
Working at Bottom Funnel Technologies Pvt Ltd
Develop faster - with our commitment to the best professional development.
Perform better - as part of a high-performance, empowering culture.
Shape an industry - with a market leader that continues to drive innovation.
Make a difference -by helping improve oral health worldwide.
Position
Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.
The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.
The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.
Key Responsibilities
Develop and drive multi-channel digital marketing planning and strategy across the business
- Function as single point of contact for assigned markets to align their strategies to execution on digital channels
- Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
- Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
- Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
- Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
- Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
- Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.
The Ideal Candidate Will Have
Key Qualifications and Experience
- Bachelor’s degree in marketing, communication or related field
- At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
- Strong experience in driving B2B and/or B2C demand generation.
- Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
- Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
- Experience in supporting global markets a plus
- Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
- Previous experience with marketing planning tools, a plus.
Requirements
In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:
- Strong analytical skills and data-driven strategy development
- Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
- Results orientation
- Cross-industry subject expertise
- Curiosity and ability to learn
- Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
Excellent communication and organizational skills, KPI Management. - Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
- Excellent communication skills and presentable
Company Description
Bottom Funnel is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.

About Bottom Funnel
About
Bottom Funnel is a leading Mobile App & Web Solution Development company in the USA,UK, UAE, India and Africa having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects. Bottom Funnel is an award-winning mobile app development agency with its offices in USA, UK, UAE, and India. since then engaged in elevating the client’s interests &; satisfaction through innovative Web & Mobility solutions. Holding powerful strength of in-house veterans of 100+ who work closely & dedicatedly with the clients to cater fully customized web/mobile solutions to them.
Bottom Funnel Technologies Private Limited is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.”
Bottom-Funnel provides the system and framework that modern marketers need to generate clients from scratch. BOTTOM-FUNNEL is a 360° digital branding and marketing agency that provides a wide spectrum of internet marketing services to enhance the online presence of all kinds of businesses. We offer global solutions of digital marketing and all IT trending technology solutions, communication through classifieds, web portals, social media networks, advertising channels, and search engines. Our digital experts and business consultants help clients by providing only the best digital marketing strategy to develop through innovation and creativity.
Our Services: Native Apps development (iOS, Android, Windows) Cross-Platform Apps development (React, Flutter, ionic, Xamarin, Titanium, PhoneGap) Games Development (Unity3D, Cocos2D) Web development (Shopify, Laravel, PHP, WordPress, Magento, Joomla) Web Designing (Graphics, UI, Illustration, Photoshop)
Our Tech Stack:
WEB-DEVELOPMENT: React JS | Node JS | Angular v2, v4, v5,v6, v7, v8, v9 | Redux | Relay | Jest | JavaScript | PHP (Frameworks & CMS) MOBILE DEVELOPMENT: Ionic v1, v2, v3, v4 | TypeScript | Mobile UI and UX | firestore | React Native | Flutter | Android | iOS ENTERPRISE APP DEVELOPMENT: Scala | Java | Kafka | Apache Spark | Akka | Hadoop | Play | Springs MVC DEVOPS: Dockers | Containers | Kubernetes | AWS | Terraform | Ansible BIG DATA: Python | GoLang | ErLang | Elixir | Tensor Flow | Phoenix
We, at Bottom Funnel acknowledge, creating long-lasting business relationships with the use of the latest technology and marketing trends. Look no further when it arrives at your digital marketing requirements, be it Website Development, Website Management, Search Engine Optimization, Social Media Marketing, Google Ads and so on.
We are here to lead you all about the latest technology which may assist you to strengthen your business skills. We will be pleased to supervise you and will be very glad to accumulate your business.
For more information connect with us on Skype: bottom funnel
or email @ : [email protected]
Web Url:- https://bottomfunnel.net/
LinkedIn: https://www.linkedin.com/company/bottomfunnel/
Facebook: https://www.facebook.com/Bottom-Funnel
Instagram: https://www.instagram.com/bottomfunnelmarketing/
Crunchbase: https://www.crunchbase.com/organization/bottom-funnel
Upwork: https://www.upwork.com/agencies/1549703270292094976/
Behance: https://www.behance.net/bottomfunnel
GoodFirms: https://www.goodfirms.co/company/bottom-funnel
Clutch: https://clutch.co/profile/bottom-funnel
Appfutura:https://www.appfutura.com/companies/bottom-funnel
Company video


Connect with the team
Similar jobs
Job Title: Flutter Developer
Location: Gurugram, Haryana
Work Mode: On-site
Work Days: 5 Days a Week
Experience Required: 3+ Years
Job Overview
We are looking for a skilled Flutter Developer with 3+ years of experience to develop and maintain mobile applications for Android and iOS platforms. The ideal candidate should have strong hands-on experience with Flutter, Dart, and API integration, and be passionate about building smooth, high-performance apps.
Key Responsibilities
- Develop, test, and maintain cross-platform mobile apps using Flutter and Dart.
- Collaborate with designers and backend teams to deliver quality applications.
- Integrate APIs, third-party libraries, and Firebase services.
- Write clean, maintainable, and efficient code.
- Fix bugs and improve application performance.
- Deploy apps on Play Store and App Store.
Required Skills
- Minimum 3 years of Flutter development experience.
- Strong knowledge of Dart, State Management (GetX / Provider / Bloc).
- Experience with REST APIs, Firebase, and Git.
- Understanding of app architecture, UI/UX, and responsive design.
- Experience in publishing mobile apps.
Good to Have
- Experience with native Android/iOS development.
- Knowledge of Flutter Web or Desktop.
- Familiarity with CI/CD pipelines.
HelloTrade is a wholly-owned subsidiary of Indiamart, India’s largest B2B marketplace. We are building a next-generation financial services and wealth management platform for MSMEs. Leveraging Indiamart’s 20M+ SME user base, HelloTrade aims to revolutionize access to loans, insurance, credit cards, deposits, and financing solutions—becoming the financial operating system for Indian MSMEs.
Role Overview:
We’re looking for a Product Manager – Lending Platform to lead the buildout of HelloTrade’s fintech ecosystem.
You’ll define and deliver the core lending, insurance, and wealth modules—owning the roadmap, integrations, and user experience from concept to scale.
You’ll collaborate cross-functionally with engineering, data, compliance, and business teams to ship high-impact financial products.
Key Responsibilities
1. Core Lending Stack
- Build and scale borrower and partner journeys: onboarding, application, KYC, offer, disbursal, servicing, repayment, and delinquency.
- Develop architecture for LOS, LMS, rule engines, and internal operational tools.
- Integrate with partners: bureaus, NBFCs/Banks, GST, AAs, PAN, CKYC, DigiLocker, BBPS, and others.
2. Free Credit Score Product (Immediate Priority)
- Launch and scale a free credit score module for MSMEs.
- Integrate with credit bureaus (CRIF, Experian, CIBIL) to fetch and display scores and reports.
- Design user education flows on credit health, repayment behavior, and improvement tips.
- Build funnels for upsell into lending and financial wellness products.
3. Insurance & Wealth (Future-Ready Platform Build)
- Design a framework for embedded insurance (term, health, credit-life) with contextual offerings.
- Architect journeys for micro-investments, recurring deposits, or mutual funds for MSMEs.
- Partner with insurance and wealth providers to build APIs and co-branded experiences.
- Ensure compliance with IRDAI and SEBI norms and embed customer suitability logic.
4. Decisioning, Risk & Lifecycle Infrastructure
- Manage rules engines, scorecard integrations, fraud layers, and partner fallback logic.
- Own architecture for lifecycle automation: reminders, upsell triggers, payment follow-ups, and collections.
5. Internal Systems & Ops Tooling
- Build internal CRMs, dashboards, and case management tools for support, credit ops, and collections.
- Define monitoring and alerting layers for partner SLAs, exceptions, reconciliation, and financial reporting.
6. Data, Reporting & Governance
- Define data schema and structures in collaboration with engineering and analytics.
- Enable regulatory and business reporting: bureau pulls, performance metrics, and RBI-ready logs.
7. Cross-Functional Execution
- Collaborate with Engineering, Analytics, Legal, Compliance, Marketing, and Business teams.
- Drive alignment on priorities, write clear specs, manage releases, and own platform performance KPIs.
Skill Set
- 5–10 years of experience in lending product roles at fintechs, NBFCs, or banks.
- Proven success in building lending tech stacks and financial services products.
- Strong grasp of APIs, backend architecture, decision systems, and regulatory landscapes.
- Experience scaling products from MVP to full-stack, multi-vertical platforms.
- Excellent documentation, communication, and stakeholder management skills.
Department: Inside Sales – Domestic (B2C)
Employment Type: Full-Time
Qualification:
- Minimum: SSC (10th Pass) or HSC (12th Pass)
Language Requirements:
- Mandatory: English + Hindi
- Preferred: English + Hindi + Any Regional Language
Experience Required:
- Minimum 1 year of experience in:
- BPO Sales (Domestic Voice Process)
- Inside Sales / Tele-Sales
- Collections / Pre-Sales / Lead Generation
- (B2C experience preferred)
Key Skills:
- Excellent communication in English & Hindi
- Confident and persuasive approach
- Strong in up-selling and lead conversion
- Target-driven & self-motivated
- Ability to handle objections and customer queries
- Good listening and interpersonal skills
Roles & Responsibilities:
- Make outbound sales calls to domestic leads/customers
- Understand customer requirements and pitch suitable products/services
- Drive lead generation and convert leads into sales
- Maintain CRM records and update call logs
- Follow-up with prospects and handle queries effectively
- Achieve daily/weekly/monthly sales targets
- Deliver excellent customer experience through quality conversations
Job Description:
As a Customer Sales Executive, your primary responsibility will be to generate sales leads and drive revenue growth for our company. You will engage with potential customers through phone calls. Your goal will be to understand the customer's needs, provide information about our products or services, and ultimately convert leads into sales.
You will be expected to maintain a deep understanding of our offerings, handle objections effectively. Additionally, you will contribute to the development of sales strategies, collaborate with the marketing team to execute campaigns, and maintain accurate records of all interactions.
Key Responsibilities:
- Prospect and qualify new sales leads.
- Contact potential customers through phone calls, emails, and meetings.
- Present and promote products/services to prospective customers.
- Understand customer needs and recommend suitable solutions.
- Close sales and achieve quarterly and annual sales targets.
- Build and maintain strong, long-lasting customer relationships.
- Collaborate with the marketing team to develop sales strategies.
- Keep abreast of industry trends, competition, and market conditions.
Requirements:
- Proven experience as a Sales Executive
- Excellent communication and negotiation skills.
- Ability to work independently and as part of a team.
- Strong organizational skills and attention to detail.
- Fluency in English and proficiency in regional languages as applicable.
Benefits:
- Competitive salary and performance-based incentives.
Responsibilities:
- Content Writing: Draft insightful and compelling newsletters.
- Content Review: Ensure newsletters are grammatically correct, coherent, and adhere to our brand guidelines.
- Collaboration: Work with SEO and other content creators to produce articles that drive traffic.
Qualifications:
- Writing & Editing: Proven capability in writing and meticulously editing content.
- Detail-Oriented: Exceptional attention to detail, ensuring content is free from errors.
- Time Management: Ability to manage multiple tasks and meet strict deadlines.
- AI-first approach: should be familiar with tools like ChatGPT, Claude, Perplexity.ai for writing, research, data analysis, summaries, grammar checking etc.
- This is very important - if you can somehow showcase how you used AI in your test task (below), that will put you way ahead of other applicants.
- Manage the end-to-end tender submission process, ensuring all necessary documentation is prepared and submitted accurately and on time.
- Review tender requirements and documentation to understand the scope of work, technical specifications, and evaluation criteria.
- Coordinate and collaborate with cross-functional teams, including sales, finance, legal, and operations, to gather the required information for bid preparation.
- Conduct pre-qualification assessments to determine the company's eligibility for participating in specific tenders.
- Prepare technical specifications and develop comprehensive proposals that address the client's requirements.
- Handle customer relationship management (CRM) activities, maintaining accurate records of interactions and correspondence related to the tender process.
- Participate in post-tender processes, such as negotiations and contract finalization, if the tender is awarded to our company.
- Stay updated on industry trends, market developments, and regulatory changes related to tendering and procurement.
- Prepare and submit tender proposals within design
- 3+ years of Experience majoring in applying AI/ML/ NLP / deep learning / data-driven statistical analysis & modelling solutions.
- Programming skills in Python, knowledge in Statistics.
- Hands-on experience developing supervised and unsupervised machine learning algorithms (regression, decision trees/random forest, neural networks, feature selection/reduction, clustering, parameter tuning, etc.). Familiarity with reinforcement learning is highly desirable.
- Experience in the financial domain and familiarity with financial models are highly desirable.
- Experience in image processing and computer vision.
- Experience working with building data pipelines.
- Good understanding of Data preparation, Model planning, Model training, Model validation, Model deployment and performance tuning.
- Should have hands on experience with some of these methods: Regression, Decision Trees,CART, Random Forest, Boosting, Evolutionary Programming, Neural Networks, Support Vector Machines, Ensemble Methods, Association Rules, Principal Component Analysis, Clustering, ArtificiAl Intelligence
- Should have experience in using larger data sets using Postgres Database.
From day one, Smarsh was built on a set of core values that have motivated and sustained us – People First, Inspire Confidence, and Embrace the Impossible. We ask that each of our employees – whether new or old- ingrain these values in our day-to-day decisions, call on them while serving our customers and our peers and apply them when creating the best possible products, we can imagine.
Smarsh is a global leader in natural language processing, artificial intelligence, and machine learning. Smarsh’s SaaS solutions transforms the risk and compliance industry with the first integrated, AI-powered solution for the retention, oversight, and analysis of electronic communications.
About our culture
Smarsh hires lifelong learners with a passion for innovating with purpose, humility, and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.
What You Will Be Doing
As a Total Rewards Analyst you will be responsible for developing, implementing, and administering the entire spectrum of total rewards and not limited to compensation and benefit policies and programs, which support company objectives and local practices. You will also provide HR and leadership with processes and tools that facilitate the administration of equitable quality programs and ensures a competitive market position for the organization. You will be developing and/or participating in compensation/benefit surveys to analyse company’s competitive position. You will be ensuring company compliance with government laws governing both compensation and benefits practices.
Responsibilities
- Support day to day compensation & benefits management and operations in the region to ensure alignment with business goals and a robust Total Rewards framework to attract, motivate, engage, and retain employees
- Overall compensation philosophy design – Building the system to keep pay equitable to market and creation of systems for delivery at scale.
- End to End Support to our rewards cycles (mid-year and year-end) including the review current offerings and plans for enhancements and changes, rollout and communication materials.
- Assist with the compliance and governance of compensation and benefits policies and programs, monitor market trends, identify risks, perform audits, and provide solutions
- Act as the first point of contact for compensation and benefits queries and issues raised by employees, payroll, HR, and vendors including managing invoices.
- Lead compliance and adherence to global and local instructions/policies, and relevant local regulations / legislations.
- Create and maintain the regional compensation and benefits content on the employee portal based on the current programs and policies.
- Conduct routine market research and provide timely compensation analysis and support for new hire offers compensation & benefits packages related to job changes and relocations.
- Can contribute to a collaborative work environment with the goal to improve the delivery of compensation and benefits.
- Demonstrate excellent customer service through using effective communication skills in written and verbal interactions.
- Are comfortable working independently/with minimum supervision and interacting with employees at all levels across the globe
- Manage enrolment data for benefits including reconciliation and coordination with vendors to find solutions and resolve inquiries.
- Work on benefits solutions during M&A Cycles, planning on budgeting and harmonization.
- Partner with global total rewards teams to derive and deliver solutions at scale
Why Smarsh?
Ready to join a thriving tech company that’s redefining digital archiving and business intelligence?
Smarsh is the leading comprehensive archiving platform. Recognized as one of today’s fastest growing companies in the U.S., Smarsh delivers innovative cloud-based solutions that help organizations manage and enforce flexible and secure records retention and compliance strategies for electronic communications, including social media and enterprise social networks (Yammer, Chatter, Facebook, LinkedIn and more).
Our motto is ‘People First. Inspire Confidence. Embrace the Impossible.’ We hire lifelong learners who have a passion for their discipline and a track record of excellence. To learn more about us, visit www.smarsh.com/careers
Role: Flutter Developer
Experience: 1-2 years
Location: Madurai
Mode: Work from office
We have vast experience in delivering high-quality products with significant output on time. We are specialized in creating web and mobile applications with the latest technology. We are experts in developing a perfect solution for rental marketplace services and on-demand businesses done by our proficient team of experts with strong experience in development.
- Proficient in Flutter
- Experience in MVVM Code architecture.
- Experience in working with API, local data.
- Knowledge in all the updated widgets
- Knowledge in BLOC design patterns
- Knowledge in the Flutter app life cycle.
- Familiarity with cloud message APIs and push notifications in Android and iOS.
- Have experience in Android app submission in the Play Store.
- Have experience in iOS app submission in the App Store.
- Ensure the performance, quality, and responsiveness of applications.












