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Retention Marketing Manager
at India's leading clean label active nutrition brand
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2 - 6 yrs
₹10L - ₹25L / yr
Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.
Analyzing Regular Customer Cohort Performance, both on a product & company level.
Developing the product subscription business on the website.
Build retention marketing campaigns based on customer segmentation.
Drive User Engagement in Lower Funnels using user engagement platforms
Build the Customer Loyalty Programme for the brand.
Creating Email & Marketing Strategy to increase repeat rate & overall basket size.
Profiling Key Customer Groups Regularly
Conducting Survey & Research to better understand Repeat Customer Behaviour & Habits
Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.
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