Digital Marketing Strategist (SEO)

About Company
Our client is an all-in-one Creative Agency that takes care of all the creative needs under one umbrella. They believe in the use of words, concepts and ideology to structure a company's brand identity and provide them with a holistic approach toward their goal of establishing a digital footprint catering to all sections of the industry.
Their umbrella shelters multiple subunits. Each unit plays a pivotal role in transforming its customer's digital journey.

Responsibilities:
- Create proposals based on the market and customer insights, including value proposition, pricing, strategy and target audience.
- Organize various marketing campaigns across different platforms. Design, plan, and execute them and measure their effectiveness.
- Keep an eye on all marketing channels from website to social media and everything else in between.
- Create brand awareness, come up with creative and innovative ideas and help in advertising and promoting.
- Attract, convert and monitor the marketing traffic and achieve the desired goals.
- You'd have your own high-performing marketing team, so ensure effective coordination takes place within as well as with other teams to achieve desired results.
- The marketing budgets are in your hands to acquire effective tools and resources, and the budget for various projects, would be handled by you as well.
- Build and maintain relationships with multiple stakeholders and clients, and excel in different fields of the market.
- You've got the authority to implement and improve any on-going marketing strategy and plan a better one if required.
- Come up with content strategies based on business objectives for our targeted audience across all platforms.
- Always make a note of the competitor's strategies and look out for their next move. Keep yourself updated with the new marketing trends.

Requirements:
- Bachelor's / Master's Degree in Business or any related field
- 3-7 years of work experience
- You know market segmentation, product and service strategy, competitive strategy, and product/service development inside out, establish KPIs and plan resources by those KPIs"
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team
- Your knowledge of various marketing and analytical tools such as Wordpress, Google Analytics, Google Ads, etc. is an advantage
- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
- You carry leadership qualities and have managed several marketing teams and have the desire to nurture your teammates.
- Your verbal & written communication skills have always been on point.
- Should know tools like Hubspot, Zoho CRM, making marketing pipeline and architectural solutions
- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.

PPC Specialist:

Job Responsibilities:

• Perform daily account management on Google Ads, FB ads, Taboola or other search platforms for a variety of projects.

• Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, and other facets of paid search in accordance with goals for Google channels

• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

• Communication to team and management on project development, timelines, and results.

• Work with leadership to explain and modify strategic plans

• Understand and stay current on industry trends, competitive landscape and internal product development efforts

Skills:

• Should be a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)

Preferably someone with 3-7 years of PPC/ SEM experience

• Are passionate about Search and internet marketing

• Have an outstanding ability to think creatively, and identify and resolve problems

• Have excellent communication and interpersonal skills, with the ability to be personable yet persistent Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals

• Have high levels of integrity, autonomy, and self-motivation

Should have handled monthly campaigns of 10lacs and above

• Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end, and manage multiple projects simultaneously AdWords / Facebook certification is a plus.

And if you’re excited about:

• Being a part of the company doing something really amazing & redefining stuff.

• Making a splash in a the exciting Real estate industry, Learning & Growing far beyond your current horizon •

Competitive Compensation with the usual benefits

• A place full of like-minded & smart folks

• A start-up culture that you’d cherish forever in your work life Then, we would love to have a chat with you

Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.

 

What you need to have:

 

 

What you need to have:

What you need to do:

• End to end campaign management on various platforms primarily Google (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generating maximum leads)
• Conducting keyword research and optimizing the campaigns
• Researching and analyzing competitor advertising links and strategizing the best plan ahead for the business
• Optimizing the ad copy, landing pages for the best lead quality
• Optimizing the campaigns regularly for improving the performance
• Identifying trends and insights, and optimizing spend and performance based on the insights
• Measuring and reporting performance of all marketing campaigns, and assessing against goals
• Brainstorming new and creative growth strategies
• Building on an existing level of search engine marketing expertise and developing a reputation for innovation and efficiency
• Staying up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommending improvements
• Implementing A/B testing to continuously improve ROI

 

Desired Candidate Profile

What you need to have:

• Proven 4+ years SEM experience in managing PPC campaigns across Google
• Well-versed in performance marketing, conversion and online customer acquisition
• Understanding of keyword matching, keyword research and optimization
• Experienced in understanding google analytics and pixel integration
• Creative copywriting for ads
• Prior experience in working with affiliate ad networks (bonus)
• Understanding of campaign data and growth metrics
• Working knowledge of analytics tools (Google Analytics, Google Datastudio, GTM, etc.)
• Excellent communication skills
• Strong analytical and problem-solving abilities
• Willingness to work in a dynamic startup environment
• Ability to think creatively and work independently in a fast working environment    

 

 

digital marketing for retail organization which is a family run business. SEO, EMAIL MARKETING, LINKEDIN, INSTAGRAM, LANDING PAGE. 

About GetMyUni

GetMyUni is a Times Internet-backed ed-tech start-up disrupting the college admissions space in India. We are a social college search platform that empowers students with making the most important decision of their life - choosing a college, by providing them access to exhaustive college information, data points, the student is given ratings, reviews, forums, and a student connect platform.

For colleges, we are a one-stop student recruitment solution equipping them with

High-Quality Student Leads

Highly Cost Optimal Marketing and Communication solutions

Job Responsibilities :

- Ideate and create compelling content for web and social media platforms

- Attention to detail in implementing the best SEO practices

- Knowledge of SEO/ User-friendly content for a website

- Collaborating with other departments to create narrative and informative content
 
- An opportunist for finding and developing new ideas for web content by doing keyword research and competitor analysis.

Skills Required :

- Proficiency in English (written and verbal).

- Proficient in MS Office (Excel, Word, and Powerpoint).

- Excellent interpersonal skills.

Career Roadmap with us:

 - First Six Months [Concentration in Core Content]

- Learning to design content that both humans and search engines will love
- Understanding how to cater to content based on user behavior using advanced tools such as:

- Google Webmaster and Analytics

- Google Trends

- Get professionally trained in editing and proofreading web content

- Get creative with video and pictorial representation of web content

- Next One Year [Concentration in Content + SEO]

- Become fluent in analysis - Competitors and Keywords

- Get hands-on experience with Advanced SEO Tools

- SEMRush

- Ahref

- Screaming Frog

- Crazy Egg

- Expertise in technical and Off-page SEO

- Next Six Months [Concentration on Product Development]

- Developing products or sub-products from the ideation stage to the implementation stage

- Creating the entire structure of a web portal and prototyping

- Setting up roadmaps and strategies for product performance

- Effective inter-team communication and coordination

- Use product management tools

• Creating engaging content and implementing strategic syndication across all our key social channels (SoMe and newsletter)
  
• Daily interaction with our Spice Village community on social media platforms in both English and German(using Google Translate) 
• Monitoring of performance indicators such as impressions, clicks, views etc and creating reports for these KPIs
• Developing newsletter campaigns using MailChimp in both English and German
• Identifying user growth partnerships and being proactive for these partnerships
• Working with multiple internal stakeholders to develop beautiful brand-led content that’s appropriate for all social media platforms
• Complete a monthly competitor analysis
• Create Facebook ads and google ads based on the campaigns
• Implement unique Facebook ad strategies and experiment using A/B testing 
• Monitor paid campaign performance using commonly used KPIs 
• Create a better social media experience for our followers rather than just focusing on promotions 
• Track customer journey for customers coming through Social Media (Organic and Paid) 

 

We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set. 

Essential responsibilities

• Generate business for our website designing and digital marketing venture
• Lead generation and nurturing
• SEO activities to ensure business visibility
• Social media management
• Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
• Customer relationship management
• Liaise with the development team for client projects
• Other marketing activities as a part of high end marketing strategy of the organisation
• Periodic progress report for evaluation and analysis

 

Perks & Benefits

•  PF & ESI facility
• Pick up and drop available for all employee
• On-time salary
• 5 days a week, Saturday, Sunday fixed off
• Hike and appraisal
• Scopes of growth

 

Qualification & Eligibility

• Graduation in any stream (A marketing and management degree would be a plus)
• Proficiency in English (Required)
• At least 1 year of experience in Digital Marketing
• A data driven person with strong marketing skills (Preferred)
• Positive and resilient attitude with some negotiation skills (Required) 

 

About Company

We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation. 

 

Job Description for Digital Marketing Professional - SEO Specialist We work with extraordinary brands such as Berrylush, Krossstitch, Jump USA, Tuffrider, Equine Couture, Henri de Rivel etc. We are a friendly team and believe that we can have a big impact on the world of e-commerce. Key Requirements: Prior experience in content marketing, content growth and SEO Working knowledge of search engine optimization practices Outstanding ability to think creatively, strategically, and identify and resolve problems Excellent verbal and written communication skill Ability to work within a team and independently Familiarization Google analytics Experience with website optimization tools Strong organizational, time management, and analytical skills Responsibilities: Reviewing and analyzing client sites for areas that can be improved and optimized Preparing detailed strategy reports Identifying powerful keywords to drive the most valuable traffic Running PPC campaigns Writing powerful calls-to-action to convert visitors Filling websites and other content with effective keywords Writing effective SEO content for blogs, websites and social media accounts Developing link building strategies> Analyzing keywords and SEO techniques used by competitors Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines Compiling and presenting SEO guidelines Benefits 15 days paid holiday per annum. Office closed on 2nd and 4th Saturdays, Sundays and 12 Public Holidays. We are based out of Noida. Well connected with public transport. Fun, challenging projects for interesting, creative clients. We are a social bunch so expect to have fun and monthly team outings. Great opportunity to work with brands where your work can have a great impact. You will have the chance to shape how we grow this year and beyond. If this sounds something that you'd be interested in please get in touch.