
DIGITAL MARKETING SPECIALIST
ABOUT US
Datacultr is a global Digital Operating System for Risk Management and Credit Recovery, we drive Collection Efficiencies, Reduces Delinquencies and Non-Performing Loans (NPL’s). Datacultr is a Digital-Only provider of Consumer Engagement, Recovery and Collection Solutions, helping Consumer Lending, Retail, Telecom and Fintech Organizations to expand and grow their business in the under-penetrated New to Credit and Thin File Segments. Datacultr’s platforms, make the underserved and unbanked segment viable, for providers of Consumer Durable Loans, Buy Now Pay Later, MicroLoans, Nano-Loans and other Unsecured Loans. We are helping millions of new to credit consumers, across emerging markets, access formal credit and begin their journey towards financial health. We have clients across India, South Asia, South East Asia, Africa and LATAM. Datacultr is headquartered in Dubai, with offices in Abu Dhabi, Singapore, Nairobi, Mexico City and Ho Chi Minh City; with our Development Center based out of Gurugram, India.
ORGANIZATION’S GROWTH PLAN
Datacultr’s vision is to enable convenient financing opportunities for consumers, entrepreneurs and small merchants, helping them combat the Socio-economic problems this segment faces due to restricted access to financing. We are on a mission to enable 30 million unbanked & under-served people, access financial services by POSITION – Executive / Senior Executive/ Specialist
ROLE – Individual Contributor
FUNCTION – Growth
WORK LOCATION – Gurugram
QUALIFICATION – B.Tech/ B.C.A/ M.Tech/ MBA
EXPECTATION –
We are seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing, a strong understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution
KEY RESPONSIBILITIES –
Digital Strategy Development –
Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive online traffic.
Conduct market research and competitor analysis to identify trends and opportunities in vertical that the company operates in.
SEO/SEM –
Optimize website content and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion, and optimization. Campaign Management –
Plan and hands on execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.
Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Content Creation and Management –
Develop content calendars and ensure content is informative, engaging, and aligned with brand messaging.
Collaborate with internal teams and vendors to create landing pages and optimize user experience.
Analytics and Reporting –
Use data to identify trends and insights, and adjust strategies accordingly.
Prepare weekly/monthly/quarterly reports on campaign performance and suggest improvements.
Collaboration and Coordination –
Work closely with the other teams to align digital strategies with overall marketing goals.
KEY REQUIREMENT -
Proven working experience of a minimum 4 years in digital marketing in a B2B startup.
Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Solid knowledge of website analytics tools (e.g., Google Analytics and Tag Manager and other relevant tools).
Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus.
PERKS & BENEFITS
Flexible Working Hours
Medical Benefits
Exciting work culture

About Datacultr Fintech
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Key Responsibilities
- Design, develop, and maintain both new and existing code, ranging from client-side development using JavaScript, HTML, and CSS, to server-side code using C# and ASP.NET MVC, Web API, Windows services, and ADO.NET for data persistence and retrieval.
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- Work with management to create and adhere to schedules, while maintaining flexibility to adapt to shifting market demands.
- Translate mockups and wireframes into functioning front-end code.
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- Keep up-to-date on best practices and new technologies.
- Rapid prototyping, and presenting conceptual design and working prototypes to management.
- Conduct design and code reviews and collaborate to ensure your own code passes review.
- Work with Product Management to analyze require
Required Skills & Experience
General
- Solid understanding of OOP design principles
- Visual Studio 2017 and above, SQL Server 2016 and above
- Remote debugging
- Unit Testing
Front-end
- C#, ASP.NET MVC and MVC core, Web API and .Net Core web Api
- JavaScript, jQuery, AJAX
- HTML5, CSS3, Responsive Design understanding
- Understanding of web technology stack, including HTTP, REST, cookies, caching, and asset loading
Back-end
- Windows & web services, WCF, MSMQ
- C# and .NET Framework • Experience with scalable, performant design and architecture
Database
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- Adapters – JDBC, SAP, Kafka, JMS
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We are looking for a Backend Developer responsible for managing the interchange of data between the server and the users. Your primary focus will be the development of all server-side logic, ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements built by your co-workers into the application; therefore, a basic understanding of front-end technologies is necessary as well.
- Writing reusable, testable, and efficient code
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- Experience 1.5+ yrs in the Software Industry.
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- Make sure to mention other frameworks, libraries, or any other technology related to your development stack
Benefits
Required Skills:
- 2+ years experience developing software using PaaS/APIs, Java, Docker, Bash, Json, Node js, sql / postgres, RestAPI, Swagger.
- Java 8 / Tomcat 8.5 / Jersey REST
- Spring MVC/Spring Boot/Microservices
- Hibernate
- Strong desire to learn
- Knowledge of cutting-edge technologies.
- Basic understanding of design patterns
- Comfortable working with Subversion, Git, or similar source control environments
- Must be willing to do Test Driven Development.
- Strong communication skills, must embrace working in a highly-collaborative environment
Preferred Skills:
- Good understanding of web-service technologies, Restful APIs
- Some exposure to a version control system such as Git or Subversion
- Proven understanding of software development techniques, concepts and processes
- Driven and self-motivated.
- Works creatively to solve challenging problems
Experience: 2+
Location: Noida (Currently WFH)/ PWFH
Notice Period: Immediate to 15 days

- Experience in web development with AngularJS
- Experience working with RDBMS such as Oracle, SQL Server, PostgreSQL.
- Experience in SOAP/RESTful web services. javaScript, CSS, HTML, JSON, JQuery, AngularJS
To design, architect, develop and maintain the backend for AI products by working closely with the Deep Learning team. To ensure successful consumption of HyperVerge technology by customers through the creation of APIs, SDKs or Applications, thereby enabling productization and monetization of the Deep Learning solutions.
OUTCOMES EXPECTED:
- Interfacing with the customer, tech team members, project managers and other relevant product people for a thorough understanding of the product, use case and business objective, detailed specification and data flow for the requirement, demonstration of the solution and clarification of queries at appropriate times during the life-cycle of the product
- Preparing test cases, setting up CI/CD and integration with logging and monitoring systems for the products or platforms by the end of 6 months
- Seeking customer feedback to continuously optimize the product for great customer experience and high technical performance in areas such as hardware efficiency, latency and throughput
- Delivering a robust backend platform for the products and platforms by incorporating important considerations regarding minimal downtime, high availability, data redundancy, tight security, etc. into the design
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Analytical and Problem Solving Skills
- Has high grasping power. Able to quickly and proficiently understand and absorb qualitative or quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights. Attention to detail. Does not let important details slip through the cracks and derail a project. Generates new and innovative approaches to problems.
Efficiency and Execution
- Able to produce significant output with minimal wasted effort in a timely manner. Focuses on key priorities.
Hard Work and Persistence
- Possesses a strong willingness to work hard and sometimes long hours to get the job done.
- Demonstrates determination and willingness to go the distance to get something done.
Flexibility and Adaptability
- Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change. Demonstrates ability to learn new things.
Calm under Pressure
- Maintains stable performance when under heavy pressure or stress.
Team Player
- Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship. Works proactively without always being told what to do.


