Working at Bottom Funnel Technologies Pvt Ltd
Develop faster - with our commitment to the best professional development.
Perform better - as part of a high-performance, empowering culture.
Shape an industry - with a market leader that continues to drive innovation.
Make a difference -by helping improve oral health worldwide.
Position
Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.
The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.
The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.
Key Responsibilities
Develop and drive multi-channel digital marketing planning and strategy across the business
- Function as single point of contact for assigned markets to align their strategies to execution on digital channels
- Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
- Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
- Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
- Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
- Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
- Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.
The Ideal Candidate Will Have
Key Qualifications and Experience
- Bachelor’s degree in marketing, communication or related field
- At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
- Strong experience in driving B2B and/or B2C demand generation.
- Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
- Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
- Experience in supporting global markets a plus
- Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
- Previous experience with marketing planning tools, a plus.
Requirements
In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:
- Strong analytical skills and data-driven strategy development
- Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
- Results orientation
- Cross-industry subject expertise
- Curiosity and ability to learn
- Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
Excellent communication and organizational skills, KPI Management. - Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
- Excellent communication skills and presentable
Company Description
Bottom Funnel is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.
About Bottom Funnel
Bottom Funnel is a leading Mobile App & Web Solution Development company in the USA,UK, UAE, India and Africa having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects. Bottom Funnel is an award-winning mobile app development agency with its offices in USA, UK, UAE, and India. since then engaged in elevating the client’s interests &; satisfaction through innovative Web & Mobility solutions. Holding powerful strength of in-house veterans of 100+ who work closely & dedicatedly with the clients to cater fully customized web/mobile solutions to them.
Bottom Funnel Technologies Private Limited is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.”
Bottom-Funnel provides the system and framework that modern marketers need to generate clients from scratch. BOTTOM-FUNNEL is a 360° digital branding and marketing agency that provides a wide spectrum of internet marketing services to enhance the online presence of all kinds of businesses. We offer global solutions of digital marketing and all IT trending technology solutions, communication through classifieds, web portals, social media networks, advertising channels, and search engines. Our digital experts and business consultants help clients by providing only the best digital marketing strategy to develop through innovation and creativity.
Our Services: Native Apps development (iOS, Android, Windows) Cross-Platform Apps development (React, Flutter, ionic, Xamarin, Titanium, PhoneGap) Games Development (Unity3D, Cocos2D) Web development (Shopify, Laravel, PHP, WordPress, Magento, Joomla) Web Designing (Graphics, UI, Illustration, Photoshop)
Our Tech Stack:
WEB-DEVELOPMENT: React JS | Node JS | Angular v2, v4, v5,v6, v7, v8, v9 | Redux | Relay | Jest | JavaScript | PHP (Frameworks & CMS) MOBILE DEVELOPMENT: Ionic v1, v2, v3, v4 | TypeScript | Mobile UI and UX | firestore | React Native | Flutter | Android | iOS ENTERPRISE APP DEVELOPMENT: Scala | Java | Kafka | Apache Spark | Akka | Hadoop | Play | Springs MVC DEVOPS: Dockers | Containers | Kubernetes | AWS | Terraform | Ansible BIG DATA: Python | GoLang | ErLang | Elixir | Tensor Flow | Phoenix
We, at Bottom Funnel acknowledge, creating long-lasting business relationships with the use of the latest technology and marketing trends. Look no further when it arrives at your digital marketing requirements, be it Website Development, Website Management, Search Engine Optimization, Social Media Marketing, Google Ads and so on.
We are here to lead you all about the latest technology which may assist you to strengthen your business skills. We will be pleased to supervise you and will be very glad to accumulate your business.
For more information connect with us on Skype: bottom funnel
or email @ : [email protected]
Web Url:- https://bottomfunnel.net/
LinkedIn: https://www.linkedin.com/company/bottomfunnel/
Facebook: https://www.facebook.com/Bottom-Funnel
Instagram: https://www.instagram.com/bottomfunnelmarketing/
Crunchbase: https://www.crunchbase.com/organization/bottom-funnel
Upwork: https://www.upwork.com/agencies/1549703270292094976/
Behance: https://www.behance.net/bottomfunnel
GoodFirms: https://www.goodfirms.co/company/bottom-funnel
Clutch: https://clutch.co/profile/bottom-funnel
Appfutura:https://www.appfutura.com/companies/bottom-funnel
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Digital Marketing is a lot more than what it is usually portrayed as and we delve into “the lot more”for SMBs. we have grown well and what started as a small personal project a year ago has now grown into a family of 45+ clients and 8 smart people- all within a year! And guess what, we never spent a single penny on advertising! It was all referral and so you can imagine the quality of work that we have been doing.
Now, if you are someone who can fit in such a high performing environment, do read the job description very thoroughly and then apply!
Responsibilities
Be the primary point of contact for the clients.
Assist in creating a digital strategy for the clients. These are SMEs, hard on cash but high on hope so we have to be extra wise with what we suggest!
Get things done from the CG team. You see, since you will interact with the client, you will know what they want and you alone will have to make sure that the work gets done!
Advocate for the client to ensure that we’re not just checking off boxes in a task manager, but instead moving them forward and reaching their objectives (we call this Remarkable ROI)
Note: You’re not responsible to bring in new clients (this is not a sales position). You are responsible to keep and grow your clients with Remarkable Client Experiences, Remarkable Excellence, and Remarkable ROI and if that gets us Referrals- well nothing better than that!
Note: Our digital marketing projects include both “traditional” digital marketing such as SEO and Email Marketing/Whatsapp Marketing/Affiliate Marketing as well as web design & development projects. For this position though, we will stick to SEO/SMO/PPC
What we are looking for
Digital marketing experience (and most importantly, the ability to learn & grow, stay on top of current trends, and focus on results). Followed by…
Strong project management skills (aka, the ability to efficiently and effectively get things done yourself and through other people). Followed by….
Ability to provide remarkable client experiences.
Who we are not looking for
You’re busy, we’re busy. If you don’t meet these requirements, please focus on the other fish in
the sea. These are indeed requirements
Minimum of 1.5 years as a hands-on digital marketing professional
Minimum of 1 year as someone who has been interacting with the clients. If you have worked
in B2B, it would be great!
Digital Marketing & Web Design Project experience
A focus on the details (really… pay close attention to the details if you’d like to get an interview
for this position)
If You’re a Good Fit, You Probably
Thrive in a small and growing team (<10 people on our way to 20)
Do some sort of digital marketing (or learning) in your spare time… it’s not just a day-job for
you
Know how to work on Google Analytics, Tag Manager, Google Ads, Facebook Business
Manager, Instagram Marketing, Email Marketing Tools, Canva (just a little bit), WordPress,
Wix, and anything else that is relevant to digital marketing
Feel at home with spreadsheets and task management tools
Are comfortable with IM tools, email, video calls, and the phone but believe in the power of
minimising interactions.
BTW: when applying, use the passcode “WTH
We are looking for a strategic, driven, and creative marketing mind to join our team and own all of our prospect-facing digital marketing efforts through the buyer’s journey. Working collaboratively with the founders, the digital marketing manager will be responsible for overseeing all online demand generation programs for Sarcon. This includes, but is not limited to, channels and tactics such as SEO, CRO, landing page optimization, SEM (AdWords), paid social, third-party review sites, and more. This position will play a lead role in expanding our presence, regularly optimizing our existing and upcoming channels, and evolving our brand outreach.
What You'll Do:
- Lead digital marketing planning and execution against specific MQL, MQA, pipeline, and revenue goals
- Strategize, execute, and measure all paid search, search ads, social ads, banner and display ads, etc.
- Own the strategy for all on-page SEO, landing page optimization, and conversion rate optimization
- Work collaboratively with other marketing team members and the Sales team on evolving our email nurture strategy and full-funnel prospect outreach
- Create and organize marketing and content calendars, deliverables, and program documentation
- Play a role in evolving our technology stack, discovering new opportunities for us to reach prospective customers
- Work closely with Sales on feedback, collaboration, and education
What We're Looking For:
- Have 5+ years of experience in marketing
- Have proven experience creating, managing, and optimizing marketing programs resulting in new business and positive ROI
- Have a strong history of B2B (preferably SaaS) marketing experience
- Have working knowledge of all Google platforms, including AdWords and Analytics
- Demonstrated ability to shift marketing messaging, tactics, and strategy for small, medium, and enterprise-sized companies
- Have strong analytical and critical thinking skills
- Work collaboratively and respectfully with other team members, regardless of position
- Have strong oral and written communications skills
- Enjoy learning and growing in new environments
- Experience working directly with Sales
My name is Raymond and I am Sales Manager
We are an agent for Headphone Zone, a branded premium audiovisual equipment company based in India, I need an expert in Facebook ad campaign optimization, scaling and management Social Network. association of people who know how to create profitable campaigns. Project budget 80,000$ - 100,000$
If you are interested in the project and help us solve the problem. Please contact my
Best regards,
Raymond
Basic understanding of SEO, Search, Display, and Remarketing campaigns knowledge.
Should be ready to learn new things and take on challenges.
Should have a professional approach towards work.
Basic Knowledge -
Creating back-link
Competitors backlink
Local Business Listing
Bookmarking
profile submission
Link building through guest blogging
Submitting images on relevant image submission websites
Knowledge of Analytics/Webmaster
Classified Ad Submission
Q/A on Quora
Web 2.0 Submission
PPT Creation and Submission
As SEO (Search Engine Optimization) Team Lead, you should have a thorough knowledge of Web Analytics and Webmaster tools. Monitor Search Engine news to stay abreast of algorithmic updates. Develop & execute SEO strategy and project deliverables for clients. Track project quality and team performance every week.
If you can utilize the organizational resources optimally for the business promotion activities, we would like to meet you.
Role and Responsibilities:
- Should handle a team of SEO Executives and Sr. Executives.
- Developing a detailed project plan and monitoring progress while delivering projects on time ensuring quality standards.
- Make decisions about the day-to-day operation of the team members, including management of work assignments by them.
- Take the primary responsibility for all the Technical Audits & ensuring that the business website is following all the SEO best practices.
- In-depth SEO technical knowledge (HTML, CSS-on page- off page, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools.
- Communicate team and management on project development, timelines, and results.
- Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team.
- Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency.
- Strong reporting and presentation skills
- Gain a detailed understanding of each requirement.
- Remain up to date with industry knowledge.
- Brainstorm new and creative SEO growth strategies.
- Handling team queries, providing them feasible solutions and building healthy relationships thereby achieving high team satisfaction.
- Act as subject matter expert for team members, peers and clients.
Job requirements and qualifications:
- Demonstrated SEO experience of at least 4-7 years.
- Experience with Google's Keyword Tool
- Basic HTML Knowledge.
This Social Media Executive is suited for someone with an entrepreneurial spirit and wants to get a first-hand experience in various things that happen in a new organization. A candidate that doesn’t mind about living any challenging experience by owning it to self.
Candidate will be given responsibilities of supporting (including but not limited to) social media strategy planning, online advertising, promotions, & Ad-Campaigns. He/she will monitor and create aggressive marketing on Instagram & Facebook and create engaging content for blogs, forums and other social networks like Facebook, Twitter, Instagram, LinkedIn, Quora, Pinterest, etc.
He/she will optimize our website, blogs and social media content for maximum reach and impact (e.g. SEO/SEM) by using keyword analysis and cost/benefit analysis. They will develop a content calendar on a weekly and monthly basis.
Our company’s culture is unique in that we truly live by our values of friends first, integrity and doing the right thing.
Digital Marketing Manager
₹3L - ₹3.6L
Responsibilities
As the digital marketing manager, you will be responsible for handling the performance and growth objectives of your clients.
You will:
- Liaise closely with clients to understand their marketing objectives
- Plan, strategize and execute clients specific goals in collaboration with an internal team of copy, writers, designers, and marketing managers
- Develop, and execute digital media campaigns on Facebook, Google, and other paid platforms
- Ideate on content and creative messaging
You are a good fit if you have experience in the following areas (not in all):
DIGITAL MARKETING
- Managing PPC campaigns, monitoring performance, analysis, and reporting.
- Digital Media Planning & Buying
- Experience in SEO strategy and content writing
- Experience with web analytics tools (Google Analytics, WebTrends, etc.).
- Managing and updating social media platforms across all digital channels.
- Knowledge of LinkedIn, Facebook ad targeting, Google Ad words
- Knowledge of website optimization, with a focus on landing page conversation and A/ B testing
ACCOUNT MANAGEMENT
- Preference to those who have previously worked in a digital marketing agency and have experience directly dealing with clients
- Project management - ability to manage 3-4 clients, streamline tasks and deliverables and ensure timeline delivery
- Collaboration: experience working with mid-sized teams and collaborators to brief, ideate, and design creative communication and develop assets to support the digital campaigns.
- Experienced professionals – 1 year to 3 years experience
- Candidate having creative thinking and original approach
- Willingness & ability to learn & work on new technologies
- Develop marketing strategies
- Search Engine optimization(SEO)
- Social Media Marketing
- Email Marketing
- PPC/Ad Management
- Interacting with the clients & managing their internet marketing accounts
- Building monthly reports, analyzing the data & measuring the impact of the internet marketing done for that month
- Write original, creative content for marketing purpose
- Google Analytics
- Google Search Console
- Google Adwords
- Facebook Insights
- Moz Tools
- Mailchimp & Benchmark email
- Google+
- Photoshop/Canva - Basic design skills are helpful to have
- Candidates from marketing background preferred
- Candidates having working knowledge of Adobe Photoshop or Canva preferred. Basic design skills are helpful to have
- Candidates must have good reading, writing, spoken English skills
- You are invited to send us your complete resume
- Attach previous work or portfolio or project details
- Resume should have candidate photograph in it
- Mention Linkedin Profile URL in the resume
- Do go over our company website http://www.ladybirdweb.com/" target="_blank">www.ladybirdweb.com | http://www.faveohelpdesk.com/" target="_blank">www.faveohelpdesk.com & LinkedIn profile before applying