Marketing- Intern

The Role
Are you a creative marketer who enjoys working in a fast-paced environment? Do you enjoy finding solutions to challenging problems? Are you an excellent communicator, writer and storyteller? Do you love kickstarting and scaling greenfield acquisition channels? If so, this may be the role for you! The company is changing the way people explore cities around the world and have fun. Content in different formats plays a critical role in exposing our mission and offering to prospective guests at different stages of their buying funnel. As a content marketing manager at Headout you will play a pivotal role in helping us identify, kickstart, and scale organic content-based initiatives. In addition to outstanding writing skills, this role requires a high level of creativity, attention to detail, and project management skills. 

You will be challenged to the core as you will be marketing attractions, events, and experiences that you might not have experienced in real life.

Responsibilities

• Leading and directing the work of content produced by content team members 

including text, images, audio, and video. 

• Research, pitch, execute and analyse new content initiatives. 
• Creation of standard operating procedures (SOPs) for the planning, execution, 

optimization, distribution, and amplification of the organization's content. 

• Managing pipelines of in-house and outsourced content creators, analysts, graphic 

designers, videographers, developers, etc. 

• Identifying successful content and mapping out new ways to repurpose the same. 
• Become a part of the ongoing mission to grow organic as a channel 100% every 6 

months over the next 2 years. 

We like

• Expertise in customer acquisition and brand building using content via at least one 

of these channels: email & newsletter, social media, community building, video 

platforms or blog. 

• Excellent written communication skills. 
• A creative problem-solver 
• You are familiar with content management systems and are not scared to learn new 

tools of the trade. 

• Ability to repurpose content meaningfully to suit multiple channels 
• Strong coordination & project management skills 

• Bonus: Past experience with HTML/CSS, Adobe Creative Suite

What we are looking for:

● 3- 5 years of experience with copy. Experience working with an agency or
withan in-house team are strong bonuses.
● The ideal candidate also has some experience writing for a finance brand. It’s
NOT a must, but good to have.
● Flexibility to work independently while also being able to collaborate
effectively within a team, change course as needed, or brainstorm on the
spot.
● Ability to own and back up their work, along with a positive attitude and
openness toward input and revisions from stakeholders.

Day to day responsibilities:
● Work with our existing team to produce high-quality communications, from
concept to execution, for emails, landing pages, social media, microsite,
marketing collateral and more.
● Write clear effective copy, using the creative brief as your primary source of
guidance.
● Participate in project kickoffs, internal team meetings as needed.
● Ensure adherence to delivery timelines for all output.
● Walk through your their work internally and have a clear point of view that they
can clearly explain
● Act as an audience advocate and a steward of the brand. Ensure that all
output is on-brand, consistent and of high quality.

SEO Analyst JD

About the Role:

 

Bikayi is looking for an SEO Analyst for its Growth team. The expected outcome would be to make our website pages rank and help in regular content management.

What makes the job role interesting is that - we would prefer someone from an eCommerce background though we always welcome SEO geeks who are crazy about traffic

 

Responsibilities:

1. Well versed with SEO practices and how SEO content is written and formatted;
2. Excellent at keyword research and analysis with prior experience of understanding tools like SEMRush, Google Analytics, Webmasters;
3. Content editing and formatting;
4. Excellent in written English, brownie points if you are a storyteller;
5. Taking full ownership of the SEO related organic activities of the company;
6. Topic distribution and allocation.
7. Influence and inform overall search strategy for the organization based on the current technological architecture and business needs. Prepare a strategic roadmap for search mechanisms covering all technical systems
8. Build knowledge on the current SharePoint search engine, taxonomy tuning, search integration across varied platforms, search analysis and be well-versed with ranking models.
9. Monitor latest SharePoint search and taxonomy trends, best practices, and techniques to ensure that our Enterprise knowledge systems are best in the industry
10. Recommend bots/tools/plug-ins/modules to enhance the overall end-user experience
11. Measure and optimize our platforms to improve ease of use (usability), and create the best user experience by exploring different approaches to solve end-users' problems
12. Have excellent knowledge of search technologies in general and search integration in the context of an enterprise
13. Be familiar with intelligent search and AI-based search
14. Have working experience of how platforms use ranking model and calculate relevance rank; ability to influence the order of search results by using query rules, search schemas and ranking models
15. Analyze and identify content gaps by performing continuous keyword research – including discovery and expansion of keyword opportunities (meta tags, search-friendly Titles / URLs, synonyms, canonical), optimizing content (documents, experts, videos, etc.) for improved search results
16. Create innovative user experiences that would attract and delight target audiences. This would include coming up with mobile-first ideas
17. Identify and implement standard processes and automation to bring repeatability, efficiency, and scale for the search optimization and execution
18. Create and maintain insightful automated dashboards & data visualization to track core search metrics and extract useful business insights from the same
19. Effectively communicate complex search analytics and recommend actions
20. Work closely with cross-functional teams - Product team, Tech team, Design team etc., - to achieve the overall search and content KPIs
21. Focus on effective stakeholder management and build rapport with several internal partners and customers

Minimum Qualification

1. Strong working knowledge of  HTML, CSS
2. Exposure to search technologies and search integration in an enterprise with myriad platforms
3. Exposure to user psychology and search patterns including design thinking for better user interfaces and user experience
4. Experience with data visualization (e.g., Google Analytics,GSC etc.)
5. Preferred - Experience designing UX solutions for complex user problem

 

 

 

Role and Responsibilities:

• Develop, implement and manage our social media strategy. Work with brand to create and implement social media strategies monthly/weekly. Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
• Define most important social media KPIs
• Manage and oversee social media content.
• Measure the success of every social media campaign. Oversee day-to-day management of campaigns and ensure brand consistency. Ensure brand consistency in copy through tone, voice and terminology
• Stay up to date with latest social media best practices and technologies – strategy and execution of ORM across company’s social media platforms.
• Use social media marketing tools
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Communicate with industry professionals and influencers via social media to create a strong network
• Facilitate scaling brand and company awareness through various social media channels
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others

 

Requirement and Qualification:

• Minimum 5 years of experience as a Social Media Specialist or similar role
• Bachelor's degree in business, marketing, journalism, public relations or related field
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Great leadership skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal, presentation and communication skills

What you will do:

• Generating leads through social media marketing
• Designing and planning project microsites and other promotional videos & GIFs
• Optimizing landing pages and user funnels
• Creating content/ editing, designing, posting, outreach to platforms, Govt, CSR, NGOs and then marketing. sharing and spreading
• Maintaining partnerships with media agencies, vendors and all possible growth partners

 

Desired Candidate Profile

What you need to have:

• Excellent understanding of digital marketing concepts and best practices within the Edtech industry
• Ability to execute smart growth strategies with focus on outcomes
• Exponential growth mindset
• Knowledge of analytics tools (e.g., Google Analytics, Amplitude)
• Analytical, Problem-solving and Calculative aptitude
• Focus and discipline
• Humility to learn, share & keep improving
• Excellent and proactive communication in all formats    

Looking self motivated business development manager to work with startup. Unlimited growth opportunities with sky is the limit for imagination.work under strict timelines for growth everything follows targets.

We are looking for a capable candidate to join us as a Sr. Executive - Social Media and manage our client's social media pages on a daily basis. The job responsibilities shall include: - Crafting topline social media content calender & strategy for managed brands - Ideating and executing content ideas - Publishing social media posts across handles like FB, instagram, Linkedin etc. on a daily basis. - Manage client expectations and deliver best possible solutions. - Manage social media timely reporting - Run social media contests and campaigns on required basis. We need a candidate who has really good grasp over English & Hindi languages, both written and spoken. He / she must be updated with current trends / news and must be passionate about what he / she does. Copywriting abilities are a plus.

Job Activities: Story Telling Copy writing Content Generation Communication Photo and video editing Admin Jobs in office - ticketing, reservations,etc What we need to build 1. Relevant Communication to the World through Website, Blog and social media handles - FB, insta, Youtube, Twitter 2. Growth Hacking through Social Media StoryTeller/ Brand Manager To build the above, I am looking for a young, good storyteller who will head all the textual content/messaging that goes out to the World through all our multiple platforms. The title I would like to use is StoryTeller/ Brand Manager. To briefly list down responsibilities: 1. Messaging and Trip content and Upkeep of Website - Addition/Edition of content and design on Website. Basic SEO and Website Analytics. 2. Blogs - about 4-5 a month. Well researched with good pics and quality content 3. Story Telling on Social Media Platforms : a. Instagram posts - about 1 post a day, with relevant hashtags b. Facebook - 1 post a day c. Engage with twitter d. Youtube Videos - Before(Promotional) and after(Creating Recall and Ripple) every trip 4. Newsletters - Once a month 5. Writing Text for New Trip Proposals 6. Filling in with company's email communication whenever founder is travelling 7. Admin jobs in office Remuneration: 10K during probation 15K once the Job is offerred