In App - Growth Marketing Manager at Datawrkz · Bengaluru (Bangalore) · 1 - 3 years · ₹12L - ₹15L / yr · Profitable · Posted 26 Oct 2022
RESPONSIBILITIES:
Campaign Management:
- Develop strategies and oversee the implementation of growth marketing campaigns, including focus content marketing, SEO, SEM, social media marketing, and paid advertising
- Understand user journey from first interaction to final conversion and create campaign targeting groups and strategies based on that.
- Conduct secondary research on latest and emerging trends and use cases in adtech (business model changes, applications, tools, platforms)
- Create, track and optimize campaigns across various digital marketing platforms
- Create Hypothesis and rapidly experiment against those hypothesis to consolidate the learnings and apply back to campaigns
- Drive performance across the User Acquisition funnel by optimizing for metrics such as ROAS, CAC, LTV
- Conduct periodic cohort analysis to measure users acquisitions and retention
- Report on campaign performance and improvements
- Develop partnerships with platforms, publishers, intermediaries, affiliate to unlock growth
Client Servicing:
- Be the SPOC for the client requirements. Proactively lead client discussions
- Understand client’s marketing objectives and translate to campaigns on different Digital Advertising platforms
- Updating clients and internal teams on a regular basis about the performance of the campaigns.
QUALIFICATIONS:
- MBA from Tier 1 Business School
- Minimum of 2 years of experience in the same industry
- Experience in running app install campaigns, including tracking In-App purchases across multiple channels
- Experience working with mobile attribution/integration platforms such as AppsFlyer, Singular, Branch, Facebook Analytics, Firebase Analytics and Messaging
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- Experience of Digital ad platforms like Google, Facebook, Programmatic
- Experience driving growth in user acquisition, user retention campaigns
Shubham Vishwakarma
Full Stack Developer - Averlon
About Datawrkz
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- Minimum 6 months experience in wealth management operations, equity research, or investment advisory support.
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At Kapable, we’re on a mission to transform leadership. We believe that every leader has untapped potential, and we’re here to unlock it. We empower mid and senior-level professionals by enhancing their behavioural and soft skills through tailored learning experiences which helps them think fast and fluently; communicate with confidence and charisma, and navigate workplace challenges with ease.
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Headquartered in Bangalore, our client is the world's first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.
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As an Onboarding Specialist, you will be responsible for owning and managing customer relationships from registration/ sign-up through successful conversion/ transaction.
What you will do:
- Guiding new customers through the onboarding process
- Ensuring bona fide users enjoy a seamless journey
- Interacting with the users through chat, email and voice upholding the highest standard of communication and courtesy
- Executing initiatives that center around compliance and regulatory requirements
- Working cross-functionally with marketing, product, sales, and support teams to improve the onboarding process
Desired Candidate Profile
What you need to have:- 1-2 years of experience in sales, CRM or as onboarding specialist
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- Exceptional organisational skill
- Excellent creative and critical thinking skills
- Adaptability and flexibility with the willingness and ability to shift strategies on a dime to meet the needs of our customers
- Proven ability to manage multiple complex customer journeys at once
JavaZycus is looking for a passionate Technical Lead with a strong background in software engineering to build highly scalable applications that will be used by our millions of users globally. Candidates with experience working on Spring, Hibernate, Microservices, Angular/react, JMS/Rabbit MQ/Kafka, AWS Cloud and are passionate about building a product are encouraged to apply. Zycus is a Global leader and a pioneer in cognitive procurement software. Our clients are among the fortune 500 companies. We build enterprise AI procurement software product using some of the latest technologies.
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Five Reasons Why You Should Join Zycus
1. Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.
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Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.
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Start your #CognitiveProcurement journey with us, as you are #MeantforMore
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon