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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.

Job Brief:

We are looking for experience in API and Node.js to produce scalable software solutions. You will be part of a cross-functional team that is responsible for the full software development life cycle, from conception to deployment. You should be comfortable around both front-end and back-end coding languages, development frameworks and third-party libraries. You should also be a team player with a knack for visual design and utility.

Responsibilities:

·       Work with development teams and product managers to ideate software solutions.

·       Design client-side and server-side architecture

·       Build the front-end of applications through appealing visual design.

·       Develop and manage well-functioning databases and applications.

·       Write effective APIs.

·       Test software to ensure responsiveness and efficiency.

·       Troubleshoot, debug and upgrade software.

·       Create security and data protection settings.

·       Build features and applications with a mobile responsive design.

·       Write technical documentation.

·       Work with data scientists and analysts to improve software.

Requirements:

·       Proven experience as a Full Stack Developer or similar role

·       Experience developing desktop and mobile applications.

·       Familiarity with common stacks

·       Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, Nodejs and .Net)

·       Familiarity with databases (e.g. MySQL, MS SQL, Mogo DB)

·       Good to have- Cloud knowledge (Azure, AWS)

·       Strong command on API Development with  Nodejs

·       Good to have- knowledge on multiple back-end languages ( Java, Python) and knowledge of JavaScript frameworks ( React, Angular, Node )

·       Excellent communication and teamwork skills

·       Great attention to detail

·       Organizational skills

Technical Skills:

HTML, CSS, React, API, JavaScript, Node, SQL, and Cloud knowledge (Azure/AWS)

 Experience – 4+ Years

We are hiring a Recruitment Specialist who can take care of hiring and team building.

Job Roles and Responsibilities:

• Coordinate with managers to identify staffing needs.
• Determine selection criteria.
• Source potential candidates through online channels (e.g. Job portals , Social media platforms, Professional networks).
• Plan interview and selection procedures, including screening calls, assessments and in-person interviews.
• Assess candidate information, including resumes and contact details, using our Applicant Tracking System.
• Design job descriptions and interview questions that reflect each position's requirements.
• Lead employer branding initiatives and manage a team of Recruitment executives.
• Forecast monthly, quarterly and annual hiring needs by department.
• Foster long-term relationships with past applicants and potential candidates.

Requirements:

• Must have experience in IT, Non IT and leadership roles hiring, preferably for startups.
• Proven work experience (minimum 3+ years) as a Recruitment Specialist or similar role.
• Experience in volume/bulk hiring for Sales roles.
• Familiarity with social media, resume databases and professional networks.
• Hands-on experience with full-cycle recruiting using various interview techniques and evaluation methods.
• Excellent verbal and written communication skills.
• A keen understanding of the differences between various roles within organisations.
• B-Tech or MBA in Human Resources Management.

• To understand Business trends and anticipates client’s growing needs and requirements to deploy new and innovative technologies / systems / software / hardware.
• Assess pain-areas in which new technology, solutions and workflows can be implemented to improve efficiency and productivity.
• Policy Development - Develop and implement all IT policies and procedures, including those for architecture, security, disaster recovery, standards, purchasing, and service provision.
• Plan & manage financial aspects of the IT Department , including purchasing & budgeting.

• Develop security standards, procedures, and guidelines for multiple platforms.
• Design, implement and upgrade secure solutions to meet employee needs while protecting the company's assets.

• Analysing a company's IT system and infrastructure.
• Will evaluate and foster innovation, to deliver high impact IT solutions. By coordinating the, business process-integration, automation and operation of all IT systems across the company / clients.

• It’s a startup. So, you’ll be expected to set up all initial IT Systems and Platforms from scratch.
• Research, test and deploy new solutions based on the requirements of different department across the company - Admin, HR, IT, Accounts, Sales, Client Relations, Marketing & Design.
• Manage - Monitor, maintain, develop, upgrade, and support all current and future IT systems, including workstations, operating systems, databases, telephones, software applications, and peripherals.
• Coordinate with vendor(s) - For specialised setups, be the company representative in supervising and coordination when an external agency is involved.
• Planning a timeline for completion of projects.
• Monitoring the success of IT solution, and producing detailed reports on the efficacy of the technology.

• Test, flag and fix potential problems, inefficiencies and weaknesses in all IT platforms used across the company / clients.
• Be able to provide strong day-to-day server and workstation support .
• Periodic updates and maintenance of all the software used across different departments.
• Dealing with product faults and arranging repairs and replacements.

• You’ll be THE go to person for any kind of IT query.
• Employee support is the top priority with responsibilities that include answering, evaluating and prioritising incoming requests for assistance from users:
• Experiencing problems with hardware, software, networking, and other computer related technologies.
• Take download request from employees then, find and download all the resources requested. (Software, Tutorials, Videos etc).
• Installing computer equipment and software, working with users to recommend appropriate hardware and software upgrades.
• Handle all employee joining and exiting formalities, for a smooth experience.
• Training & Orientation of all employees - on all software platforms, feature updates, workflows and best practices.

• Ensure the creation and maintenance of all written documentation, including system and user manuals, company wiki, license agreements, warranties, and modifications & upgrades.
• Develop standard operating procedures and best practices, including providing written protocols and guidance to IT staff and to end-users.

• We prioritise skills over degrees but B.E (Computer Science/ Computer Engg/ IT Engg.), MCA or equivalent education and experience is a bonus.
• Progressive IT experience, including experience in a multi-office environment.
• Previous experience building and supporting Operational and Business Support Systems is desired. From Ordering and Quoting tools, to Billing systems and invoicing.
• Some sort of certification and/or training on Mac based IT systems is, highly desired.
• Software and Technology-
• In depth knowledge and expertise of latest Microsoft and Mac OS & Server systems. Mobile Devices: iPhone, Android
• Google Apps for Business, Microsoft Office
• Experience in backup, restoration and NAS setup & management.
• Networking & Internet Technologies, Active Directory, Group Policy, DNS, DHCP, IIS, iSCSI, VPN
• SaaS Applications, Business Apps & Tools (CRM, POS, CMS, ERP etc.)
• Knowledge of Adobe Creative Suite / Design software is a bonus.

• Hunger to learn and grow, with a can-do attitude and immense passion in technology and how it can enhance the way people work. Keeping current with the latest technologies and developments.
• A true “customer service” attitude is required along with excellent verbal/written communication skills, and strong time management/organisational skills.
• Good listener, confident personality, courteous and friendly manner, absolute integrity.
• Work to deadlines and adapt quickly to a fast changing environment.
• Should adhere to strict confidentiality in maintaining all company and client data.

• Good organization skills and the ability to work closely in collaboration with all teams and external vendors.
• The ability to troubleshoot in a complex technical environment and to work with limited supervision is critical.
• The ability to manage expectations in a deadline driven culture (where a feeling of urgency is the norm) is vital in this role.
• Must possess a strong creatively ability to apply IT to solve business problems.
• Superior analytical, evaluative, technical, and problem-solving abilities.
• Knowledge
• IT Budget, Procurement and Vendor management.
• IT Infrastructure Management.

• Meaningful experience working on large, complex systems.
• Ability to take extreme ownership over your work. Every day is a challenge to ensure you are performing to the expectations you and your team have agreed upon, both in regards to estimates and to the general process.
• Ability to identify with the goals of FullStack clients and dedicate yourself to delivering on the commitments you and your team make to them.
• An understanding of React Native best practices and a commitment to following them.
• Ability to work through new and difficult React Native issues and contribute to libraries as needed.
• Ability to create and maintain continuous integration and delivery of React Native applications.
• A positive mindset and can-do attitude.
• 2+ years of professional experience working with React Native.
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