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Role - Manager – Paid Search (Gurgaon, Bangalore, Mumbai)

Overview of job -

Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.

We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories.

Reporting of the role - This role reports to the Director – Performance Marketing 

What your day job looks like -

● Develop strong relationships with counterparts in regional teams (Europe, U.S., Asia)

● Support the training and growth of your team

● Enforce Search best practices with a focus on platform expertise, consistency, and quality of work delivery

● Be accountable for consistent work delivery to regional teams by ensuring a high quality of output

● Serve as point of escalation for your team and take ownership of resolving any issue

● Provide career development and coaching for your team

● Line manage 2-5 direct reports

● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

● Present strong and effective communication across all levels.

What you’ll bring:

● You are proficient in English

● You have 5+ year experience of planning and managing Search campaigns

● You have a high-level knowledge of Paid Search platforms and third-party tools (AdWords, Bing, SA360, GA, SEM Rush, Editor)

● Kenshoo, Marine, Salesforce, etc is a plus

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have experience providing service to local teams from a centralized location

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft Excel and Google Sheets

We are looking for a Media Planning Lead for one of the leading Marketing Agencies in Mumbai.

Role - Media Planning Lead

Experience - 4+ years

Location - Mumbai

About the company -

Our Client is a Mumbai-headquartered Creative & Business Transformation Company founded in 2015 & has a team of 1000+ members in 8 years. We are present in Bengaluru, New Delhi and London, UK.

We offer holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Business Research & Consumer Research, Brand Building and more.

We are also a valued Google Premier Partner, Adobe Solution Partner, and Zoho Premium Partner to service the whole tech and media suite for businesses.

With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth!

Job Description -

- Understanding the brands business objective and establishing tangible & quantitative KPIs

- Researching and creating the right buyer's digital journey to target the right audience

- Developing a detailed media plan basis objective and coordinating with media buyers for buying inventories and execution

- Managing a performance budget, optimising and scaling campaigns against tight granular KPIs

- Using Analytics tool such as Google Analytics, SimilarWeb, SEM Rush to analyse campaign data and use the learnings to improve campaign performance

- Using Facebook Pixel Helper and & Google Tag Assistant to ensure codes are fired correctly

- Negotiating key deals with third party vendors

- Post campaign reporting and data analysis & insights

- Coordinating with the creative, web design team for an integrated campaign and recommending best practises from a media point of view

- Maintaining healthy vendor and client relations

- End to end client servicing for media for both branding and performance campaigns

- Training new media team members & interns and bringing out their best on the job and creating processes to increase team efficiency

- Pitching to new business

- Keeping up with the latest media trends & innovations.

Roles & Responsibilities

• Devise creative and engaging social media strategies following the design thinking process.

• Build user personas to create understanding and empathy with target audience.

• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube.

• Craft engaging multimedia content across multiple social media platforms.

•  Build key relationships with influencers across social media platforms.

•  Manage social media communities by responding to social media posts and developing discussions.

•  Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.

• Research and assess the latest trends and techniques to find new and better ways of measuring social media activities.

•  Analyze competitor activities.

•  Set targets to increase brand awareness and customer engagement.

Key Skills:

Digital Marketing, Social Media Ads Campaign Management, Social Media Marketing (SMM), SEO, Marketing Strategy, Content Strategy, Search Engine Marketing (SEM), Content Marketing, MS Office

• Analyze organic search landscapes to discover opportunities that may drive valuable traffic
• Help keep our pages SEO optimized for mobile users and search performance
• Perform extensive keyword research and product listing audits to put forth optimized content regularly
• Grow into an SEO leader, taking additional responsibilities as and when needed
• Conduct competitive site analysis
• Monitor SEO impact with key metrics
• Develop and implement link building strategies
• Work with the editorial team to drive SEO traffic in content creation through other digital marketing channels such as the blog
• Recommend changes to website architecture, content, linking, and other factors impacting SEO positions for target keywords

• Has a minimum of 2 years of SEO experience Offpage, Onpage, Technical SEO
• Is passionate and flexible to get innovative to boost organic search; should not accept theories at face value and should prefer testing, exploring to prove the effectiveness of tactics
• Is adept with SEO suits and tools such as Google Webmaster Tools, Analytics, SEMRush, Ahrefs, among others
• Has extensive knowledge in link building, keyword research, content creation, and on-page optimization (is a plus)
• Has prior experience of managing a team or is willing to take up the responsibility of managing a team and is a team player

We operate in an industry where parents are constantly seeking information for the education or parenting of their kids. Thereby a parent must always get the right information on priority when researching online. We are hence looking for an SEO and content specialist who can enable us to become the top-ranked site in this sector in India.

• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement On page and Off page optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Up-to-date with the latest trends and best practices in SEO

• Minimum a Bachelor's degree in Engineering, master’s degree is preferred
• Proven 4+ years of SEO experience
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Search Console, SEMrush)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• #hustle

• Ground-level view of building out a global EdTech company that is going to impact hundreds of thousands of lives
• Be a part of the core team that drives the growth of the company
• Phenomenal work environment, with massive ownership and great growth opportunities

Location

Mumbai (office)

Responsibilities:

• Executing implementation of strategic and operational SEO Strategies- On-Page, Off-Page & Technical SEO
• Performing an in-depth page analysis using various SEO tools & extension- Search Console, Analytics, SEMrush, Ahrefs, etc
• Performing technical and On-Page SEO analysis to identify and execute website optimization strategies to boost organic traffic and conversions
• Executing and monitoring data based on SEO targets and timelines- KPIs and OKRs in alignment with business strategy
• Coordinating with internal and external stakeholders across the organization to get things done on time
• Staying on top of SEO news, Google Updates and so on and implement them in relevant day-to-day activities
• Creating optimized content for product pages and blogs in lines with SEO best practices that can break the clutter online 
• Doing competitive analysis to fill in the SEO and content gaps for various product and landing pages
• Find out-of-the-box topics based on competitor analysis, trending topics, and various SEO tools

Requirements:

• 0-1 years of experience
• Basic analytical mindset for understanding SEO KPIs and handling Data
• Excellent in English verbal and written communication skills
• Comfortable in writing and editing content
• Comfortable with technical analysis and adept at learning things quickly
• Knowledge of Excel and Google Sheets- formulas, formatting, etc
• Adept with basic formatting, eye for detail, thorough research and analysis
• Proactive, responsible, hard-working, and diligent
• Ability to meet deadlines

Skills Required: Analytical Skills, Strategic Thinking, MS Office, Fluent in English, Writing Skills

If you want to learn and implement in-depth organic marketing, churn out SEO-friendly pages, have an eye for detail, and if data analysis does NOT scare you off- we'd love to meet you!