Category Manager

Role summary

We are looking for an Email Marketing Specialist who combines analytical thinking with

creativity to drive high-performing campaigns. This role requires someone who can

independently plan, execute, and optimize email marketing initiatives while leveraging data to improve engagement and conversions. The ideal candidate is detail-oriented, proactive, and comfortable working across multiple tools, campaigns, and datasets.

This role comes with a high level of ownership. You will be responsible for managing email as a core growth channel end-to-end, from strategy to execution to optimization. We’re looking

for someone who can take initiative, test new ideas, and continuously improve performance without relying on constant direction.

What You’ll Do

1. Campaign Strategy & Planning

● Plan and execute email and outbound campaigns for lead generation

● Create targeted campaigns aligned with user personas and business goals

● Manage campaign calendars and ensure timely delivery across multiple initiatives

● Work with lead data tools (e.g., Apollo, Snov.io) to build and manage prospect lists

● Leverage AI tools (e.g., Claude, ChatGPT) to accelerate the whole process

2. Marketing Automation & CRM Management

● Build and manage automation workflows with a focus on logic, scalability, and efficiency

● Work extensively with CRM platforms (preferably HubSpot) for campaign execution and

tracking

● Maintain and optimize contact databases, segmentation, and lifecycle stages

3. Data Analysis & Optimization

● Ensure best practices in email deliverability, including domain setup and inbox health

● Track campaign performance using key metrics such as open rates, CTR, conversions,

and ROI — and for outbound specifically, monitor reply rate, positive reply rate, meeting

booked rate, and sequence-level A/B results

● Continuously test and optimize outreach sequences for reply rates and conversions

● Use data to derive insights and continuously improve campaign effectiveness

● Work with spreadsheets (Google Sheets/Excel) to analyze campaign data and generate

reports

4. Audience Segmentation & Persona Mapping

● Develop and refine customer personas for targeted communication

● Segment audiences based on behavior, demographics, and engagement patterns

● Personalize campaigns to improve relevance and performance

5. Content & Quality Control

● Collaborate with sales/marketing to align messaging with ICPs and target accounts

● Collaborate with content/design teams to develop effective email creatives

● Ensure accuracy, consistency, and attention to detail in all campaigns

● Conduct A/B testing for subject lines, content, and CTAs

6. Cross-functional Collaboration

● Work with marketing, sales, and external vendors to align campaigns with broader goals

● Communicate insights, performance updates, and recommendations clearly

Qualification Criteria

● 2+ years of experience in lead generations campaigns and GTM strategies, including email marketing or a other paid marketing channels

● Demonstrated ability to own a channel end-to-end — from strategy and execution to reporting and optimization — with minimal supervision

● Strong analytical mindset with the ability to interpret data and make decisions

● Proficiency in Google Sheets (comfortable with basic to intermediate formulas and data handling)

● Hands-on experience with CRM tools, preferably HubSpot

● Strong understanding of audience segmentation and persona mapping

● Deliver regular performance reports (weekly/monthly) covering campaign results, key

insights, and recommended next steps

● Present findings clearly to internal stakeholders, translating data into actionable

recommendations

● High attention to detail and ability to manage multiple campaigns simultaneously

● Self-starter with the ability to work independently and proactively

● Strong problem-solving skills and structured thinking

● Good written and verbal communication skills

Preferred Attributes

● Experience with prospecting and campaign setup tools like Snov.io and/or Apollo

● Familiarity with A/B testing frameworks and experimentation

● Exposure to email deliverability best practices and tools

● Experience working in fast-paced or high-growth environments

● Understanding of email infrastructure (SPF, DKIM, DMARC) and its impact on deliverability

● Experience managing multiple sending domains and maintaining inbox health

Benefits:

• Health insurance
• Provident Fund

Work Location: In person

• Experience in designing & developing systems/software for large business environments (Java, J2EE).
• Strong design and coding skills in Enterprise Java, REST & SOAP web services, ORM (JPA/Hibernate), Spring, Maven, JMS (ActiveMQ), Caching, XML, JSON.
• Experience with multiple integration technologies / frameworks.
• Must have good experience in Unix/Oracle/SQL.
• Experience in Agile Development, Scrum, and Iterative approaches.
• Experience and exposure to AWS Cloud Services and DevOps mindset and expertise is a plus Experience with Mule or any ESB (Enterprise Service Bus) is a plus.

1. Only NIFT, NID, or pearl graduate
2. Develop standard UI components and style guides
3. Build wireframes and storyboards to conceptualize design
4. Define visual elements, product elements, and overall design
5. Taking design briefs to understand requirements
6. Effectively communicate your designs to developers and other key stakeholders
7. Create and implement interaction models and user interface specifications
8. Conduct industry research and stay up-to-date on best practices, competitor UI designs, and emerging technologies
9. Conduct, observe and analyze usability testing sessions
10. Conduct user testing of applications, software, and websites
11. Develop consistent, intuitive architectures
12. Support the QA team to make sure features are implemented in the coded version as intended
13. Determine timeline and deliverables
14. Evaluate and set best practices and standards
15. Work with UI managers and team to define user flows and sitemaps
16. Measure the human-computer interaction (HCI) element of a design
17. Collaborate on scenarios, end-to-end experiences, and screen designs
18. Work with frontend and backend developers as needed

Java Backend Engineer - Fintech Rocketship Pilot

Distributed systems, scalability, reliability, robustness, security, quality, building responsive real time systems - do these terms get your adrenaline high? Come be a part of a high growth, fast paced engineering team building for India’s new generation.

We have an open culture, you take responsibility and ownership of what you do. No bureaucracy. No bullsh*t.

If you are up for big engineering challenges, personal and professional growth, then let’s join forces!

You’ll fit right in if you have - 2-3 years of experience building, running and maintaining production services Strong with Java and JVM based services along with PostgreSQL Comfortable working with multiple cloud providers: mainly GCP and AWS Comfortable with CI and CD tools and best practices Done TDD and values TDD

Good to have –

Opening Position: Android Developer (1 -2 Years)

Job Description: We are looking for a Passionate "Android Developer", Who will create a smooth code for our Projects, Also owning the Project Development ( delivery of Project), Also Grow their skills with the latest technology by participating in the company learning Programs.

Responsibilities

* You will be responsible for application architecture and the development of android apps.

* You would be responsible for "Unit Testing".

* You will be responsible to complete all phases of SDLC.

* You will be responsible for Bug fixing and improving applications.

Company Vision:

Our Vision is to accomplish targets, execute projects with a 100 percent success rate. Our team members believe in action, progress, and continual growth. That's not all, We always come up with unparalleled strategies to help our clients grow their business in the fastest way possible. Our commitment to our work drives us to perform better and keeps us going!

Skills

* You must be updated with restful Api's, Sdk, ADK.

* Solid Understanding of Algorithms.

* Good communication, collaboration, and Team Management skills.

* Proficient understanding of tools such as git.

Why should you be with us :

* Monthly celebrations

* Monthly Recognizations (awards/certificate)

* Learning Sessions

* EPF, Health Insurance (Volunteer enrollment)

* Employee Engagement Activities and many more

Responsibilities:

·       Analyze, design and support implementation of business specific Pega solutions and/or framework

·       Responsible for implementing technical solutions on Pega 8.x

·       Ability to create reusable components that can be leveraged across the enterprise for providing top-notch user experience

·       Ability to translate complex business requirement into functional technical requirements using Pega Systems Smart BPM methodology and DCO tools

·       Good hands on implementing PEGA integration services using REST, SOAP, Email etc. Good understanding of PEGA case management features

·       Design and implement product features in collaboration with business and IT stakeholders

·       Design reusable components, frameworks and libraries

·       Ability to interact with business analysts and business team members to refine requirements, Use Cases

·       Perform all phases of software engineering including requirements analysis, application design, code development and testing

·       Work very closely with architecture groups and drive solutions

·       Participate in an Agile / Scrum methodology to deliver high-quality software releases

·       Design and develop innovative solutions to meet the needs of the business

·       Review code and provide feedback relative to best practices and improving performance

·       Troubleshoot production support issues post-deployment and come up with solutions as required

·       Mentor and guide other software/Pega engineers within the team

·       Experience with troubleshooting Production log files and performance issues

·       Responsible for unit testing more complex individual and team deliverables based on established test plans

·       Responsible for ensuring an efficient integration of programming deliverables timely builds and overall code quality

·       Contributes to the delivery of new applications and to the maintenance and enhancement of existing applications with shared responsibility for the technical issues

Experience and Qualifications:

·       Bachelor’s Degree in computer science, or Information Systems or Engineering is required, else in lieu, a demonstrated equivalence in work experience is mandatory.

·       Pega Systems Certified Senior System Architect (CSSA)

·       5+ Years of Experience on Pega PRPC (8.x/7.x versions) and Frame worked Case Management

·       In-Depth knowledge of Pega Upgrades, Integration, Performance Management and all Pega relevant Tools

·       Ability to negotiate and allocate resources appropriately for development and implementation

·       Excellent written, communication and presentation skills

About - 

https://www.logixhealth.com/" target="_blank">https://www.logixhealth.com/

 

Relevant Years of Exp  - Minimum 4-8 years of experience in data analysis, data reporting, identify and analyze pattern/trends.

 

Knowledge Skill Sets -

 

§ Experience with Tableau dashboard 

§ Careful and attentive to details 

§ Willing and eager to call out mistakes 

§ Beginner to intermediate knowledge of relational databases, reporting, business intelligence 

§ Professional communicator 

§ Inquisitive/Curious readily asking questions about anything that doesn’t make sense or feels right 

§ Good interpersonal skills with a proven ability to communicate effectively (both written and verbal). 

§ Well-developed skill in MS Excel 

§ Displays awareness of the need for confidentially in sensitive matters. 

§ Eye for detailing.

 

Role Description - 

 

§ Execute tasks assigned by reporting manager and/or Bedford SPOC 

§ Identify, analyze, and interpret trends or patterns 

§ Audit and report discrepancies/inconsistencies in Tableau reports/dashboards 

§ Publish weekly/monthly reports in pre-defined format and frequency to reporting manager

 

Job Purpose - 

§ Prepare reports using Tableau for delivery to clients 

§ Adjust parameters and prepare custom reports using previously built dashboards. 

§ Print reports to PDF and deliver to folders on a predetermined schedule 

§ Become familiar with Tableau - our clients, created workbooks, parameters, filters, and databases 

§ QA existing dashboards and look for inconsistencies in naming, filters, charts, tables, etc

 

Note - Looking for Immediate joiner with N.P. of 30 days.

Timing - US shift (6 p.m. - 3.30 a.m.)

Benefits - Transport facility + Night shift Allowance.

Location - Domlur.

Working - 5 days.

 

Reach me ASAP if exploring opportunity with updated resume -

--

Thanks and Regards,

M.Swati 

Associate Consultant

 

#intelligenthiring

India | Singapore 

http://www.turtlebowl.com/" target="_blank">www.turtlebowl.com