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Content & Partnerships Marketing Specialist – CAW

Ever dreamed of being part of new product initiatives? Feel the energy and excitement to work on version 1 of a product and bring ideas to life. Do you want to work on SaaS products that can become the next Uber, Airbnb, or Flipkart? We allow you to be part of a team leading the development and growth of innovative SaaS products.

Our organization relies on its central engineering workforce to develop and maintain a portfolio of startups. As our product ecosystem grows, we continue to experiment with new technologies, marketing strategies, and AI-powered solutions—making CAW Studios an exciting place for builders, creators, and problem-solvers.

Role Overview

We are looking for a Content & Partnerships Marketing Specialist to drive organic growth through high-quality content, SEO, AI search optimization, and strategic partnerships. You will work closely with product, marketing, engineering, and external partners to improve our visibility across search engines, AI answer platforms, blogs, affiliate channels, and video content while helping establish CAW as an industry authority.

Responsibilities

• Research customer behavior, search intent, market trends, and competitor strategies to identify content opportunities.
• Create, edit, and optimize blogs, landing pages, comparison pages, FAQs, buying guides, and video scripts for search visibility and user engagement.
• Manage and maintain the content calendar across blogs, videos, and other organic marketing channels.
• Collaborate with internal subject matter experts to convert technical concepts into customer-focused content.
• Continuously improve existing content to increase traffic, rankings, engagement, and conversions.
• Drive SEO initiatives including keyword research, content optimization, metadata, internal linking, content gap analysis, and page structure improvements.
• Optimize content for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) across platforms like ChatGPT, Claude, Gemini, Perplexity, and AI-powered Google Search.
• Structure content for both users and AI systems using FAQs, schema recommendations, entity-based content, and clear answer formatting.
• Monitor technical SEO health including site audits, crawl efficiency, sitemap management, and LLMs.txt implementation.
• Track brand visibility across traditional search engines and AI-generated search experiences.
• Identify opportunities to improve topical authority, brand mentions, and customer research visibility.
• Build and manage relationships with affiliates, publishers, creators, influencers, newsletters, and community partners.
• Coordinate partnership campaigns including reviews, guest content, comparisons, and referral opportunities.
• Utilize AI tools to accelerate research, content creation, repurposing, and workflow automation while maintaining high-quality standards.
• Repurpose long-form content into short-form videos, social media assets, FAQs, and partner enablement materials.
• Monitor and report content performance using Google Analytics, Google Search Console, SEO platforms, CMS analytics, and affiliate reporting tools.
• Share actionable insights and recommendations to improve content strategy, organic visibility, and partnership performance.

Requirements

• 1–3 years of experience in Content Marketing, SEO, Digital Marketing, Affiliate Marketing, Partnerships, or a related field.
• Strong understanding of SEO principles, keyword research, content optimization, and organic growth strategies.
• Familiarity with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-powered search platforms.
• Experience using tools such as Google Search Console, Google Analytics (GA4), SEMrush, Ahrefs, Surfer SEO, Clearscope, WordPress, HubSpot, or similar platforms.
• Hands-on experience with AI tools such as ChatGPT, Claude, Gemini, Perplexity, or equivalent content and research platforms.
• Excellent writing, editing, research, and communication skills.
• Ability to manage multiple projects while collaborating with cross-functional teams.
• Strong analytical mindset with the ability to interpret content performance and make data-driven decisions.
• Experience working with content calendars, affiliate partnerships, and organic marketing initiatives.

Good to Have

• Experience in SaaS, web hosting, WordPress, domains, ecommerce, cybersecurity, or technical products.
• Exposure to affiliate marketing and publisher partnership programs.
• Experience tracking brand visibility across AI answer engines and emerging search platforms.
• Familiarity with schema markup, technical SEO, and content automation workflows.
• Passion for AI-powered content marketing and emerging search technologies.

About CAW

CAW Studios is a Product Engineering Company of 70+ geeks.

We have built these products - Interakt, CashFlo, KaiPulse, and FastBar. And we still run their complete engineering.

We are part of the engineering teams for Haptik, EmailAnalytics, GrowthZone, Reliance General Insurance, and KWE Logistics.

We are obsessed with automation, DevOps, OOPS, and SOLID. We are not into one tech-stack - we are into solving problems.

Find us: https://goo.gl/maps/dvR6L26JUa42

Website: https://www.cawstudios.com/

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will work closely with the marketing team to create engaging content and optimize campaigns across various digital channels.

Roles & Responsibilities:

• SEO Management: Optimize website content and structure to improve search engine rankings and drive organic traffic.
• Content Creation: Develop and manage engaging content for blogs, social media, email campaigns, and other digital platforms.
• Social Media Marketing: Create and execute social media strategies to enhance brand presence and engage with the audience across platforms.
• Email Marketing: Design and implement email marketing campaigns, including newsletters and promotional offers, while analyzing performance metrics.
• PPC Advertising: Manage paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and improve ROI.
• Analytics and Reporting: Utilize tools like Google Analytics to track and report on campaign performance, providing insights and recommendations for improvement.
• Brand Development: Assist in developing a cohesive brand strategy and ensure consistent messaging across all channels.
• Market Research: Stay updated on industry trends and competitor activities to identify new opportunities for growth.
• Collaboration: Work with cross-functional teams, including sales and product development, to align marketing efforts with business objectives.

WHO ARE We?

WeMakeScholars is a Fintech startup funded and supported by the Ministry of IT, Government of India. We help students get education loans to fund their studies abroad or in India by closely working with 14+ lenders, including public/private banks & NBFC. We currently get around 0.5 million unique visitors a month.

We are the market leader in the education finance segment. Last academic year, we disbursed around 5,000Cr, and this year, we'd be doing more than that. Our team has more than doubled in one year, from 70 to 180 members. Overall, we have seen tremendous growth year-on-year, in every aspect since our inception 7 years ago.

JOB DESCRIPTION

We strongly believe that eventually, every company has to become a tech company. As our website is the face of our company, we must have a strong, organically top-rank website on google to survive & grow in the long term. Since SEO plays an integral part in this, we have decided to invest more time & resources into it. We are looking for an SEO Specialist to be a part of our growth story and we like your profile for it.

You'll be working as the SEO Team Lead, with the assistance of our 6 members tech team, 4 members' content team, and 1 junior SEO Analyst. You will be directly reporting to our Chief Growth Officer who's got more than 11yrs experience with SEO.

IDEAL CANDIDATE

- 3yrs+ experience in SEO (preferably in consumer tech, e-commerce, banking, financial services or education segments)

- expertise in Google Analytics/SEMrush/similar web analytics platform

- well-versed with Google Algorithm updates

- Very high attention to detail, obsessed with the details & spotting opportunities to optimize

- Excellent communication (written and verbal) & interpersonal skills and a very high sense of ownership and integrity

JOB PERKS

With us, you not only get a competitive compensation package but also excellent career progression, healthy work-life balance, flexible working hours, leaves, work from home policies. Most importantly, working under our Senior SEO leadership, you'll have a steep learning curve and a great learning experience.

Package: Up to 20 LPA