SEO Analyst

Digital Marketing Executive Responsibilities:
1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
2. Develop and monitor campaign budgets.
3. Plan and manage our social media platforms.
4. Prepare accurate reports on our marketing campaign’s overall performance.
5. CRM
6. Identify the latest trends and technologies affecting our industry.
7. Evaluate important metrics that affect our website traffic, service quotas, and target audience.
8. Work with your team to brainstorm new and innovative growth strategies.
9. Oversee and manage all contests, giveaways, and other digital projects.
10. Influencer Marketing
11. Basic knowledge of on Page & off Page SEO
12. Basic knowledge of WordPress / Shopify
13. Using Canva & basic knowledge of other video editing tools for stories etc.
14. Content writing, News Letters & Blogs14. Brand Audit & Research
16. Strategy creation, Competitive analysis & Content Research for SMM
17. Google Ads & Facebook Business Ads

The company specializes in business and digital transformation projects, helping ventures take their journey to the next level by assisting them with their business and financial planning, product strategy and roadmap, UI/UX and product development, and achieving their marketing and business goals.

It also helps startups to plan, build, and market their products (and also raise money in the process). Our team comprises people who co-founded a Venture Studio that worked on 5 startups in parallel across the business lifecycle from strategic planning to identifying and hiring co-founders, fundraising, product conceptualization and development, product marketing, milestone tracking, and investor reporting.

We work with most ventures in three specific areas:

- Business and Investment Planning involving strategic and team plans, financial projections, investment preparation (identification, introduction, decks and prep) Product Conceptualization, Design and delivery involving product strategy and roadmaps, information and tech architecture, wireframing and design

- Go-to-market planning and execution involving creation of marketing plans, design of brand and sales collateral, digital marketing and content marketing.

- The obvious benefit is access to virtual CXOs on day-zero without spending time on recruitment resulting in faster product development cycles and go-to-market plans.

Responsibilities:

- Thorough understanding of digital marketing fundamentals and hands-on experience with Google Adwords, Facebook, LinkedIn, and other popular platforms.

- Good knowledge and experience with online marketing tools and best practices for lead generation and performance marketing

- Excellent written communication and keyword research capabilities

- Should be able to prepare and manage a digital marketing plan and budget

- Oversee social media accounts and have hands-on experience with online reputation management tools

- Hands-on experience with Google Analytics and other analytical tools and have an understanding of webpage fundamentals and performance metrics

What you need to have:

• Listing & uploading catalogues & product on international eCommerce portals like Amazon, eBay, Shopify website etc.
• Monitor and optimize live listings and make suggestions to improve listing performance.
• Ensure products are accurately priced, described, photographed, always updated and in line with competitors.
• Engage in on-page optimization and off-page optimization
• Monitor all dispatches for orders placed through marketplaces.
• Strategizing for increasing online sales of the products.
• E-commerce payment reconciliation, Deals, Coupons, Reviews & Ratings, A+ Content, Catalogue improvement, Keyword Updation.
• Hands on knowledge with Amazon campaigns and other PPC advertising channels.
• Work within the budget allotted for the marketing campaign and other purchase
• Achieve position on the first page of popular search engines and marketplaces
• Maintaining ACOS percentage for the ads.
•  Increase organic search by timely updating the SEO of all the listings.
• Generation of Sales and Other Report (Weekly, Monthly) and provide analysis on each channel statistics for the Management.
• Responsible for the growth of the website store and assisting in execution of the website strategy.
• Conduct competitor keywords and backlinks analysis
• Create list of target SEO keywords for each product and work with content writer in editing existing and uploading new listings.
• Create a list of target websites and influencers for Affiliate marketing and guest blogging opportunities. Follow up with those targets on all channels of communication and recruit them.
• Responsible for ideating offers, events, promotions for Affiliate partners for maximum revenue generation
• Consistently keep creating backlinks through other available resources.
• Design automated Email strategy and work with the team in designing those emails.
• Formulate, execute and analyze Facebook and Google Ad campaigns.
• Analyze Google analytics and search console pages and recommend updates to website.
• Customer Feedback & Review generation
• Responsible for implementation of daily action plans with the teams and continuously optimizing the plans.
• Ability to identify opportunity areas to grow the business.
• Responsible for managing the listings and orders on different e-commerce marketplace channels.

 

Required Skills:

 

• Bachelor’s Degree
• 1-3 years’ experience in E-commerce required.
• Should have a strong understanding of all SEO best practices such as SEO friendly site architecture, tags, coding, site speed optimization, link building & more.
• Basic HTML knowledge a plus.
• Experience with Facebook Ads, Google Ads and Google Analytic Suite.
• Excellent project management skills and ability to work within time constraints.
• Pro-active work ethic. Able to self-check work and take initiative. Detail-oriented.

Lead the company's intended foray into creation of niche Digital Media properties. The company has plans to develop businesses as Affiliate Marketers in particular niches and needs candidates with comfort in using Digital Marketing tools

Skills (Mandatory skills)

Planning, implementing and managing company's overall SEO strategy

Experience of web marketing, web analytics, content strategy planing, link building, and keyword strategy

Expert in Competitor analysis

Reporting

Responsible for leading and mentoring SEO team to drive business goals

Off-page seo

Audit

Personality traits-

Sense of ownership and pride in your performance and its impact on company’s success

Critical thinker and Good time-management + problem-solving skills

Excellent written and verbal communication skills

Responsibilities-

• Serve as the SEO subject-matter-expert and evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Identify key SEO KPIs. Brainstorm new and creative SEO growth strategies
• Define requirements, tasks, and resources associated to SEO strategy. As per plan manage and execute implementation of the strategy defined
• Research and analyze ecommerce industry changes/developments in search engine optimization. Developing and continually reassessing a set of strategies to drive growth.
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings. Analyze and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Identify new sources for high quality relevant backlinks
• Evaluate the business impacts of SEO programs by designing/enhancing SEO measurement and reporting capabilities. Measuring results and creating actionable insights and recommendations based on data. Collect and analyze data from various sources and identify opportunities

 

Preferred-

Person who has worked his way up from technical SEO, SEO Manager, Sr Manager, SEO Strategist. Preferably working in SEO agencies handling multiple clients SEO projects strategy

 

Experience range-

10- 15years

A talented Digital Marketing Intern is required to work in our Marketing department within a wide range of tasks.

• To follow the guidelines by Digital Marketing Expert and accordingly carry out other activities
• To work cordially with the team for better growth and overall success
• To assist in management of social media channels of the company like Facebook, Instagram, Twitter, LinkedIn etc.
• To create content for SEO and SMM.
• To make sure that the content posted is relevant and in accordance to what is actually required for better campaigning online.
• To do research on upcoming and new trends.
• To maintain blogs by working in coordination with the content management team.
• To analyse online user behaviour, funnel metrics and thereby suggest modifications if needed.
• To make a report accordingly and discuss with digital marketing expert or manager regarding implementation and improvisations.
• To be able to formulate strategies to make a lasting digital connection with the customers.
• To work on client projects by assuring better results

• We are looking for digital marketing interns having basic knowledge of social media, SEO, SEM etc.

The day-to-day

Typically, a digital marketing executive will:

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online products
• Attend product launches and networking events

 

Key skills

• Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
• Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
• Video editing skills:Website and social media content will not just be text but frequently visual as well
• Web development skills:A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
• Project management skills:Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

DO NOT APPLY IF YOU ARE NOT WILLING TO RELOCATE TO HYD, ARE NOT IN THE SALARY BRACKET, HAVE RELEVANT EXPERIENCE. - Own and drive the Digital Marketing strategy. He/ She will execute the overall strategy spanning organic acquisition, social media strategy that extends the reach of eKincare and builds brand awareness - Drive customer acquisition, retention and engagement - B2C and B2B - Ensure continuous and optimized presence on online platforms - social media, Industry forums, etc - Drive eKincare social media presence across relevant channels - Enable the organization to ramp up Digital marketing efforts. Work with partners to have a consistent effort presence across channels Responsibilities: - Build and own the Digital marketing strategy - Build the online brand leadership based on the Brand Values - Design and Drive process for ensuring relevant, quality content is being prepared, and in synergy with the organic acquisition strategy - Drive strategy performance; Periodic Monitoring, analysis of results and measurement metrics - Stay in constant lookout for growth hacks, new avenues for achieving growth through innovative efforts, projects Skills and Competencies: - Minimum of 2-4 years of Professional experience in Digital marketing including Search Engine Optimization (SEO) & Search Engine Marketing (SEM), Social Media Marketing, Web Analytics, and Email marketing - Should have led Digital Marketing efforts, aimed at driving online acquisitions through organic and inorganic campaigns - Proficient in SEO Tools, Google, Webmaster, UberSuggest, Optimizely, Crazy Egg, Link Detox, Google Analytics, SEMRush, SECockpit - Expertise in social media techniques, in the form of projects executed and ongoing online brand recall. Demonstrated ability to tie content-driven online presence strategy - Experience of having displayed sharp sense of and employing existing and emerging social media platforms (LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, etc.) their respective participants, and how each platform can be deployed and cross-leveraged in different scenarios