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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Help guests to identify their ideal travel plans based on their interests and requirements.

Study and assimilate all information regarding travel destinations such as prices, weather, language,

activities, etc.

Provide end-to-end service while organizing a trip from reserving the accommodation, and creating

the itinerary.

Provide all relevant and essential information to the Guests regarding their travel.

Sell the appropriate experience to the Guests.

Negotiate any customizations or modifications requested and accommodate to the best level

possible.

Resolve any problem that arises regarding the trip for the Guests.

Regularly update a database containing Guest details and their travel information.

Reach the sales and revenue targets.

Take advances/refunds from/to the guests against the bookings done.

Regularly maintain a good relationship with our guests.

Ability to handle rejection and stress in soliciting customers.

Requirements:

Bachelor's degree in travel and tourism, hospitality business, or relevant fields.

Prior experience as a travel agent or an avid traveller is a bonus (1 year or more).

Basic knowledge of traveling software and procedures.

Basic computer skills and software like MS Office.

Multilingualism is an advantage.

Excellent communication, people skills, and problem-solving skills.

Efficient negotiation and sales skills.

Job Brief:

• Review requirements, specifications, and technical design documents to provide timely and meaningful feedback
• Create detailed, comprehensive, and well-structured test plans and test cases
• Estimate, prioritize, plan and coordinate testing activities
• Design, develop and execute automation scripts using open source tools
• Identify, record, document thoroughly, and track bugs
• Perform thorough regression testing when bugs are resolved
• Develop and apply testing processes for new and existing products to meet client needs
• Liaise with internal teams (e.g. developers and product managers) to identify system requirements
• Monitor debugging process results
• Investigate the causes of non-conforming software and train users to implement solutions
• Track quality assurance metrics, like defect densities and open defect counts
• Stay up-to-date with new testing tools and test strategies
• 
  
• The exciting part of joining our organization is here for you. Once you complete a career span of 1year and above in our company based on your performance, you will get an opportunity to work in our onshore office in "Australia".

• Good knowledge of Facebook (App install & Lead Generation campaigns), Google Ads (Display, SEM & YouTube) and Email campaigns.
• Should be data driven & able to ideate copies, creatives and conceptualize campaigns.
• Experience to handle decent sized Digital budgets would be an added advantage.
• Proficiency in Keywords research and keywords competition Analysis
• Proficiency in creating reports using Google Sheets/Excel.
• The Digital Specialist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget.
• You will play a pivotal role in growing our business, customer base, and improving user experience.
• Brainstorm new and creative growth strategies
• Research on latest digital tools and interactive trends for effective digital marketing.

Ideal Candidate

• 2+ years of hands-on experience in managing digital marketing campaigns.
• Knowledge of Analytic tools like Google Analytics, etc.
• Proficient in Google sheets/Excel
• Familiarity with social media trends
• Excellent communication skills
• Creativity and commercial awareness
• Proven Experience of handling a team

Are you a writer? Are reading and writing your true passion? If you thrive on communicating in the digital world and find yourself getting pulled toward personal development and spirituality?

We, at EPIC, are looking for you!

You will channel your inner creative genius with the power of your words.

Create content for various platforms, understand a brand’s language, and converse in it

daily!

Responsibilities

1. Start a fire! Well, not literally, but with your words. Keep up with the dynamic social media conversation trends and be a part of it with your engaging content.
2. Research and understand a brand’s identity and language, and communicate in it.
3. Churn out a well-written creative copy, learn how to optimize it to the fullest, and attract web traffic to your platforms.
4. Craft direct response mailers that evoke so much emotion, the reader can’t help but click on the link.
5. Convert ‘mind-blowing’ campaigns into understandable communication for internet-age consumers.

Requirements:

Excellent writing and communication skills enjoy the virtual interaction and are computer Savvy. Can handle hard deadlines, quick execution, and can work independently.

In addition, you will have to:

1. Keep pace with new internet marketing trends
2. Be analytical and creative
3. Understand the brand’s consumers and speak/write their language
4. Possess an undying love for a well-written copy and be particular about your choice and usage of words
5. Most importantly: honestly believe that Content is King!

Optional

Previous experience in internet marketing and understanding of SEOs will be valued.

We are looking for a person with a ‘can be done, proactive attitude. Love for poetry and creative writing is an add-on.

You’ll be exposed to a buffet of learning opportunities and resources, you must be hungry to learn and be driven to do so autonomously. We have learning days, an unlimited book budget, a conference/training budget, etc.

What you need to have:

What you need to have:

Job Description :

- Should have handson experience of more than 1+ years

- Good knowledge of NodeJS, ExpressJS or Restify

- Should have good knowledge of JavaScript.

- Experience implementing frontend using Angular 2+.

- Any database knowledge (SQL.Mongo or NoSQL)

- Basic understanding of version control using GIT

- TypeScript knowledge would be a plus

- Should have good logical skills.