In App - Growth Marketing Manager

at Datawrkz

In App - Growth Marketing Manager

Datawrkz

Company

Home

In App - Growth Marketing Manager

at Datawrkz

Posted by Sakthi Sundaresan

1 - 3 yrs

₹12L - ₹15L / yr

Bengaluru (Bangalore)

Skills

Strategic planning

Marketing Strategy

Strategic thinking

Growth Marketing

RESPONSIBILITIES:

Campaign Management:

Develop strategies and oversee the implementation of growth marketing campaigns, including focus content marketing, SEO, SEM, social media marketing, and paid advertising
Understand user journey from first interaction to final conversion and create campaign targeting groups and strategies based on that.
Conduct secondary research on latest and emerging trends and use cases in adtech (business model changes, applications, tools, platforms)
Create, track and optimize campaigns across various digital marketing platforms
Create Hypothesis and rapidly experiment against those hypothesis to consolidate the learnings and apply back to campaigns
Drive performance across the User Acquisition funnel by optimizing for metrics such as ROAS, CAC, LTV
Conduct periodic cohort analysis to measure users acquisitions and retention
Report on campaign performance and improvements
Develop partnerships with platforms, publishers, intermediaries, affiliate to unlock growth

Client Servicing:

Be the SPOC for the client requirements. Proactively lead client discussions
Understand client’s marketing objectives and translate to campaigns on different Digital Advertising platforms
Updating clients and internal teams on a regular basis about the performance of the campaigns.

QUALIFICATIONS:

MBA from Tier 1 Business School
Minimum of 2 years of experience in the same industry
Experience in running app install campaigns, including tracking In-App purchases across multiple channels
Experience working with mobile attribution/integration platforms such as AppsFlyer, Singular, Branch, Facebook Analytics, Firebase Analytics and Messaging
Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
Experience of Digital ad platforms like Google, Facebook, Programmatic
Experience driving growth in user acquisition, user retention campaigns

RESPONSIBILITIES:

Campaign Management:

Develop strategies and oversee the implementation of growth marketing campaigns, including focus content marketing, SEO, SEM, social media marketing, and paid advertising
Understand user journey from first interaction to final conversion and create campaign targeting groups and strategies based on that.
Conduct secondary research on latest and emerging trends and use cases in adtech (business model changes, applications, tools, platforms)
Create, track and optimize campaigns across various digital marketing platforms
Create Hypothesis and rapidly experiment against those hypothesis to consolidate the learnings and apply back to campaigns
Drive performance across the User Acquisition funnel by optimizing for metrics such as ROAS, CAC, LTV
Conduct periodic cohort analysis to measure users acquisitions and retention
Report on campaign performance and improvements
Develop partnerships with platforms, publishers, intermediaries, affiliate to unlock growth

Client Servicing:

Be the SPOC for the client requirements. Proactively lead client discussions
Understand client’s marketing objectives and translate to campaigns on different Digital Advertising platforms
Updating clients and internal teams on a regular basis about the performance of the campaigns.

QUALIFICATIONS:

MBA from Tier 1 Business School
Minimum of 2 years of experience in the same industry
Experience in running app install campaigns, including tracking In-App purchases across multiple channels
Experience working with mobile attribution/integration platforms such as AppsFlyer, Singular, Branch, Facebook Analytics, Firebase Analytics and Messaging
Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
Experience of Digital ad platforms like Google, Facebook, Programmatic
Experience driving growth in user acquisition, user retention campaigns

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About Datawrkz

Founded :

2013

Type :

Products & Services

Size :

20-100

Stage :

Profitable

About

Datawrkz is one of the leading digital media planning and buying agencies that offer programmatic real time bidding with full transparency. Contact us today!

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