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Position
Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.
The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.
The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.
Key Responsibilities
Develop and drive multi-channel digital marketing planning and strategy across the business
- Function as single point of contact for assigned markets to align their strategies to execution on digital channels
- Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
- Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
- Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
- Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
- Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
- Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.
The Ideal Candidate Will Have
Key Qualifications and Experience
- Bachelor’s degree in marketing, communication or related field
- At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
- Strong experience in driving B2B and/or B2C demand generation.
- Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
- Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
- Experience in supporting global markets a plus
- Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
- Previous experience with marketing planning tools, a plus.
Requirements
In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:
- Strong analytical skills and data-driven strategy development
- Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
- Results orientation
- Cross-industry subject expertise
- Curiosity and ability to learn
- Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
Excellent communication and organizational skills, KPI Management. - Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
- Excellent communication skills and presentable
Company Description
Bottom Funnel is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Bottom Funnel
About
Bottom Funnel is a leading Mobile App & Web Solution Development company in the USA,UK, UAE, India and Africa having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects. Bottom Funnel is an award-winning mobile app development agency with its offices in USA, UK, UAE, and India. since then engaged in elevating the client’s interests &; satisfaction through innovative Web & Mobility solutions. Holding powerful strength of in-house veterans of 100+ who work closely & dedicatedly with the clients to cater fully customized web/mobile solutions to them.
Bottom Funnel Technologies Private Limited is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.”
Bottom-Funnel provides the system and framework that modern marketers need to generate clients from scratch. BOTTOM-FUNNEL is a 360° digital branding and marketing agency that provides a wide spectrum of internet marketing services to enhance the online presence of all kinds of businesses. We offer global solutions of digital marketing and all IT trending technology solutions, communication through classifieds, web portals, social media networks, advertising channels, and search engines. Our digital experts and business consultants help clients by providing only the best digital marketing strategy to develop through innovation and creativity.
Our Services: Native Apps development (iOS, Android, Windows) Cross-Platform Apps development (React, Flutter, ionic, Xamarin, Titanium, PhoneGap) Games Development (Unity3D, Cocos2D) Web development (Shopify, Laravel, PHP, WordPress, Magento, Joomla) Web Designing (Graphics, UI, Illustration, Photoshop)
Our Tech Stack:
WEB-DEVELOPMENT: React JS | Node JS | Angular v2, v4, v5,v6, v7, v8, v9 | Redux | Relay | Jest | JavaScript | PHP (Frameworks & CMS) MOBILE DEVELOPMENT: Ionic v1, v2, v3, v4 | TypeScript | Mobile UI and UX | firestore | React Native | Flutter | Android | iOS ENTERPRISE APP DEVELOPMENT: Scala | Java | Kafka | Apache Spark | Akka | Hadoop | Play | Springs MVC DEVOPS: Dockers | Containers | Kubernetes | AWS | Terraform | Ansible BIG DATA: Python | GoLang | ErLang | Elixir | Tensor Flow | Phoenix
We, at Bottom Funnel acknowledge, creating long-lasting business relationships with the use of the latest technology and marketing trends. Look no further when it arrives at your digital marketing requirements, be it Website Development, Website Management, Search Engine Optimization, Social Media Marketing, Google Ads and so on.
We are here to lead you all about the latest technology which may assist you to strengthen your business skills. We will be pleased to supervise you and will be very glad to accumulate your business.
For more information connect with us on Skype: bottom funnel
or email @ : [email protected]
Web Url:- https://bottomfunnel.net/
LinkedIn: https://www.linkedin.com/company/bottomfunnel/
Facebook: https://www.facebook.com/Bottom-Funnel
Instagram: https://www.instagram.com/bottomfunnelmarketing/
Crunchbase: https://www.crunchbase.com/organization/bottom-funnel
Upwork: https://www.upwork.com/agencies/1549703270292094976/
Behance: https://www.behance.net/bottomfunnel
GoodFirms: https://www.goodfirms.co/company/bottom-funnel
Clutch: https://clutch.co/profile/bottom-funnel
Appfutura:https://www.appfutura.com/companies/bottom-funnel
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Full Stack Developer - Averlon