In App - Growth Marketing Manager

at Datawrkz

In App - Growth Marketing Manager

Datawrkz

Company

Home

In App - Growth Marketing Manager

at Datawrkz

Posted by Sakthi Sundaresan

1 - 3 yrs

₹12L - ₹15L / yr

Bengaluru (Bangalore)

Skills

Strategic planning

Marketing Strategy

Strategic thinking

Growth Marketing

RESPONSIBILITIES:

Campaign Management:

Develop strategies and oversee the implementation of growth marketing campaigns, including focus content marketing, SEO, SEM, social media marketing, and paid advertising
Understand user journey from first interaction to final conversion and create campaign targeting groups and strategies based on that.
Conduct secondary research on latest and emerging trends and use cases in adtech (business model changes, applications, tools, platforms)
Create, track and optimize campaigns across various digital marketing platforms
Create Hypothesis and rapidly experiment against those hypothesis to consolidate the learnings and apply back to campaigns
Drive performance across the User Acquisition funnel by optimizing for metrics such as ROAS, CAC, LTV
Conduct periodic cohort analysis to measure users acquisitions and retention
Report on campaign performance and improvements
Develop partnerships with platforms, publishers, intermediaries, affiliate to unlock growth

Client Servicing:

Be the SPOC for the client requirements. Proactively lead client discussions
Understand client’s marketing objectives and translate to campaigns on different Digital Advertising platforms
Updating clients and internal teams on a regular basis about the performance of the campaigns.

QUALIFICATIONS:

MBA from Tier 1 Business School
Minimum of 2 years of experience in the same industry
Experience in running app install campaigns, including tracking In-App purchases across multiple channels
Experience working with mobile attribution/integration platforms such as AppsFlyer, Singular, Branch, Facebook Analytics, Firebase Analytics and Messaging
Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
Experience of Digital ad platforms like Google, Facebook, Programmatic
Experience driving growth in user acquisition, user retention campaigns

RESPONSIBILITIES:

Campaign Management:

Develop strategies and oversee the implementation of growth marketing campaigns, including focus content marketing, SEO, SEM, social media marketing, and paid advertising
Understand user journey from first interaction to final conversion and create campaign targeting groups and strategies based on that.
Conduct secondary research on latest and emerging trends and use cases in adtech (business model changes, applications, tools, platforms)
Create, track and optimize campaigns across various digital marketing platforms
Create Hypothesis and rapidly experiment against those hypothesis to consolidate the learnings and apply back to campaigns
Drive performance across the User Acquisition funnel by optimizing for metrics such as ROAS, CAC, LTV
Conduct periodic cohort analysis to measure users acquisitions and retention
Report on campaign performance and improvements
Develop partnerships with platforms, publishers, intermediaries, affiliate to unlock growth

Client Servicing:

Be the SPOC for the client requirements. Proactively lead client discussions
Understand client’s marketing objectives and translate to campaigns on different Digital Advertising platforms
Updating clients and internal teams on a regular basis about the performance of the campaigns.

QUALIFICATIONS:

MBA from Tier 1 Business School
Minimum of 2 years of experience in the same industry
Experience in running app install campaigns, including tracking In-App purchases across multiple channels
Experience working with mobile attribution/integration platforms such as AppsFlyer, Singular, Branch, Facebook Analytics, Firebase Analytics and Messaging
Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
Experience of Digital ad platforms like Google, Facebook, Programmatic
Experience driving growth in user acquisition, user retention campaigns

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About Datawrkz

Founded :

2013

Type :

Products & Services

Size :

20-100

Stage :

Profitable

About

Datawrkz is one of the leading digital media planning and buying agencies that offer programmatic real time bidding with full transparency. Contact us today!

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React.js

Redux/Flux

We're looking (Immediately) for an exceptional UI expert with React.JS hands on experience to join CloudXtension’s outstanding data platform team. CloudXtension has been entrusted by its multibillion dollar client to build the first extreme big-data and graph processing platform delivering real-time high-dimensional visibility and insight to the world’s most complex supply chains. As a member of the core high end data platform team, you will partner with various stakeholders to understand their use cases. You will also get opportunities to collaborate with other teams within client to leverage as well as influence the best practices for UI development. Who are you?  You are an experienced UI engineer (5+ years’ experience)with knowledge of modern web applications (frameworks like React/Node.js/ Angular JS) and front-end development (HTML /CSS /Javascript)  You're a creative and out-of-the-box thinker with a strong UX attitude.  You have a strong software engineering mindset and are passionate about code quality, continuous integration, documentation and end-to-end testing of your applications  You thrive on collaboration and enjoy discussing face to face with stakeholders  Communication is one of your key strengths - both written and verbal. Key strengths need be:  Familiarity with the Flux Design Pattern(Redux, Fluxxor, etc.)  Core web fundamentals: HTML, JavaScript, and CSS  CSS preprocessors like Sass or LESS  JS-based build tools like Grunt, Gulp, and Bower  JavaScript Libraries like jQuery or Backbone.js  Front-end (CSS) frameworks like Foundation or Bootstrap  AJAX (Asynchronous JavaScript and XML)  Redux/Flux or equivalent essential Responsibilities:  Translate concepts into hi-fidelity visual outputs across web and mobile platforms  Work with Product Management to understand the challenges that end users face and partners with UX and scrum teammates to design viable front-end solutions.  Actively participate in agile team activities such as providing input into story boards, backlog management, and release planning for front-end solutions  Actively participate in the application engineering, staying up to date on new web development technologies and best practices and shares insights with others in the team.  Collaborate with colleagues from other disciplines to define technology objectives, assess solution options and devise architectural solutions that both achieve strategic business goals and meet operational requirements.  Take part in reviews of own work and updates.

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