Sr. SEO Analyst at Positiwise Infotech Pvt Ltd · Ahmedabad · 2 - 6 years · ₹3L - ₹7L / yr · Profitable · Posted 30 Jan 2026

Senior SEO & Content Marketing Specialist (Cybersecurity Products)
Experience Required: 2+ Years
Location: Ahmedabad
Employment Type: Full-Time
Job Overview:
We are looking for a highly driven Senior SEO & Content Marketing Specialist with 2+ years of experience in SEO and content strategy, particularly in the cybersecurity or SaaS domain. You will be responsible for planning, creating, and optimizing content that improves search rankings, builds brand authority, and drives organic leads for cybersecurity products like SSL Certificates, Vulnerability Scanners, etc.
Key Responsibilities:
Content Strategy, Distribution & Promotion:
- Develop SEO-driven content marketing strategies tailored for cybersecurity buyers (IT admins, CISOs, developers, enterprises).
- Conduct keyword research focusing on commercial, informational, and comparison-based cybersecurity keywords.
- Plan topic clusters, content calendars, and pillar pages around cybersecurity themes such as data protection, vulnerability management, encryption, compliance, threat intelligence, etc.
- Collaborate with content writers and cybersecurity experts to ensure the content is technically accurate, engaging, and SEO-friendly.
- Promote content across platforms: LinkedIn, Twitter (X), Reddit, Quora, Medium, developer forums, and cybersecurity communities.
- Repurpose blog content into short videos, infographics, email content, and social media posts.
- Coordinate with PR teams for press releases, online reputation management, and digital partnerships.
SEO Strategy & Implementation:
- Develop and implement SEO strategies specifically tailored to cybersecurity products and services.
- Conduct competitor and market analysis to identify growth opportunities.
- Conduct regular website audits and resolve technical issues (crawl errors, broken links, redirect chains, site speed, mobile friendliness, etc.).
- Work with developers on implementation of schema markup, site structure, canonical tags, robots.txt, and XML sitemaps.
- Plan and execute high-quality link-building campaigns.
Analytics & Reporting:
- Track, measure, and report website performance using tools like GA4, Search Console, SEMrush, Ahrefs, etc.
- Provide insights and recommendations based on performance metrics and trends.
- Create monthly SEO performance reports and present to stakeholders.
Required Skills & Qualifications:
- Minimum 2 years of experience in SEO.
- Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Hands-on experience with SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, etc.
- Knowledge of HTML/CSS, basic WordPress or CMS platforms, and understanding of web technologies.
- Experience in content strategy, keyword planning, and link-building techniques.
- Strong analytical skills with the ability to derive actionable insights from data.
What We Offer:
- Competitive salary + performance incentives.
- Opportunity to work with global cybersecurity products and tech experts.
- Learning exposure to SEO tools, cybersecurity innovations, SaaS marketing.
- Supportive, innovative & growth-focused team culture.
- Flexible working hours.
Job Location: Ahmedabad, Gujarat, India
www.positiwise.com

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About Us :
At Kings Digital, we don’t just run SEO campaigns—we build growth systems. We work with brands that want more than rankings—they want real business impact.
Our approach blends SEO, content, and AI to stay ahead of how search is evolving. From local SEO to semantic strategies and AI-driven workflows, we treat SEO as an ecosystem, not a checklist.
What We’re Looking For :
We’re looking for someone who understands that modern SEO is deeply connected with content, user intent, AI, and Local SEO. Someone who can think strategically, execute independently, and use AI tools to work faster and smarter while maintaining quality and accuracy.
The ideal candidate should have experience with content-driven SEO, Local SEO, Google Business Profile (GBP) optimization, and multi-location SEO campaigns. They should understand how search behavior is evolving across traditional search engines and AI-powered platforms.
If you’re curious about how content ranks on Google, Google Maps, and AI platforms like ChatGPT, Gemini, and Perplexity, and you enjoy experimenting with new SEO and AI workflows, you’ll fit right in.
What You’ll Do:
- Build and execute SEO strategies aligned with business goals across different industries and geographies, including multi-location and international projects
- Conduct keyword research across short-tail, long-tail, semantic, and topical clusters, and turn those insights into structured content plans
- Create and optimize high-quality content including landing pages, service pages, and blogs that are not only SEO-friendly but also conversion-focused
- Write clear, compelling website copy that aligns with search intent and drives user action, not just traffic
- Continuously improve existing content by optimizing for rankings, engagement, and conversions
- Ensure strong on-page SEO implementation including titles, meta descriptions, schema, internal linking, and overall content structure
- Manage Local SEO and Google Business Profile (GBP) campaigns, including profile optimization, multi-location SEO, local keyword targeting, service area optimization, GBP content creation, geo-tagging, posting strategies, local citation management, review management, and local ranking growth initiatives
- Perform technical, content, and competitor audits and translate findings into actionable improvements
- Execute off-page SEO activities including high-quality backlink creation, web 2.0 submissions, business directory and citation listings, and outreach for guest posting and digital PR to build domain authority and brand visibility
- Use AI tools like ChatGPT, Perplexity, Claude, and Gemini to speed up research, content creation, SERP analysis, and idea generation while maintaining originality and quality
- Experiment with AI + SEO workflows to build semantically strong, entity-rich content that can rank both on search engines and AI-driven platforms
- Collaborate with designers, developers, and other team members to ensure proper implementation of SEO and content strategies
- Track performance using GA4, GSC, and Looker Studio, and convert data into meaningful insights and actions
- Stay updated with Google algorithm changes, AI in search, and evolving SEO trends
Tools You’ll Use :
- GA4, GSC, Ahrefs, SEMrush, Screaming Frog
- ChatGPT, Perplexity, Claude, Gemini
- SurferSEO or similar tools
- WordPress or other CMS platforms
- Google Docs, Sheets, Slides or similar tools
Who You Are :
- You have hands-on experience in SEO and understand how content plays a key role in rankings and conversions
- You can write or guide content that is clear, engaging, and aligned with both search intent and business goals
- You’re familiar with concepts like Semantic SEO, topical authority, and structured content strategies
- You have practical experience with Local SEO, Google Business Profile (GBP) optimization, multi-location SEO, local keyword research, citation management, review management, and service area targeting
- You understand how Google Maps rankings work and can implement strategies to improve local visibility and engagement
- You’re comfortable using AI tools in your daily workflow and curious to experiment further
- You can handle projects independently while also collaborating with a team
- You’re analytical, detail-oriented, and focused on results
- You stay updated with industry trends and are always looking to improve
Role Overview
Support SEO and digital marketing activities to improve website visibility, search rankings, and online traffic.
Responsibilities
- Perform keyword research and competitor analysis
- Optimize website content for SEO
- Assist in on-page and off-page SEO activities
- Track website performance using SEO tools
- Support content and backlink strategies
Skills Required
- Basic understanding of SEO concepts
- Familiarity with Google Search Console or SEO tools
- Good analytical and research skills
- Strong written communication skills
Details
- Duration: 3–6 months
- Mode: Remote
- Certificate + PPO based on performance
Job Title: SEO Content Writer
Job Overview:
We are looking for a skilled SEO Content Writer who can create high-quality, engaging, and search-optimized content for digital platforms. The candidate should have a strong understanding of SEO principles, keyword research, and search intent, with the ability to produce content that ranks well on search engines while providing value to readers.
Key Responsibilities:
● Write SEO-optimized content for blogs, website pages, landing pages, and articles.
● Conduct keyword research to identify relevant topics and search opportunities.
● Create content that aligns with user search intent and SEO best practices.
● Optimize content using proper keyword placement, meta titles, meta
descriptions, headings, and internal linking.
● Perform competitor content analysis to identify ranking opportunities.
● Edit and proofread content to ensure clarity, accuracy, and grammatical correctness.
● Work closely with the SEO team to improve organic rankings and traffic.
● Update and optimize existing content to improve search engine performance.
● Ensure content follows brand guidelines and maintains consistency in tone and style.
Requirements & Skills:
● Strong writing, editing, and research skills.
● Good understanding of SEO fundamentals and keyword optimization.
● Ability to write engaging, informative, and reader-friendly content.
● Familiarity with SEO tools (such as Google Keyword Planner, Ahrefs, SEMrush,
or similar tools) is a plus.
● Basic knowledge of on-page SEO techniques.
● Ability to manage multiple content projects and meet deadlines.
● Excellent English writing and communication skills.
Senior Content Strategist
Marketing · Organic Growth (SEO + GEO + AEO)
5 days WFO 🕐 Full-Time · Senior IC role Individual contributor role. Path to leadership after you've proved the impact.
Read This First
If you're a Content Leader at a mid-size SaaS company right now, you probably know the trap: mostly managing, rarely strategizing, and almost never doing the actual work.
You'll do the work. You'll run the audits yourself, pick the keywords that matter out of the pool, rewrite the pages that need rewriting, build the dashboards, and set the roadmap the team executes against. Deliver a strong early turnaround, and a team gets built around you. But we're hiring for the person who can produce the outcome not for the person who wants to skip straight to owning the org chart.
Most senior content people can't do this anymore. If you still can this is the seat.
The Mission
We aren't automating scripts we're deprecating the era of manual-heavy testing entirely. TestMu AI is building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.
The name "TestMu" comes from our community conference — our users and our team are the heartbeat of what we build, not an audience.
As we rebrand from LambdaTest to TestMu AI, our organic footprint needs someone who can protect what's ranking, rebuild what isn't, and set us up to win in the world where developers ask ChatGPT and Perplexity before they open Google. That's the seat.
Why This Seat Matters Right Now
GEO (Generative Engine Optimization) is a young discipline. Nobody has a playbook. You get to write one for an AI-native product, at the exact moment developers are shifting how they search.
A large keyword pool. A rebrand mid-flight. Real ranking positions to defend and real gaps to close. This is not "come manage a stable content engine."
Full LLM tooling from day one Claude, ChatGPT, whatever else you need. Not for content generation (that's the boring use). For analysis, dashboarding, opportunity detection, and the operational SEO work that used to take a team of three.
A product that people actually search for. QA engineers, dev leads, and CTOs at companies like Wells Fargo, JPMorgan, Meta, Louis Vuitton, and Sephora are your audience. High-intent, high-value, high-leverage.
What You'll Own
This is real work. Not oversight.
- The AEO + SEO + GEO strategy for TestMu AI end to end. What we rank for today, what we should rank for, and how we win in AI answer engines as the search landscape shifts.
- Prioritisation across a sprawling keyword pool. You'll pick what matters first, defend the choice, and hold the line when other functions want to hijack the roadmap.
- Hands-on execution on the top-priority pages audit, rewrite, consolidate, or deprioritise. You don't just brief this work. You do the parts that need your judgment.
- The weekly and monthly cadence how the content team runs, what they work on, what gets shipped, and how it gets measured.
- The dashboards and reporting layer — Google Search Console data, page-level trends, alerts on ranking drops, and recurring performance updates the whole company reads.
- The early-innings outcome measurable movement in organic clicks and ranking on the priority set. Not a large unactioned backlog. Real improvement, defensible in a room.
How You'll Spend Your Week
So you know what you're walking into.
- Mornings in Google Search Console what moved, what dropped, what deserves attention today.
- Deep audit blocks pulling data with Ahrefs / SEMrush, running Apify workflows, digging into why a specific set of pages isn't converting search intent.
- Actually writing and rewriting the pages where your judgment is the difference between a page that ranks and one that doesn't. This is not delegated.
- Team enablement briefing the existing content team on priorities, reviewing their work, teaching the SEO/GEO lens as you go.
- Building dashboards and alerts the reporting layer that makes organic performance visible to marketing, product, and leadership without meetings.
- Weekly leadership sync showing the numbers, defending the priorities, and shifting the plan when the data says so.
How We'll Know You're Great
Signals we're looking for.
- You think in queries and intent, not in "topics." You can look at a keyword and see the buyer journey, the SERP composition, and the fastest path to ranking without being told.
- You use LLMs as a second brain, not a content mill. You've built at least one workflow that automates something in your SEO stack analysis, clustering, opportunity detection, brief generation from SERP data.
- You know what changed in search this year. Google's AI Overviews, the shift to answer engines, the way core updates hit topical authority. You have opinions, and they're informed.
- You've been the person who made the numbers move — not the person who managed the person who made the numbers move. You can point to specific pages, specific quarters, specific traffic curves.
- Extreme ownership: you take full accountability for outcomes, not just tasks.
Your Early Runway
Precision expectations. Not vibes.
Diagnose first.
- Audit current content and organic performance across the domain.
- Identify priority pages, keyword clusters, and the immediate fixes worth shipping early.
- Set up dashboards, alerts, reporting cadence, and the SEO/GEO roadmap the team will execute against.
Then ship and prove.
- Drive execution on the highest-priority pages and optimisations. Your hands on the ones that need it.
- Show measurable movement in organic clicks and priority-page rankings not a backlog, an actual curve.
- Prove a repeatable prioritisation model the team can run without you in the room for every decision.
- Earn the case for expanded scope team leadership is discussed only after hands-on impact is on the table.
Your Toolkit
What you'll be fluent in or become fluent in fast.
- Google Search Console this is where you live. Daily. Non-negotiable fluency.
- Ahrefs, SEMrush, or equivalent for keyword and backlink intelligence.
- Apify for scraping, competitive tracking, and SERP data at scale.
- Claude and other LLMs as operational tools for audits, clustering, brief generation, dashboard building, and any analysis that used to take days.
- Dashboard, alerting, and reporting whatever tool makes the numbers visible.
Who This Is For (And Who It Isn't)
This role is for you if:
- You've spent years deep in SEO / content strategy, primarily in B2B SaaS, tech, or IT (EdTech, FinTech, and post-COVID high-growth companies are also relevant).
- You still love the craft. You'd rather run an audit yourself than send it to someone junior and hope.
- You want to move fast, work in ambiguity, and be trusted with real ownership.
- You're excited about GEO as the next frontier not defensive about it.
This role is not for you if:
- You haven't done hands-on SEO work in a long while.
- You want a purely managerial seat with a large team and predictable rhythms.
- You need a highly structured corporate environment.
- You'd rather set direction than execute against it.
Your Path
Your growth at TestMu AI is mapped to what you ship. Deliver a strong early turnaround and you earn the case for building a team around you. Prove that team can compound the outcome, and Lead - Content is the next seat. This is the ladder, and it's earned not inherited.
1. AI SEO 2. Google SEO (On page and Off Page) 3. Bing SEO (On page and Off Page) 4. Opera mini SEO (On page and Off Page) 5. DuckGo (On page and Off Page) 6. Yandex SEO (On page and Off Page) 7. Technical blog and article 8. Backlink generation 9. Schema markup generation 10. Website SEO optimization 11. Marketplace SEO work
Job Description – SEO Content & Project
Coordinator
About the role :
We run SEO and content programs for US-based clients, mostly local service businesses competing city by city. We need someone who can do the SEO and content work themselves and keep several client projects moving at once.
You will work alongside our SEO lead and own deliverables across clients. You will coordinate writers, designers, developers, video creators and link builders so work ships on time and to standard.
Key responsibilities :
SEO research and strategy -
- Build keyword sets for service pages, city pages, landing pages and blogs using Ahrefs, SEMrush and Google Search Console.
- Run competitor analysis to find ranking gaps, content opportunities and on-page tactics competitors use that we don't.
- Turn keyword and competitor research into a prioritised list of blog topics, page ideas and video topics for each client.
Content and page creation -
- Write briefs for blogs and pages covering target keywords, search intent, structure, internal links and local proof points.
- Write and edit web page and landing page content that converts as well as ranks.
- Review drafts from writers and interns for accuracy, keyword use, tone and local relevance.
- Run on-page SEO checklists before and after publishing: titles, meta, headings, schema, internal links, image alt text and indexing requests.
Video and local SEO -
- Ideate video topics mapped to blogs and pages, and brief the video team with outlines they can script from.
- Write and publish Google Business Profile posts aligned with each client's target cities and offers.
Project management and coordination -
- Manage a monthly content calendar across multiple clients, breaking each deliverable into steps with owners and deadlines.
- Coordinate handoffs between writers, designers, developers, video creators and link builders, and follow up on blockers early.
- Track progress in our task management system and flag deadline risks before they are missed.
- Share regular status updates with the team lead and contribute to client reporting when needed.
Requirements :
- 2–4 years of hands-on SEO and content experience, ideally in an agency serving multiple clients.
- Strong keyword research and competitor analysis skills with Ahrefs, SEMrush or similar, plus Google Search Console and GA4.
- Excellent written English: able to write page content for a US audience and give clear feedback on others' drafts.
- Solid understanding of on-page SEO, local SEO and Google Business Profile.
- Comfortable with WordPress or a similar CMS and basic schema markup.
- Proven ability to juggle several projects, run a calendar and hold people to deadlines.
- Experience with a project management tool such as ClickUp, Asana, Trello or Monday.
Good to have :
- Experience with US real estate or local service business clients.
- Familiarity with landing page CRO and A/B testing.
- Experience briefing video or short-form video content for SEO.
- Comfortable using AI tools for research and drafting while keeping quality and accuracy high.
Success in the first 90 days :
You own the full content workflow for at least two clients, from keyword set to published page. Deliverables ship on schedule and pass the on-page checklist the first time
How to apply:
Send your CV and two samples of content or SEO work (a page, blog or competitor analysis) to nilamappscrip.co
also you can reach out on WhatsApp number nine three one six one two zero one three two
Key Responsibilities
- Plan and execute digital marketing activities across SEO, social media, and content marketing.
- Conduct keyword research, competitor analysis, and website content optimization.
- Manage and create content for Instagram, LinkedIn, Facebook, and other digital platforms.
- Monitor website and campaign performance using Google Analytics and Google Search Console.
- Assist in planning and optimizing Google Ads and Meta Ads campaigns.
- Track key metrics, prepare performance reports, and identify areas for improvement.
- Stay updated with the latest digital marketing trends, SEO updates, and social media algorithms.
Required Skills
- Good understanding of SEO, Social Media Marketing, and Content Marketing.
- Knowledge of keyword research, Google Analytics, and Search Console.
- Basic understanding of Google Ads and Meta Ads.
- Strong content writing, research, and analytical skills.
- Good communication and creative thinking.
- Knowledge of Canva and other content creation tools is an advantage.
Eligibility
- Intern: Students/recent graduates pursuing BMS, B.Com, BAMMC, or related courses with a strong interest in Digital Marketing.
- Associate: Graduate with relevant experience or strong practical knowledge in Digital Marketing.
Role & Responsibility:
- Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.
- Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.
- Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO.
- Keyword research strategies (terms, head/tail, user intent, etc).
- Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing.
- On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc).
- Utilize trending AI-powered SEO tools (e.g., ChatGPT for content ideation, SurferSEO/Frase for optimization, Ahrefs/SEMrush AI insights, Screaming Frog AI audits) to enhance strategy, reporting, and productivity.
- Work with the development team to ensure SEO, SEE, Digital Marketing best practices are properly implemented on newly developed website.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Link building strategies and execution; including viral and buzz-oriented efforts.
- Should have knowledge about Social Media, advanced knowledge of Google Analytics.
- Knowledge about LOCAL SEO will be especially important, knowing all the details about local ranking factors, such as Google Local optimization, citations, and others is essential for this position.
- Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation
Experience: Minimum 7 Years
Location: Indore Onsite
We are looking for a motivated and detail-oriented SEO Executive with 1–2 years of experience to join our team in Mohali. The ideal candidate should have a good understanding of SEO strategies, keyword research, on-page and off-page optimization, and website performance analysis.
Key Responsibilities
- Perform keyword research and competitor analysis.
- Implement on-page SEO activities, including meta tags, content optimization, and internal linking.
- Execute off-page SEO strategies such as link building and outreach.
- Monitor website performance using SEO tools and analytics platforms.
- Track keyword rankings and prepare SEO performance reports.
- Collaborate with content and development teams to improve website visibility.
- Stay updated with the latest SEO trends and search engine algorithm changes.
Job Title: SEO Executive
Company: TOPS Infosolutions Pvt. Ltd.
Location: Ahmedabad, Gujarat (On-site)
Experience: 3+ years
Industry: IT Services / Software Development / AI Solutions
Job Description
- Sound knowledge of SEO On-page, Technical and Link-building
- Planning, overseeing, and evaluating the link-building process
- Good knowledge of Google Search Console, Google Tag Manager and GA4.
- Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Google Keyword Planner
- Basic knowledge of AEO, GEO
- Experience working with B2B / IT services / SaaS websites.
- Regular SEO competitor analysis
- Should be good with Communication (Written and verbal)
- Develop and map out SEO and Social Media content.
- Identifying powerful keywords to drive the most valuable traffic
- Understanding of content creation process is a plus
- Create, curate, and manage all published content (images, video, and written)
- Website usability understanding & knowledge of HTML+CSS (from SEO perspective)
- Ability to work independently and as part of a team
- Should be up-to-date on the latest SEO trends






