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Working at Bottom Funnel Technologies Pvt Ltd
Develop faster - with our commitment to the best professional development.
Perform better - as part of a high-performance, empowering culture.
Shape an industry - with a market leader that continues to drive innovation.
Make a difference -by helping improve oral health worldwide.
Position
Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.
The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.
The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.
Key Responsibilities
Develop and drive multi-channel digital marketing planning and strategy across the business
- Function as single point of contact for assigned markets to align their strategies to execution on digital channels
- Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
- Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
- Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
- Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
- Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
- Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.
The Ideal Candidate Will Have
Key Qualifications and Experience
- Bachelor’s degree in marketing, communication or related field
- At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
- Strong experience in driving B2B and/or B2C demand generation.
- Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
- Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
- Experience in supporting global markets a plus
- Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
- Previous experience with marketing planning tools, a plus.
Requirements
In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:
- Strong analytical skills and data-driven strategy development
- Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
- Results orientation
- Cross-industry subject expertise
- Curiosity and ability to learn
- Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
Excellent communication and organizational skills, KPI Management. - Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
- Excellent communication skills and presentable
Company Description
Bottom Funnel is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.
- Write high-quality technical content, blogs, website content, and articles
- Create engaging social media content for different platforms
- Research industry trends, competitors, and audience interests
- Optimize content using SEO best practices
- Work closely with the marketing and design team for content planning
- Ensure all content is clear, thoughtful, and aligned with the brand voice
- Proofread and edit content before publishing
- Take ownership of assigned projects and meet deadlines consistently
I'm Hiring for a Telesales Representative Profile
Location: Jaipur, Rajasthan
Experience: 6 Months- 2 years
JOB DESCRIPTION: Telesales Representative
Requirements:
- Excellent communication and interpersonal skills.
- Prior experience in telesales or a related field is preferred.
- Ability to understand and convey pharmaceutical product information.
- Proficiency in using telecommunication and CRM software.
- Strong persuasive skills and ability to handle rejection.
Benefits:
- Competitive salary up to ₹18,000 per month.
- Incentives and bonuses based on performance.
- Opportunity for career growth within the company.
- Comprehensive training and support.
Technical Experience :
- Net development work experience.
- Proficiency in NET Development with Asp.net and MVC.
- Strong object-oriented programming OOPS design skills, SOLID principles and proficiency in software design patterns.
- Experience in database MS SQL Server.
- Experience with version control systems GitHub and Bitbucket.
Professional Attributes :
1. Should have good communication Skills.
2. Should be a good team player.
3. Should be able to work independently and under pressure.
4. Should have good logical and analytical thinking.
● Designing, code reviews, POCs on latest cutting-edge technologies building,
deploying highly scalable and robust cloud based intelligent solutions.
● Architect & Design, code high performance and scalable solutions that meet the needs of millions of customers.
● Implement cutting-edge models and algorithms that operate on massive amounts of data.
● Working on the REST framework
● Working on session-based and token-based authentication, Working on Celery
● Handling the payment gateway
● Work with Multi-threading, Data Structures, Algorithm, Design Patterns and develop robust high-performance and scalable applications.
● Writing scalable code using Python programming language.
● Developing back-end components.
As a Manager – Talent Acquisition, you will be managing the entire candidate life-cycle starting from the initial application through the final job offer.
- Understanding the hiring requirements of the business along with a good understanding of software technologies and current trends in IT
- Effective communication with the hiring manager, in order to understand the requirement(s) and draft or update job description to start the hiring process
- Sourcing candidates through a variety of channels, including but not limited to, job portals, vendors, walk-in drives etc.
- Following up on the employee referrals
- Screening and assessing the candidates, basis requirement details specified by the business, through phone calls, online screening, assessments, face-to-face interviews etc.
- Developing and implementing effective short-term as well as long-term sourcing strategies
- Along with managing the hiring needs of the business, you will also be developing the employer brand and communicating the same to the potential candidates
- Retaining essential employees and developing and maintaining morale among the work force in the organization
- Handling and guiding a team of talent acquisition specialists in order to meet the hiring needs of the business
What you need to have:
- 3 – 7 years of experience in Talent Acquisition
- Post-Graduate from Tier II MBA colleges is a must
- Should have handled a team
- Must have good communication and negotiation skills
- Must be a self-starter with a zeal to learn, perform new things and to succeed
- Ability to positively represent the company to potential candidates
- Ability to maintain strict confidentiality
Position: Big Data Engineer
What You'll Do
Punchh is seeking to hire Big Data Engineer at either a senior or tech lead level. Reporting to the Director of Big Data, he/she will play a critical role in leading Punchh’s big data innovations. By leveraging prior industrial experience in big data, he/she will help create cutting-edge data and analytics products for Punchh’s business partners.
This role requires close collaborations with data, engineering, and product organizations. His/her job functions include
- Work with large data sets and implement sophisticated data pipelines with both structured and structured data.
- Collaborate with stakeholders to design scalable solutions.
- Manage and optimize our internal data pipeline that supports marketing, customer success and data science to name a few.
- A technical leader of Punchh’s big data platform that supports AI and BI products.
- Work with infra and operations team to monitor and optimize existing infrastructure
- Occasional business travels are required.
What You'll Need
- 5+ years of experience as a Big Data engineering professional, developing scalable big data solutions.
- Advanced degree in computer science, engineering or other related fields.
- Demonstrated strength in data modeling, data warehousing and SQL.
- Extensive knowledge with cloud technologies, e.g. AWS and Azure.
- Excellent software engineering background. High familiarity with software development life cycle. Familiarity with GitHub/Airflow.
- Advanced knowledge of big data technologies, such as programming language (Python, Java), relational (Postgres, mysql), NoSQL (Mongodb), Hadoop (EMR) and streaming (Kafka, Spark).
- Strong problem solving skills with demonstrated rigor in building and maintaining a complex data pipeline.
- Exceptional communication skills and ability to articulate a complex concept with thoughtful, actionable recommendations.
- Delivering PPC campaigns to the most relevant and effective networks, based on analysis, monitoring, review and active decision-making
- Fully assessing and understanding business objectives and translating those goals into a PPC strategy and action plan
- Monitoring and reporting on key performance indicators and presenting progress to stakeholders and senior management
- Undertaking smart buying decisions to ensure maximum effect for a given online budget spend
- Collaborating with other marketing colleagues to ensure joint strategic marketing objectives align with paid ad activity
- Working with IT and web development teams to ensure there is a technical capability to deliver, capture and ensure the success of key aspects – such as landing pages, tracking codes and integration of analytics
owners, business analysts and team members to analyse business requirements and proposed
solutions. A highly motivated and enthusiastic to join our Core Technology team and make a
difference.
Must-Have Skills:
• Candidate should have basic experience in Core Java and Advance Java design patterns
• Candidate should have basic experience in Advance Java frameworks – Spring, Hibernate,
JSP, Servlet.
• Good understanding of MAVEN & SVN is a must.
• Front end technologies knowledge is required to communicate with the web development
team. JavaScript, JQuery, AJAX, JSON.
• Collaborating with other teams. Excellent problem solving, debugging, design and debugging
skills required.
Good to Have Skills:
• Have good interpersonal and communication skills.
• E-commerce domain knowledge will be an add-on.
• Knowledge in API Design and docker.
• Knowledge of Agile methodologies
• Knowledge of Unit testing
Primary Responsibilities:
• Work closely with Tech Leads, Architects, Project Manager / Onsite Leads.
• Understand/apply reusable code design, leverage application architecture/framework
capabilities and functionality, and design/develop solutions that are highly reliable, scalable,
and perform to meet business-defined service levels.
• Contribute to the technical code and design documentation.
• Conduct code reviews and ensuring quality solutions are built and tested.
• Provide production support and issue triage for products.
What you will do:
- Overseeing the product development to build a best in class digital news product
- Building innovative features for personalisation and improving engagement levels
- Maintaining a clear understanding of the business’s full portfolio of products in print/ publication and digital form in order to determine the form of strategies most suited to the business.
- Being in charge of seeing through the execution of these strategies, proof checking, and overseeing the positioning of all advertising initiatives/ campaigns.
- Strategic structuring of the commercial and monetization models and leading their execution
- Defining the digital revenue roadmap to increase the market share, increasing content consumption through innovative means as well as by leveraging upon partner relations.
- Making efforts towards the evolution of strategies upon identification of new opportunities for capitalizing on sales.
- Maintaining strong relationships with the existent and prospective consumer base in order to determine their needs and formulate advertisement sales solutions that will address those needs.
- Maintaining relationships with external advertising agencies, dealing in print, broadcast, and digital/ online media in negotiating advertisement contracts.
- Building a hi-performance team comprising Advertising Sales, Product managers, Software developers, Data Scientists and others in order to fulfil the strategic roadmap
- Anticipating market trends, identifying customer needs, and understanding how our range of product offerings can grow their business
- Setting the standards and defining the sales culture, assessing the structure and strategy of the business, and being a thought leader
- Managing and building relationship with key catalysts in the media space
- Driving growth through newer opportunities & new platforms partnerships.
What you need to have:
- Must understand online businesses - ecommerce, D2C brands, subscription brands etc.
- Experience in building digital platform from scratch
- Should have exp in monetization, video content marketing, ecommerce
- Some experience in content lead business is good to have
- Must be able to build the product and also work on monetization of the product in parallel
- Must have understanding of how to an audience online
- Some entrepreneurial experience is good to have
- Tier 1 MBA + B.Tech is desired




