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As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will work closely with the marketing team to create engaging content and optimize campaigns across various digital channels.
Roles & Responsibilities:
- SEO Management: Optimize website content and structure to improve search engine rankings and drive organic traffic.
- Content Creation: Develop and manage engaging content for blogs, social media, email campaigns, and other digital platforms.
- Social Media Marketing: Create and execute social media strategies to enhance brand presence and engage with the audience across platforms.
- Email Marketing: Design and implement email marketing campaigns, including newsletters and promotional offers, while analyzing performance metrics.
- PPC Advertising: Manage paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and improve ROI.
- Analytics and Reporting: Utilize tools like Google Analytics to track and report on campaign performance, providing insights and recommendations for improvement.
- Brand Development: Assist in developing a cohesive brand strategy and ensure consistent messaging across all channels.
- Market Research: Stay updated on industry trends and competitor activities to identify new opportunities for growth.
- Collaboration: Work with cross-functional teams, including sales and product development, to align marketing efforts with business objectives.
Location: Preet Vihar, Delhi
Type: Full-Time, In-Office
Role Requirements:
- Minimum 2 years of experience in SEO
Responsibilities:
- Manage complete SEO, including on-page and off-page activities
- Backlink creation
- Article submission
- SEO audits
- PDF submission
- Image submission
- Improving website Domain Authority (DA)
- Conduct thorough SEO audits and implement strategies for improvement
- Manage Google Ads and Google Analytics
- Manage Google My Business (GMB)
- Execute complete social media marketing and advertising campaigns
- Handle Social Media Optimization (SMO)
- Write and optimize content for SEO purposes
Qualifications:
- Bachelor’s or Master’s degree in Marketing or a related field
- Excellent understanding of SEO principles and practices
- Strong creative and analytical skills
- Proven experience in managing on-page and off-page SEO activities
- Proficient in content writing and optimizing content for SEO
Duties of an SEO Content Writer
- Write long-form articles on a variety of crypto-relevant topics that keep our community well-informed and knowledgeable on anything crypto.
- Work with a team of copywriters, editors, and designers to create impactful and on-trend content for the crypto community.
- Perform competitor's content analysis to make sure we do not miss any opportunities.
- Keep abreast with the latest crypto and industry trends, consistently contributing fresh ideas to content creation.
- Manage content calendar and continually optimize content (including blog & academy articles, FAQ articles, and Crypto education but not limited) to drive traffic, engagement and brand promotion.
- Optimize content considering SEO and Google Analytics.
WHO CAN APPLY
- Excellent creative writing ability, proven with available examples
- Intricate knowledge of Defi, blockchain, and cryptocurrencies
- Knowledgeable in SEO and popular CMS (WordPress)
- We're looking for someone who can cut through the noise and write with authority, context and wit.
- Clear, concise and unambiguous writing style (Has a good understanding of what makes content great, can prepare, rewrite and edit copy to improve readability)
- Is a Grammar Nazi, has proofreading skills
- Ability to use analytics tools. Preferably knowledgeable on Google Analytics, SEMrush, ahrefs, Google trends, buzz sumo or other SEO tools (From traffic numbers to conversion rates, you understand how to measure the performance of Content )
About CoinGape:
Coingape has emerged as a trusted news source for Cryptocurrency and blockchain. CoinGape comprises an experienced team of native content writers and editors working round the clock to cover news globally and present news as a fact rather than an opinion.
- CoinGape comes in the top 10 crypto news media: https://www.similarweb.com/site/coingape.com/
- We have more than 2 Million highly engaged users monthly.
- Our news can be found on almost all of the financial news aggregators and apps, including TradingView, NewsNow, Crypto News app, CoinGecko and coinmarketcap.
- Our content is often quoted by large media outlets and such influencers as Peter Brandt, Thomas Lee, Peter Schiff, Dan Tapiero, Robert Kiyosaki, John Bollinger, Cameron and Tyler Winklevoss, John McAfee and Max Keiser.
Site: https://coingape.com