SEO Executive

• Should handle a team of SEO Analyst
• The SEO lead would be responsible for leading and mentoring a team of the analyst to drive business goals
• Developing detailed project plan and monitor progress while delivering projects on time ensuring quality standards
• Make decisions about the day-to-day operation of the team members, including management of work assignments by them
• Primary point of contact for clients
• Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency
• Brainstorm new and creative SEO growth strategies
• Review, analyse and send the Weekly & Monthly to the clients
• Ensuring the Monthly POA & Commitments are delivered as per expectation
• Act as subject matter expert for team members, peers and clients
• Take the primary responsibility for all the Technical Audits & ensuring that the client website is following all the SEO best practices
• In-depth SEO technical knowledge (HTML, CSS, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools
• Communicate team and management on project development, timelines, and results
• Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team

• 3-5 years previous experience in SEO, Digital marketing
• Ability to lead a team of multiple SEO analysts
• Experience in managing large enterprise or eCommerce websites
• Excellent written and verbal communication skills
• Ability to identify and resolve problems
• Ability to organize, manage, and prioritize tasks
• Proficient computer skills, including Microsoft Office Suite

SEO,Digital Marketing,Display Advertising,SEM,Google Analytics,Google AdWords,Online Marketing,SMO,Webtrends,Digital Campaigns,Social Media,Social Media Manager,Facebook Marketing,facebook sales,Graphic Designing,Email Marketing

Job Description :

  Fluenct is English

  Proven track records

  Strategic digital acumen & ability to execute flawlessly

  Development & Maintenance of digital channels (website , email , social media ) including online content distribution & social listening

  Planning digital media campaigns , including web SEO / SEM , email , social media & display advertising

  Guard the brand guidelines, identity & usage in the social media space across various mediums

  Develop consumer marketing strategies to successfully establish our brand/s ; digital awareness , growth & loyalty

  Responsible for consumer insights for creating the best in class digital campaigns

  Execute all facets of digital marketing strategy from paid media to social engagement to launch activations

  Content marketing strategies must have experience in storytelling campaigns

  Drive organic acquisitions of consumers via SEO , SEM programs

  Drive digital audience understanding & profiling exercises

  Evaluate , develop , manage , test & implement Ecommerce initiatives

Skills & Competencies:

  Minimum 3 years experience in Digital Marketing.

  Analytical & Data oriented marketing focus to drive results

  Hands on digital expertise in SEO , SEM , Social & Organic Marketing programs

  Exposure & understanding of content business will be an advantage

• Producing periodic reports for management and further analysing the data
• Assisting in the formulation of strategies to increase campaign efficiency
• Launching optimized online adverts through Google AdWords, Facebook to generate leads
• Optimizing ads to increase conversions and reduce CPL
• Suggesting and recommending changes in creatives and banners to improve results
• Providing ideas and collaborating with designers to improve ad experience
• Coordinating with various team members to achieve set targets
• Creating plans and objectives for campaigns

What you need to have:

• Proven experience in SEO, Email marketing and performance marketing is a must
• Understanding of digital marketing concepts and practices
• Knowledge of web analytics tool like Google Analytics
• Good content writing and communication skills
• Knowledge about ad platforms like Facebook & Google Ads
• Knowledge of MS office and Excel (Vlookup/ Pivot/ Text-to-Column/ Deduplication/ Filter/ Sorting)
• Planning, problem solving and decision-making skills
• Time management and project management skills
• Basic understanding of SEO and landing page
• Knowledge of Digital Marketing, Google Adwords, Google Analytics, Optimization and SEO management    

About Us

PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.

We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.

Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.

We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.

SEO Manager- Job Description

• Increase revenue through meaningful user growth and retention strategies for each of PurpleRain s products

• Identify new or unused marketing techniques and set up tests to validate results

• Design and coordinate promotional campaigns, PR and other marketing efforts across channels

• Establish a regular rhythm of reporting on marketing analytics to the executive team

• Manage marketing budget and spend

• Liaise with product, finance and customer support to guide a unified approach to marketing and business objectives

• Work with leadership team to build and execute online marketing campaigns for Pandable’s clients

• Perform day to day digital marketing activities including social media, email marketing, content creation and promotion

• Manage CRO, A/B testing and landing page optimisation

• Set up and manage Google Ads accounts and campaigns (including search, display and shopping)

• Support with content outreach and link building campaign strategies

• Develop strategies to drive online traffic, e-commerce growth, and increased visitor traffic to our wineries.

• Manage digital marketing campaigns through a variety of channels including but not limited to: web, mobile, SEO, PPC, and social.

• Define the process for creating, editing, and delivering high-impact content campaigns across multiple digital channels to our target audiences.

• Track and analyze conversion rates and overall website performance and optimize over time.

•  Collaborate with key business partners in marketing and across the organization on campaigns that increase brand awareness.

• Improve the usability, design, content, and conversion of online platforms in collaboration with marketing, technology, and e-commerce teams.

• Work with e-commerce and brand management team to identify and execute campaigns to drive awareness, visitor traffic, and revenue.

• Identify enhancements that create best-in-class digital experience for customers.

• Focus on website performance, insights, and opportunities that drive toward company goals and key performance metrics.

• Support brand teams by documenting best practices for digital marketing.

• Manage campaign budgets and vendor relationships.

• Partner with outside agencies to test digital marketing strategies.

Our Core Values

• We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.

• We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.

• We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.

• We match grit with wit: We're creative and resourceful. We find solutions to every problem

and to further support you, we offer:

• talented, young and motivated team

• work with a fun team on a product that customers love

• Share in our organization-wise personal development benefits and leave entitlements

• Flexible work schedule with work-from-home options

Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.

Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.

Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.

The Job

• Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
• Be responsible for the ROI of dozens of campaigns you execute.
• Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
• Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
• Analyze creative data and make recommendations to the Creative designers
• Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
• Document findings in a structured way to contribute to the company's global knowledge base

Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.

The Ideal Candidate

• 2-4 years of paid marketing experience, preferably in consumer-facing products
• Fluent in English (Advanced writing and speaking English skills)
• Experience with creative experimentation
• Experience with fast-paced, high growth startups
• Strong analytical and problem-solving skills
• A natural strategist
• Makes fast business decisions that prove to be profitable

Nice to have

• SQL
• Understanding of ad platforms algorithms

Experience with programmatic media (DSP)

Note: Must Be willing to relocate to Guwahati, Assam

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Be the strategist & the operations in-charge for the brands assigned for Marketplace Management.
Manage the Marketplaces, looking after pricing, product descriptions, and general content.

Be responsible for ensuring all products are listed and optimized to the highest standards across the marketplaces

Help to create and deliver adhoc marketing campaigns across various marketplaces

Manage all products on Amazon, Flipkart, Myntra, Oaytm, Nykaa, and other online marketplaces across India

Increase listing rankings and search results to increase sales conversion and maximize revenue

Generate customer reviews, and monitor ratings to protect and enhance marketplace status

Analyse and evaluate traffic and sales conversion data to improve the effectiveness of online content and marketing campaigns

Keep each marketplace updated with the latest products and promotions

Develop strategies for the clearance of any excess stock

Good knowledge of various tools & techniques used for ROI optimization on Marketplaces.

Good communication skills to deal with external clients & handle in-house (inter-team) operations.

To be successful in this role you must already be working within a Marketplace/Ecommerce position ideally within a Marketplace Agency. You will have demonstrable experience dealing with marketplace platforms, in particular Amazon and Flipkart and have experience in running successful digital marketing campaigns. If you’re a sales focused individual with the ability to manage multiple projects and thrive on working in a fast-paced working environment then please send across your most up to date CV.