Immediate requirement for Content Writer / Copywriter
Job location: Kandivali West, Mumbai
Job Type: Full-Time, Work From Office only
Working Days: Mon-Fri: 10am to 6pm | Sat: 10am to 2pm
Experience: 3-4 yrs
Salary: 30-40 K
We are an e-commerce fashion company based out of Mumbai. We are targeting the US markets with operations in India and USA.
We are looking for a Copywriter to write clear and concise copy for communication on multi-media platforms and websites. Our marketing currently is heavy on digital marketing capitalising on the reach of Facebook, Instagram and affiliate marketing.
Our ideal candidate is a team-spirited, skilled and imaginative writer with an eye for detail.
Responsibilities
Write clear, attractive copy with a distinct voice
Give character and weight to the products in relation to branding
Write product descriptions and edit those done by team
Interpret copywriting briefs to understand project requirements
Collaborate with designers, and marketing professionals on large- and small-scale marketing projects
Understanding the business objectives to create constructive communication
Edit and proofread copy as needed
Source images and other content if required
Strong understanding of digital platforms and its performance
Requirements and skills
Proven experience as a copywriter
Knowledge of online content strategy and creation
Excellent writing, editing and proofreading skills
Strong research skills
Collaborative spirit
Dynamic
Prior experience in e-commerce will be preferred
Request you to share your portfolio link (if available) with us for our review. We are looking for candidates who can join us at earliest possible.
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About Role:
The Writer will play a key role in daily operations, eventually managing a growing team of content creators in the capacity of a Manager/Editor.
The role demands someone proactive (getting to work instead of waiting for instructions) with killer written communication skills. The candidate must hold a deep belief in the power of words and should have some understanding of the purpose of content creation for brands. If you are passionate about creating high-quality and engaging content that drives business success, this is just the role for you.
The role entails a training period of 2 months, post which employment is confirmed, contingent on performance. Since this is a small and early-stage setup, opportunities to learn, grow and don multiple hats will be in plenty.
The Writer will be trained on different types and formats of written communication – blogs, articles, whitepapers, website copy, and various marketing collateral – across industries in the B2B and B2C space, some of which include:
- · Enterprise Software
- Blockchain
- Parking
- Finance and Insurance
- IT
- Education
- Health
You will be extensively trained on bridging the gap between what to say and how to say it. Further, you will receive training in team and project management.
Roles and Responsibilities:
The Writer will be responsible for the following:
- Creating well-researched and punchy content pieces
- Creating content in line with brand and editorial guidelines
- Developing an understanding of the brand and its audiences
- Performing extensive research on different themes and topics
- Working under the manager/editor with adherence to stipulated deadlines
- Consistently noting feedback w.r.t writing and communication and working on highlighted areas
- Collaborating with editors to ensure brand consistency
- Staying up-to-date with industry developments and generating new ideas
What is Ukti Looking For?
As a Writer at Ukti, you would need to be:
- Detail-oriented
- Creative
- Empathetic
- A problem solver
- A team player
- Proactive in coming up with new ideas and ways of doing things
- Willing to work in a dynamic, unstructured setting
- Able to perform well in high-pressure situations
The Writer must possess the following skills:
- Critical thinking
- Time management
- Clarity of thought
- Leadership
- Strong interpersonal and business communication skills
- Proficiency in verbal and written English
- Familiarity with MS Word
- Ability to work independently and take ownership
Hiring Process:
The hiring process consists of three written rounds that assess the candidate’s communication skills and linguistic proficiency, followed by an in-person/video interview where the details of the position will be discussed with the candidate.
Job Role:
Responsible for curating/programming all content titles for Jio’s Linear & VOD platform
(JioTV+ on JioFiber, JioTV, JioCinema) across 15+ OTT Partners to drive discovery of content,
user engagement and retention.
Create content calendar, content promotional strategy and to assist marketing campaigns
and communications.
Own end-to-end content schedule and promotions by leveraging new content additions,
original content, tent pole events, and seasonally relevant events.
Leverage data to understand the audience, drive curation strategies and support marketing
and communication initiatives.
Research about different content trends and titles and ascertain the viability of titles for
acquisition and showcase on platform.
Create consistent naming and tagging conventions for content to optimize search and
discovery.
Monitor content performance by regular research and analysis and design a content strategy
to increase users and engagement.
Should be able to identify, highlight and tag the mood, theme, starcast, bios, filmographies,
facts, trivia, character backstories, photo galleries, bonus video content and more for a
content title.
1. Writing meaningful and engaging content in a number of different styles/tones with impeccable spelling and grammar
2. Developing a deep understanding of clients and what motivates them online and creating content based on the same
3. Working on the content for Social Media best practices
4. Write unique, engaging content and avoid plagiarism
5. Proofread content to make sure proper grammar is used
6. Conduct simple keyword research and use SEO guidelines