Social Media Executive

Role & Responsibilities

The User Researcher is responsible for generating deep, psychology-backed insights into user behavior, motivations, and decision-making within fintech and digital financial products. The role focuses on applying behavioral science, cognitive psychology, and quantitative/qualitative research methods to uncover latent user needs and translate them into actionable inputs for design, product, and business strategy. The role ensures user-centric, evidence-based decision-making across the organization.

A - Minimum required Accountabilities for this role-

• Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
• Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.
• Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
• Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
• Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg’s Behavior Model.
• Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.

B - Additional Accountabilities pertaining to the role-

• Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
• Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
• Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.
• Contribute to the development of internal research standards, methodologies, and best practices.

Ideal Candidate

• Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles
• Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior
• Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research
• Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements
• Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation
• Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology
• Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness
• Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams
• Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role
• Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)
• Candidates from institutes with strong behavioral research exposure are preferred
• Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms
• Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights
• Preferred (Skills): Exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks used to improve digital product experience
• Preferred (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)

Responsibilities:

·       Sales forecasting: Develop and maintain accurate sales forecasts to help the organization make informed decisions on sales targets, revenue goals, and resource allocation.

·       Pipeline management: Analyze and optimize the sales pipeline to ensure a consistent flow of qualified leads and opportunities, and work closely with the sales team to identify areas of improvement.

·       Sales process optimization: Continuously evaluate and optimize the sales process to maximize efficiency and effectiveness, and work with cross-functional teams to implement best practices and tools.

·       Sales reporting and analysis: Provide regular sales reports and analysis to identify trends and areas of opportunity, and work with the sales team to develop actionable insights.

·       Sales enablement: Work closely with the sales team to provide the tools, resources, and training they need to succeed, including sales training, product information, and customer insights.

·       Territory management: Develop and manage sales territories to maximize revenue potential and ensure a balanced workload for sales reps.

Requirements:

·       Master's degree in business, marketing, or a related field is preferred.

·       3 to 8 years of experience required in sales.

·       Strong knowledge of consumer appliances, their features, and market trends.

·       Excellent communication and interpersonal skills to build rapport, team management & conflict management.

·       Self-motivated and target-oriented, with a proactive approach to achieving sales goals.

Ability to work independently, as well as collaboratively within a team environment

• Requirements Compensation Industry leading compensation
• Bachelor's degree or equivalent experience in Computer Science
• At least 1 - 2 years of experience using HTML, CSS
• Good understanding of Jquery to create animations.
• Ability to multi-task, organize, and prioritize work Having exp. in building marketing web pages is a pluS
• Experience building user interfaces for websites and/or web applications
• Experience designing and developing responsive design websites
• Strong understanding of PHP back-end development
• Ability to convert comprehensive layout and wireframes into working HTML pages
• Good Communication

• As a Content Writer, the candidate will work on devising strategies for content creation to create one of the largest doubts solving platform
• Identify areas to improve, define metrics to measure and monitor content creation activities and build end-to-end reporting solutions which help leaders
• keep a close on content creation, along with using project management tools, essential documentation, and necessary reporting
• The candidate will also work closely with internal business teams to extract or mine information from our existing content systems to create new mappings to further improve content consumption on the platform
• The candidate will also work on designing creative teaching methodologies and strategic interventions to personalize the experience of learning while focusing on efficient outcomes
• The candidate will work on creating Guidelines and set processes for zero- error content creation, and setting QA/review processes
• Planning and managing creative content production pipeline using project management tools, essential documentation and necessary reporting

• IMMEDIATE JOINEE.
• Work with other engineers to develop and test tools and applications used by team on daily basis
• Play a significant role in the ongoing evolution and refinement of current tools and applications
• Triage, troubleshoot, escalate and provide resolution to production issues.
• Reproduce, document and escalate product defects to the Engineering Team.
• Provide well-thought out and reliable direction, both in technical and non-technical terms, to help customers.
• Take ownership of customer issues, including initial troubleshooting, identification of root cause and issue resolution or escalation.
• Identify and escalate priority issues that need immediate attention.
• Collaborate with cross functional teams which requires strong presentation skills and attention to details
  
  
• BA/BS degree in Computer Science or related technical field or equivalent work experience. MS degree is preferred.
• 9+ years development experience in JAVA (using OO Design and Analysis, Design Patterns, etc.)
• High experience in Java 8 Required.
• 4+ years’ experience building highly scalable, distributed and reliable Restful Web Services using Spring, Jersey, etc.
• Should have knowledge on Cloud applications preferably on AWS.
• Knowledge on building Front end applications using JavaScript, AngularJS, HTML5, CSS3.
• Experience with relational DBs like MySQL and NoSQL Database like MongoDB, Solr/Lucene will be a plus.
• Experience with Tomcat, Jax-RS, REST, JPA, IntelliJ, Groovy, Hibernate is must.
• Experience with build technologies like Gradle, Jenkins will be a plus.
• Experience with Test Driven Development using TestNG/Junit testing frameworks.
• Experience working with version control like GIT.

• Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analysing sales options.
• Sells products by establishing contact and developing relationships with prospects; recommending solutions.
• Prepares reports by collecting, analysing, and summarizing information.
• Creating his own network by recruiting candidates and make them understand business plan.
• observe the issues related to stockpoint and customer & trying to provide the solutions to it.
• Contributes to team effort by accomplishing related results as needed.