App Growth & Performance Marketing Executive / App Promotion & ASO Executive
About WowPe
WowPe is a fast-growing fintech platform enabling seamless digital payments through QR, Soundbox, POS, and Payment Gateway solutions. We focus on driving merchant adoption and app-based payment experiences across India using innovative and scalable growth strategies.
Role Overview
We are looking for a dynamic and growth-focused App Growth & ASO Executive who is passionate about mobile app promotion and understands alternative app marketing channels beyond Meta and Google. This role is ideal for a fresher or experienced up to 1 year to learn, experiment, and scale WowPe’s app installs and engagement through smart distribution strategies.
Key Responsibilities
App Promotion & Growth
Execute app install and promotion campaigns using display ads and third-party app platforms
Identify and manage non-traditional app promotion channels such as utility apps, fintech apps, publisher apps, OEM platforms, and affiliate networks
Explore innovative methods for merchant-led app adoption and offline-to-online installs
- App Store Optimization (ASO)
- Optimize WowPe’s app listing on the Google Play Store
- Work on keyword research, app title, short & long descriptions
- Improve conversion through creatives, screenshots, and review strategies
- Track ASO performance and recommend improvements
- Campaign Execution & Testing
- Assist in planning and running CPI / CPA campaigns
- Test various ad formats such as native ads, interstitial ads, and rewarded ads
Coordinate with design and content teams for creatives and banners
- Performance Tracking & Reporting
- Monitor installs, CPI, retention, and engagement metrics
- Prepare weekly and monthly campaign performance reports
- Analyze campaign results and suggest optimization strategies
Required Skills & Qualifications
Graduation in Marketing, Business, Media, or related field.
- Basic understanding of mobile app marketing and advertising
- Knowledge of ASO concepts and Play Store optimization
- Familiarity with display advertising and third-party app promotions
- Strong analytical, research, and communication skills
- Willingness to experiment and learn fast-paced growth strategies
Good to Have
- Exposure to fintech, payment apps, or merchant-focused platforms
- Knowledge of CPI-based campaigns and ad networks
- Understanding of QR-based payment ecosystems
- Hands-on experience with any ad network or affiliate platform
Shubham Vishwakarma
Full Stack Developer - Averlon
About Enan Tech Private Limited
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Advanced knowledge and experience working with relational and NOSQL databases as well as data warehousing.
Experience of working with Microsoft’s BI technology stack SSIS, SSRS, SSAS (tabular model), Power BI, Power Query, Excel.
Experience with Microsoft Azure Analytics tools and technologies such as Azure Synapse Analytics, Azure Data Bricks, HD Insight, Azure Data Factory, Azure Machine learning, Azure Stream Analytics, Azure Data Lake, Azure Analysis Services, Event Hubs, Azure Data Explorer, Azure Data Share, Azure Time Series Insights.
Good interpersonal, verbal, and written communication skills with a proven ability to explain complex technical ideas and problems clearly to non-experts
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Self-motivated, enthusiastic, and strong problem solving skills
Cultural awareness and experience of delivering solutions internationally working in an agile project delivery environment.
Experience maintaining source control in Git or Azure DevOps
Strong experience with various Software Development Life cycles (SDLC) methodologies: Agile or Standard waterfall initiatives
Proven experience working with various Project Management practices and disciplines
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A history of designing and implementing reporting solutions that are both functional and engaging
Meticulous attention to detail
Proficiency in DAX, MDX, Python/Scala/Spark SQL
Non-profit sector knowledge/experience
Cosmos DB
Machine Learning
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Provide the organisation with accurate and timely BI solutions based on requirements gathered through business partnering activities
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Proactively identify any technical project risks/issues related to BI
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Amazon Web Services (AWS)About The Company -
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Full Stack Developer - Averlon