Digital Marketing Specialist with Expertise in Google Analytics and Targeted Email Campaigns
Job Type: Full Time
Location: Indore
Position Overview:
We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team. The ideal candidate will have expertise in using Google Analytics, email marketing tools, and analytics platforms to design and execute targeted email campaigns. This role involves leveraging data-driven insights to optimize marketing strategies, improve customer engagement, and increase ROI.
Key Responsibilities:
Google Analytics Management:
Set up, manage, and analyze Google Analytics accounts to track website traffic, user behavior, and campaign performance.
Generate insightful reports to support data-driven decision-making for marketing strategies.
Identify trends and opportunities through data analysis to improve website conversions and user engagement.
Email Marketing Campaigns:
Create, execute, and optimize targeted email marketing campaigns tailored to customer segments and business goals.
Use analytics tools to track email campaign performance, such as open rates, click-through rates, and conversions.
Develop and maintain customer lists, ensuring proper segmentation for personalized outreach.
Analytics Tools & Platforms:
Utilize advanced analytics tools (e.g., Google Tag Manager, HubSpot, Adobe Analytics) to measure campaign effectiveness.
Conduct A/B testing and multivariate testing to refine marketing strategies.
Provide actionable insights for customer behavior, preferences, and lifecycle.
Strategy & Optimization:
Collaborate with the marketing team to define digital marketing strategies that align with business objectives.
Monitor key performance indicators (KPIs) and adjust tactics to achieve optimal campaign performance.
Stay updated with the latest trends in digital marketing, analytics tools, and email marketing best practices.
Collaboration:
Work closely with the content, design, and sales teams to create cohesive and effective campaigns.
Ensure seamless integration of marketing campaigns across channels, including social media and paid advertising.
Qualifications/Requirements:
Bachelor’s degree in Marketing, Business, Analytics, or a related field.
Experience:
Proven experience (2+ years) in digital marketing with a focus on analytics and email campaigns.
Hands-on experience with Google Analytics, Google Tag Manager, and email marketing tools (e.g., Mailchimp, Klaviyo, or similar).
Proficiency in using CRM tools and platforms like Salesforce or HubSpot is a plus.Skills:
• Skills:
• Strong analytical skills with the ability to interpret complex data and deliver actionable insights.
• Excellent understanding of customer segmentation and targeting strategies.
• Familiarity with A/B testing and optimization techniques.
• Exceptional written and verbal communication skills.
• Preferred Skills:
• Certifications in Google Analytics or related analytics platforms.
• Knowledge of SEO and paid advertising platforms (e.g., Google Ads, Facebook Ads).
• Experience with data visualization tools like Tableau or Power BI.
• Why Join Us?
• Opportunity to work in a fast-paced, data-driven environment.
• Access to the latest marketing tools and platforms.
• Collaborate with a passionate and creative team.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Avalon Solution
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Responsibilities:
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- Monitoring effectiveness and performance of sales initiatives and ensuring all sales activities are aligned with the category goals/ objectives
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What you need to have:- A Master’s degree in business administration (MBA), Marketing
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- Excellent verbal and written communication skills
- Willingness to travel regularly to different markets
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●Experienced in GitHub, Jenkin, TeamCity and Knowledge on Jira.
●The ability to build automation frameworks from scratch and being confident to manage all aspects of the framework
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Founded by two MDI alumnus, it is a student centric and personalised learning platform that delivers enjoyable learning content as per the state boards. This ed-tech provides a solution which is easy to use, lets students enjoy learning, makes life easy for a teacher and delivers learning in the language that students are most comfortable. The organisation has worked in 14 states across India and awarded Google India under "Impacting Change through Digital".
What you will do:
- Generating leads through social media marketing
- Designing and planning project microsites and other promotional videos & GIFs
- Optimizing landing pages and user funnels
- Creating content/ editing, designing, posting, outreach to platforms, Govt, CSR, NGOs and then marketing. sharing and spreading
- Maintaining partnerships with media agencies, vendors and all possible growth partners
Desired Candidate Profile
What you need to have:- Excellent understanding of digital marketing concepts and best practices within the Edtech industry
- Ability to execute smart growth strategies with focus on outcomes
- Exponential growth mindset
- Knowledge of analytics tools (e.g., Google Analytics, Amplitude)
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- Excellent and proactive communication in all formats
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We are looking for a meticulous Software Development Engineer in Test (SDET) to review and contribute to production software, for someone with advanced programming skills who can create automation tests to augment/assist the manual testing process. As such, the SDET's responsibilities will include both software development and testing tasks, focusing on the testability, robustness, and performance of software.
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· Investigating customer problems referred to you by the technical support team, testing bugs, and creating and managing bug reports.
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· Bachelor’s degree in Computer Science, Technology or other related field.
· Equivalent work experience may substitute for a degree.
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JAVA 8, Apache Camel, Design Patterns, Web Services (REST), RabbitMQ, Build Tool (Maven or Gradle), Version Control (SVN or Git), SQL/PLSQL, Javascript, HTML, CSS, JQuery, Application Server (Websphere/JBoss/Weblogic etc.), JUnit.
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- Spring, Spring MVC, Spring Boot, Hibernate/Spring Data JPA, .
- Experience working on Node JS/Angular JS/React JS
- Working experience on Docker
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B.E/B.Tech/M.C.A/M.Sc(Computer science ) with first division.
- AWS Cloud exposure.
- Basic skills in using the Unix operating system logging on, sudo to another ID, navigating directory structures, debugging simple problems.
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- Excellent trouble-shooting skills.
- Thoroughly understanding business problems and the business domain, and how potential solutions may address problems and enhance business capabilities.
- Experience in designing/development (design patterns) and testing of enterprise class systems.
- Good written and verbal communication skills.
- Ability to adapt to changing requirements.
- Ability to take direction and work with minimal supervision.
- Ability to work in deadline driven environment, and respond creatively to pressure.
- Ability to work on multiple projects simultaneously.
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Full Stack Developer - Averlon