Marketing Associate /Asst. Manager Marketing
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About Intellicar Telematics Pvt Ltd
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Creative & Social Media Manager
Location- Gurgaon (WFO)
Position Overview:
We are looking for a creative & social media manager who will play a critical role in creating original digital content across various social media platforms. The ideal candidate will be responsible for creating and executing our social media strategy. You will handle all our socials, evaluate our social metrics, and collaborate with internal teams.
Roles & Responsibilities:
- Create a strong brand entity for Juleo on Insta, Linkedin, Snap, YouTube to drive awareness and app installspare weekly and monthly reports on metrics eg Reach
- Schedule content and maintain a social media calendar. • Monitor social
- trends and proactively highlight opportunities for growth and engagement
- Partner with content creators and influencers to drive awareness and build
- the Brand's Social Presence.
- Communicate with followers, respond to queries in a timely manner and
- monitor customer reviews.
- Designing social media strategies to achieve marketing targets.
- Managing, creating and publishing original, high-quality content on social
- platforms.
- Administering all company social media accounts to ensure up-to-date
- content.
- Liaise with writers and designers to ensure content is informative and
- appealing.
- Prepare weekly and monthly reports on web traffic and ROI.
- Schedule content and maintain a social media calendar.
- Monitor social trends and proactively highlight opportunities for growth and
- engagement.
Requirements:
- Working experience of minimum 2 years in handling Social Media Platforms (Insta, Linkedin, Snap, YouTube) end to end for a Consumer tech startup. The ability to create short videos, gifs and other social media content independently
- Very high bar on Creative skills
- Ability to thrive in a startup environment
- Experience with social media management tools.and analytics
- Good understanding of the holistic and dynamic landscape of social media
- channels, strategies, emerging platforms, and audiences
- Develop and execute Marketing campaigns to help acquire and retain customers, as well as upsell its products or services
- Understand the needs, motivation, and behaviour of users and define priorities of tests based on impact, confidence, and easiness
- Work with the engineering, design, and product team to implement tests quickly
- Track, measure and analyse performance & continuously optimize them
- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.
- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships
• Initiate growth by undertaking target market research and ensuring engagement to create brand awareness.
• Conceptualize interesting formats & content for social media platforms working closely with the design team.
• Tracking and reporting of post-performance and analytics.
• Monitoring analytics, brand growth and conversation metrics.
• Daily managing content – story and look behind Instagram.
• Curate trending ideas for Instagram stories and content.
• Work with the content team on creating engaging content mailers for the internal team as well as for clients.
JOB SYNOPSIS
We are looking for an SEO - Executive / Sr. Executive to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase leads, traffic & rankings.
JOB RESPONSIBILITIES
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Track, report and analyze website analytics
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement the latest search engine optimization recommendations and best practices
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Identify and fix technical SEO issues rapidly, including architecture, crawlability and indexability, broken links, etc.
- Will be responsible for achieving targets in terms of leads, ranking, and traffic on-page and off-page activities.
JOB REQUIREMENTS
- 2-5 years of experience as an SEO Strategist or similar role
- Proven SEO experience
- In-depth experience with website analytics tools (e.g, Google Analytics, Google Webmaster, Ahref, SE Ranking, etc)
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO
- Develop and implement an SEO strategy that reflects the business needs and drives strong traffic increase
- Ability to analyze and show the competitive keyword ranking on major search engines like Google, Yahoo, and Bing.
- Strong organizational, time management, and analytical skills
- Team player
- Experience with Social media is a plus
- Excellent Written Skills
Job Location : Noida and Gurugram
2) Work closely with the design team to build impactful marketing campaigns to grow online reach
3) Put new findings in a weekly/monthly report to share with the team
4) Willing to explore and brainstorm new possibilities to grow the company's online presence
- Overseeing development of Social Posts with writing and communications teams
- Developing Social Graphics with the design team (profile covers, post imagery, thumbnails)
- Creating Paid Social Ads with writing and design teams
- Managing Social Media websites/ microsites with the brand and digital teams
- Handling Analytics with digital and SEO teams
- Orchestrating the design, creation, and management of promotions and social ad campaigns, being sure to integrate with the company's overall marketing campaign plan and channels.
- Analyzing key metrics and A/B test strategy as needed.
- Becoming an advocate for the company in social media spaces, trafficking, and answering questions where appropriate.
- Demonstrating ability to map out a comprehensive social marketing plan. Driving strategies that are proven by testing and metrics.
- Monitoring trends in social media tools, applications, channels, design, and strategy.
- Identifying reputational risks and opportunities in user-generated content surrounding the company. Reporting notable risks to appropriate management.
- Maintaining an annual strategic social media calendar and coordinating and aligning with the PR and corporate communication teams
What you will do:
- Marketing degree is welcome, but not required with relevant work experience.
- Demonstrates creativity and documented immersion in social media.
- Proficient in digital content marketing.
- Experience sourcing and managing digital content development and publishing.
- Able to articulate and demonstrate why ideas are analytically sound.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (LinkedIn, Facebook, Twitter, Instagram, YouTube), and how each platform can be deployed in different scenarios.
- Can effectively communicate information and ideas through written, audio, and video formats.
- Thrives in a fast-paced environment.
- Possesses functional knowledge working within a CMS.
- Influencer recruitment and management are a must.
- Content curation and blogging skills as a plus.
Our client is a call management solutions company, which helps small to mid-sized businesses use its virtual call center to manage customer calls and queries. It is an AI and cloud-based call operating facility that is affordable as well as feature-optimized. The advanced features offered like call recording, IVR, toll-free numbers, call tracking, etc are based on automation and enhances the call handling quality and process, for each client as per their requirements. They service over 6,000 business clients including large accounts like Flipkart and Uber.
- Understanding the organizational vision and mission and implementing the same through content marketing strategies.
- Ensuring that the content marketing team primarily facilitates brand and purpose to our end target groups with an aim to create better awareness about the product with clients and better brand strategy execution.
- Developing best practices and guidelines for the content team for various channels like social media, internal & external blogs, websites, newsletters, whitepapers, presentations, etc.
- Checking if the contents are aligned to the organizational mission and brand strategy & SEO needs.
- Training direct reports & peers by developing understanding of clients, product, use cases & industry solutions for story ideas.
- Keep aligned with SEO benefits.
- Monitoring & analyzing performance & quality of various contents across platforms and constantly working to improvise on outcomes.
- Working with other departments to generate product / mission use case / benefit stories and executing in distribution strategies.
- Pushing other department peers to generate insights, benchmarks, and use cases that can be shared from various channels
What you need to have:
- Graduate and over with excellent oral and written communication skills. MBA in marketing a plus.
- 7+ years experience in content marketing. 2+ years of experience managing content teams.
- Strong networking and interpersonal skills and should be able to establish quality social media communication.
- Strong analytical skills and hands-on with spreadsheets, presentation & document writing.
- Strong understanding of SAAS and other internet-based software products.
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