SEO Manager

Responsibilities

• Implementing and developing SEO strategies.
• Researching the competitors, both on-site and off-site.
• Performing keyword research for content.
• Writing engaging SEO content along with the Content.
• Optimizing content regularly on the website.
• Maintaining the website on a regular basis.
• Developing and implementing link building strategies.
• Analyzing the website using the analytical tool.
• Improving website performance.
• Proposing changes in the website content.
• Measuring the ROI and success of the website.
• Staying up to date with the latest Google Algorithm changes.

Roles and responsibilities:

• Planning Web, SEO/SEM, email, social media and display advertising campaigns.
• Designing, building, and maintaining social media presence.
• Marketing the Company's software products via emails, blogs, newsletters and social media.
• Devising strategies to drive online traffic to the company website.
• Managing online brand and product campaigns to raise brand awareness.
• Creating content for Company's Software products and services.
• Creating content for online marketing: website, blog, social media, advertising campaigns.
• Design, build and maintain our online media presence and build a constant pipeline of enquiries from potential clients
• Brainstorm new and creative growth strategies
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement Cont.
• Own the look and feel of the website and take steps to keep communication consistent across media
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Requirements:

• Bachelor’s degree in relevant technical field
• 2-4 years’ industry experience as an effective technical writer
• Proven ability to quickly learn and understand complex topics
• Extensive experience in SEO.
• Working knowledge of Google Analytics.
• Experience with coding techniques.
• Thorough understanding of web design and site structures.
• Good knowledge of back link analysis.

1. SEO-Friendly Blog Writing;
2. Caption Writing; 
3. Content Writing for Social Media Posts;
4. Content Writing for Reels and Videos
5. Other Allied Works

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
• Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Bachelor’s degree in business or marketing; MBA preferred.
• Pragmatic Institute Certified (PMC) III or higher preferred.

Job Description

The Content Writer is "the voice" of our company by writing blogs, articles that aligns with our SEO activities, branding and other marketing efforts. SEO Content Writers must have demonstrated writing experience, professional and/or academic. They have experience writing for a web-based audience as well as a working knowledge of search engine optimization best practices and how they apply to content marketing.

Key Responsibilities:

• To write SEO friendly articles with appropriate use of keywords and understands the affiliate market.
•  Write Content on Product Page as per google guidelines to drive traffic and generate sales. 
•  This includes basic SEO understanding, content categorization, meta tags and structure, content development, distribution, and measurement. 
•  Development of an editorial strategy so the content is consistent with our brand voice, style, and tone.
•  Experience in creating content for the web and growing a social audience. 
•  An editorial mindset that seeks to understand what audiences consume and how to create it. 
•  Ability to analyze and present content and social performance. 
•  Experience with Wordpress, Google analytics, Quora, and the top social channels. 
•  Create a content marketing strategy and Social Media Strategy for the company
•  Develop new ideas, concepts and write on them in the English language in a lucid manner without any grammatical errors.
•  Write and edit creative, clear and persuasive materials for marketing, training, employee communication, corporate communication and sundry.
•  Coordinate with different departments, understand their needs and also coordinate with various levels of the organization and create appropriate documents for a diverse audience
•  Take up new challenges that may come up in the way of documentation and corporate communication and strategy.
•  Meet up the strict deadlines with equal speed and accuracy maintaining top class quality Desired Skills and Experience
•  Deliver engaging content on a regular basis. 
•  Edit, proofread and improve content.

Desired Candidate Profile:

•  Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.
•  Experience using WordPress.
•  A bachelor’s or a Master’s degree from a certified University.

Education-  B.Sc., B.Tech/B.E., BCA, MCA/ Any Graduate

• Discover & Scale New Offline Sales Channels to Fuel Growth.
• Monitor Daily / Weekly Business Conversion Funnels and Drive Improvements to Improve Funnel Shape and Deliver Monthly Target.
• Create Granular Bottom-Up Plans, Basis Experiments and Initiatives and Ensure Adherence.
• Hire, Train, Mentor, And Drive Sales Teams Across Geographies.
• Plan, Participate and Represent Company in Trade Shows and Events
• Review Teams and Improve Sales Effectiveness by Using Data-Backed Insights.
• Coordinate And Plan with Cross-Functional Operations, Central Teams to Ensure Smooth Transactions.

Eligibility

• Experience: - 6-9 Years of Operational Experience in Sales/Revenue Delivery Roles
• Strong Academic Pedigree
• Exposure To Fast-Paced Environment of Execution Preferred
• B2C Technology Startup
• Telecom / FMCG /NBFC/Insurance - New Initiatives Team
• Led Teams in Sales / Delivery

Skills Required

• High Level of Ownership, Execution Rigor and Span Control
• Comfortable With Ambiguity
• Ability To Engage and Influence People Cross Functionally

• Deploy daily campaigns and triggered flows to a combined audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement.
• Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns.
• Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports  that track channel and customer-level performance.
• Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
• Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV.
• Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc.
• Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels.
• Develop new segmentation and targeting strategies based on customer data and business needs.
• Develop customer-facing tests to maximize customer engagement and lifetime value.
• Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
• Monitor competitive landscape to identify industry trends and best practices
• Analysing customer behaviour and developing aggressive retention strategies.

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors