RESPONSIBILITIES:
Campaign Management:
- Develop strategies and oversee the implementation of growth marketing campaigns, including focus content marketing, SEO, SEM, social media marketing, and paid advertising
- Understand user journey from first interaction to final conversion and create campaign targeting groups and strategies based on that.
- Conduct secondary research on latest and emerging trends and use cases in adtech (business model changes, applications, tools, platforms)
- Create, track and optimize campaigns across various digital marketing platforms
- Create Hypothesis and rapidly experiment against those hypothesis to consolidate the learnings and apply back to campaigns
- Drive performance across the User Acquisition funnel by optimizing for metrics such as ROAS, CAC, LTV
- Conduct periodic cohort analysis to measure users acquisitions and retention
- Report on campaign performance and improvements
- Develop partnerships with platforms, publishers, intermediaries, affiliate to unlock growth
Client Servicing:
- Be the SPOC for the client requirements. Proactively lead client discussions
- Understand client’s marketing objectives and translate to campaigns on different Digital Advertising platforms
- Updating clients and internal teams on a regular basis about the performance of the campaigns.
QUALIFICATIONS:
- MBA from Tier 1 Business School
- Minimum of 2 years of experience in the same industry
- Experience in running app install campaigns, including tracking In-App purchases across multiple channels
- Experience working with mobile attribution/integration platforms such as AppsFlyer, Singular, Branch, Facebook Analytics, Firebase Analytics and Messaging
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- Experience of Digital ad platforms like Google, Facebook, Programmatic
- Experience driving growth in user acquisition, user retention campaigns
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon