Performance Marketing and CRM (Fashion/Lifestyle)- Female
Position: Performance Marketing and CRM (Fashion/Luxury/Lifestyle) - female
Experience: 3-5 year
Location: Sector-54, Gurgaon
Industry” Luxury/Fashion/ Apparel
Key Responsibilities:
1. CRM & Customer Retention
· Manage and segment customer data across Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and CRM platforms.
· Execute email and WhatsApp campaigns — automation, A/B testing, personalization, and performance tracking.
· Develop and manage loyalty, referral, and win-back programs to improve customer lifetime value (LTV).
· Integrate and optimize AI Chatbots for personalized engagement and lead nurturing.
2. Performance Marketing (Meta, Google, YouTube)
· Plan, execute, and optimize campaigns across Meta (Facebook/Instagram), Google Ads, and YouTube.
· Collaborate with internal and external teams for audience segmentation, creative testing, UTM setup, and reporting.
· Monitor and analyze KPIs including ROAS, CTR, CAC, and conversion rate, making data-backed optimization recommendations.
· Test audience clusters for premium segmentation.
· Align ad campaigns with CRM strategies to ensure consistent communication across channels.
3. Analytics & Reporting
· Create integrated dashboards covering CRM and paid media performance.
· Track key engagement metrics such as open rate, CTR, repeat purchase rate, and campaign ROI.
· Provide insights to enhance customer journey mapping, funnel efficiency, and conversion pathways.
· Present monthly performance summaries and improvement recommendations.
4. Cross-Functional Collaboration
· Work with marketing, operations, and tech teams to synchronize CRM, automation, and digital marketing efforts.
· Coordinate with agencies or vendors for campaign execution, data sync, and CRM tool integration.
· Ensure brand consistency and premium positioning across all digital touchpoints.
Qualifications
· Bachelor degree in Marketing, Business, or related field.
· 3–5 years of experience in CRM and/or Performance Marketing for premium or lifestyle brands.
· Proficiency in CRM and automation tools (e.g., HubSpot, Brevo, Mailchimp, Zoho, Klaviyo).
· Working knowledge of Meta Ads Manager, Google Ads, and YouTube Campaign Manager.
· Strong analytical mindset; ability to interpret campaign data and make optimization decisions.
· Experience with Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and email workflows and automations.
· Excellent communication and coordination skills, with a premium brand sensibility.
Mail updated resume with salary details-
Email: etalenthire[at]gmail[dpt]com
Satish: 88O 27 49 743
Shubham Vishwakarma
Full Stack Developer - Averlon
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