In App - Growth Marketing Manager

About the Role :

As the Executive Assistant to the CMO, you will play a pivotal role in supporting the CMO in managing daily activities, ensuring smooth operations, and facilitating effective communication. This position requires a high level of professionalism, discretion, and organizational skills. The successful candidate will be a proactive problem solver with the ability to anticipate needs and execute tasks efficiently.

Responsibilities:

• Calendar Management: Coordinate and manage the CMO's schedule, including meetings, appointments, and travel arrangements. Prioritize and schedule activities to ensure optimal use of the CMO's time.

• Communication and Correspondence: Act as the primary point of contact between the CMO and internal/external stakeholders. Draft and proofread emails, letters, reports, and other documents on behalf of the CMO.

• Information Management: Maintain confidentiality and handle sensitive information with discretion. Organize and manage files, records, and documents to facilitate easy access and retrieval.

• Reports and Special Projects: Coordinate with various departments to gather information and updates on key projects. Assist in the execution of initiatives as directed by the CMO and department heads.

• Meeting Preparation and Follow-up: Prepare agendas, materials, and documentation for meetings attended by the CMO. Attend meetings, take minutes, and follow up on action items to ensure timely completion.

• Relationship Management: Build and maintain positive relationships with internal and external stakeholders. Serve as a liaison between the CMO and other team members, providing support and fostering effective communication.

• Problem Solving: Proactively identify challenges and offer solutions to enhance the CMO's productivity and efficiency.

Note: This position is for one of our Client based out in Noida and requires 6 days of work from the office

About the Role 

We are looking for an extremely motivated individual with a proven track record to independently solve problems to work in our Founder’s Office and report directly to the CEO. As a strategist, consultant and implementer, successful candidate will drive multiple projects across growth, technology and product. The ideal candidate will have proven experience in a business consulting role, with a special focus on executive.

Job Description

Serve as liaison between the CEO, executives, senior leaders for project updates, proposals, and planning. Independently lead multiple high stake projects that impact the PnL across Growth, Technology, Operations and Product Oversee daily operations through collaboration with senior management and department leaders, performing an array of administrative tasks from managing calendars, generating correspondence, maintaining hard copy and electronic files, planning, and coordinating annual corporate meetings, and scheduling facilities. 

Build and develop relationships with all employees for increased efficiency and effective responsiveness into existing operations, and help to define new operational strategies, working with CEO and executives on special projects. Willingness to develop and learn subject matter expertise in healthcare, handling inquiries and developing action plans to address them, and assisting with the preparation and dissemination of communications. 

Requirements 

Ex Consultants from McKinsey/ Bain/ BCG or other top tier consulting firms will be preferred 

Undergraduate/ Postgraduate from top tier engineering schools like IIT/ BITs/ IIM/ ISB within 1-4 years experience will be preferred 

Minimum 2 years prior experience in strategy consulting or strong experience in leading PnL at a high growth startups or equally analytical roles preferred. 

Strong analytical ability, with excellent track record as an independent problem solver. Ability to understand large amounts of data to problem find the issue and crisply communicating to CEO will be a given. Adept at MS Excel & PPT 

Extremely agile, and enjoys working in a highly dynamic environment where there is pressure to deliver on business outcomes. Wants to be legendary every day. 

Experience in planning and leading strategic initiatives.

NOTE: Please apply only if - a) You've founding team or founder experience. b) You're from IIT/IIM/NIT/BITS. c) You've graduated in 2021/2022/2023 ONLY.

Location: Anywhere in India

Timing: US timing

About the Role

We are building our founding team and are looking for folks who are excited to get their hands dirty in a 0 to 1 journey. If you are expecting a working playbook that you can scale, the company is probably not the right fit for you at this point. However, if you are excited about creating the playbook from scratch, we would love to hear from you

You will directly work with the founders.

We are looking for an exceptional individual who can take up the challenge to build a global fintech from the ground up. As the hustler in team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen

You will work closely with marketing, product, sales, and design teams and play a pivotal role in shaping our growth trajectory. You will be required to:

- Set up process for Outbound prospecting (reach out/follow up) via different channels.

- Inbound conversion - Set up and own inbound leads via automated follow up communication.

- Run custom campaigns e.g., writing to VCs for intros to their portfolio companies, writing to conference attendees, scraping forums and communities for relevant leads etc.

- Collaborate with industry leaders/influencers to organize webinars; conceptualize the topics of discussion based on pain points of TG and find creative ways to market the webinar.

- Work with long form content writer to create whitepapers, eBooks, templates and other resources that add value to our TG.

- Conceptualize, co-create and distribute newsletters.

- SEO - Make the company rank #1 for relevant short and long tail keywords.

- Partnerships - Forge strategic partnerships that drive revenue.

- Community - Build & nurture a close-knit community of potential/existing customers.

- Drive channels such as G2 and marketplace listings to get inbound flow.

- Get involved in other go-to-market efforts once the outbound playbook is optimized.

- Product Marketing: Product launches, Explainer videos, exploring engineering as marketing, etc.

- Organic Marketing: Blog posts, social media, Newsletters, SEO etc.

- Email Marketing: Manage lists, track opens, deliverability, domain blacklisting etc.

- Content Creation: Write content to educate internal and external stakeholders on product features and benefits.

Key Responsibilities

- 6 to 24 months of experience building a startup, doing consulting/venture capital, or working in a go-to-market/growth role.

- Solid hustle and entrepreneurial mindset; Thrive under the uncertainty that comes with an early-stage setup.

- Passion for learning new products and industries - excited to dive into the nitty-gritty technical details.

- Strong problem-solving ability and performance/metrics-driven thinking without missing creativity.

- Willingness to get your hands dirty and do the grunt work in the early days.

- Adaptable to work across time zones to cater to a global customer base.

- Excellent written and oral communication skills

- Experience in driving cross-functional initiatives, and also working independently.

- Demonstrated ability to learn quickly and add value immediately in a fast-paced environment.

- Detail-oriented with extremely good follow-up skills, self-driven, and proactive.

- Basic knowledge of SEO, tools used to plan and measure SEO results.

- Self-driven individual with high ownership and strong work ethic.

- Previous entrepreneurial experience is a huge plus.

- Not taking yourself too seriously :)

Good to Have

- Experience catering to CFO persona is a plus.

- Familiarity with billing systems, CPQ and accounting systems is a plus.

- Experience building a small team of interns is a plus.

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with latest social media best practices and technologies
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train other in the team
• Provide constructive feedback
• Adhere to rules and regulations
• Present to Senior Management

About the Account Executive Role

The full-cycle Account Executive role turns inbound and outbound leads into long-last relationships. The Account Executive needs to have experience selling SEO services and a working knowledge of SEO and Digital Marketing. Below is a breakdown of the Account Executive Role. 

About Us

FirstPrinciples Growth Advisory is a premier digital marketing partner to help scale MQLs cost-effectively by identifying the right growth channel for your SaaS Business.

Role Break-Up

Lead Generation (25%)

The Account Executive will also be partly responsible for generating his/her leads. We expect to spend about 2 hours (about 70) dials making outbound calls using our CRM/day.

Nurturing New Leads/Pitch Cals (25%)

We expect between 1 to 2 Pitches scheduled daily from both inbound and outbound leads. Each Pitch takes 45 minutes to an hour, including following up with the next steps. This time is also spent working with our team to create the SEO Proposals and learning about the client before the call. 

Nurturing Existing Leads & Customers (25%)

Reach out for the next steps, follow up on leads, social selling, and do other things to be front and center with the client. 

Strategy (10%)

Analyzing results of past campaigns and tweaking future outreach campaigns and approaches. 

Coordination & Administrative(15%)

Updating templates, the CRM and coordinating with the team as required. Coordination with the Ops team

What is in it for you?

The earning potential for this role is high. SEO/PPC clients are recurring clients, and our retention rate is high. 

Requirements for the Account Executive Role

• 2 to 5 years of experience selling Digital Marketing Services
• Ability to conduct “Mini-Closes” in Succession
• Genuine customer empathy
• Organized and strong time management skills 
• Experience working with Ahrefs and doing fundamental SEO Analysis for client sites

Job Title/Designation:

Executive Assistant for CEO /Directors

Job Description:

The Executive Assistant to the CEO is responsible for providing comprehensive support to the CEO, Board of Directors, and Executive Team. This dynamic position requires the ability to anticipate needs, think critically, and offer solutions to problems with a high level of professionalism and confidentiality.

• Provide sophisticated calendar management for CEO. Prioritize inquiries and requests while troubleshooting conflicts; make judgements and recommendations to ensure smooth day-to-day engagements.
• Act as a liaison and provide support to Directors. Arrange and handle all logistics for Board meetings and events: schedule meetings; draft agendas; develop, compile, and distribute presentation materials; and record meeting minutes on behalf of Board Secretary. Adhere to compliance with applicable rules and regulations set in bylaws regarding Board matters.
• Work on creating and implementing business strategy for business growth and transformation projects while working closely with CEO.
• Ensure readiness with timely & quality output (presentations / data analytics) for all internal & external requirements/reviews
• Prepare informative Reports for decision-making.
• Preparation of executive summaries of meeting and proposals.
• Develop a good understanding of business
• Analyzing competition and market trends
• Serve as the primary point of contact for internal and external constituencies on all matters pertaining to the CEO, including those of a highly confidential or critical nature.
• Prioritize and determine the appropriate course of action, referral, or response, exercising judgment to reflect the CEO’s style and organization policy.
• Work closely with the CEO to keep him well informed of upcoming commitments and responsibilities, following up appropriately. Act as a "barometer," having a sense for the issues taking place in the environment and keeping the CEO updated. Anticipate CEO’s needs in advance of meetings, conferences, etc.
• Coordinate all Executive Team meetings and retreats and assist with staff meetings and events as needed.
• Work with the Executive Team to coordinate the CEO’s outreach activities. Follow up on contacts made by the CEO to cultivate ongoing relationships.
• Provide hospitality to all guests and help to create a welcoming environment.
• Invest in building long-lasting relationships both externally and internally.

Candidate Profile:

SUCCESSFUL CANDIDATES WILL POSSESS THE FOLLOWING QUALIFICATIONS:

• 3- 7 years of experience in EA profile
• Strong ability to execute work with a diversity, equity, and inclusion lens.
• Significant executive support experience, including supporting C-level executives
• Expert proficiency with Microsoft Office and desktop publishing software; ability to design and edit graphic presentations and materials.
• Technical proficiency and problem-solving skills related to: IT infrastructure; IT support and troubleshooting; and cloud-based environments (web-based applications).
• Decent verbal and written communication skills.
• Exceptional organizational skills and impeccable attention to detail.
• High degree of professionalism in dealing with diverse groups of people, including Board members, senior executives, staff, community leaders, donors, and funded partners.
• Make appropriate, informed decisions regarding priorities and available time.
• Ability to complete a high volume of tasks and projects with little or no guidance.
• Ability to react with appropriate levels of urgency to situations and events that require quick response or turnaround.
• Able to maintain a high level of integrity and discretion in handling confidential information.
• Excellent judgment is essential.

• Grow business month on month - Identify and map prospective clients, forecasting revenue monthly/quarterly and negotiating the terms of agreement.
• Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
• Primary responsibility will be to understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality & numbers through research, referrals, networking, cold calling, data feeds and emails.
• Media buying (both mobile and PC web traffic of CPA, CPC, CPL, CPI, CPS, CPT, CPR, CPV, CPA traffic.
• Close coordination with BD & Client Servicing Team.
• Negotiate and manage commission structures for affiliates
• Thorough knowledge of attribution platforms Appsflyer, Branch, Singular, Adjust, Kochava etc.
• Troubleshooting tracking issues at publisher end. Ensure timely resolution of publisher queries through proper escalation.
• Develop business strategies to improve affiliate program.
• Maintain open communication with all affiliates on the day-to-day issues. Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.
• Allocate targets to affiliates and ensure that targets for the respective campaigns are met within specified timelines.
• Stay current with trends in affiliate marketing and identify new opportunities.
• Interacting with advertisers along with the demand team to understand campaign performance & to further optimize campaigns.

• 3-6 years professional experience in Affiliate Marketing.
• Working knowledge of HasOffers, Affise, Trackier, and other Tracking Platforms.
• Bachelors or above from an accredited university or college
• Candidates should have very good connection with Affiliates / Publishers / Ad networks. 
• Core Affiliate Industry/Performance Marketing Experience.
• Strong data analytical skills.
• Team management skills as well as ability to work independently.
• Thorough understanding of the types of fraud in Web or Mobile.
• Must have existing relationship with wide array of Affiliates / Publishers / Ad Networks.
• Strong understanding of attribution mechanisms, cookies, pixels, tracking platforms & MMPs

      Other Benefits:

•  Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse and kids. *Option of including parents and higher coverage amount of 5,00,000 
• Professional Development - Reimbursement towards relevant courses that can help you grow your career and build your knowledge level. 
• Food - Lunch, Tea and Snacks. All you can eat! 
• Work Culture- Flexible Result Oriented Work Environment 
• Dress - We aren’t buttoned down. Wear anything you’re comfortable in. Wear any comfortable dress you like to the office – and be as comfortable at work 
• Foosball - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with 
• TGIF - We’ll find something to do at the end of each week. 
• Work hard, party harder!

What you need to have: