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In App - Growth Marketing Manager
In App - Growth Marketing Manager
Datawrkz's logo

In App - Growth Marketing Manager

Sakthi Sundaresan's profile picture
Posted by Sakthi Sundaresan
1 - 3 yrs
₹12L - ₹15L / yr
Bengaluru (Bangalore)
Skills
Strategic planning
Marketing Strategy
Strategic thinking
Growth Marketing

RESPONSIBILITIES:

Campaign Management:

  • Develop strategies and oversee the implementation of growth marketing campaigns, including focus  content marketing, SEO, SEM, social media marketing, and paid advertising 
  • Understand user journey from first interaction to final conversion and create campaign targeting groups and strategies based on that. 
  • Conduct secondary research on  latest and emerging trends and use cases in adtech (business model changes, applications, tools, platforms)
  • Create, track and optimize campaigns across various digital marketing platforms
  • Create Hypothesis and rapidly experiment against those hypothesis to consolidate the learnings and apply back to campaigns 
  • Drive performance across the User Acquisition funnel by optimizing for metrics such as ROAS, CAC, LTV 
  • Conduct periodic cohort analysis to measure users acquisitions and retention
  • Report on campaign performance and improvements
  • Develop partnerships with platforms, publishers, intermediaries, affiliate to unlock growth


Client Servicing:

  • Be the SPOC for the client requirements. Proactively lead client discussions 
  • Understand client’s marketing objectives and translate to campaigns on different Digital Advertising platforms 
  • Updating clients and internal teams on a regular basis about the performance of the campaigns.

QUALIFICATIONS:

  • MBA from Tier 1 Business School 
  • Minimum of 2 years of experience in the same industry 
  • Experience in running app install campaigns, including tracking In-App purchases across multiple channels 
  • Experience working with mobile attribution/integration platforms such as AppsFlyer, Singular, Branch, Facebook Analytics, Firebase Analytics and Messaging
  • Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience. 
  • Experience of Digital ad platforms like Google, Facebook, Programmatic 
  • Experience driving growth in user acquisition, user retention campaigns
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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About Datawrkz

Founded :
2013
Type :
Products & Services
Size :
20-100
Stage :
Profitable
About
Datawrkz is one of the leading digital media planning and buying agencies that offer programmatic real time bidding with full transparency. Contact us today!
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
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