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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Must Have Technologies

1. 3–5 years of professional experience in software development
2. .Net Framework / Core
3. C#
4. RestAPI / Microservices
5. MS-SQL / Postgres
6. Angular

Good to Have Skills:

1. Knowledge of Agile / Scrum methodology and JIRA are added advantage
2. AWS / AZURE intermediate or professional certification
3. Experience with Git, branching strategies, CI/CD pipelines, and DevOps best practices.
4. Expertise in writing high-quality, secure, and maintainable code using design patterns and best practice
5. Strong skills in debugging, troubleshooting, and improving application performance
6. Understanding of software engineering best practices, including SOLID principles, design patterns, and unit testing using any framework like NUnit/XUnit/Playwright etc.
7. Knowledge of security best practices

Key Responsibilities:

1.       Develop and test scalable, secure, and maintainable code following coding standards.

2.       Communicate and actively participate in client calls and requirements gathering and understanding calls

3.       Technical documentation

Position Title: Sales Specialists/Executives

• Location: PAN India (*Tier 1, Tier 2, Tier3)
• Salary Range: 4 LPA to 5.5 LPA (includes performance bonus of 1 lac)+ Incentives+ Perks+ TA+ DA
• Education: Bachelor's degree in any stream or Master's degree/MBA
• Experience: Min 2- 3 years in Sales with a background from industries such as (IT, Telecom, Broadband, Mobility, SIM card sales/distribution, Credit Card sales/promo on, B2B (Business-to-Business), B2C (Business-to-Customer), FMCG or any field sales experience candidates.

Key Skills:

1. Self-driven, dynamic, and confident individual with a result-oriented approach.

2. Top achiever or best performer in previous organization.

3. Customer-focused attitude with strong follow-up skills.

4. Ability to work independently and as part of a team.

5. Proficiency in MS Office and preferably CRM software.

Key responsibilities:

• Develop features across multiple subsystems within our applications, including collaboration in requirements definition, prototyping, design, coding, testing and deployment
• Understand how our applications operate, are structured, and how customers use them
• Provide engineering support (when necessary) to our technical operations staff when they are building, deploying, configuring and supporting systems for customers
• Participate with the engineering and operations teams to define plans for standardizing, scaling and enhancing our products and the services utilized to deploy/install/release those products
• Participate in interactions with customers as a technical expert for product subsystems
• Investigate, analyze and make recommendations to management regarding technology improvements, upgrades and modifications
• Other duties from time to time as determined by management

Company Profile:

We are a curated marketplace where we connect potential pet parents with responsible breeders Pan-India to provide healthy and purebred pets alongside pet care guidance and pet supplies and services making us a complete pet ecosystem. Mr n Mrs pet rose to be a modern pet solution backed by a strong network of responsible breeders spread across Pan-India along with a team of Pet-parents and Pet-lovers who passionately contribute to making pets’ lives better. Our promise was to provide Healthy and Happy pets along with pet care assistance in all aspects of pet parenting and that’s how we have built Mr n Mrs Pet to be a complete pet ecosystem since 2016.

Requirements:

• Relevant experience in E-com.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Expert-level analytical and problem-solving skills, including using measurement and analysing large datasets to gain insights and drive business decision.
• Ability to think strategically.
• Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization.
• Ability to execute high level sales volume.
• Demonstrates strong motivation and team building skills.
• Stay up to date on latest SEO trends and technical/algorithm search engine updates.

Responsibilities:

• Create content recommendations to gain organic traffic
• Track, report, and analyse website analytics
• Work with client development teams to ensure that SEO best practices
• Work with client teams to drive SEO in content creation and development.
• Consistently improve the customer journey and optimize the conversion rate throughout website through close collaboration with the design.
• Maximize revenue through diligent management of the products/categories/campaigns across the website.
• Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the website.
• Collaborate with content/copy teams to provide keywords and phrases for optimal SEO performance of published content across all channels.
• Analyse and report lead provider/Lead aggregator performance to increase sales.

Requirements:

• Planning & Strategy - Plan and execute a sales strategy that will help the team to get quality business.
• Build Process - Prepare a sales plan and sales performance tracking system to keep track of the process from approaching to acquiring each prospective client.
• Marketing Material - Creates marketing literature and promote products and time-sensitive sales
• Networking - Attend SHRM conferences, Recruitment Agency Expo, and similar events to grow networks in the industry across the globe.
• Lead Generation - Generate qualified leads by proper utilization of calls, email, social media, and other means to get in touch with the relevant personnel in the client company
• Lead Management - Document all the meetings through different methods, such as CRM, MS Excel, Minutes of Meeting (Email), etc.

• Learning - Becomes fluent in all products and services offered by us through testing, demonstrations, and research
• Need analysis - Assesses clients’ needs and accordingly makes recommendations and solutions.
• Proposals - Prepare presentations to address the client’s problems with relevant solutions in a consultative manner.
• Educate - Demonstrates our offerings to highlight its pros and cons, v/s various competing products or services.
• Deals - Negotiates sales, package discounts, and long-term contracts with clients
• Stay Updated - Gains familiarity with the different industries, and stays updated on trends and innovative products

• Consulting - Provides recruitment consultation and after-sales.
• Project Management - Coordinate with the internal & external teams to complete projects within the set deadline.
• Client Servicing - Maintain good relationships with clients by taking constant feedback on the systems and services
• Relationship Management - Maintain good relationships with the internal, as well as external stakeholders.

• Years of Relevant Experience- Minimum 3 years of proven experience in Recruitment/ Staffing Sales/ Business Development.
• Education & Work experience- We prioritize skills over degrees but Bachelors/ Masters degree/ diploma/ certification in Sales & Marketing, Business Management, Human Resources or other relevant fields.
• Software and Applications- Tech-savvy with good knowledge of MS Office, CRM Systems, have the knowledge and can adapt to other technologies very quickly.

• Excellent communication (verbal & written), interpersonal and consulting skills.
• Knowledge of relevant products and services.
• Motivated, have negotiation skills, attention to detail, and critical thinking under high-pressure
• Sound judgment to recognize prospects’ key pain areas, and understand clients’ requirements.
• Ability to meet targets and deadlines.
• Confident, pleasant personality, ambitious, self-motivated, organized with leadership and management skills.