Job Summary:
We are seeking a dynamic and experienced Senior Content Marketer to join our team. The ideal candidate will not only excel in content creation and strategy but also possess strong leadership skills to guide and inspire our content team. As a Senior Content Marketer, you will play a critical role in shaping our brand's voice, engaging our audience, and driving our content initiatives to new heights.
Duties And Responsibilities Include But Are Not Limited To:
- Develop and implement a comprehensive content marketing strategy aligned with business goals and gaming industry trends.
- Create content that connects with our visitors, provides value, and ranks on search engine results pages (SERPs).
- Work closely with cross-functional teams, including marketing, development, and design to align content with overall business objectives.
- Cooperate with the marketing team and monitor promotional content effectiveness over time through market analysis to make iterations and improvements in content.
- Oversee the content production process, ensuring timely delivery and adherence to quality standards.
- Proofread, edit, and improve the language and message of the content before publishing them in order to align effectively -with targeted audiences.
- Hiring/Handling translators across the globe for translation of our projects in multiple languages.
- Implement top SEO and ASO strategies to boost organic traffic and enhance search rankings.
- Foster community engagement through interactive and relatable content, enhancing user retention and satisfaction.
- Present content strategies and performance reports to senior management, providing insights and recommendations.
- Copywriting. (Meta, Push marketing content, Ads, etc)
- Content Marketing for Apps via multiple platforms using intriguing content.
- Basic Unit testing of content.
- Lead, mentor, and manage a team.
- Learning and effectively utilizing the project management tool- JIRA
Requirements:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3-5 years of experience in content marketing.
- Proven experience in leading and managing a content team.
- Expertise in SEO, ASO, content management systems (CMS), and analytics tools.
- Understanding of web publishing requirements.
- Ability to predict audience preferences with an editorial mindset.
- Expertise in social media platforms.
- Project management skills and attention to detail.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
Subodh Popalwar
Software Engineer, Memorres
About Vapronix Web Pvt Ltd
Welcome to Vapronix Web, a dynamic and innovative game publishing company that combines cutting-edge technology with human creativity to deliver exceptional digital entertainment experiences. Our mission is to constantly push the boundaries of digital entertainment and create a global platform that brings people together in a fun, interactive, and meaningful way.
We take pride in our ability to create unique and branded digital assets that are entertaining, engaging, and easy to consume. Our team of experts includes talented game developers, designers, content writers, and marketers who work tirelessly to create games that give our users a mind-stimulating and thrilling experience.
Our ultimate goal is to co-create happiness and generate value for all our stakeholders, including our users, partners, employees, and shareholders. We strive to create an environment that fosters creativity, collaboration, and excellence, and we are dedicated to promoting diversity, equality, and inclusion in everything we do.
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About role:
A focused and quality driven Content Writer having capacity to write clear and effective content for online and offline media for ultra-luxury segment multi-class assets in Real Estate.
Roles & responsibilities:
· Research industry-related topics (combining online sources, interviews and studies)
· Write clear marketing copy/content to promote our products/services.
· Actively manage and promote existing and new product/services regularly through producing various content types, including brochure, emailers, social media posts, and blogs etc. as per the marketing and business plans
· Coordinate with marketing and design teams for content marketing campaigns/ideation and creatives to drive leads and subscribers
· Conduct simple keyword research and use SEO guidelines to increase web traffic
· Prepare supers for video, updating website content, emailers and other interactive content.
· Coordinate with different departments to receive detailed information required for preparing creatives, emailers, content as per the need
· Ensure all-around quality and consistency (style, fonts, images and tone)
· Update website content as needed
Requirements:
· Post Graduate/Bachelor’s degree in English, Journalism or related field.
· A minimum of 2-3 years of experience writing content for online/offline media
· Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
· Excellent writing skills, as well as the ability to communicate and collaborate effectively
Experience in ultra-luxury/luxury segment or product line is preferred.
Role - Content Marketer
What you'll do
Be an SEO champ! Tell a product story that the Google algorithm loves. Understand our audience, their requirements and tie them with search volumes and user queries.
● Write content pieces that not just drive traffic but convert them.
● Build marketing collaterals that help leads in their decision-making process.
● You'd be expected to work with design, front-end, sales, and product .
● Work on different forms of content - blog posts, recording videos for YouTube, hosting podcasts.
Skills you bring to the table:
● You have a stronghold over SEO.
● You preferably have 2-3 years of experience working with a B2B marketing team.
● You are a great communicator, both verbal and written.
● Just like everyone in the team, you have maniacal attention to detail.
● You are a self-starter, capable of working independently.
- SEO-Friendly Blog Writing;
- Caption Writing;
- Content Writing for Social Media Posts;
- Content Writing for Reels and Videos
- Other Allied Works
Requirements
- Bachelor's degree in English Literature, Journalism, Mass Communication or Liberal Arts
- Excellent command over spoken and written English communication
- 2 to 3 years of professional writing experience
- Great time management & task management skills
- Exceptional primary and secondary research skills
- Comfortable with working in an agile environment
- Comfortable with or open to learning how to use tools such as WordPress, Google Analytics, SEMRush, Zoho PageSense, and Microsoft Office
- Conduct research to find new and engaging content via search engines, social media platforms, authoritative websites, content generation tools, etc.
- Create content for articles, web pages, infographics, e-books, white papers, and other marketing material related to our language services and the industry
- Ensure all content is as per the brand's guidelines, including brand tone, content structure, formatting, etc.
- Write regular articles specific to language services for the company's blog and on behalf of the company for various other credible platforms
- Possess basic knowledge of blog publishing on WordPress
- Collaborate with the design team for producing visually-engaging content
- Create compelling ad copies for marketing
- Work within set deadlines and produce content accordingly
- Show a passion for SEO and current trends but with expertise in writing for people, rather than machines
Google AnalyticsKey Roles and Responsibilities
- Developing strategic social marketing plans, that maximise the potential of each social channel
- Managing social media content calendar for clients
- Supervising the creation of written and visual content across several social media platforms
- Increasing social media engagement across platforms
- Building and moderating social media communities by responding to comments and keeping members engaged
- Monitoring brand performance across channels
- Monitoring and analyzing trends and competitor performance
Requirements
- Understanding of/proven expertise in social media marketing and social media platforms
- Strategic thinking for developing effective marketing campaigns
- Strong writing skills
- Ability to study and interpret marketing analytics
- Great organizational skills; ability to monitor multiple social media platforms concurrently
- Good leadership skills to organize teams
- Excellent communication skills for reporting results
- Adept at community building and keeping calm under high-pressure online interactions
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Google Analytics- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content
Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
Saas Experience is good to have.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres