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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Key Responsibilities:

1. Scriptwriting & Concept Development

Develop engaging scripts for advertisements across platforms such as YouTube, Instagram, Facebook, OTT, and digital campaigns.

Create storyboards, concepts, and frameworks that bring ideas to life visually and emotionally.

Write scripts for brand videos, explainer videos, testimonial videos, product launch videos, and motion graphics content.

Craft strong messaging aligned with brand tone, target audience needs, and marketing objectives.

2. Content & Creative Strategy

Work closely with marketing to understand campaign goals, audience behaviour, and positioning.

Participate in brainstorming sessions and develop creative concepts and themes for campaigns.

Ensure all scripts follow a strong creative direction, storytelling style, and narrative flow.

Adapt script ideas into shorter versions, teasers, reels, and platform-friendly formats.

3. Collaboration & Production Support

Work with video editors, designers, voice-over artists, and production teams to ensure the script vision is executed accurately.

Provide direction during video shoots or recordings when required.

Review final outputs and recommend creative improvements for higher impact.

4. Research & Insights

Study competitor ads, industry trends, student pain points, and content patterns to generate fresh ideas.

Experiment with different storytelling styles—emotional, humorous, inspirational, narrative-based, problem-solution, etc.

Analyze ad performance data to improve script quality and engagement.

- Skills & Requirements

Strong flair for creative writing, storytelling, and script development.

Ability to convert product benefits and educational concepts into relatable, high-impact scripts.

Excellent command over English and Hindi (bilingual scriptwriting is a plus).

Prior experience writing scripts for ads, short videos, digital content, or storytelling formats.

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Responsibilities and Duties

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• Should have technical knowledge of Web and Mobile App Development.
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• To design, develop, manage and update attractive yet professional mobile-friendly website UI for the company and its clients.
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• Powerful skills in Bootstrap, reactjs, HTML5, CSS & JavaScript are required.
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• Knowledge of Bootstrap, Materialize or some other responsive front-end framework.
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• To design logos, posters and banners using Photoshop and Corel draw.
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• To use latest technologies for developing mobile friendly websites with faster loading speeds.
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• To coordinate closely with website development team to manage all websites.
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• To must have to knowledge about HTML, CSS, Photoshop, Corel Draw, Bootstrap, Java Script etc.
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• Understanding of web services technologies like HTTP & REST.
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• Can transform design mockups into working software.
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• Worked on JSON, jQuery & AJAX.

Required Experience, Skills, and Qualifications

• JavaScript

• Web Design

• Wire framing

• UI/UX Design

• HTML5 & CSS3

• AngularJS

• Saas

• jQuery & AJAX.

Responsibilities

- To analysis business requirements, prepare design and implementation recommendations and estimate development effort

- Collaborate with cross-functional teams to define, design, and ship new features

- Lead or participate in design reviews, code reviews and architecture evolution discussions

- Unit-test code for robustness, including edge cases, usability, and general reliability

- Work on bug fixing and improving application performance

- Continuously discover, evaluate, and implement new technologies to maximize development efficiency

Required Skills

- Experienced with front-end programming language with React JS.

- Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model.

- Thorough understanding of React.js and its core principles.

- Experience with popular React.JS workflows (such as Flux or Redux)

-Experience on .Net Core

-Experience in database MS SQL

Job Brief:

• Review requirements, specifications, and technical design documents to provide timely and meaningful feedback
• Create detailed, comprehensive, and well-structured test plans and test cases
• Estimate, prioritize, plan and coordinate testing activities
• Design, develop and execute automation scripts using open source tools
• Identify, record, document thoroughly, and track bugs
• Perform thorough regression testing when bugs are resolved
• Develop and apply testing processes for new and existing products to meet client needs
• Liaise with internal teams (e.g. developers and product managers) to identify system requirements
• Monitor debugging process results
• Investigate the causes of non-conforming software and train users to implement solutions
• Track quality assurance metrics, like defect densities and open defect counts
• Stay up-to-date with new testing tools and test strategies
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• The exciting part of joining our organization is here for you. Once you complete a career span of 1year and above in our company based on your performance, you will get an opportunity to work in our onshore office in "Australia".

• Developing and maintaining all server-side network components.
• Ensuring optimal performance of the central database and responsiveness to front-end requests.
• Collaborating with front-end developers on the integration of elements.
• Designing customer-facing UI and back-end services for various business processes.
• Developing high-performance applications by writing testable, reusable, and efficient code.
• Implementing effective security protocols, data protection measures, and storage solutions.
• Running diagnostic tests, repairing defects, and providing technical support.
• Documenting Node.js processes, including database schemas, as well as preparing reports.
• Recommending and implementing improvements to processes and technologies.
• Keeping informed of advancements in the field of Node.js development.

Responsibilities

• Ability to translate Wireframes and PSD Designs into functional web apps using HTML5, AngularJS, React , Node.js, and Mongo

• Binding of UI elements to JavaScript object models

• Creating RESTful services with Node.js

• Architect scalable web architectures

• Work in a cross-functional team to deliver a complete user experience

• Create Unit and Integration tests to ensure the quality of code

• Be responsive to change requests and feature requests

• Write code that is cross-platform and cross-device compatible

• Ability to wear many hats and learn new technologies quickly

Role - Javascript developer
Location - Jaipur
Experience - 1-5 years

Skills and Qualifications
● Experience in developing front-end components using Object-Oriented
JavaScript, HTML5, and CSS3
● Skilled at Object-Oriented JavaScript and having a working knowledge of at least one
of the following Frameworks (Angular, React etc.)
● Add on Excellent knowledge of working with dynamic data (e.g., JSON, XML)
●Good understanding of version control systems like Git

Roles and Responsibilities
● Develop new user-facing features.
● Optimize applications for maximum speed and scalability.
● Assure that all user input is validated before submitting to back-end services.
● Collaborate with other team members and stakeholders.
● Identify and establish best practices and frameworks keeping in mind the parameters of
performance, responsiveness, and reuse
● Translate designs and style guides into interactive user interfaces, ensuring cross
browser compatibility, performance and robustness
● Deliver high-quality code that is maintainable and readable.
● Develop and maintain features using JavaScript frameworks such as Angular or
React Skills