Marketing Associate /Asst. Manager Marketing

Marketing Executive / Asst. Manager- Marketing About Intellicar Telematics Pvt Ltd Intellicar Telematics Private Limited is a vehicular telematics organization founded in 2015 with the vision of connecting businesses and customers to their vehicles in a meaningful way. We provide vehicle owners with the ability to connect and diagnose vehicles remotely in real-time. Our team consists of individuals with an in-depth knowledge and understanding in automotive engineering, driver analytics and information technology. By leveraging our expertise in the automotive domain, we have created solutions to reduce operational and maintenance costs of large fleets, and ensure safety at all times. Solutions: Enterprise Fleet Management, GPS Tracking Remote engine diagnostics, Driver behavior & training Technology Integration: GIS, GPS, GPRS, OBD, WEB, Accelerometer, RFID, On-board Storage. Intellicar’s team of accomplished automotive Engineers, hardware manufacturers, Software Developers and Data Scientists have developed the best solutions to track vehicles and drivers, and ensure optimum performance, utilization and safety at all times. We cater to the needs of our clients across various industries such as: Self drive cars, Taxi cab rentals, Taxi cab aggregators, Logistics, Driver training, Bike Rentals, Construction, ecommerce, armored trucks, Manufacturing, dealership and more. Location: Bengaluru/ NCR Gurgaon Key skills: Online/Offline Marketing, Content writing, Lead Generation, Brand Management, Digital Marketing, Social Media Engagement, ATL/BTL activities, Market Intelligence, Business Development 4+ years of experience required. Education: Bachelors or Master’s Degree in Computer Science/IT / MBA from reputed institutions Ideal Candidate is A dynamic, results-driven professional with a proven ability to deliver commitments on time while achieving or exceeding business goals An initiative taker, early adopter, technology enthusiast, an evangelist An excellent communicator, presenter, and collaborator Excellent at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy and effective content strategy plans. Top-notch at market research: You’re a truth-seeking missile. You know your market, customers and competition better than anyone, and you’re strong at integrating this information into your growth strategies. You’re biased toward action, a great collaborator and master simplifier. You never stop pushing towards clarity and delivery. Responsibilities Define positioning and go-to-market strategy and messaging Contribute to the strategic alignment of our various product solutions into a cohesive suite of world class product which delivers according to market need and emerging opportunity. Create visionary and compelling internal and external, customer-facing presentations. Working closely with industry experts and the marketing team to ensure effective and ongoing relevancy in the market to drive demand generation and pipeline Partner with product management to distil key functionality and benefits into core product marketing messages. Develop engaging product demonstrations that are used on stage, in videos and are the basis for customer engagements in the sales process Develop effective sales training materials, making it easy for sales to understand our product solution offerings and key positioning. Innovative marketing campaigns, SEO, and web design to build pipeline. Monitor and engage in relevant social discussions on various platforms about our company and industry. Run regular promotions and campaigns on our social media channels. Manage various newsletter campaigns, including the template designs and content used in our newsletter sends. Organize promotional events through local social groups (e.g. Meetup).