33+ SEMRush Jobs in India

Company Overview

Rablik Private Limited is a rapidly growing IT company headquartered in Jagdalpur, Chhattisgarh, with a work office in Raipur. We specialize in IT solutions such as website design & development, digital marketing, SEO services, and business automation. With a focus on driving innovation and delivering top-notch services, we are looking for a dynamic SEO Specialist to join our team and help enhance the online presence of both our company website and client projects.

Job Summary

As an SEO Specialist, you will be responsible for optimizing both our company website and client websites to improve visibility on search engines and drive organic traffic. You will use a combination of on-page, off-page, and technical SEO strategies to enhance search engine rankings, improve user engagement, and generate quality leads. You will work directly with client teams to understand their SEO goals and deliver results that align with their business objectives. The ideal candidate will have a strong understanding of SEO best practices, keyword research, analytics tools, and the ability to handle multiple client projects simultaneously.

Key Responsibilities

• SEO Strategy Development: Develop and implement SEO strategies for both Rablik’s website and client websites, focusing on increasing organic traffic and improving search engine rankings.
• Keyword Research & Optimization: Conduct thorough keyword research for both internal and client websites to identify high-value keywords and optimize content accordingly.
• On-Page SEO: Optimize content, meta tags, headings, images, and internal linking for our and client websites to improve search rankings.
• Off-Page SEO: Build high-quality backlinks through outreach, guest posts, and content partnerships to enhance domain authority for both internal and client websites.
• Technical SEO: Ensure technical aspects of websites (site speed, mobile optimization, crawlability, and indexability) are optimized, both for Rablik’s site and client projects.
• Client Communication: Collaborate with clients to understand their SEO objectives, share regular updates, and ensure all SEO requirements are met.
• Content Optimization: Work closely with the content and development teams to ensure all content for both internal and client websites is SEO-optimized.
• SEO Audits: Conduct regular SEO audits on both internal and client websites to identify and resolve issues that may affect search rankings.
• Analytics and Reporting: Monitor SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools to generate reports for internal and client stakeholders.
• Competitor Analysis: Track competitors' SEO activities and strategies to ensure our websites and client websites remain competitive in search rankings.
• Stay Updated: Keep up-to-date with the latest SEO trends, algorithm updates, and best practices to continuously improve SEO strategies.

Required Qualifications

• Bachelor’s Degree in Marketing, Computer Science, or a related field.
• Strong understanding of SEO best practices, tools, and algorithms.
• Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Basic knowledge of HTML/CSS to make on-page SEO adjustments when necessary.
• Excellent communication skills for client communication and team collaboration.
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Attention to detail and the ability to manage multiple client projects simultaneously.

Experience Requirement

• For Freshers:
• No prior work experience required, but internships or personal projects related to SEO will be an added advantage.
• A strong eagerness to learn SEO best practices and stay updated with the latest trends.
• For Experienced Candidates:
• 2+ years of experience in SEO, digital marketing, or related fields.
• Proven experience in improving search rankings and driving organic traffic for both company websites and client projects.
• Hands-on experience with SEO tools and analytics platforms.
• Experience in handling client websites and understanding their business goals for SEO.
• Knowledge of technical SEO and website optimization is highly desirable.

Preferred Qualifications

• Certification in SEO or Digital Marketing (Google Analytics, SEMrush, Moz, etc.) is a plus.
• Experience working with Content Management Systems (CMS) like WordPress, Joomla, or Shopify.
• Knowledge of Google Ads and PPC campaigns for integrated digital marketing efforts.
• Familiarity with conversion optimization and user experience (UX) best practices.

Salary

• Competitive salary based on experience and qualifications.
• Performance-based incentives for improving SEO rankings and driving organic traffic for client websites.

What We Offer

• Opportunities for growth and advancement in a dynamic environment.
• EPF and health insurance benefits.
• Collaborative team culture and regular training sessions.

About LH2 Holdings (LH2holdings.com)

LH2Holdings is a holding company that acquires digital media, SAAS, and marketplace businesses with a vision of building the Berkshire Hathaway of digital businesses. LH2Holdings was founded by serial entrepreneurs who have built and sold companies in the past.

LH2 derives its name from Liquid Hydrogen which is the most commonly used rocket fuel which is what we endeavor to be for digital businesses.

Job Description:

• SEO Strategy Development: Develop and implement effective SEO strategies to enhance website visibility and improve search engine rankings.
• Keyword Research: Conduct in-depth keyword research to identify target keywords and optimize website content accordingly.
• On-Page & Off-Page Optimization: Execute on-page and off-page SEO activities, including content optimization, link building, and technical SEO.
• Performance Monitoring: Monitor and analyze website performance metrics using tools such as Google Analytics and Google Search Console.
• Growth Strategy & Planning: Design and implement growth strategies focused on topic and category expansion to drive business growth and revenue.
• Business & Revenue Growth Planning: Develop and execute plans to grow the business, identifying new opportunities for revenue generation and audience engagement.
• Social Media & Content Syndication: Create strategies for social media engagement and content syndication to expand reach and visibility.
• Email Marketing & Newsletters: Plan and oversee email marketing campaigns and newsletters, ensuring effective content distribution and audience engagement.
• Cross-Team Collaboration: Coordinate with the tech team to implement SEO recommendations, manage website development, and ensure timely execution of technical tasks.
• Stakeholder Management: Engage and collaborate with stakeholders (partners) through strategic planning and brainstorming sessions to align on business goals and growth initiatives.
• Competitive Analysis: Keep track of competitors’ SEO and growth strategies, adjusting our tactics to maintain a competitive edge.

Skill Set Required:

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience as an SEO Manager or similar role, with a track record of improving search engine rankings and driving organic traffic.
• In-depth knowledge of SEO techniques, strategies, and best practices.
• Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
• Knowledge in using WordPress.
• Strong analytical skills and the ability to interpret data and metrics to make informed decisions.
• Excellent communication and collaboration skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and manage multiple projects simultaneously.
• Certification in SEO or related fields is a plus.

Planning, strategizing and executing SEO project along with the technical team  Performing exhaustive keyword analysis for the site In depth understanding and experience of On- site Off- site SEO  Managing and maximizing opportunities to increase targeted traffic to the website through a variety of SEO Process.  Performing Detailed and Rigorous competitor analysis  Ensure that the website is on top 5 for at least 50% of the keywords within 6 months  Content analysis and optimization, writing search engine optimized title tags, description tags  Team management especially off page SEO team  Directory sourcing for relevant industry and directory submission/ link building  Targeted keyword SEO to bring targeted visitors within a minimum time, to how the result within a month  Comfortable using Paid tools like SEMRUSH or Ahrefs or relevant tools  Content writing, wherever required  Co-ordinating with the Technology team to ensure implementation of all changes  Owning up all activities related to SEO right from keyword analysis, ranking, website page layout

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will work closely with the marketing team to create engaging content and optimize campaigns across various digital channels.

Roles & Responsibilities:

• SEO Management: Optimize website content and structure to improve search engine rankings and drive organic traffic.
• Content Creation: Develop and manage engaging content for blogs, social media, email campaigns, and other digital platforms.
• Social Media Marketing: Create and execute social media strategies to enhance brand presence and engage with the audience across platforms.
• Email Marketing: Design and implement email marketing campaigns, including newsletters and promotional offers, while analyzing performance metrics.
• PPC Advertising: Manage paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and improve ROI.
• Analytics and Reporting: Utilize tools like Google Analytics to track and report on campaign performance, providing insights and recommendations for improvement.
• Brand Development: Assist in developing a cohesive brand strategy and ensure consistent messaging across all channels.
• Market Research: Stay updated on industry trends and competitor activities to identify new opportunities for growth.
• Collaboration: Work with cross-functional teams, including sales and product development, to align marketing efforts with business objectives.

Location: Preet Vihar, Delhi

Type: Full-Time, In-Office

Role Requirements:

• Minimum 2 years of experience in SEO

Responsibilities:

• Manage complete SEO, including on-page and off-page activities
• Backlink creation
• Article submission
• SEO audits
• PDF submission
• Image submission
• Improving website Domain Authority (DA)
• Conduct thorough SEO audits and implement strategies for improvement
• Manage Google Ads and Google Analytics
• Manage Google My Business (GMB)
• Execute complete social media marketing and advertising campaigns
• Handle Social Media Optimization (SMO)
• Write and optimize content for SEO purposes

Qualifications:

• Bachelor’s or Master’s degree in Marketing or a related field
• Excellent understanding of SEO principles and practices
• Strong creative and analytical skills
• Proven experience in managing on-page and off-page SEO activities
• Proficient in content writing and optimizing content for SEO

We're hiring an SEO Executive with 1-2 years of experience in on-page and off-page SEO. Join us immediately and help enhance our online presence!

Key Responsibilities:

- Keyword research and content optimization

- Link-building strategies

- Analyzing website performance

- Collaborating with content and marketing teams

Qualifications:

- 1-2 years of SEO experience

- Proficient with SEO tools (Google Analytics, Ahrefs, SEMrush)

- Ready to join immediately

- Must have expertise on both on-page and off-page activities

 Develops digital marketing strategies by studying economic indicators,

tracking changes in supply and demand, identifying customers and their

current and future needs, and monitoring competition.

 Plans and executes all web, SEO/SEM, database marketing, email, social

media, and display advertising campaigns.

 Designs, builds, and maintains our social media presence.

 Contributes to marketing effectiveness by identifying short-term and long-

range issues that must be addressed.

Position Overview

Webtree Media Solutions stands out as a premier software development and digital marketing agency, boasting more than a decade of expertise in delivering cutting-edge solutions to a diverse clientele across the globe and supported by a team of over 40 highly committed professionals. We are looking for a talented SEO Analyst to join our team. As an SEO Analyst at Webtree Media Solutions, you will play a crucial role in optimizing our clients' online presence, ensuring that their digital assets rank prominently on search engines. You will work closely with our digital marketing team to execute strategies that enhance our clients' visibility and drive organic traffic to their websites.

Responsibilities:

1. Develop and implement comprehensive SEO strategies to increase organic search rankings, website traffic, and conversions.
2. Conduct in-depth keyword research and analysis to identify valuable opportunities for optimization using different tools
3. Perform on-page and off-page optimization activities, including content optimization, link building, and technical SEO enhancements.
4. Monitor website performance using tools such as Google Analytics and Google Search Console to identify areas for improvement.
5. Performing competitive analysis and identifying gaps in the content or areas of improvement in the web design
6. Conduct regular audits to ensure website compliance with search engine guidelines and recommend necessary changes
7. Collaborate with content creators to optimize website content, meta tags, headings, and other on-page elements.
8. Stay updated on industry trends, algorithm changes, and emerging SEO techniques to ensure best practices are followed.
9. Analyze website data to identify patterns, trends, and areas for improvement, and provide actionable recommendations.
10. Track and report on key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates
11. Update older content and add effective calls to action (CTAs) to improve user engagement
12. Report on performance metrics comparing them to our SEO goals and benchmarking data
13. Work closely with cross-functional teams, including marketing, web development, and content teams, to align SEO efforts with overall business objectives.

Requirements and skills

1. Minimum of 2 years of proven work experience as an SEO Analyst or similar role
2. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
3. Familiarity with keyword research tools, web analytics tools, and SEO software.
4. Strong analytical skills with the ability to analyze data, draw insights, and make data-driven recommendations.
5. Excellent understanding of on-page and off-page SEO factors and optimization strategies.
6. Strong communication and collaboration skills to work effectively with cross-functional teams.
7. Attention to detail and the ability to multitask and prioritize tasks in a fast-paced environment.
8. Bachelor's degree in marketing, business, or a related field is preferred.

1 year + exp 

Good in technical and on page seo

Basic knowledge of wordpress

Moz, semrush, ahref, screaming frog

Google analytics

Google search console

Yoast seo

Google keyword finder

Google page speed insights

Job Title: SEO Executive

Responsibilities:

Conduct keyword research and optimize website content.

Implement on-page and off-page SEO strategies.

Monitor website analytics to assess performance.

Collaborate with content teams for SEO-friendly content.

Stay updated on search engine algorithms and trends.

Skills:

Proficient in SEO tools (e.g., Google Analytics, SEMrush).

Basic understanding of HTML, CSS, and web development.

Strong analytical and problem-solving abilities.

Excellent communication and teamwork skills.

Qualifications:

Bachelor's degree in Marketing, Communications, or related field.

3 years of experience in SEO roles.

CRO & Funnel Optimization

Experience: 1-4y

Remote Mode of Work

Budget: 9 LPA

Skills:

B2B SAAS Marketer, Web Analytics, A/B Testing, Data Driven Tools (Google Analytics, Hubspot, SEMrush, Zoho Campaign, Google tag manager).

Roles & Responsibilities:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.   
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and   meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a  plus.

Role - Manager – Paid Search (Gurgaon, Bangalore, Mumbai)

Overview of job -

Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.

We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories.

Reporting of the role - This role reports to the Director – Performance Marketing 

What your day job looks like -

● Develop strong relationships with counterparts in regional teams (Europe, U.S., Asia)

● Support the training and growth of your team

● Enforce Search best practices with a focus on platform expertise, consistency, and quality of work delivery

● Be accountable for consistent work delivery to regional teams by ensuring a high quality of output

● Serve as point of escalation for your team and take ownership of resolving any issue

● Provide career development and coaching for your team

● Line manage 2-5 direct reports

● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

● Present strong and effective communication across all levels.

What you’ll bring:

● You are proficient in English

● You have 5+ year experience of planning and managing Search campaigns

● You have a high-level knowledge of Paid Search platforms and third-party tools (AdWords, Bing, SA360, GA, SEM Rush, Editor)

● Kenshoo, Marine, Salesforce, etc is a plus

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have experience providing service to local teams from a centralized location

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft Excel and Google Sheets

An SEO analyst is responsible for optimizing websites and online content to improve their visibility on search engine results pages (SERPs) and drive organic traffic. They perform keyword research, optimize on-page elements, build high-quality backlinks, analyze website performance, and collaborate with teams to achieve SEO goals.

https://smart-tech.melbourne/

WHO ARE We?

WeMakeScholars is a Fintech startup funded and supported by the Ministry of IT, Government of India. We help students get education loans to fund their studies abroad or in India by closely working with 14+ lenders, including public/private banks & NBFC. We currently get around 0.5 million unique visitors a month.

We are the market leader in the education finance segment. Last academic year, we disbursed around 5,000Cr, and this year, we'd be doing more than that. Our team has more than doubled in one year, from 70 to 180 members. Overall, we have seen tremendous growth year-on-year, in every aspect since our inception 7 years ago.

JOB DESCRIPTION

We strongly believe that eventually, every company has to become a tech company. As our website is the face of our company, we must have a strong, organically top-rank website on google to survive & grow in the long term. Since SEO plays an integral part in this, we have decided to invest more time & resources into it. We are looking for an SEO Specialist to be a part of our growth story and we like your profile for it.

You'll be working as the SEO Team Lead, with the assistance of our 6 members tech team, 4 members' content team, and 1 junior SEO Analyst. You will be directly reporting to our Chief Growth Officer who's got more than 11yrs experience with SEO.

IDEAL CANDIDATE

- 3yrs+ experience in SEO (preferably in consumer tech, e-commerce, banking, financial services or education segments)

- expertise in Google Analytics/SEMrush/similar web analytics platform

- well-versed with Google Algorithm updates

- Very high attention to detail, obsessed with the details & spotting opportunities to optimize

- Excellent communication (written and verbal) & interpersonal skills and a very high sense of ownership and integrity

JOB PERKS

With us, you not only get a competitive compensation package but also excellent career progression, healthy work-life balance, flexible working hours, leaves, work from home policies. Most importantly, working under our Senior SEO leadership, you'll have a steep learning curve and a great learning experience.

Package: Up to 20 LPA

We are looking for a Media Planning Lead for one of the leading Marketing Agencies in Mumbai.

Role - Media Planning Lead

Experience - 4+ years

Location - Mumbai

About the company -

Our Client is a Mumbai-headquartered Creative & Business Transformation Company founded in 2015 & has a team of 1000+ members in 8 years. We are present in Bengaluru, New Delhi and London, UK.

We offer holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Business Research & Consumer Research, Brand Building and more.

We are also a valued Google Premier Partner, Adobe Solution Partner, and Zoho Premium Partner to service the whole tech and media suite for businesses.

With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth!

Job Description -

- Understanding the brands business objective and establishing tangible & quantitative KPIs

- Researching and creating the right buyer's digital journey to target the right audience

- Developing a detailed media plan basis objective and coordinating with media buyers for buying inventories and execution

- Managing a performance budget, optimising and scaling campaigns against tight granular KPIs

- Using Analytics tool such as Google Analytics, SimilarWeb, SEM Rush to analyse campaign data and use the learnings to improve campaign performance

- Using Facebook Pixel Helper and & Google Tag Assistant to ensure codes are fired correctly

- Negotiating key deals with third party vendors

- Post campaign reporting and data analysis & insights

- Coordinating with the creative, web design team for an integrated campaign and recommending best practises from a media point of view

- Maintaining healthy vendor and client relations

- End to end client servicing for media for both branding and performance campaigns

- Training new media team members & interns and bringing out their best on the job and creating processes to increase team efficiency

- Pitching to new business

- Keeping up with the latest media trends & innovations.

Are you a digital mastermind with a passion for search engine optimization (SEO) and search engine marketing (SEM)? If yes, then we encourage you to apply for this exciting opportunity today.

Web Spiders is looking for an experienced SEO & SEM Specialist to join our digital marketing team. As an SEO/SEM Expert, you will be responsible for improving our website's search engine ranking, increasing website traffic, and managing our online presence. The ideal candidate will have 4-5 years of experience in successfully developing and executing paid campaigns, along with an in-depth knowledge of Google Analytics, Google Search Console, Google Tag Manager, and Google Ads.

Roles and Responsibilities

• Develop, execute & manage SEO & SEM strategies for our website and our clients' websites
• Conduct in-depth keyword research to identify target keywords and phrases
• Optimize website content, including web pages, blog posts, and other digital assets, for search engines and users
• Perform technical SEO & SEM audits to identify and resolve issues that may negatively impact search engine rankings
• Develop and execute link-building strategies to improve website authority and rankings
• Monitor and analyze website and keyword performance using tools such as Google Analytics and SEMrush
• Create and present monthly reports to clients, highlighting key performance metrics and KPIs of the assigned projects
• Continuously monitor industry trends, best practices, and emerging technologies to identify opportunities for innovation and growth
• Collaborate with the content marketing team to develop and execute content strategies that support SEO & SEM objectives
• Manage client relationships and ensure their satisfaction with our services

Desired Candidate Profile -

• Google Ads Certification required
• Proven track record of driving organic traffic and improving search engine rankings
• Deep understanding of search engine algorithms and best practices, including on-page optimization, technical SEO, and link building
• Experience using tools such as Google Analytics, Google Tag Manager & SEMrush
• Excellent communication and problem-solving skills
• Highly organized with strong project management skills
• Ability to work independently and in a team environment.

Roles & Responsibilities

• Devise creative and engaging social media strategies following the design thinking process.

• Build user personas to create understanding and empathy with target audience.

• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube.

• Craft engaging multimedia content across multiple social media platforms.

•  Build key relationships with influencers across social media platforms.

•  Manage social media communities by responding to social media posts and developing discussions.

•  Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.

• Research and assess the latest trends and techniques to find new and better ways of measuring social media activities.

•  Analyze competitor activities.

•  Set targets to increase brand awareness and customer engagement.

Key Skills:

Digital Marketing, Social Media Ads Campaign Management, Social Media Marketing (SMM), SEO, Marketing Strategy, Content Strategy, Search Engine Marketing (SEM), Content Marketing, MS Office

About Zest Network LLP

At Zest Network LLP, we run a portfolio of content-based online businesses where we take serious efforts to educate and inform our readers on various subjects.

*About the job*

Requirements: We are looking for an individual (1+ years experience) who is familiar with current SEO techniques and tools and has excellent analytical skills. If you have worked on any affiliate website or SaaS firm and have a strong understanding of SEO (both on-page and off-page), we have the right role for you for the long term!

*Key Responsibilities*

1. On-site content optimization (best practice for E-E-A-T, internal linking, titles, content audit & updating old content, CRO, Content gap analysis, Making Topical Maps, why not ranking analysis? etc.)

2. Site maintenance (redirects, broken links, site cleanup, duplicate content, etc.)

3. Strategize, plan, and coordinate link-building activities: Create link building content ideas, angles, and pitches & pitch and conduct SaaS link-building outreach

4. Monitor Google algorithm changes & implement on-site and content changes to adapt to the changing landscape

5. Identify new SEO growth opportunities with technical audits, data/traffic analysis, and competitive research.

6. Digital PR research

We expect you to manage your time and responsibilities with minimal oversight. We aren't interested in babysitting you that’s why we need a proactive person. We're interested in fostering your success and the success of the team.

*Who can apply*

1. Candidates having experience working with SaaS firms will be given a preference

2. Aware of all the nuances of Technical and On-Page SEO techniques including data analysis using Google Analytics and Search console

3. Knowledge of using Google Analytics, Google Webmaster Tools, Ahrefs (or similar backlink tools), crawling tools (Screaming Frog, DeepCrawl), Google Search Console, keyword tools (Google, WordTracker, Keyword Discovery, Semrush, buzzsumo, Moz), etc.

4. Strong sense of ownership, the inclination for action, urgency, and drive

5. 1-2 years of SEO experience

6. Holistic SEO Knowledge (technical, on-page, content, link building, digital PR)

7. Candidates having experience working with SaaS firms will be given preference

Duties of an SEO Content Writer

• Write long-form articles on a variety of crypto-relevant topics that keep our community well-informed and knowledgeable on anything crypto.
• Work with a team of copywriters, editors, and designers to create impactful and on-trend content for the crypto community.
• Perform competitor's content analysis to make sure we do not miss any opportunities.
• Keep abreast with the latest crypto and industry trends, consistently contributing fresh ideas to content creation.
• Manage content calendar and continually optimize content (including blog & academy articles, FAQ articles, and Crypto education but not limited) to drive traffic, engagement and brand promotion.
• Optimize content considering SEO and Google Analytics.

WHO CAN APPLY

• Excellent creative writing ability, proven with available examples
• Intricate knowledge of Defi, blockchain, and cryptocurrencies
• Knowledgeable in SEO and popular CMS (WordPress)
• We're looking for someone who can cut through the noise and write with authority, context and wit.
• Clear, concise and unambiguous writing style (Has a good understanding of what makes content great, can prepare, rewrite and edit copy to improve readability)
• Is a Grammar Nazi, has proofreading skills
• Ability to use analytics tools. Preferably knowledgeable on Google Analytics, SEMrush, ahrefs, Google trends, buzz sumo or other SEO tools (From traffic numbers to conversion rates, you understand how to measure the performance of Content )

About CoinGape:

Coingape has emerged as a trusted news source for Cryptocurrency and blockchain. CoinGape comprises an experienced team of native content writers and editors working round the clock to cover news globally and present news as a fact rather than an opinion.

• CoinGape comes in the top 10 crypto news media: https://www.similarweb.com/site/coingape.com/
• We have more than 2 Million highly engaged users monthly.
• Our news can be found on almost all of the financial news aggregators and apps, including TradingView, NewsNow, Crypto News app, CoinGecko and coinmarketcap.
• Our content is often quoted by large media outlets and such influencers as Peter Brandt, Thomas Lee, Peter Schiff, Dan Tapiero, Robert Kiyosaki, John Bollinger, Cameron and Tyler Winklevoss, John McAfee and Max Keiser.

Site: https://coingape.com

Roles & Responsibilities :-

1. Create and optimize digital campaigns on Google Ads & Facebook

2. Prepare and setup Campaign proposals on Google Ads & Facebook platform (such as Search, Display & Remarketing)

3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages

5. New Strategies & Recommendations (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)

6. Brainstorms new and creative growth strategies through digital marketing

7. Measure and report performance of all marketing campaigns, and assess against goals

8. Identifying new business leads and contributing to the expansion of business activities

9. Preparing campaign budgets and work schedules, as well as setting project deadlines

10. Developing link building strategies.

11. Analyzing keywords and SEO techniques used by competitors.

12. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers

Skills Required :-

1.At least 2 years of exp in the advertising industry.

2. leading and managing SEO/SEM

3. Experience in optimizing landing pages and user funnels

4. Experience with A/B and multivariate experiments & In-depth knowledge of Google Ads and Facebook Paid Ads

5. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

6. Experience in setting up and optimizing PPC campaigns on all major search engines

7. Knowledge about LinkedIn Marketing

8. Proficiency in campaign management software, such as HubSpot Marketing

9. Extensive experience in client relationship management

• Analyze organic search landscapes to discover opportunities that may drive valuable traffic
• Help keep our pages SEO optimized for mobile users and search performance
• Perform extensive keyword research and product listing audits to put forth optimized content regularly
• Grow into an SEO leader, taking additional responsibilities as and when needed
• Conduct competitive site analysis
• Monitor SEO impact with key metrics
• Develop and implement link building strategies
• Work with the editorial team to drive SEO traffic in content creation through other digital marketing channels such as the blog
• Recommend changes to website architecture, content, linking, and other factors impacting SEO positions for target keywords

• Has a minimum of 2 years of SEO experience Offpage, Onpage, Technical SEO
• Is passionate and flexible to get innovative to boost organic search; should not accept theories at face value and should prefer testing, exploring to prove the effectiveness of tactics
• Is adept with SEO suits and tools such as Google Webmaster Tools, Analytics, SEMRush, Ahrefs, among others
• Has extensive knowledge in link building, keyword research, content creation, and on-page optimization (is a plus)
• Has prior experience of managing a team or is willing to take up the responsibility of managing a team and is a team player

We operate in an industry where parents are constantly seeking information for the education or parenting of their kids. Thereby a parent must always get the right information on priority when researching online. We are hence looking for an SEO and content specialist who can enable us to become the top-ranked site in this sector in India.

• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement On page and Off page optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Up-to-date with the latest trends and best practices in SEO

• Minimum a Bachelor's degree in Engineering, master’s degree is preferred
• Proven 4+ years of SEO experience
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Search Console, SEMrush)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• #hustle

• Ground-level view of building out a global EdTech company that is going to impact hundreds of thousands of lives
• Be a part of the core team that drives the growth of the company
• Phenomenal work environment, with massive ownership and great growth opportunities

Location

Mumbai (office)

Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

● 2+ years of working experience with Search ads and Display ads on ad tools like Google ads and Microsoft ads.(must)

● Perform keyword research and competitor research for the paid search campaigns

● Plan and implement new strategies with the team to ensure the maximum ROI possible.

● Work with the content team to ensure Ad copies are effectively optimized for maximum conversion rate.

● Knowledge of different automated bid strategies of Google ads.

● Track KPIs to evaluate performance and bring the pinpoint issues to the team

● Stay up to date with online advertising and its trends

● Professional certification in Google ads will be preferable

● Perfect with the analysis of data and reporting.

● Excellent problem solving and Analytic skills.

We are looking for a result-driven SEO Executive to be responsible for developing optimized web content. The SEO Executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness. To be successful as an SEO Executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO Executive should have outstanding knowledge of SEO, passion for the industry and time management skills. Should be aware of below activities.

• Proficient in On Page and Off page Optimization.
• Able to run Google Ad words Campaign.
• Online Marketing for various social Marketing Social Portals like-Facebook, Instagram, Twitter etc per the planned Campaign.
• Preference for those who can handle the content part on their own on website and social media portal.
• Planning of keywords and Campaign.
• Handling all aspects of SEO (Search Engine Optimization- On Page and Off Page SEO), SMO (Social Media Optimization), should be able to work on, plan and execute SEO white-hat tactics.
• Work with web developers and marketing teams to properly implement SEO best practices.
• WordPress content- Blog and article posting- Directories submission and link. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
• Should be able to work on on-Page, Off-Page, articles, link building and blogs to attract more traffic to the desired website.
• The creation of on-page, off-page, and local SEO strategies for clients in various industries.

Responsibilities:

• Executing implementation of strategic and operational SEO Strategies- On-Page, Off-Page & Technical SEO
• Performing an in-depth page analysis using various SEO tools & extension- Search Console, Analytics, SEMrush, Ahrefs, etc
• Performing technical and On-Page SEO analysis to identify and execute website optimization strategies to boost organic traffic and conversions
• Executing and monitoring data based on SEO targets and timelines- KPIs and OKRs in alignment with business strategy
• Coordinating with internal and external stakeholders across the organization to get things done on time
• Staying on top of SEO news, Google Updates and so on and implement them in relevant day-to-day activities
• Creating optimized content for product pages and blogs in lines with SEO best practices that can break the clutter online 
• Doing competitive analysis to fill in the SEO and content gaps for various product and landing pages
• Find out-of-the-box topics based on competitor analysis, trending topics, and various SEO tools

Requirements:

• 0-1 years of experience
• Basic analytical mindset for understanding SEO KPIs and handling Data
• Excellent in English verbal and written communication skills
• Comfortable in writing and editing content
• Comfortable with technical analysis and adept at learning things quickly
• Knowledge of Excel and Google Sheets- formulas, formatting, etc
• Adept with basic formatting, eye for detail, thorough research and analysis
• Proactive, responsible, hard-working, and diligent
• Ability to meet deadlines

Skills Required: Analytical Skills, Strategic Thinking, MS Office, Fluent in English, Writing Skills

If you want to learn and implement in-depth organic marketing, churn out SEO-friendly pages, have an eye for detail, and if data analysis does NOT scare you off- we'd love to meet you! 

About What Digital Pvt Ltd:

What Digital Technologies Pvt Ltd is one of the world's fastest-growing online job search specialists. Launched from London in 2011 our flagship product whatjobs.com attracts millions of jobseekers around the world. Every minute of every day we help our users connect with employers across the globe in order to find their perfect job.

To support our ambitious growth plans, we are looking for our next senior appointment to become our SEO Manager.  Reporting to the Managing Director, you will be supported through your growth and provided with access to a number of cutting-edge tools. Our ambition is to increase the size of our SEO footprint over the next 18 months in Europe, Asia, North American & South America. 

About the Role:

• Development and implementation of the SEO strategy for whatjobs.com
• Ownership of the organic performance targets for our global websites and the delivery against them
• Develop SEO best practice for sites, lead discussions with internal stakeholders, ensure progress and performance is reported regularly
• Recruit your own team of SEO executives and content writers.
• Setting in place best SEO working practice that other members of your team can use and learn from to develop their own careers.
• You must be an expert at competitor analysis 
• Lead when required with the execution of SEO tasks across other global SEO projects (i.e. site migrations)
• Stay up to date with the latest SEO industry and news, share knowledge with the team and lead from the front.
• Answer this question in your cover letter. When is thanksgiving celebrated? 

What makes you a great fit:

• 5 years+ SEO experience with at least 2 years in a senior role
• Analytically minded, expert in using Google Analytics and Google Search Console
• Ability to analyse data to derive insight and actions to drive performance
• Experience auditing on-site and off-site SEO factors to create effective SEO strategies
• Experience using SEO tools including or equivalent to ahrefs, Deepcrawl, SEMRush, Screaming Frog
• Experience managing a team, their workflow and assisting in their own professional development
• Knowledge of HTML/Web Coding
• Self-motivated and enthusiastic
• Strong communication skills
• Good skills in Excel & Word
• Deep interest in the SEO industry and also be a hobbyist 
• Experience integrating SEO with other digital channels i.e. Social and PR
• Have a proven track record of successful SEO campaigns
• Have both frontend and technical SEO knowledge 

• Excellent salary & be part of a bonus scheme
• We will soon be moving to brand new offices based in Central Bangalore
• You will be the ‘ go-to person’ and responsible for building your own team
• Enrolled in a company pension plan
• International travel to meet with colleagues, management and SEO events
• Leadership and Development training throughout your career
• An exciting, fast-paced working environment where you will work with and learn from the best in the business

Heard enough? Apply online today for an immediate interview.