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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

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Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

We are seeking a highly skilled and experienced Offshore Data Engineer . The role involves designing, implementing, and testing data pipelines and products.

Qualifications & Experience:

bachelor's or master's degree in computer science, Information Systems, or a related field.

5+ years of experience in data engineering, with expertise in data architecture and pipeline development.

☁️ Proven experience with GCP, Big Query, Databricks, Airflow, Spark, DBT, and GCP Services.

️ Hands-on experience with ETL processes, SQL, PostgreSQL, MySQL, MongoDB, Cassandra.

Strong proficiency in Python and data modelling.

Experience in testing and validation of data pipelines.

Preferred: Experience with eCommerce systems, data visualization tools (Tableau, Looker), and cloud certifications.

If you meet the above criteria and are interested, please share your updated CV along with the following details:

Total Experience:

Current CTC:

Expected CTC:

Current Location:

Preferred Location:

Notice Period / Last Working Day (if serving notice):

⚠️ Kindly share your details only if you have not applied recently or are not currently in the interview process for any open roles at Xebia.

Looking forward to your response!

Company Profile:

We are a curated marketplace where we connect potential pet parents with responsible breeders Pan-India to provide healthy and purebred pets alongside pet care guidance and pet supplies and services making us a complete pet ecosystem. Mr n Mrs pet rose to be a modern pet solution backed by a strong network of responsible breeders spread across Pan-India along with a team of Pet-parents and Pet-lovers who passionately contribute to making pets’ lives better. Our promise was to provide Healthy and Happy pets along with pet care assistance in all aspects of pet parenting and that’s how we have built Mr n Mrs Pet to be a complete pet ecosystem since 2016.

Requirements:

• Relevant experience in E-com.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Expert-level analytical and problem-solving skills, including using measurement and analysing large datasets to gain insights and drive business decision.
• Ability to think strategically.
• Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization.
• Ability to execute high level sales volume.
• Demonstrates strong motivation and team building skills.
• Stay up to date on latest SEO trends and technical/algorithm search engine updates.

Responsibilities:

• Create content recommendations to gain organic traffic
• Track, report, and analyse website analytics
• Work with client development teams to ensure that SEO best practices
• Work with client teams to drive SEO in content creation and development.
• Consistently improve the customer journey and optimize the conversion rate throughout website through close collaboration with the design.
• Maximize revenue through diligent management of the products/categories/campaigns across the website.
• Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the website.
• Collaborate with content/copy teams to provide keywords and phrases for optimal SEO performance of published content across all channels.
• Analyse and report lead provider/Lead aggregator performance to increase sales.

 Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.

Experience in Technical writing: 5 - 9 Years

Notice period : 0-30 Days

Location: Jaipur / Jodhpur (Initially Remote) 

Requirements:

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.

●  Should have strong experience in Automation testing, developing and executing test cases. 

● Should have strong experience in Selenium with Java & Cucumber framework.

● Should have a good amount of experience working with Mobile Application testing using Appium 

● Experienced with few of the Automation Testing tools : Selenium, Cucumber, TestNG, SOAP UI/Rest API, Appium. 

● Good knowledge of software testing life cycle :Test planning, Test design and execution, Defect Management, Test Reporting. 

● Hands-on experience on Functional, Regression, System and UAT Testing.

● Good exposure with both Web and Mobile Automation Testing.

● Excellent defect finding, debugging, root cause analysis capabilities. 

What you need to have:

Company description

About Company: We are a one-stop destination for all your online business requirements. Our services include Amazon and Flipkart Account Launch, Cataloguing, Account Management, Advertising Creation and Optimization, Brand Protection, Performance Management, Seller Reinstatement, and A+ Cataloguing (EBC).

Skills Required:

• Excellent communication skills.
• Strong interpersonal skills.
• Ability to understand client's needs and present solutions.
• Understanding of market and product.
• Need to do Cold Calling
• Must be self-driven, and motivated and should set his/her targets.
• Maintain relationships with clients by providing support, information, and guidance by researching and recommending new opportunities recommending profit and service improvements.
• Contributes to team effort by accomplishing related results as needed.
• To develop and implement the e-commerce strategy to maximize revenue and ensure the highest standard of customer service.
• Evaluate sales leads and connect with the market to identify leads. Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.

Qualifications

• Bachelor's degree or equivalent experience
• 1 - 4 years prior industry-related business development experience
• Strong communication and interpersonal skills
• Proven knowledge and execution of successful development strategies
• Focused and goal-oriented

Responsibilities:

• You'll be expected to work closely with other team members and mentor junior developers.
• You must take pride in your work and have keen attention to detail.
• Should have hands-on experience with C# programming including. NET Framework, ASP. NET and. NET Core.
• Analyze requirements and provide estimates.
• Ensure adherence to delivery schedules & quality processes and establish solutions for the client.
• Ensure development projects are delivered properly to meet the requirements of the client.
• Ensure that software enhancements and system fixes meet intended business needs according to defined requirements.
• Prepare technical specifications from which application programs will be developed and execute QA routines to ensure quality of software.
• Assist in the planning and deployment of software releases.

Requirements:

• Design and/or development experience with. NET, C#, ASP. NET, . Net Core, MVC, MVVM, WPF, Micro Services, React, AngularJS, jQuery, JavaScript, C3 D3 CSS, Azure Services in an n-tier architecture.
• Database design and development (Oracle or Microsoft SQL Server or MySQL or MongoDB).
• React Native experience is highly desirable.
• Experience with Web Services and Service Oriented Architecture.
• Experience with concurrent development source control (Git) and continuous integration (Pipeline or Jenkins or Bamboo).
• Timely creation of appropriate documents e. g. Application Architecture, Database Schema, Sequence diagrams, Class diagrams, etc.
• Interpersonal communication and organisational skills required to operate as a contributing member of virtual teams that deliver quality services.

• Work along with various internal, and external stakeholders, on various patent / IP / corporate law / competition law related matters and projects.
• Ensure the interests of the organization are protected by designing, drafting & vetting various internal and external legal policies and systems like vendor services agreement/NDAs/channel partner agreements, terms of services agreement/referral agreements/collaboration agreements/joint marketing agreements/MoUs/consulting agreements / employment agreement, employment exit agreement, and department undertakings & policies.
• Helping various teams understand the rules and principles of law in simple language.
• Identify discrepancies, escalation mechanisms and managing remediation exercises;
• Entering and managing data from standardized or negotiated agreements into internal systems and assisting in the maintenance of databases.

• EXPERIENCE- Fresher
• EDUCATION & CERTIFICATION- Relevant degree or Masters/ Bachelors in Business / Corporate Law / IP Law.
• SOFTWARE & APPLICATIONS- Tech-savvy with good knowledge of MS Office, G Suite, can adapt to other technologies very quickly.

• - Excellent communication (verbal & written), interpersonal and consulting skills
• - Strong drafting, negotiation and legal analytical skills
• - Ability to identify and escalate issues timely and appropriately
• - Ability to work alone or as part of a team.
• - Confident, pleasant personality, self-motivated and management skills