Are you a digital mastermind with a passion for search engine optimization (SEO) and search engine marketing (SEM)? If yes, then we encourage you to apply for this exciting opportunity today.
Web Spiders is looking for an experienced SEO & SEM Specialist to join our digital marketing team. As an SEO/SEM Expert, you will be responsible for improving our website's search engine ranking, increasing website traffic, and managing our online presence. The ideal candidate will have 4-5 years of experience in successfully developing and executing paid campaigns, along with an in-depth knowledge of Google Analytics, Google Search Console, Google Tag Manager, and Google Ads.
Roles and Responsibilities
- Develop, execute & manage SEO & SEM strategies for our website and our clients' websites
- Conduct in-depth keyword research to identify target keywords and phrases
- Optimize website content, including web pages, blog posts, and other digital assets, for search engines and users
- Perform technical SEO & SEM audits to identify and resolve issues that may negatively impact search engine rankings
- Develop and execute link-building strategies to improve website authority and rankings
- Monitor and analyze website and keyword performance using tools such as Google Analytics and SEMrush
- Create and present monthly reports to clients, highlighting key performance metrics and KPIs of the assigned projects
- Continuously monitor industry trends, best practices, and emerging technologies to identify opportunities for innovation and growth
- Collaborate with the content marketing team to develop and execute content strategies that support SEO & SEM objectives
- Manage client relationships and ensure their satisfaction with our services
Desired Candidate Profile -
- Google Ads Certification required
- Proven track record of driving organic traffic and improving search engine rankings
- Deep understanding of search engine algorithms and best practices, including on-page optimization, technical SEO, and link building
- Experience using tools such as Google Analytics, Google Tag Manager & SEMrush
- Excellent communication and problem-solving skills
- Highly organized with strong project management skills
- Ability to work independently and in a team environment.
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About the Role:
Will be responsible for client relationships and help drive the digital agenda for the respective clients. Would deliver integrated digital solutions to fulfill client’s digital objectives.
Roles & Responsibilities:
• Translate Media plan into Prisma line items, oversee campaign setups, trafficking, perform QA
• Work closely with the Billing, Finance, and Vendor team to ensure smooth payouts/actualizations
• Generate campaign reports, guide team through training sessions for daily activities • Debug and troubleshoot issues with campaign delivery and performance.
• Identify process inefficiencies and ways to improve operations workflow. • Help the manager to enhance the process which can ensure high-quality, delivery in SLA, and assist in the team’s training and development.
• Assist the internal teams in understanding aspects of the campaign and other technical aspects- tag, floodlights and page troubleshooting • Help execution team with campaign setups whenever required
• Provide the data point and help managers to smoothly run day-to-day operations.
Requirements:
Bachelor's Degree in any subject/ B.Tech preferred.
• Excellence in MS Excel
• 3-6 years of experience in Ad Operations, well versed with the digital landscape
• Experience in a quantitative field, including a DFA or ad servers reporting tools with tag implementation tools and analytics/reporting platform
• Creative problem solver, self-motivated and driven. Quick learner and willing to try new tools/software for reporting, Trafficking & analysis
• Ideal candidate will have hands-on experience working with Google Campaign Manager, Sizmek
• Experience with Salesforce/Prisma preferred.
- Understand, engage and lead marketing activities to reach overall short, medium and long-term organizational targets.
- Plan and execute digital promotions and analyse performance indices of digital ads to provide actionable insights and improve efficiency
- Plan and execute outbound communications and analyse performance indices of touchpoints such as promotional mailers, push notifications, SMSes etc. to provide actionable insights and improve the impact
- Measure, analyse, monitor and optimize the efficiency of all marketing touchpoints across various channels
- Strategize, execute, monitor and optimize promotions to improve brand marketing health metrics such as retention, purchase frequency, cart value etc.
- Plan and execute new marketing initiatives to increase traffic, engagement and sales on existing marketing channels and partner platforms
- Research, identify and explore new marketing avenues relevant to the brand’s overall marketing directives to diversify the marketing portfolio and improve efficiency
- Analyse data and trends to accurately forecast supply and demand across various properties in segments relevant to the brand
- Manage marketing projects end-to-end from inception to completion and reporting to achieve sales targets and other mandates associated with respective projects
- Co-ordinate with all internal stakeholders and external agencies to achieve the above
- At least 4 years of marketing experience with exposure to digital marketing, PPC campaigns, database communication, social media and influencer marketing, ATL, BTL etc.
- At least 3 years of experience in leading end-to-end marketing across key accounts with an annual media budget of no less than 1CR
- Proficient in the use of analytical tools such as Google Analytics, Clevertap, Hotjar etc.
- Proficient in the use of native ad dashboards such as Facebook, Google Adwords etc.
- Has a thorough understanding of common social media algorithms and content delivery
- Has a thorough understanding of BI and research tools commonly used for marketing purposes
- Excellent with numbers, formulas
- Reviewing analytics reports and making recommendations for improving website performance
- Collecting data about website visitors’ interests and surfing patterns using web analytics software
- Providing customer service and support to clients via email or phone
- Learning about new technologies related to the field of digital marketing
- Monitoring social media platforms for brand mentions or negative comments about a company’s products or services
- Consulting with clients to determine their needs and goals in regard to digital marketing campaigns
- Creating and managing email newsletters and other electronic correspondence
- Developing relationships with potential clients to secure business opportunities
Job Profile: SEO Specialist
Department: Marketing
Location: Goregaon, Mumbai
Overview:
The SEO specialist is responsible for driving organic and overall traffic and improving search engine
visibility for the brand. The role requires deep expertise in search engine optimisation, a data-driven
approach, and the ability to execute a comprehensive SEO strategy across all digital channels.
Key Responsibilities:
Develop and execute a comprehensive SEO strategy that aligns with the brand's marketing and
business objectives
Conduct keyword research and analysis to inform content creation and optimisation efforts
Optimise website structure, content, and metadata to improve search engine visibility and drive
organic traffic
Monitor and analyse search engine rankings, traffic patterns, and conversion data to inform and refine
SEO efforts
Stay up-to-date on industry trends and best practices, and incorporate them into SEO strategies
Collaborate with the Marketing Manager, content writers, and designers to ensure all digital assets
are optimised for search engines
Communicate the value of SEO to internal stakeholders and educate them on best practices
Measure and report on the success of SEO initiatives and use data to inform future optimisation
efforts
Key Performance Indicators (KPIs):
Organic and overall traffic growth
Search engine rankings for target keywords
Bounce rate and time on site metrics
Conversion rate and lead generation metrics
Return on investment (ROI) of SEO initiatives
Search engine visibility and website performance, as measured by tools such as Google Analytics and
Search Console
Qualifications:
Bachelor's or master s degree in Marketing, Communications, Computer Science, or a related field
3+ years of experience in SEO, with a proven track record of success
Deep expertise in search engine optimisation, including keyword research, on-page optimisation, link
building, and analytics
Experience with website architecture and development and the ability to collaborate with developers
and designers to implement SEO recommendations
Strong analytical skills, with the ability to use data to inform and refine SEO strategies
Excellent project management skills, with the ability to manage multiple projects and deadlines
Marketing - Hiring
Strong written and verbal communication skills, with the ability to educate and communicate the
value of SEO to internal stakeholders
Ability to work independently and as part of a team
If you have ever applied for a home loan, car loan, or credit card, during the process, you were asked to share proof of your income through payslips or IT return,s or a bank statement to assess your income. You probably had to manually find the necessary documents and upload them to a platform, or send them via e-mail. In some cases, you might even have needed to submit a request to your HR department for help.
Tartan helps precisely here – by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process. ✨
Our technology allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail custom benefits through their employers.🔥
What will you do?
- Own and drive the growth of all organic initiatives to improve traffic, engagement, and lead generation.
- Generate topic ideas and work with the content team to get them executed.
- Optimize content on the website, blog articles, and other marketing materials to align them with the keyword strategy.
- Create and maintain the keyword strategy by creating buckets, and maintaining volumes and difficulties.
- Perform continuous competitor study and keyword research to identify new opportunities and gaps.
- Track, report, and analyze key metrics on a weekly basis like the number of keywords ranking, rankings of priority keywords, CTRs, bounce rates, etc. Identify weekly measurable goals and track the progress against them.
- Optimize and monitor all on-page activities like titles and descriptions, website errors and improvisations (monitor GSC), meta tags, sitemap, and robots files.
- Gather insights and continuously improve the content, keywords, and off-page strategies.
- Manage all off-page activities to drive growth in backlinks. Maintain relationships with guest posting vendors.
- Own and manage off-page expenses to drive ROI.
- Plan and introduce new pages on the website to expand the structure of the website.
- Stay updated with the recent developments in trends and algorithms.
- Work with the website team to maintain high website performance.
- Manage and track the distribution of content and videos across multiple channels.
- Work with the creative team for any creative requirements for on-page and off-page execution.
- Identify opportunities to repurpose existing content in various formats to enable further distribution.
We would love to hear from you if :
- Minimum 3 years of relevant experience.
- In-depth knowledge of Google Analytics, Google Search Console, Semrush, and Ahrefs.
- Proven experience in driving growth in traffic and acquisition at a large scale.
- Basic understanding of HTML, CSS, and Javascript. Any experience in Webflow will be an added advantage.
- Expert understanding of the ranking factors of search engines.
- Any previous experience of working with B2B SaaS companies will be preferred.
- Experience in managing end-to-end SEO execution including research, strategy, and reporting.
Why should you work with us?
- We are growing exponentially Going from an on-paper idea-to-revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
- Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
- Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.👇
- So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.
Flexible Benefits
- Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
- Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
- Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
- Brand new MacBook 💻 You get a MacBook you can use for work.
- Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
- Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
- Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio-book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.
Sound like something you’d like to be a part of? We’d love to hear from you!
• Bachelor's degree in Marketing or related field.
• Excellent understanding of digital marketing concepts.
• Sound knowledge of social media platforms and content generation.
• Strong creative and analytical skills.
Knowledge of Google Analytics and Google Webmaster Tools
Basic roles & responsibilities
Increase company and brand awareness.
Launching advertisements.
Generating leads through social media platforms like Instagram, LinkedIn and facebook.
Job description
- Develop and lead the lead generation strategy
- Manage PPC campaign budget and continuously optimize for best results.
- Recruit and lead a team of paid search specialists to manage our different campigns
- Monitor the performance of our PPC accounts and plan out advertising campaigns based on seasonality, competitor activities, product availability, and more
- Analyze PPC performance across campaigns, accounts, website, and channels
- Maintain strong keyword lists to capture opportunities to the fullest
- Create PPC campaigns from scratch when new programs are launched
- Identify the need to create and modify landing page content for the best user experience, and generate keyword-focused content for the landing page
- Conduct A/B testings with ad copies, landing pages, images, and more
- Monitor the market trends for paid search
- Anything else as assigned
Responsibilities include:
* Identifying a digital marketing strategy and the best channels and tools to invest time/money in and create an execution plan to reach company goals
* Creating compelling content (e.g. emails, social ads) and creative outreach strategies that generate leads (i.e. compels targets to open and click!)
* Managing integrated marketing campaigns across email, website, & social channels mainly on Facebook and Instagram
* Targeted social media content creation (i.e. memes, visuals, listicles)
Requirements:
(We are open to candidates with proven achievement, desire and willingness to learn.)
* Successful track record of building effective digital presence and marketing/sales funnel/ landing page
* Tech savvy and great at figuring out new things (entrepreneurial figure ish out mindset)
* Experience with the modern marketing tech stack, including Hubspot, SendGrid, Mailchimp, UTM tracking, marketing automation software, webinars, and social media tools preferred
* Excellent writing and grammar skills
* Collaborative and personable leader
* Previous experience building processes related to marketing and sales operations