact work.
• Learns continuously; Seeks out knowledge, ideas and feedback.

ORGANIZATION

Launched in 2014, Oxit has continually focused on true innovation in IoT services through the creation
of solutions and products for an adaptive global business marketplace. Our diverse list of clienteles,
ranging across a multitude of industries, has grown to recognize and trust Oxit in partnering in all
aspects of Smart Technology capabilities from designing to prototyping, development and carefully
launching their ideas

ROLE

Proficient in connected objects, an IoT embedded engineer develops innovative solutions that help
users to receive, control and manage information.
Conceptualizing, designing, developing, & managing IoT end devices, middleware, interfaces, and
connectivity

RESPONSIBILITIES

PRIMARY RESPONSIBILITIES
● Analyze, discuss and understand user/business requirements
● Translate business requirements to optimizer solutions, system & firmware specifications
● Design & Implement firmware/software as per specifications and conduct unit tests
● Managing & building end devices and middleware (Gateway development)
● Connectivity solutions, protocol implementation, stack development (ex: Lora)
● Perform integration, acceptance tests, troubleshooting, and debugging
● Work in collaboration with other team members, leadership, and other departments towards
solution implementation and delivery
● Adhere to organization/project process standards and guidelines
● Handling internal (team, departments, and leadership) and external (customers & partners)
interactions
● Collaborate with and support Hardware team towards HW design & development
● Collaborate with and support Software team towards backend development, API definition &
interfacing, Mobile, Cloud, & Web application definition

SECONDARY RESPONSIBILITIES
● Researching, creating, and testing IoT solutions
● Designing platform solutions that are cloud-compatible and work with IoT applications
● Providing solutions to issues related to the connection of networks and platforms
● Contribute to improving quality, accelerating development and deployment - process improvement
and tools improvement
● Showcase ability to play different Agile roles and manage small teams
● Supporting management with client interactions and at times leading it

SKILLS

PRIMARY SKILLS
● Hands-on programming experience in C/C++/Python in Embedded/IoT environment
● Good working knowledge of Linux internals & application development
● Good working experience of RTOS & bare metal programming
● Hands-on experience in device driver development
● Hands-on experience with protocol implementation (wired & wireless)
● Experience in executing projects in an Agile/Waterfall model
● Exposure to Gateways, web/cloud computing technologies, APIs, sockets, & related tools
● Exposure to JavaScript, Node.js, and typescript is an added advantage
● Proficient in C, C++, and Python programming, Java script added advantage
● Good understanding of Linux internals, Linux System programming, and application development
on Linux
● Hands-on experience with Container technologies (LXD, Docker and/or Kubernetes)
● Working knowledge and experience implementing FUOTA, Device management
● Working knowledge of Security - Encryption, Decryption, Flash management
● Working knowledge of Web architecture, Interfacing (APIs, MQTT, etc.)
● Hands on experience with Yocto, Ubuntu Core
● Experience with R Pi or similar platforms
● Working Knowledge and experience with LoRaWan on both Gateway and Devices

● Prior experience working on IoT Gateways

SECONDARY SKILLS
● Firm understanding of IoT architecture and principles
● Knowledge of device and data security
● AWS or related cloud architecture, tools & setup, API development
● LoRa stack experience, Network gateway functionality, networking: TCP/IP, DNS, DHCP, HTTP
● ESP32 architecture, Free-RTOS experience
● Work and collaborate well with others
● Strong communication skills
● Strong analytical and problem-solving skills

WORK ENVIRONMENT
● Minimum 3 years of prior experience
with embedded, firmware, & IoT
● Available full time (40 hours a week)
● Remote working infrastructures
● Flexible remote work (work from
anywhere)
● Certain overlap with EST business hours
● Full time (Mon-Fri, 8 hrs/day)
● Agile way of working & mindset
● Team work, frequent interaction &
collaboration with team & leadership
● Collaborations & meetings through
video conferencing
● Friendly & collaborative environment