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Performance Marketing Executive / Manager
Performance Marketing Executive / Manager
Craft My Plate's logo

Performance Marketing Executive / Manager

Teja Katakam's profile picture
Posted by Teja Katakam
2 - 4 yrs
₹3L - ₹6L / yr
Hyderabad
Skills
Marketing Strategy
Digital Marketing
Social Media Marketing (SMM)
Market Research

Job description

Designation : Performance Marketing Executive / Manager

Location : Hyderabad


About the company

Founded in 2023, Craft My Plate is a bulk food booking, delivery, and service platform catering to events of all sizes—from intimate gatherings of 10 guests (and soon even smaller!) to large-scale events hosting up to 1,500 people. We partner with a carefully curated network of chefs, caterers, and kitchens to deliver seamless, high-quality food experiences.

Over the past 12 months, we’ve grown 3x in revenue and expanded our team by 2.5x, all while operating exclusively in Hyderabad. With ambitious plans ahead, we’re building the foundation for rapid scale—and we’re looking for driven individuals who want to grow with us and help shape the future of Craft My Plate.


Roles & Responsibilities

This role is for someone who owns revenue through paid marketing, not just campaigns.

Your success is not measured by clicks or impressions — it’s measured by ROI, CAC, and revenue growth.

You will be expected to think like a business owner, not an execution-only marketer.


Core Responsibility: Make Ads Profitable - turn them into our business leads

You will:

  • Own end-to-end paid marketing performance
  • Decide budget allocation across channels
  • Continuously improve ROI and scalability


If performance drops, you investigate. If something works, you scale it responsibly.


What You’ll Do (In Depth)


1. Paid Media Ownership

  • Manage and scale ads across:
  • Google Search, Display & YouTube
  • Meta (Facebook & Instagram)
  • LinkedIn (for B2B, if applicable)
  • Structure accounts properly:
  • Campaign → Ad Set → Creative logic
  • Control bids, audiences, creatives, and placements
  • Shut down low-performing campaigns quickly


Funnel Thinking (Very Important) - You don’t stop at leads.

You will: Track user journey from Ad → Landing Page → Lead → Sale

  • Identify drop-offs and fix them
  • Work with sales to understand:
  • Lead quality
  • Conversion timelines
  • Revenue attribution


Conversion Rate Optimization (CRO)

  • Improve conversion rates at every step
  • Run structured A/B tests on:
  • Creatives & copies
  • Headlines & CTAs
  • Landing pages & forms
  • Reduce cost without sacrificing quality


Data, Tracking & Attribution

Ensure accurate tracking across platforms

Work with:

  • GA4
  • Google Tag Manager
  • Meta Pixel & Conversion APIs
  • Validate data — no blind trust in dashboards
  • Build clarity on true ROI, not just platform-reported numbers


Budgeting & Scaling

  • Plan monthly and quarterly spends
  • Forecast performance before scaling
  • Balance growth vs efficiency
  • Control wastage and improve unit economics


Reporting & Insights

Share clear, honest performance reports

Explain:

  • Why performance went up or down
  • What actions were taken
  • What is planned next
  • Translate data into business decisions


What We Expect From You

Hard Skills

  • Strong hands-on experience in performance marketing
  • Deep comfort with numbers and analysis
  • Practical understanding of:
  • CAC, LTV, ROAS, Payback Period
  • Experience managing significant ad budgets
  • Strong Excel / Google Sheets skills


Mindset & Ownership

  • ROI-first thinking
  • Comfortable taking accountability
  • Fast decision-maker backed by data
  • No dependency on constant supervision


Nice to Have (Not Mandatory)

  • Startup or scale-up experience
  • Exposure to CRM & marketing automation
  • Experience aligning marketing with sales teams


How You’ll Be Measured

  • Revenue growth driven by paid marketing
  • Improvement in ROI and CAC month-on-month
  • Predictability and scalability of campaigns
  • Clarity and ownership in reporting


Apply Link : https://forms.gle/ddxTCoi7GU6PHVZD9

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Shubham Vishwakarma

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Craft My Plate

Founded :
2023
Type :
Product
Size :
20-100
Stage :
Bootstrapped

About

India hosts 25M+ events every year, but ordering food is still a nightmare—unreliable vendors, inconsistent pricing, and no seamless way to book catering. We’re fixing this."

Craft My Plate is a vertically integrated food marketplace where customers can instantly customize menus, place orders, and get it delivered conveniently —without dealing with vendors.

Read more

Candid answers by the company

What does the company do?
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Craft My Plate is a vertically integrated food marketplace designed to make large food ordering hassle-free. Customers simply select and customize menus—without worrying .By ensuring consistent quality, transparent pricing, and seamless delivery.

Connect with the team

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Yashwanth Kalimi
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Ram Praneeth Reddy
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Pulkit Pandey
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Karthik Vishnu

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