We are seeking a Content Writer/Research Analyst to join our marketing team. The ideal candidate should have a strong background in content creation and research, with experience in managing different marketing collaterals. The role involves creating compelling content across different formats and channels, conducting research to support marketing strategies, and managing collateral production and distribution.
Responsibilities:
- Create high-quality, engaging content across different formats and channels, including blogs, articles, social media posts, email campaigns, video scripts, whitepapers, case studies, and product descriptions.
- Conduct research to support marketing strategies, including competitor analysis, market trends, customer insights, and industry best practices.
- Collaborate with cross-functional teams to develop and execute content plans that align with marketing goals and objectives.
- Manage collateral production and distribution, including working with designers, printers, and vendors to ensure quality and timely delivery.
- Develop and maintain a content calendar that aligns with marketing campaigns and ensures consistent messaging and branding.
- Monitor content performance metrics and provide insights and recommendations for improvement.
- Edit, review, and proofread content for accuracy, grammar, spelling, and punctuation.
- Stay up-to-date with industry trends, content marketing best practices, and emerging technologies to continuously improve content quality and effectiveness.
- Ensure all content is SEO-friendly, adheres to brand guidelines, and complies with legal and ethical standards.
- Support other marketing initiatives as needed.
Requirements:
- Bachelor's degree in English, Communications, Marketing, or a related field.
- 2-3 years of experience in content creation and research, preferably in a B2B marketing environment.(4lakh)
- Proficient in managing different marketing collaterals, such as brochures, flyers, presentations, and other promotional materials.
- Excellent writing, editing, and proofreading skills, with the ability to create content that resonates with target audiences and drives desired actions.
- Strong research skills, with the ability to gather, analyze, and synthesize information from different sources to inform marketing strategies.
- Familiarity with SEO, digital marketing, and social media best practices.
- Experience with content management systems, such as WordPress, Drupal, or HubSpot.
- Proficient in Microsoft Office Suite, Google Suite, and project management tools, such as Trello or Jira.
- Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
- Creative and strategic thinker with attention to detail and the ability to work independently and as part of a team.
About Edstellar Solutions Private Limited
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*
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Job Essence –
It’s Only Words ..and the words are all I have ..to take your heart away…
Or
Country Roads take me home ….
Or
Har rang kuchh kehta hai…
We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!
We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.
You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.
You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.
Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!
Work profile –
- Translation of Business/Digital Objectives into Content themes
- Production of Content items as per Digital-Social Media Campaigns
- Bench-marking content deliverables with national/global standards
- Creating manifestation and themes to be used for goal oriented marketing campaigns
- Producing tribe specific content assets ensuring engagement and RoI
Key Responsibility Areas –
Convert ideas into content pieces. These content pieces (output) can be in the form of:
- Web Related Content:
- Pages/Sliders/Banners
- Landing Page/Forms
- Emailers/Ebooks/Downloadables – Topic/Body/Links
- Blog/Articles/Press releases/Story telling/Infographics/Comic Strips
- SEM Content:
- Paid ads content – FB/Instagram/Google/LinkedIn/YouTube
- Content for creative cards/videos
- Copies and descriptions
- Remarketing ad sets
- SEO content – Blogs/Articles using keywords
- YouTube descriptions/Video scripting
- Taglines
- Quotations
- Profile Writing/Bios/Wikipedia
- Media Kit/PR activities/3rd Party PR
- Media Relations
- Online Reputation Management(ORM) areas
- Q&A | FAQs Deck
Must Have Requirements –
- Minimum 3-5 years of experience in digital social media writing(long form and short form)
- Deep understanding of digital mediums – FB|Instagram|Quora|LinkedIn|Google|landing pages etc.
- Deep understanding content analytics and RoI generation
- Should have worked with a digital social media agency/media house/news channel
- Should be able to ideate, and not just a task taker
Responsibilities
• Ownership of social media channels including the execution of activations from concept to post-implementation analysis.
• Work with brand team, external agencies, aggregators, product team, platforms, and other partners to identify and activate creative and efficient ways to plan, execute, and measure social media marketing that connects with customers and enhance engagement.
• Lead the development and implementation of a wide range of content types: video, animation, still imagery, audio, blog/editorial, and other content that best utilizes relevant social media and digital platforms. • Measure and analyse performance and make real-time and long-term optimizations recommendations; create a framework for KPIs, goals, and attribution for success. • Find new and exciting ways to engage customers via social media channels to drive awareness, conversation, and affinity for the brand and its content. • Analyse and report social channel and campaign performance to quantify the effectiveness of campaigns and drive scalable learnings. • Tracking effectiveness of various campaigns and course corrections as required. • Design content for our partnership with various aggregators, platforms, and websites. Requirements • 3-5 years of experience in social media marketing for e-commerce or other consumer-facing business.
• Strong data-driven orientation and analytical mindset
• Hands-on experience with Adobe Illustrator, Photoshop, CorelDraw, etc. • Excellent verbal and written communication skills.
• Ability to create content – from reels to snaps, google pages, LinkedIn page, etc. • Someone who is passionate about wellness and lifestyle brands with a strong aesthetic sense. • Soft skills include super promptness, proactive in responses online, and confidence. • Effective copywriting skills
Looking for a freelancer interested in writing about creator economy and influencer marketing.
Experience: fresher to 2 years.
Great spoken and written english. Knows how to research.
Understands the basics of SEO writing. Has a flair for writing articles focused on brands and creators.
Our client is a transformational learning platform enabling assessment through regular tests for competitive exams. It enhances the preparedness of students on the verge of completing schooling for career defining exams.
The platform encompasses quality content with progressive trailblazing in-house technology. It also offers auto-assessment of all types of questions, including descriptive answers.
The company belongs to a legacy conglomerate in the media and publishing space. The group comprises of some of India’s leading media properties and publishing houses.
What you will do:
- Researching, studying, and analyzing the current market and industry trends and presenting insights and recommendations to the management
- Forecasting the future content requirement of the company and accordingly strategizing and creating the content roadmap
- Providing leadership and managing the content team which focuses on developing editing, and proofreading content across various platforms
- Overseeing the consistency of content across platforms, in terms of quality, style, and tone and also analyzing and recommending new platforms for publishing relevant content
- Ensuring that the content portrayed across channels is original, relevant, professional, eye-catching, the right content for the right audience, and on the right channels and on time
- Working in coordination with various stakeholders such as internal teams and external vendors and platforms
- Being a SPOC and representing the content team and presenting the content-related budget plans, ideas, requirements, and roadmap to the management
- Maintaining an updated and accurate database of all the content-related details and reporting the same to the management at regular intervals
- Ensuring compliance with content-related rules, laws & regulations
- Ensuring that appropriate processes for execution and communication with the team are adequately followed
- Ensuring all learning components are created to the highest possible standards, and that all necessary evaluation and monitoring procedures are followed
- Ensuring that team performance is managed appropriately, workload allocation is done in a timely manner, and the team has access to the necessary support to enable them to complete all tasks
- Engendering a culture of excellence, cooperation, and respect within the departments
- Carrying out the training and on-boarding of new recruits, as well as creating new opportunities to upskill the current team
- Building partnerships and working collaboratively with others to meet shared objectives
- Consistently achieving results, even under tough circumstances
Desired Candidate Profile
What you need to have:- Around 15 years of experience with at least 5 yrs of learning content reviewing
- Experience of working as a a Learning Content Head in a good ed-tech
- Ability to engage constructively with people
- Ability to manage a number of competing demands
- Excellent delegation skills
- Ability to develop your skills and seek advice from a variety of sources
- Good ambassadorial and diplomatic skills
- Willingness and ability to exercise judgment and take risks
- Good communication and interpersonal skills
- Strong analytical skills
Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
As an Advertising Manager, you will be to bring about an increase in the Click Through Rates (CTRs) of Advertising collaterals, produce ground-breaking advertising copy, and uplift the brand perception in the company's majorly American/ Canadian audience.
What you will do:
- Producing ground-breaking advertising copy, something impactful, to bring about an increase in the Click Through Rates of Advertising collaterals, to uplevel the mundane marketing approaches
- Crafting high-converting ad copies for various advertising platforms and Writing high-CTR emails
- Developing concepts, scripts, storyboards for ads and working with designers and video editors to develop video ads
- Writing content for images/ website/ any other communication requirement of the firm
- Providing quality inputs in meetings and producing sky-rocketing results.
- Understanding and measuring the performance of every ad they create and developing new copies that better the previous results
What you need to have:
- either copywriter or design professional with over 5 years of experience in design agencies or companies such as Ogilvy, FCB Ulka, JWT or Wunderman Thompson etc.
- MICA graduates
- Prior copywriting experience is a must. Direct response marketing experience preferred.
- Prior advertising copy experience is must.
- Awareness of the socio-cultural context of the west (Namely US, Canada, Australia)
- Extreme command over English, perfect grammar
- Literature/ creative background will be useful but is not a must
Description
- Plan, coordinate, and execute projects to deliver accurate, effective, and timely information solutions that empower readers and solve business problems.
- Design, write, and edit technical content for a variety of audiences, with an emphasis on usability, effectiveness, maintainability, and reusability.
- Understand and use authoring systems, content management tools, databases, social media (wikis and other collaboration systems,microblogs, etc.), and SEO to develop systems that collect, organize, and publish findable, useful information.
- Employ authoring tools to produce professional documentation from a single source for a variety of media and devices including mobile platforms, online help, electronic publications, and PDF.
- Contribute to the development and achievement of organizational goals and objectives.
- Represent the team and the Cytel organization on project assignments and when working with clients.
- Lead efforts to assess, research, analyze, organize, design, develop, and maintain information products, processes, and systems.
Required Skills and Experience
- Demonstrated strong writing and editing skills and ability to plan and execute content delivery projects.
- Ability to collaborate with teams across all parts and levels of the organization including product development, IT, product management,compliance, services, customer support, marketing, training, and senior management.
- Flexibility to change directions and tasks when necessary to accommodate shifting priorities.
- Excellent planning, scheduling, communication, and interpersonal skills.
- Experience working with content management and single-sourcing authoring platforms.
- Familiarity and comfort with source code mgmt. and document mgmt., and with 'DevOps' concepts and systems.
- Two+ years of experience planning and producing technical documentation for online delivery.
Helpful Skills and Experience
- Experience with authoring platforms, Atlassian and Microsoft collaboration tools, and MS Word.
- Proven experience documenting complex healthcare, biostatistics, or clinical trial mgmt. concepts.
- Experience with LaTeX mark-up and related systems, and with MathML and constructing complex equations for print and online presentation.
- Experience with GxP compliance concepts and processes.
- Knowledge of 'industrial-strength' software product development tools and roles, and experience with software development
- methodologies in a large-company environment.
- Knowledge of basic principles and components of user experience (UX) design.
- Exposure to concepts and tools relating to continuous integration/continuous deployment.
- Understanding of basic coding concepts, and ability to read and edit CSS3, HTML5, and SQL. Experience with R programming is very desirable.
Education
- College degree in biostatistics, software engineering, computer science, technical communications, journalism, or related field, or equivalent experience is desirable.