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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Job Description

We are hiring passionate Customer Support Associates for our International Voice Process. If you have strong communication skills and prior experience in a voice process, this is your opportunity to build a rewarding career with us.

Eligibility Criteria

• Minimum 6 months of experience in Voice Process (Customer Support Associate).
• Excellent verbal communication skills in English.
• Undergraduates and Graduates both are eligible to apply.

Job Details

• Salary: ₹29,000 CTC
• Work Shifts & Offs: 5.5 days working, rotational shifts & rotational offs.
• Interview Rounds: HR Round → Operations Round → Client Round
• Versant Requirement: C1 US Voice Versant

Additional Benefits

• Cab facility: Available for female employees during odd hours.
• Cab allowance: ₹180 per day for male employees.

Level of skills and experience:

5 years of hands-on experience in using Python, Spark,Sql.

Experienced in AWS Cloud usage and management.

Experience with Databricks (Lakehouse, ML, Unity Catalog, MLflow).

Experience using various ML models and frameworks such as XGBoost, Lightgbm, Torch.

Experience with orchestrators such as Airflow and Kubeflow.

Familiarity with containerization and orchestration technologies (e.g., Docker, Kubernetes).

Fundamental understanding of Parquet, Delta Lake and other data file formats.

Proficiency on an IaC tool such as Terraform, CDK or CloudFormation.

Strong written and verbal English communication skill and proficient in communication with non-technical stakeholderst

Roles and Responsibilities 

1) Understand client requirements and functionalities. 

2) Write well-designed, testable, efficient code. 

3) Responsible for solving complex technical issues. 

4) Ensure quality projects are delivered within defined timelines. 

5) Active involvement in client communication to understand functional requirements. 

6) Maintain high standards of quality for code, documentation and other deliverables. 

Required Skills 

1) Good experience in Angular

2) Hand on Node.JS./Express JS 

3) Database: MYSQL/MongoDB 

4) Experience in JavaScript, TypeScript. 

5)Good experience in HTML5, CSS3, JavaScript, Jquery 

6) Experience working in an Agile environment. 

7) Good communication skills.

Technical Requirement :

- Strong knowledge of Android SDK, different versions of Android, and how to deal with different screen sizes

- Familiarity with RESTful APIs to connect Android applications to back-end services

- Strong knowledge of Android UI design principles, patterns, and best practices

- Experience with offline storage, threading, and performance tuning

- Strong knowledge in SQLite Database

- Experience in designing and developing custom controls for Android.

- Solid foundation in data structures, algorithms, and object orientation design.

- Capabilities to write and execute unit test cases.

- Independent researching, solution finding, analysis and problem solving skills and capabilities.

- Should have a strong knowledge of OOPS and intermediate knowledge of front-end GUI design and development.

- Should have knowledge of Kotlin

- Should have experience in MVC / MVVM Architecture.

- Good in Analytics and Communication

• Devising strategies for increasing the market and market share of company's product in the given region and ensuring effective implementation of the same.
• Improving brand & credibility of the company's product in the international market via - Continuous product promotion campaigns along with monitoring and ensuring the implementation of the same
• Defining strategies to explore new international markets and generating higher revenues from the international sales
• Maintaining and developing relationships with new & existing clients.
• Being responsible for pre and post shipment documentation: Invoice/ Packing list, Executing post shipment documents as per the terms of the export order, preparing BRC, etc.
• Planning and coordinating with the team as well as various vendors for the timely delivery of orders.
• Ensuring that shipments are in compliance with all laws and regulations. You need to be well updated with the various export laws.

• The candidate should have 4+ years of experience in developing International sales as well as export documentation.
• Good contact base in various countries of Distributors
• Good contact base in various countries of Buyers
• Good contact base in various countries of Chain Stores
• The Candidate should carry analytical thinking as he/she is expected to work with sales data.
• Excellent Communication Skills (Verbal & Written).
• Ability to handle overseas Buyers, CHA & Transporters independently.
• Experience in Pre- & Post Export Documentation.
• Very well versed in MS Word & MS Excel.
• Having experience in Digital Marketing will be preferred.

Job Summary

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 208,000 people who are committed to delivering quality in Assurance, Advisory and Tax services.

Within Advisory, PwC has a large team that enables government organisations to transform and provide better service to citizens and optimize operations. The open position is for a candidate who desires to work with government clients and bring about a change in society. A successful candidate will be expected to work pro-actively and effectively on multiple client engagements over the period of time and take ownership of the entire project delivery he/she entrusted with.

Proposed role requires a candidate with relevant experience in Enterprise/Solution Architecture. He/She would have lead the process improvement and solution conceptualization and handled large integrations involving the latest technologies in the field of solution architecture. The architect should have a successful track record in managing and implementing e-government projects with particular focus on business components, and has contributed to the IT Strategy, maintenance of the information strategy and use architecture to support business and process change.

The candidate should strong interpersonal skills, who not only enjoys the challenge of working with other team members but externally with a diverse, senior-Government officials across varied Ministries and PSUs. Recent experience and understanding of the Indian business ecosystem and government initiatives is a must.

The candidate will be required to showcase excellent communication skills and will have demonstrated consistently the skill and capability in delivering impactful and insightful projects in the past. He/she will also be required to participate in client meetings and, during the course of a project, will be responsive to client enquiries, eventually leading the delivery engagement.

They will also be expected to contribute to Practice or Firm development. This may be adjudged in various ways such as serving as a mentor to other team members, by leading training/development initiatives, contributing to thought leadership papers, assisting other network firms etc.

Positions are with PwC’s Government and Public Service (G&PS) practice, which works

with Central & State Governments, PSUs, donor agencies etc. The position can be based in Delhi or Kolkata. However the ideal candidate should not have any constraints to travel for work related opportunities, whether domestic or internationally.

Responsibilities 

• Gain a deep understanding of customer experience, identify, and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth

• Translate product strategy into detailed requirements and prototypes

• Scope and prioritize activities based on business and customer impact

• Define vision, strategy, teams and detailed roadmap for the Customer Acquisition area, maximizing monetization through marketing channels like SEO, SEM, CRM, Display Advertising,

• Drive operational product delivery: specify user stories/ product features, determine business value, priorities and MVP. Support product build. Provide acceptance for delivered product.

• Identify customers behaviours and needs through research and analysis on the upper funnel of the customer journey

• Analyse, understand and share learnings from experimentation to build a strong knowledge base of the product
  
  Skills and Experience
  
  - AARRR
  
  - Min. 4 years experience in B2C Product Management
  
  - Experience on Customer Acquisition Marketing, being able to define strategies to achieve marketing goals though product roadmap planning
  
  - Solid end-to-end understanding of internet businesses
  
  - Solid technical understanding
  
  - Experience with web analytics software such as Google analytics
  
  - Familiarity with A/B testing or other multivariate testing
  
  - Knowledge and experience in conversion optimisation, digital marketing, UX design and/or consumer psychology and research is a plus
  
  - Highly developed interpersonal and communication skills
  
  Abilities/Qualities
  
  - User focused individual who keeps the customer at the heart of everything we do, while having strong commercial awareness
  
  - Data driven. Base your decisions on facts rather than opinions
  
  - A go-getter who isn't afraid to get their hands dirty and dives into a project to achieve success by problem solving
  
  - Eager to learn and aware that valuable information can come from both positive and negative results through experimentation -Passionate about product development and constantly looking for ways to improve it
  
  - Open minded team player with excellent communication skills -Self-motivated and results driven with a take charge attitude to manage the full development cycle of a product

• Skilled at working effectively with cross functional teams in a matrix organization

What you need to have: