About Zest Network LLP
At Zest Network LLP, we run a portfolio of content-based online businesses where we take serious efforts to educate and inform our readers on various subjects.
*About the job*
Requirements: We are looking for an individual (1+ years experience) who is familiar with current SEO techniques and tools and has excellent analytical skills. If you have worked on any affiliate website or SaaS firm and have a strong understanding of SEO (both on-page and off-page), we have the right role for you for the long term!
*Key Responsibilities*
1. On-site content optimization (best practice for E-E-A-T, internal linking, titles, content audit & updating old content, CRO, Content gap analysis, Making Topical Maps, why not ranking analysis? etc.)
2. Site maintenance (redirects, broken links, site cleanup, duplicate content, etc.)
3. Strategize, plan, and coordinate link-building activities: Create link building content ideas, angles, and pitches & pitch and conduct SaaS link-building outreach
4. Monitor Google algorithm changes & implement on-site and content changes to adapt to the changing landscape
5. Identify new SEO growth opportunities with technical audits, data/traffic analysis, and competitive research.
6. Digital PR research
We expect you to manage your time and responsibilities with minimal oversight. We aren't interested in babysitting you that’s why we need a proactive person. We're interested in fostering your success and the success of the team.
*Who can apply*
1. Candidates having experience working with SaaS firms will be given a preference
2. Aware of all the nuances of Technical and On-Page SEO techniques including data analysis using Google Analytics and Search console
3. Knowledge of using Google Analytics, Google Webmaster Tools, Ahrefs (or similar backlink tools), crawling tools (Screaming Frog, DeepCrawl), Google Search Console, keyword tools (Google, WordTracker, Keyword Discovery, Semrush, buzzsumo, Moz), etc.
4. Strong sense of ownership, the inclination for action, urgency, and drive
5. 1-2 years of SEO experience
6. Holistic SEO Knowledge (technical, on-page, content, link building, digital PR)
7. Candidates having experience working with SaaS firms will be given preference
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- Having good communication skills to attend overseas client meetings
- Evaluating keywords, trends, competitors, and market behavior to identify opportunities that will advance SEM initiatives.
- Working closely with team members from various departments in creating effective approaches for multiple SEM campaigns using the industry’s best practices.
- Implementing digital strategies that increase productivity and optimizing campaigns to reach ROI targets.
- Providing full execution of all core SEM activities and tactics.
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- Performing ongoing keyword discovery, expansion as well as optimizing ad copy and landing page functionality.
- Scheduling, monitoring and optimizing all SEM and paid display advertising performance.
- Executing tests, collecting, and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns.
- Analyzing performance data daily to find trends and opportunities for improvement and areas of weakness with accounts and campaigns.
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Desired Candidate Profile
What you need to have:- Bachelor's Degree
- Google Analytics and Adwords Certification(s)
- Experience with digital advertising for apps
- Appreciation - Is transparent and honest with team members, appreciates differences between coworkers in thought as well as style, and shows respect for others and their ideas.
- Communication - Demonstrates excellent use of the English language (grammar, syntax, vocabulary); possesses the ability to communicate effectively and continuously with internal as well as external customers; composes clear/complete emails.
- Job Specific Programs/ Functions as Applicable: Google Analytics; Adwords Certification(s); Hubspot Certification a plus; Google Tag Manager
- Industry Knowledge - In-depth knowledge and understanding of direct-response best practices, strategies, and tactics.
- Personal Development - Demonstrates personal growth and learning; acknowledges mistakes & learns from them.
- Problem Solving - Digs into problems, investigates all aspects, gathers facts, and recommends solutions.
- Project Management - Can be trusted to troubleshoot all job processes, manage timelines and inventory needs, anticipates issues, effectively multitasks, and follow through with all tasks to completion.
Marketing Coordinator
Company description
Lightomated is a premium System Integration Company. We provide best in class solutions for system integration. We primarily work in two verticals.
Lightomated Residential - Premium Home Automation System Integration company, dedicated to easing your life by getting your entire residential space being controlled by one simple touch. Lightomated collaborates with reputed brands to provide the clients with perfect design, installation and integration with help of the expertise of our dedicated team.
Lightomated Commercial - Leading Audio-visuals consultancy as well as system Integration company delivering a wide scope of installations from high-end Audio / Visual Integrations, Lighting control, video collaborations and end-to-end automation systems.
Role overview:
- Capture the sites or projects that we have completed or in progress
- Feed the important points from the project engineer with regards to the site/projects completed or in -progress both
- Help in case studies, Blogs, Research, etc
- Conducting research to analyse competitive landscape, market trends and customer behaviour and preparing reports by collecting, summarizing and analysing data
- Supporting the Marketing Head in establishing and evaluating a marketing strategy and plan by organizing and planning promotional presentations.
- Understanding industry trends, latest events
- Collect the customers reviews, testimonial, etc
Requirements:
- Bachelor’s degree in any field is mandatory
- Minimum 1 year experience in Marketing field is required
- Good photography and video editing skills is required.
- Willingness to travel
- Solid computer skills, including MS Office
- Knowledge of digital marketing ( SEO, SMO, Google adwords)
Job Location- New Delhi
We are looking for a Digital Marketing Manager with a mix of creative and analytical skills to develop, implement, track and optimize our marketing campaigns across all digital channels.
About us
BetterInvest is an investment platform focused on generating passive income streams and building wealth for investors.
We at BetterInvest provides you a variety of alternate investment options which are focussed on generating passive income and helping investors achieve financial happiness. One of the first asset classes that we are launching is fractional ownership in Commercial Real Estate. We are enabling access to wealth creation opportunities that were previously available only to the top 1% of the population. We make commercial real estate investing easy, affordable and transparent.
Visit www.betterinvest.club to learn more.
Roles and responsibilities
- Build the overall digital strategy for the company
- Plan and execute digital marketing campaigns that generate potential leads to the product
- Responsible for the monthly budgets for the digital marketing
- Use analytics tools to monitor and do complete data analysis from website traffic till conversion
- Monitor campaign performance and identify opportunities for improvement and optimise campaigns accordingly
- Collaborate with team members on campaign development and implementation
- Measure campaign performance across channels and assess against goals
Requirements
- 3+ years of experience in a digital marketing role and B2C lead generation.
- Experience in running successful marketing campaigns across multiple channels and geographies.
- Deep understanding of paid campaign strategies across channels to drive revenue (Google Ads, Facebook and LinkedIn ads).
- Deep understanding of analytics tools to track and capture key data of the campaigns.
- Excellent verbal and written communication skills.
- Ability to take new initiatives and push the boundaries constantly.
We are looking for an enthusiastic a Digital Marketing Intern for leading Digital marketing & Blockchain solutions partner based in Mumbai to assist in the planning, execution and optimization of our online marketing efforts. The promotion of services and solutions through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities and Duties
1) Excellent understanding of digital marketing concepts and best practices
2) Excellent knowledge of SEO and off-page optimization
3) Knowledge of Wordpress ( or at least interest in learning wordpress is preferred)
Qualifications and Skills:
Mandatory : Candidate should have completed Digital marketing course.
Education : 12th or Graduation with Digital Marketing Course.
Excellent communication and interpersonal skills.
Analytical mindset and critical thinking.
Benefits :
1. Stipend
2. Work from home
3. Internship Letter
4. Letter of recommendation/ appreciation
5. Full time Placement offer after completion of Internship (Based on performance)
Contract length: 5 months
ABOUT THE COMPANY
Korcomptenz, being a Microsoft Gold Certified Partner, is vested in Microsoft Mission of empowering every client to achieve more. Our “Purpose” is to help our clients to embark and accelerate their Digital Transformation journey. Our Core Principals are anchored on growth mindset, customer-centricity, and a deep commitment to our team.
At Korcomptenz, Marketing is an Art and Science. With a rich pedigree, our branding is evolving as we continuously work on “our key focus” through research, focus groups, and interviews inside and outside the company. Our marketing team is busy in creating meaningful interactions in every conversation we have with our audience, customers and as a company. We have an obligation to creating the right customer experiences and carry our leadership’s mission of what we stand for. This means that we constantly huddle to think on “Why” and “How” of what we do at work everyday. We are continuously having creative and tactical conversations on how to “value add” and continue to upgrade our skills for modern marketing. The destination is important but so is the journey….Join us to experience the journey and let’s get to the destination together !
Why you should join our KOR team?
- Korcomptenz offers a culture that is Holistic, Transformational, Entrepreneurial and Family-like
- We put "People First” – whether it is our clients or our team, we strive to work on and for "What Matters”
- Compelling opportunities to be creative and leverage your critical thinking skills in addition to technology expertise
- State-of-the-art infrastructure, transparency, constant training for all team members
- Flexible locations and work-from-home options based on roles
- Opportunities to work abroad and onsite
Paid Social Specialist ( Excellent in LinkedIn and Google AdWords)
Roles and Responsibilities
- Responsible for Performance Marketing and Lead Generation through PPC Program
- Provide insights into the best strategies and tactics to power up SEO strategy on traffic and keyword ranking
- Plan, execute, manage and optimize branding, new acquisition, and account based campaigns on LinkedIn and Google AdWords.
- Maximize ROI on Ad Spends. Plan and execute landing pages, lead gen forms, ad copy, monitor campaign performance
- Expert on Display, Search, Video, Apps Ad Campaigns and Performance Reporting
- Experience in B2B and Account based marketing for US market is a must have
- Experience and working knowledge with CRM like HubSpot and MSCRM.
- Important to have knowledge of SEO and Marketing Concepts, Technology especially ERP/CRM selling is a BONUS.
- Excellent communication and editorial writing skills and should be able to work independently
Qualifications
- Minimum 6-12 months experience running LinkedIn and Google Ads Campaigns
POSITION DESCRIPTION / JOB RESPONSIBILITIES:
Social Media Management- Strategy/Execution
Develop a social media strategy and set goals to increase brand awareness and increase engagement. Plan campaigns keeping in mind product launches, offers, occasions etc.
Content Creation & Management
Administrate the creation and publishing of relevant, original, high-quality content. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Promote content through social advertising
Media & Advertising
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
Budgeting
Create budgets for social media activities and reconcile discrepancies.
Liaison with cross functional teams to integrate different activities
Work on their expectation and translate them into results.
Website Management
Improving the user experience on the companys website(includes design, content and usability)
Collaborate with internal teams to create landing pages and optimize user experience
ROI driven digital campaigns
Stakeholder management
Ability to juggle multiple priorities & work with multiple stakeholders and partner agencies
Influencer Marketing & Management
Liaison with key influencers for long term strategy. A key part of the role is developing relationships with popular bloggers and online influencers
Search Engine Optimization
Provision of promotional calendar to Digital Agency. Facilitating content and creative for ongoing marketing campaigns. Ensuring campaign driven cross social media support on ongoing basis.
Other Key Functional Skills Required :
Proven working experience as a data analyst
Technical expertise regarding data models, segmentation techniques
Proficient in Microsoft Office - Fluent in Power Point and Proficient in Excel
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Adept at queries, report writing and presenting findings
Ability to establish and meet deadlines, change directions when necessary and manage multiple projects at once
Self-motivated with the ability to work independently and within a team
Accustomed to working in a fast-paced creative environment