SERP Forge

Senior Content Marketer

SERP Forge  |  Full-time  |  Remote |  Reports to the Marketing & Growth Lead

About SERP Forge

SERP Forge is a B2B SaaS marketing agency helping software companies grow through search and performance-led marketing. We are hiring a senior, hands-on content marketer to make our content a reliable source of discovery, trust, and qualified demand.

The role

You will own content from the business brief through research, writing, publishing, distribution, measurement, and improvement. The work spans SEO articles, website and service pages, landing pages, Google and LinkedIn ad copy, and thought leadership for SERP Forge and its leaders. You will also steward one clear brand voice across these channels.

This is a senior individual-contributor role for someone who writes exceptionally well, understands how content contributes to growth, and can operate without a manager creating step-by-step SOPs or reviewing every draft. You will build practical AI-assisted workflows that increase useful output while keeping the work accurate, distinctive, and human.

What you will own

Content strategy and SEO performance

• Turn business priorities, customer needs, and SEO opportunities into a focused content plan. Prioritize work by audience intent, search potential, campaign timing, and contribution to pipeline.
• Research, write, edit, publish, and refresh SEO-friendly articles and website pages. Apply search intent, keyword research, on-page SEO, internal linking, and clear conversion paths.
• Partner with the SEO and development teams to confirm page requirements, publishing details, technical dependencies, and performance fixes. Track visibility and traffic for the pages you own, then act on the findings.

Website, campaign, and social copy

• Write and improve service pages, campaign landing pages, comparison or solution pages, and other website copy that explains our offer clearly and moves the right buyer toward action.
• Develop Google Ads and LinkedIn Ads copy with the paid media owner. Create message variations, align ads with their landing pages, and use test results to improve click-through, conversion, and lead quality.
• Create thought leadership posts and campaign content for SERP Forge and company leaders. Interview subject-matter experts and turn their experience into useful, specific points of view.
• Adapt the format and tone to each channel while keeping our positioning, terminology, and brand voice consistent.

AI-enabled content workflows

• Design and operate a repeatable content workflow using AI tools and automation. The workflow should support research, briefs, drafting, editing, repurposing, quality checks, publishing, and performance feedback.
• Build meaningful systems beyond one-off prompts. Use tools such as LLMs, automation platforms, CMS integrations, and analytics where they improve speed or consistency.
• Keep human editorial judgment in the process. Verify claims and sources, protect confidential information, check originality and brand voice, and prevent generic or inaccurate content from being published.
• Document the workflow clearly enough to maintain and improve it, and report what the system changes in quality, cycle time, and output.

Independent ownership and collaboration

• Gather requirements directly from management, SEO, paid media, sales, and development. Clarify the audience, business goal, evidence, CTA, dependencies, and success measure before work begins.
• Own research, writing, editing, fact-checking, SEO checks, and final quality assurance. Deliver work that is publish-ready without line-by-line supervision.
• Plan and communicate independently, raise blockers early, manage deadlines, and recommend the next action when results are below target. Seek expert review when a claim or technical detail needs validation.

Performance reporting

• Set a baseline and agree quarterly targets for priority content and campaigns with the Marketing & Growth Lead.
• Report monthly on organic visibility and clicks, rankings for priority topics, traffic to owned pages, and conversions such as qualified leads, demo or contact requests, SQLs, and content-influenced pipeline where tracking supports it.
• For paid and campaign content, review the agreed measures with the channel owner, such as ad engagement, landing-page conversion rate, cost per qualified lead, and lead quality. Recommend and run copy or page experiments.
• Separate what the content changed from dependencies such as technical implementation, media budget, audience targeting, offer, or sales follow-up. Make the dependencies visible and keep ownership of the analysis, learning, and content improvements.

How success will be measured

The role is evaluated on business performance and the quality of the operating system, not on a content-count quota alone. Targets will be agreed from current baselines and business priorities. Core measures include:

• Growth in search visibility, rankings, and qualified organic traffic for priority pages and topics.
• Conversions from owned content and landing pages, including qualified leads and SQLs; content-influenced pipeline where attribution is available.
• Improvement in paid and campaign copy performance through structured testing with the channel owner.
• Reliable, accurate content delivery and a consistent brand voice across the website, advertising, and social channels.
• A repeatable AI-assisted workflow that improves production efficiency without lowering editorial quality.

What you bring

• At least five years of experience in content marketing, SEO content, editorial, or content-led growth, ideally in B2B SaaS or technology.
• A strong portfolio across SEO articles, website or landing pages, ad copy, and thought leadership. Your samples should show that you can change format and tone without losing clarity or voice.
• Evidence that your content improved rankings, organic traffic, conversions, or pipeline. You can explain your contribution, starting point, measurement window, outcome, and what you changed next.
• Strong command of written English and the ability to simplify complex services and technical ideas without making unsupported claims.
• Working knowledge of search intent, keyword research, on-page SEO, Google Search Console, Google Analytics 4, and an SEO research platform such as Ahrefs or Semrush.
• Demonstrated ability to build and run an AI-enabled content workflow with automation, quality controls, and human editorial review. You can show the stages, tools, checks, and practical result.
• The judgment and discipline to plan, write, edit, QA, publish, and report independently in a fast-moving environment.

Useful additional experience

• Experience in a SaaS agency or in-house SaaS marketing team, particularly with SEO, link building, or demand generation.
• Experience improving conversion paths, running landing-page tests, or working with Google Ads and LinkedIn Ads teams.
• Experience ghostwriting for executives, using CMS platforms such as WordPress, or developing content for AI answer engines as well as traditional search.

What you should be able to show

Please include a portfolio with at least three relevant samples and one short case study showing the goal, your role, timeframe, result, and how you measured it. Also include an example or simple diagram of an AI-assisted content workflow you built or operated, including its human quality checks. You may anonymize confidential company or client details.

First 90 days

• Establish a baseline for current priority pages and content performance, then agree the first set of outcome targets with the Marketing & Growth Lead.
• Deliver and improve priority website, SEO, campaign, and thought leadership content in collaboration with the relevant teams.
• Put a documented AI-assisted content workflow into regular use, with clear quality checks and performance feedback.
• Present a concise monthly view of results, learnings, dependencies, and the next content priorities.

Senior Performance Marketer

Location: Remote

Job Type: Full Time

Experience: 3–6 Years

About SERP Forge

SERP Forge is a full-funnel SaaS marketing agency built around one commercial outcome: turning search demand, AI visibility, paid acquisition, and brand authority into measurable growth. We have worked with 100+ SaaS brands and report $47M+ in revenue driven for clients. Our work spans SaaS SEO, link building, AI SEO, GTM strategy, Google/Meta Ads, social media, content, and demand generation.

We operate as an extension of our clients’ growth teams. That means we care less about channel activity and more about qualified leads, CAC, pipeline velocity, revenue, and what should be scaled or killed next.

About the Role

We are looking for a deeply hands-on Performance Marketer who can turn paid media into a qualified B2B pipeline and revenue.

Google Ads and Meta Ads are mandatory, non-negotiable parts of this role. You must be able to independently build, troubleshoot, optimize, and scale both channels. You will also own LinkedIn Ads and help SERP Forge evaluate emerging paid channels such as ChatGPT Ads / OpenAI advertising when commercially available and relevant to our ICP.

This is not a “manage the agency” or dashboard-reporting role. You will be expected to understand the entire paid growth system: demand capture, demand creation, audience strategy, creative psychology, landing pages, tracking, attribution, CRM feedback loops, funnel economics, and revenue quality.

SERP Forge operates in competitive, high-CPC B2B categories such as SaaS SEO, link building, AI SEO, and growth services across Tier 1 markets including the US, UK, Australia, and Canada. We need someone who can make high-quality decisions with imperfect data, run disciplined experiments, and scale only what produces profitable growth.

What You’ll Own

1. Paid Acquisition Strategy & Execution

• Google Ads: independently plan, build, launch, optimize, and scale B2B lead-generation campaigns across Search, Performance Max where appropriate, Display, YouTube, and remarketing.
• Meta Ads: independently plan, build, launch, optimize, and scale prospecting, retargeting, demand-creation, lead-generation, and creative-testing campaigns. Meta Ads experience is mandatory.
• LinkedIn Ads: own audience strategy, ABM, lead-gen forms, retargeting, message/creative testing, and demand-generation campaigns for B2B audiences.
• Emerging channels: evaluate and test new paid inventory, including ChatGPT Ads / OpenAI advertising, when available and relevant.
• Build channel plans by ICP, market, buying stage, service line, intent, budget, marginal return, and revenue potential.
• Scale winning campaigns without sacrificing lead quality, downstream conversion, or payback.

2. Funnel, CRO & Experimentation

• Own the paid journey from impression and click through landing page, form conversion, qualification, SQL/opportunity, and closed-won revenue.
• Diagnose whether performance problems come from traffic quality, audience, intent, offer, positioning, creative, landing page, form friction, sales follow-up, or tracking.
• Build a structured experimentation roadmap across keywords, audiences, bids, creative, hooks, offers, landing pages, forms, follow-up, and funnel stages.
• Use CRO principles to improve conversion rate and, more importantly, the percentage of traffic that becomes qualified pipeline.
• Turn winning experiments into repeatable campaign playbooks.

3. Measurement, Attribution & Revenue Accountability

• Set up, validate, and troubleshoot conversion tracking across Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, CRM, forms, and landing-page systems.
• Build offline conversion and CRM feedback loops so platforms learn from qualified leads, SQLs, opportunities, and revenue rather than only form fills.
• Use UTMs, click IDs, lifecycle stages, enhanced conversions, conversion APIs, and CRM data appropriately.
• Reconcile discrepancies between ad platforms, GA4, CRM, and revenue reporting.
• Track performance beyond CPL and platform ROAS: MQLs, SQLs, opportunities, pipeline created, CAC, payback, win rate, closed-won revenue, and pipeline per dollar spent.
• Own budget pacing, forecasting, scenario planning, and spend reallocation.
• Build weekly/monthly performance reviews that explain what changed, why it changed, what was learned, and what action should happen next.

4. Creative, Psychology & Messaging

• Translate buyer pain points, objections, desired outcomes, search intent, competitive positioning, proof, and risk into ads that generate qualified demand.
• Build structured creative-testing systems for hooks, angles, formats, offers, CTAs, proof points, and stages of awareness.
• Write and iterate performance copy for Google, Meta, LinkedIn, and landing pages.
• Brief designers with clear hypotheses rather than generic “make more creatives” requests.
• Use performance data to determine what message should be made next and why.
• Use AI tools to accelerate research, variation generation, QA, analysis, and reporting without outsourcing judgment.

5. Market & Competitive Intelligence

• Monitor CPC trends, auction pressure, search demand, competitor messaging, creative patterns, audience shifts, and platform changes.
• Use tools such as Google Ads Keyword Planner, Google Trends, Ahrefs/SEMrush, Meta Ad Library, LinkedIn insights, CRM data, and competitor landing pages to inform strategy.
• Identify new paid acquisition opportunities from ICP behavior, SERP changes, competitor gaps, service launches, and emerging ad inventory.

Core Requirements (Must Have)

• 3–6 years of hands-on performance marketing experience with substantial ownership of B2B lead-generation campaigns.
• Deep hands-on Google Ads expertise. You must be able to build and optimize campaigns yourself.
• Deep hands-on Meta Ads expertise. Meta Ads is mandatory, not a nice-to-have.
• Hands-on LinkedIn Ads experience for B2B acquisition, ABM, lead generation, or retargeting.
• A strong track record of generating qualified B2B leads, SQLs, opportunities, pipeline, or revenue through paid acquisition; e-commerce-only experience is not sufficient.
• Experience targeting Tier 1 markets, especially the US, UK, Australia, and Canada.
• Strong understanding of search intent, audience architecture, bidding, budget allocation, remarketing, creative fatigue, campaign scaling, and marginal efficiency.
• Hands-on experience with GA4, Google Tag Manager, conversion tracking, UTM governance, and attribution.
• Experience connecting paid media to a CRM and using downstream lead-quality or revenue data to guide optimization.
• Strong landing-page and CRO fundamentals.
• Strong analytical capability: able to calculate funnel economics, isolate root causes, challenge misleading averages, and make budget decisions from business outcomes.
• Strong experimentation discipline: hypothesis, test design, guardrails, measurement, interpretation, and next action.
• Strong copywriting and messaging judgment for direct-response and B2B buying contexts.

Strongly Preferred

• Previous experience in B2B SaaS, digital services, SEO, martech, developer tools, cybersecurity, fintech, HR tech, or another complex B2B category.
• Experience with ChatGPT Ads / OpenAI advertising, or demonstrated ability to quickly operationalize new advertising platforms.
• Experience with HubSpot, Pipedrive, Salesforce, or another CRM used for lead-to-revenue attribution.
• Experience with Looker Studio, spreadsheets, BI/reporting tools, or automated reporting workflows.
• Experience with lead scoring, lifecycle stages, offline conversions, enhanced conversions, server-side tracking, or conversion APIs.
• Working knowledge of ABM, demand generation, lifecycle marketing, and retargeting strategy.
• Experience using AI and automation tools to improve campaign operations, analysis, creative iteration, reporting, or experimentation.

What Great Looks Like

• You do not stop at “the campaign generated leads.” You know which campaigns generated the right leads, which became SQLs and opportunities, which created pipeline, and which produced revenue.
• You are equally comfortable inside Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, a spreadsheet, GA4/GTM, a landing page, and a CRM.
• You know when to scale, when to cut, when to fix measurement, and when a campaign needs a better offer or message instead of another bid adjustment.
• You understand that a cheap lead can be expensive if it never becomes a pipeline.
• You are curious about new platforms but disciplined about proving incrementality before scaling spend.
• You communicate clearly, document learnings, and take full ownership of results.

KPIs & Success Metrics

• Qualified lead volume
• Cost per qualified lead
• Paid-sourced pipeline
• Customer acquisition cost (CAC)
• Revenue-to-spend / ROAS where attributable
• Landing-page conversion rate

What You’ll Have Done in Your First 90 Days

• Audit our paid accounts, tracking, landing pages, CRM attribution, audiences, creative systems, and reporting.
• Identify the highest-impact leaks and opportunities across Google, Meta, LinkedIn, and the paid funnel.
• Establish a clean measurement baseline from spend to qualified pipeline and revenue.
• Launch a prioritized experimentation roadmap across campaigns, creative, landing pages, offers, and tracking.
• Improve lead quality and conversion efficiency before aggressively scaling budgets.
• Build a documented channel strategy for Google Ads, Meta Ads, LinkedIn Ads, remarketing, and emerging paid channels.

Why Join SERP Forge

• Own paid growth for a company operating in competitive global B2B markets.
• Work directly with marketing, sales, SEO, content, RevOps, and leadership rather than operating in a silo.
• Have the freedom to test channels, creative angles, offers, landing pages, attribution systems, and automation.
• Be measured on real business impact, not clicks, impressions, or activity for activity’s sake.
• Help build SERP Forge’s paid acquisition engine into a modern multi-channel growth system.

Who you are ?

SERP Forge is looking for a proactive and client-focused Client Success Manager to help our clients achieve their SEO and link-building goals while building long-term relationships that drive retention and growth.

As a Client Success Manager, you'll serve as the primary point of contact for clients after they become customers. You'll work closely with our SEO, outreach, content, and sales teams to ensure smooth onboarding, exceptional communication, successful campaign execution, and outstanding client experiences.

This role is ideal for someone who enjoys building relationships, solving problems, managing projects, and helping clients get maximum value from the services they purchase.

What You'll Do

• Onboard new clients and understand their goals, requirements, and expectations
• Serve as the primary point of contact for assigned accounts
• Build strong relationships with clients and key stakeholders
• Coordinate with internal teams to ensure successful campaign delivery
• Provide regular updates, reports, and progress communication
• Manage feedback, approvals, revisions, and client requests
• Monitor account health and identify potential risks proactively
• Improve retention through excellent communication and service
• Identify upsell and cross-sell opportunities where appropriate
• Maintain accurate client records and activity history in Pipedrive

What We're Looking For

• Excellent written and spoken English
• Strong relationship-building and communication skills
• Strong organizational and project management abilities
• Ability to manage multiple client accounts simultaneously
• Problem-solving mindset
• High attention to detail
• Professional and confident client-facing communication
• Ability to handle difficult conversations diplomatically

Preferred Experience

• 3+ years of Client Success, Account Management, Customer Success, or Account Management experience
• Experience working in an SEO, digital marketing, SaaS, or agency environment
• Experience managing international clients
• Experience using CRM platforms such as Pipedrive, HubSpot, Salesforce, or Zoho CRM
• Experience working with remote teams

Bonus Points If You Understand

• SEO
• Link Building
• Digital Marketing
• SaaS Businesses
• Agency Operations
• Client Retention Strategies
• Customer Success Processes

Tools You'll Use

• Pipedrive
• Slack
• Google Meet
• Google Workspace
• Service Provider Pro

What Success Looks Like

Within your first few months, you'll be expected to:

• Manage client communications confidently
• Successfully onboard clients independently
• Maintain accurate CRM records
• Coordinate effectively with internal teams
• Build strong client relationships
• Identify opportunities to improve retention and account growth

Why Join SERP Forge?

• Fully remote role
• Work with international SaaS companies, agencies, and brands
• Direct impact on client retention and business growth
• Opportunity to help shape our client success processes
• Collaborative and growth-focused environment
• Long-term career progression opportunities

How to Apply:

Please send:

• Your resume
• A short introduction about yourself
• Details of your client-facing experience
• Any experience with SEO, digital marketing, SaaS, or agency services

Shortlisted candidates may be asked to complete a client communication assessment or account management exercise.

If you're passionate about building client relationships, delivering exceptional customer experiences, and helping clients succeed, we'd love to hear from you.