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Job Title:
SEO Specialist
Location:
Hyderabad, India
Salary Package : 8L to 12 LPA
About Kitaabh:
Kitaabh is revolutionizing the accounting industry with the fastest keyboard-driven accounting platform
tailored for Indian SMEs. We’re a premium SaaS product designed to empower entrepreneurs,
accountants, and auditors with cutting-edge technology, customizable dashboards, and seamless
compliance features. Join our mission to transform accounting into a fast, insightful, and delightful
experience.
Role Overview:
We are seeking an experienced and data-driven SEO Associate to lead our organic growth initiatives.
You will be responsible for developing and implementing strategies that increase our search visibility,
drive website traffic, and improve overall digital presence. You’ll work closely with our content,
marketing, and product teams to ensure alignment and maximize results.
Key Responsibilities:
1. SEO Strategy & Implementation:
• Develop and execute a comprehensive SEO strategy to drive organic traffic and lead generation.
• Conduct keyword research to identify high-impact opportunities aligned with our target audience.
2. On-Page Optimization:
• Optimize website content, landing pages, and metadata for improved search visibility.
• Collaborate with the content team to ensure high-quality, keyword-optimized, and engaging
content.
3. Technical SEO:
• Conduct technical audits to identify and fix website issues, such as crawl errors, site speed, and
mobile responsiveness.
• Implement structured data (Schema) for better SERP visibility.
4. Off-Page SEO & Link Building:
• Build high-quality backlinks through outreach, partnerships, and content promotion.
• Monitor and manage the backlink profile to ensure health and growth.
5. Analytics & Reporting:
• Monitor SEO performance using tools like Google Analytics, Google Search Console, and
SEMrush.
• Generate actionable insights through regular performance reports and recommend
improvements.
6. Stay Updated:
• Keep up-to-date with the latest SEO trends, algorithm changes, and best practices to stay ahead
in a competitive landscape.
Requirements:
• Experience: 1-3 years of proven experience in SEO, preferably in SaaS or tech-driven industries.
• Technical Skills: Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar
platforms.
• Analytical Skills: Strong command of Google Analytics, Google Search Console, and data-driven
decision-making.
• Content Knowledge: Understanding of content marketing and its role in SEO strategy.
• Technical Knowledge: Basic understanding of HTML, CSS, and website architecture is a plus.
• Soft Skills: Strong problem-solving skills, attention to detail, and ability to work in a fast-paced
environment.
• Familiarity with keyword trends and SEO challenges specific to Indian markets is a plus
As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will work closely with the marketing team to create engaging content and optimize campaigns across various digital channels.
Roles & Responsibilities:
- SEO Management: Optimize website content and structure to improve search engine rankings and drive organic traffic.
- Content Creation: Develop and manage engaging content for blogs, social media, email campaigns, and other digital platforms.
- Social Media Marketing: Create and execute social media strategies to enhance brand presence and engage with the audience across platforms.
- Email Marketing: Design and implement email marketing campaigns, including newsletters and promotional offers, while analyzing performance metrics.
- PPC Advertising: Manage paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and improve ROI.
- Analytics and Reporting: Utilize tools like Google Analytics to track and report on campaign performance, providing insights and recommendations for improvement.
- Brand Development: Assist in developing a cohesive brand strategy and ensure consistent messaging across all channels.
- Market Research: Stay updated on industry trends and competitor activities to identify new opportunities for growth.
- Collaboration: Work with cross-functional teams, including sales and product development, to align marketing efforts with business objectives.
WHO ARE We?
WeMakeScholars is a Fintech startup funded and supported by the Ministry of IT, Government of India. We help students get education loans to fund their studies abroad or in India by closely working with 14+ lenders, including public/private banks & NBFC. We currently get around 0.5 million unique visitors a month.
We are the market leader in the education finance segment. Last academic year, we disbursed around 5,000Cr, and this year, we'd be doing more than that. Our team has more than doubled in one year, from 70 to 180 members. Overall, we have seen tremendous growth year-on-year, in every aspect since our inception 7 years ago.
JOB DESCRIPTION
We strongly believe that eventually, every company has to become a tech company. As our website is the face of our company, we must have a strong, organically top-rank website on google to survive & grow in the long term. Since SEO plays an integral part in this, we have decided to invest more time & resources into it. We are looking for an SEO Specialist to be a part of our growth story and we like your profile for it.
You'll be working as the SEO Team Lead, with the assistance of our 6 members tech team, 4 members' content team, and 1 junior SEO Analyst. You will be directly reporting to our Chief Growth Officer who's got more than 11yrs experience with SEO.
IDEAL CANDIDATE
- 3yrs+ experience in SEO (preferably in consumer tech, e-commerce, banking, financial services or education segments)
- expertise in Google Analytics/SEMrush/similar web analytics platform
- well-versed with Google Algorithm updates
- Very high attention to detail, obsessed with the details & spotting opportunities to optimize
- Excellent communication (written and verbal) & interpersonal skills and a very high sense of ownership and integrity
JOB PERKS
With us, you not only get a competitive compensation package but also excellent career progression, healthy work-life balance, flexible working hours, leaves, work from home policies. Most importantly, working under our Senior SEO leadership, you'll have a steep learning curve and a great learning experience.
Package: Up to 20 LPA