Senior Content Writer

About position: We seek a Content Writer to join our editorial team. As a part of our team, a content writer will be working towards enhancing our website and often be in charge of conducting subject research and developing style manuals for our needs and requirements that helps drive conversions based on the organization’s goals.

Work Hours: Full Time (10:00 AM to 06:00 PM IST).

Experience required:  0-1 years experience required.

Responsibilities:

• Prepare well-structured drafts using Content Management Systems for cut-off, placement, and course of universities.
• Ensure all-around consistency (style, fonts, and images). Update website content as needed and conduct research on any given topic when required.
• Curate content with reference to punctuation, sentence formation, grammar, and content research. 
• Write and research about different colleges and universities.
• Share daily updates with the team leader and complete the targets on time.
• Proofread, edit, and curate content of colleges and universities, etc.           

Requirements:

• A bachelor's degree in journalism, communication, marketing or a related field.
• A portfolio of published or unpublished work that demonstrates your writing abilities and style.
• Proficiency in English grammar, spelling and punctuation.
• Familiarity with SEO principles and best practices.
• Knowledge of content management systems and tools, such as WordPress, Google Docs, etc.
• Ability to research and verify information from credible sources.
• Creativity and originality in generating ideas and content.
• Attention to detail and quality assurance.
• Adaptability and flexibility in working on different projects and topics

Deliverables:

Manage Social Channel Strategy, Ideation and Programming 

• Oversee and execute social media calendars, brand guidelines, best practices, promotional  campaigns, and day-to-day social media activities while optimizing the brand's presence on all 

relevant social media platforms. This includes upcoming news (funding announcements, IPOs, media coverage) and thought leadership content, and amplification of portfolio content when  appropriate

• Conceptualization and execution of social media content as per the brand's tonality

• Ensure on-time and efficient realization of day-to-day and monthly goals set for the team.

• Develop social media campaign strategy for content launches, company exits/milestones, and events

• Draft social copy and create social graphic assets in Canva, and/or videos tailored for relevant social media, review edits and finalize assets

• Monthly report detailing social performance with insights and recommendations

• Make recommendations for team to improve their social presence

• Social monitoring and listening – listen to relevant conversations, see where we can opportunistically plug in, flag content deficits

Roles and responsibilities:

• Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, and Instagram
• Optimize social media posts (language, tone, message) based on our target audience’s behaviours
• Select appealing images and videos to complement the text
• Update our social media pages with compelling company news
• Coordinate with internal teams to create advertising posts (e.g. for events, open roles, and product releases)
• Track and report on social media insights (traffic, engagement, shares, conversion rates)
• Apply advertising techniques to boost brand awareness, like promotions and competitions
• Respond to questions and comments on our social media pages in a timely and accurate manner
• Network with clients and industry professionals
• Formulating a cross-platform content strategy.
• Track web analytics to ascertain content engagement levels.
• Adept at keyword placement and SEO best practices.
• Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company.

Requirements:

• Bachelor's degree in communications, journalism, English, or a related field.
• 3-4 years of agency experience or in a similar role.
• Adept at keyword placement and SEO best practices.
• Excellent written and verbal communication skills.
• Highly computer literate and advanced knowledge of HTML.
• Proficiency with popular content management systems.
• Experience with social media management.
• Creativity and the ability to develop original content.
• Ability to develop content that provokes engagement.
• Strong leadership qualities.

Job description

• Research trending topics in social media, influencer marketing, and lifestyle niches.
• Write engaging, SEO-friendly blog posts that resonate with our target audience, budding influencers, content creators,
• Use keyword research tools to optimize content for search engines.
• Assist in content planning and work closely with the marketing team to align blog content with social media efforts.
• Proofread and edited blog posts before publication.

We are looking for a Content enthusiast to join our fast-growing EdTech brand. You will assist in creating, managing and improving content for various marketing channels. You will work on assets that create sales conversions, website, mobile app, direct user communications, and engagement campaigns and will analyze the performance of those assets in detail, crunch the numbers, and optimize them.

Our ideal candidate is a driven professional with demonstrable creative writing skills and also has a knack for data analysis. You should have the willingness to broaden your expertise and go the extra mile. As a content manager for a fast-paced EdTech brand, you should be tech-savvy, a critical thinker and problem-solver, and demonstrate a passion for growth and success.

Ultimately, you should be able to assist in overseeing all marketing content to ensure sales conversions, brand consistency, and a positive customer experience.

Responsibilities

• Work alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
• Manage content distribution to online and offline channels 
• Proofread, edit and improve content created by copywriters and ensure brand consistency
• Develop a thorough understanding of conversion optimization and apply it across our brands, platforms, and channels
• Analyze performance data and find creative ways for optimization
• Ensure compliance (e.g. copyright and data protection)

Requirements

• Excellent writing skills 
• Good command on English and Hindi
• Good organizational and time-management skills
• Ability to multi-task and follow deadlines
• Willingness to learn skills outside of comfort zone
• Not afraid of challenges and hard work
• Reliable team player with a sense of ownership
• Attention to detail
• Willingness to grow in a fast-paced environment
• Ability to take initiative
• Hands-on experience with MS Office, particularly Excel

Impeccable English, good communication skills, a humble and cooperative attitude, and lots of hard work are the other expectations of the firm.

We are a hardcore, fast-growth-focused environment and a place where only dedicated, stable, dependable individuals who are willing to immerse themselves completely in this cause can thrive.

This is a full-time work-from-office role based out of Gurgaon.

If you're extremely driven to succeed and grow and willing to go the distance, please apply.

In today’s marketing-dependent consumer world, businesses demand innovative brand solutions and our client is engaged in providing brand solutions across businesses. They import renowned global brands & distribute the same. They have a dedicated eCommerce practice to build digital retail footprints for their brands in India. They focus on major categories under FMCG such as F&B, Personal care, etc. and also Home & Fabric Care.

Founded in 2003, our client has over 250 Pan-India Distributors and more than 300 SKUs. They deal with 25+ brands and some of the brands are Mogu Mogu, SAN REMO, Simpkins, Moccona, OMINO BIANCO, etc.

As a Assistant Manager Content, you will be responsible for creating impactful content across all digital platforms.

• Translating complex communication to Intuitive, engaging and effective form
• Writing marketable content on all digital domains
• Being responsible to audit and edit content
• Regularly producing content as per need and requirement
• Thriving in a fast-paced, dynamic environment and prioritizing and pivoting accordingly to the current work demand
• Generating fresh story concepts, narrative arcs, and creative themes
• Creating content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms
• Working closely with brands globally
• Actively engaging in social media to promote our brands & content

Desired Candidate Profile

• Ability to think beyond operational hurdles
• Ability to manage simultaneous projects and meet deadlines with agreed timelines & parameters
• Prior experience working in an early-stage start-up
• Proficiency in MS Excel and/or Google spreadsheets    

• Work closely with our internal teams to create content that attracts, engages, and educates existing and potential customers.
• Write content around saas marketing.
• Create engaging short- and long-form written content on a regular and recurring basis (2-3 blog posts per week)
• Assist with the production of visual content such as images, infographics, etc to complement and/or convert your written content.
• Brainstorm and execute new topics and themes that are relevant to our target audience.
• Help set up the overall content & engagement strategy of the company, monitor progress, and come up with new ways to meet and exceed engagement goals.

• 2+ years of professional content writing experience, ideally related to marketing/SaaS products
• The candidate must know about SEO and should have a proven ability to write SEO-friendly content.
• Excellent written English with stellar copywriting skills.
• Fantastic storytelling skills - you have an innate ability to engage and captivate audiences with your words
• Fast learner and creative thinker - you grasp new concepts quickly and are able to turn one idea into many content pieces
• Comfortable adapting writing style & approach based on target audience across different interests and demographics
• You stay updated with the latest trends in your field
• Comfortable with WordPress CMS
• Passionate for content writing.
• Bonus Points - a. If you know how to create graphics etc using Canva/Adobe Suite, Figma, etc. b. If you’re comfortable writing on marketing topics (e.g. lead generation, performance marketing, paid ads, outbound marketing, etc)

• Fully remote flexible work environment & we help you set up your remote workstation too.
• Open book policy - we will pay for books you purchase for your professional and career development.
• Continuous learning/training policy - we sponsor you for the conferences and training programs you feel would add to your development in the company.
• Reimbursements - we minimize your remote setup expenses.
• Health insurance

Skills:

• Should have Extensive command of the English language.
• Deep understanding of content marketing principles, approach, and execution.
• Should be able to work and deliver quality SEO-based content in a fast-paced and dynamic environment
• Should be able to develop and implement a content strategy that encourages high levels of engagement.

• Take full ownership for creation and ongoing maintenance of the End User Manual for Corridor Platforms software.

• The content writer will need to work closely with the Head of Products and developers to document the functional use of platform capabilities from an end user perspective. Updates to the End User Manual are done at every major product release.  

• On an ongoing basis, it will be the responsibility of the content writer to keep the End User Manual in-sync with platform capabilities as it evolves across releases. 

• As a secondary responsibility based on bandwidth, the content writer will also help in development of professional marketing materials, social media content (blogs, website content as example) and support online branding of the firm. 

• 2-5 yrs experience in content development

• Proven record of best-in-class writing skills demonstrated in a professional portfolio with impeccable grasp of the English language, including idioms and current trends in style and expressions of writing. 

• Strong interpersonal skills and willingness to work collaborate with multiple stakeholders across tech, product managers and data scientists. 

• Strong ability to structure concepts and articulate them in well designed and logically flowing blocks of documentation which includes text, images and videos (as necessary). 

• Strict adherence to the style guides of Corridor Platforms and their policies for publication. 

• Good time management skills, including prioritizing, scheduling, and adapting as necessary. 

• Proficiency with computers, reasonable familiarity with Markdown text and development environments like Visual Studio as well as desktop publishing tools. Familiarity with using Google G suite and Microsoft Office 365 Solution suite would also be highly preferred. 

• A Bachelor’s degree in English, Journalism or technical writing would be preferred but not necessary 

• Lastly, we are looking for intellectually curious people who care about technology products and are willing to learn everyday in a dynamic startup setting!