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App Growth & Performance Marketing Executive
App Growth & Performance Marketing Executive
Enan Tech Private Limited's logo

App Growth & Performance Marketing Executive

Harish R's profile picture
Posted by Harish R
0 - 1 yrs
₹1L - ₹3L / yr
Bengaluru (Bangalore)
Skills
Digital Marketing
Product Marketing
Marketing

App Growth & Performance Marketing Executive / App Promotion & ASO Executive


About WowPe


WowPe is a fast-growing fintech platform enabling seamless digital payments through QR, Soundbox, POS, and Payment Gateway solutions. We focus on driving merchant adoption and app-based payment experiences across India using innovative and scalable growth strategies.


Role Overview


We are looking for a dynamic and growth-focused App Growth & ASO Executive who is passionate about mobile app promotion and understands alternative app marketing channels beyond Meta and Google. This role is ideal for a fresher or experienced up to 1 year to learn, experiment, and scale WowPe’s app installs and engagement through smart distribution strategies.


Key Responsibilities

App Promotion & Growth


Execute app install and promotion campaigns using display ads and third-party app platforms


Identify and manage non-traditional app promotion channels such as utility apps, fintech apps, publisher apps, OEM platforms, and affiliate networks


Explore innovative methods for merchant-led app adoption and offline-to-online installs


  • App Store Optimization (ASO)
  • Optimize WowPe’s app listing on the Google Play Store
  • Work on keyword research, app title, short & long descriptions
  • Improve conversion through creatives, screenshots, and review strategies
  • Track ASO performance and recommend improvements
  • Campaign Execution & Testing
  • Assist in planning and running CPI / CPA campaigns
  • Test various ad formats such as native ads, interstitial ads, and rewarded ads


Coordinate with design and content teams for creatives and banners


  • Performance Tracking & Reporting
  • Monitor installs, CPI, retention, and engagement metrics
  • Prepare weekly and monthly campaign performance reports
  • Analyze campaign results and suggest optimization strategies


Required Skills & Qualifications


Graduation in Marketing, Business, Media, or related field.


  • Basic understanding of mobile app marketing and advertising
  • Knowledge of ASO concepts and Play Store optimization
  • Familiarity with display advertising and third-party app promotions
  • Strong analytical, research, and communication skills
  • Willingness to experiment and learn fast-paced growth strategies


Good to Have


  • Exposure to fintech, payment apps, or merchant-focused platforms
  • Knowledge of CPI-based campaigns and ad networks
  • Understanding of QR-based payment ecosystems
  • Hands-on experience with any ad network or affiliate platform
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About Enan Tech Private Limited

Founded :
2023
Type :
Products & Services
Size :
20-100
Stage :
Bootstrapped

About

N/A

Company social profiles

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