
Senior SEO & Content Marketing Specialist (Cybersecurity Products)
Experience Required: 2+ Years
Location: Ahmedabad
Employment Type: Full-Time
Job Overview:
We are looking for a highly driven Senior SEO & Content Marketing Specialist with 2+ years of experience in SEO and content strategy, particularly in the cybersecurity or SaaS domain. You will be responsible for planning, creating, and optimizing content that improves search rankings, builds brand authority, and drives organic leads for cybersecurity products like SSL Certificates, Vulnerability Scanners, etc.
Key Responsibilities:
Content Strategy, Distribution & Promotion:
- Develop SEO-driven content marketing strategies tailored for cybersecurity buyers (IT admins, CISOs, developers, enterprises).
- Conduct keyword research focusing on commercial, informational, and comparison-based cybersecurity keywords.
- Plan topic clusters, content calendars, and pillar pages around cybersecurity themes such as data protection, vulnerability management, encryption, compliance, threat intelligence, etc.
- Collaborate with content writers and cybersecurity experts to ensure the content is technically accurate, engaging, and SEO-friendly.
- Promote content across platforms: LinkedIn, Twitter (X), Reddit, Quora, Medium, developer forums, and cybersecurity communities.
- Repurpose blog content into short videos, infographics, email content, and social media posts.
- Coordinate with PR teams for press releases, online reputation management, and digital partnerships.
SEO Strategy & Implementation:
- Develop and implement SEO strategies specifically tailored to cybersecurity products and services.
- Conduct competitor and market analysis to identify growth opportunities.
- Conduct regular website audits and resolve technical issues (crawl errors, broken links, redirect chains, site speed, mobile friendliness, etc.).
- Work with developers on implementation of schema markup, site structure, canonical tags, robots.txt, and XML sitemaps.
- Plan and execute high-quality link-building campaigns.
Analytics & Reporting:
- Track, measure, and report website performance using tools like GA4, Search Console, SEMrush, Ahrefs, etc.
- Provide insights and recommendations based on performance metrics and trends.
- Create monthly SEO performance reports and present to stakeholders.
Required Skills & Qualifications:
- Minimum 2 years of experience in SEO.
- Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Hands-on experience with SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, etc.
- Knowledge of HTML/CSS, basic WordPress or CMS platforms, and understanding of web technologies.
- Experience in content strategy, keyword planning, and link-building techniques.
- Strong analytical skills with the ability to derive actionable insights from data.
What We Offer:
- Competitive salary + performance incentives.
- Opportunity to work with global cybersecurity products and tech experts.
- Learning exposure to SEO tools, cybersecurity innovations, SaaS marketing.
- Supportive, innovative & growth-focused team culture.
- Flexible working hours.
Job Location: Ahmedabad, Gujarat, India
www.positiwise.com

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- Work Location: Remote
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You can apply directly through the link: https://zrec.in/nAb0Z?source=CareerSite
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Job Description
Duties & Responsibilities
Qualifications & Experience
BE / B-Tech degree and 2+ years of work experience, or ME / MS degree and 2+ years of work experience, in Computer Science.
Server Development. Frontend Development can be an advantage.Preferred Skills & Knowledge
- Strong programming skills in Python/Django
- Experience with Angular, JavaScript frameworks/libraries
- Hands on experience with MySQL, PostGreSQL or other RDBMS
- Experience with Web application security and Secure coding practices
- Strong Analytical thinking and problem solving ability
- Familiarity with software collaboration tools – GIT
- Ability to work with a distributed and diverse team of researchers and developers.
- Excellent English language communication skills, both written and verbal.
- High level of innovation and motivation
- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content
Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
Below Mentioned is the JD for the role:
- Gathering business and functional requirements.
- Developing requirements documents: goal model, functional modeling, business process, customer interactions/wireframes; writing high-level user requirements (Epics and User Stories) and Process flows/analysis in JIRA
- Preparing use cases and formal requirements documentation.
- Analyzing and simplifying the requirement scenarios and be able to write prerequisites, Acceptance Criteria. Work closely with the business and technology to gather & write end to end business testing requirements and acceptance criteria.
- Ensuring that releases are getting completed as per timeline and quality by working closely with the product delivery team and keeping daily track of progress.
- Coordinate UAT activities prior to new product releases and client onboarding events including tracking of defects and progress of resolution.
- Escalation of issues in a timely manner.
- Ensure adherence to audit, SLA and operational standards.
- Demonstrations of new functionality to business and technology users.
- Work in tandem with the Documentation team to produce user manual and system documents.
- Work closely with the support team to ensure timely knowledge transfer
- Providing analysis and support for the project management, application development, and QA teams throughout the development lifecycle.
- Acting as a liaison between the technology department and other business units.
- Working on RFI or RFP proposals. Participating in process studies or pre-sales process of responding to RFI, RFP, and proposals.
- Leading business and technical analysis sessions to support new development efforts to meet current and projected business needs.
- Quickly understanding the business issues and data challenges of clients organization and industry.
- Providing expertise on the system's capabilities/limitations as it relates to business goals.
- Preparing impact and opportunity assessments regarding the cost/benefit of proposed projects.
- Aligning stakeholders on business requirements, system requirements, program functions, and strategy.
Requirements
- 4 + years of hands-on experience with software applications as a BA
- Proficient with tools like Jira, Confluence, Wiki, Ms-Word, Excel, and Visio, etc.
- Have a good experience of the Agile Process(SCRUM)
- Can validate, refine and optimize solution option models, Through analysis of options, can select the option with the greatest business benefit bearing in mind the customer's & product objectives
- Can form a recommendation or recommendations, with justification, to the decision making authority/s, Applies effective influencing strategies to enable Decisions.
- Is able to take fresh views and avoid rigid thought patterns, Is prepared to investigate and challenge the unknown, Applies common sense and doesn't go over the top
- Comprehends end to end business life cycle and stated/unstated needs of the customer in order to provide value
- Shows a good understanding of the domain and visualize new features and requirements from industry best practice and document them for technical implementation
- Is clear and concise and writes in a format which is focused on the reader, avoids unnecessary detail, Documents are presented in a professional format with good spelling and grammar, clearly identifying any missing or incomplete content.
- Demonstrates active listening and values others input/expertise, diversity of views/opinions and responds appropriately.
Strong knowledge of Computer Science fundamentals in object-oriented design, data structures, algorithm design, problem-solving, complexity analysis, databases.
3-5 years of experience with product development in Python & Angular/React JS.
Proficient understanding of web markup, including HTML5, CSS3
Experience in designing scalable architecture to support a data-intensive application on both front-end and backend
Experience in writing clean reusable react components which works well on different browsers and different devices
Excellent verbal and written skills. The ability to explain sophisticated architectures to engineers, product managers, and support & operation executives. You should also be able to write a proposal for your idea/solutions and take feedback from the team.
Previous work experience at a product-based company or startup would be a bonus.
Previous experience in analyzing & visualizing events/streaming data will be a plus.
Previous experience in creating dashboards is preferable too.
PERSONALY TRAITS WE REALLY ADMIRE
Great attitude to ask questions, learn and suggest process improvements.
Pays great attention to detail and helps identify edge cases.
Gives equal importance to planning, coding, code reviews, documentation, and testing.
Highly motivated and coming up with fresh ideas and perspective to help us move towards our goals faster.
Follows release cycles and absolute commitment to deadlines.
Our tech stack is Django framework (python), ReactJS, PostgreSQL, Redis, COSMOS DB, and Elasticsearch.










