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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Job Description:

Deqode is seeking a skilled .NET Full Stack Developer with expertise in .NET Core, Angular, and C#. The ideal candidate will have hands-on experience with either AWS or Azure cloud platforms. This role involves developing robust, scalable applications and collaborating with cross-functional teams to deliver high-quality software solutions.

Key Responsibilities:

• Develop and maintain web applications using .NET Core, C#, and Angular.
• Design and implement RESTful APIs and integrate with front-end components.
• Collaborate with UI/UX designers, product managers, and other developers to deliver high-quality products.
• Deploy and manage applications on cloud platforms (AWS or Azure).
• Write clean, scalable, and efficient code following best practices.
• Participate in code reviews and provide constructive feedback.
• Troubleshoot and debug applications to ensure optimal performance.
• Stay updated with emerging technologies and propose improvements to existing systems.

Required Qualifications:

• Bachelor’s degree in Computer Science, Information Technology, or a related field.
• Minimum of 4 years of professional experience in software development.
• Proficiency in .NET Core, C#, and Angular.
• Experience with cloud services (either AWS or Azure).
• Strong understanding of RESTful API design and implementation.
• Familiarity with version control systems like Git.
• Excellent problem-solving skills and attention to detail.
• Ability to work independently and collaboratively in a team environment.

Preferred Qualifications:

• Experience with containerization tools like Docker and orchestration platforms like Kubernetes.
• Knowledge of CI/CD pipelines and DevOps practices.
• Familiarity with Agile/Scrum methodologies.
• Strong communication and interpersonal skills.

What We Offer:

• Competitive salary and performance-based incentives.
• Flexible working hours and remote work options.
• Opportunities for professional growth and career advancement.
• Collaborative and inclusive work environment.
• Access to the latest tools and technologies.

Role Overview: We are looking for a versatile Graphic and Video Editor proficient in graphic design tools and video editing software. The candidate will create both static and motion visual content as per brand requirements.

Key Responsibilities:

• Design creatives as per brand guidelines using tools like Adobe Illustrator, Photoshop, InDesign, CorelDRAW, Figma, etc.
• Edit videos on an as-needed basis as per brand guidelines using tools such as Adobe Premiere, iMovie, etc.
• Collaborate with internal teams to understand creative needs and deliver visually appealing content..
• Play a significant role in the brand’s growth by taking leadership for all creative output of the brand, along with maintaining consistency with brand guidelines.

Requirements:

• Proficiency in softwares and tools such as Adobe Illustrator, Photoshop, InDesign, Premiere, CorelDRAW, iMovie, Figma, etc.
• Strong desire to excel and passion for creative work with an eye for attention to detail.
• Inclination to learn about principles of brand strategy & storytelling to be able to support brand growth. 
• Minimum 6-12 months of experience preferably with a consumer D2C brand, but freshers with strong portfolios and training are welcome to apply

JOB REQUIREMENTS:

• C#
• SQL
• FTF

QUALIFICATIONS ANS SKILLS:

BSc/BA in Computer Science, BCA, Engineering or a related field

1-3 years of web development experience.

Relevant E-com industry Experience.

Experience in JavaScript, HTML, CSS is a plus

RESPONSIBILITIES

Create and test applications for websites.

Maintaining the appearance of websites

Implementing automated testing platforms and unit tests.

Maintain and update websites

Troubleshoot website problems.

Requirements:
-Experience in Technical Writing is Must.

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken (American English).

About this role

We are seeking a seasoned DBA to join our team. You will have extensive experience in a mission-critical environment as a database administrator over a successful career.  You will primarily work on the Supporting our Databases, AWS RDS (MySQL), and  MongoDB/ Cassandra.

What You’ll Do

• Provide leadership in database scaling & monitoring. Maintain runbooks for our 24x7 SRE team. 
• Assist in troubleshooting and resolution of database issues. Perform database upgrades and patches.
• Define and develop data pipelines between platforms in a mission-critical environment using DMS, Fivetran, Kafka, etc.
• Work with our developers to optimize and tune their SQL queries.
• Assist in application development, debugging, and optimization with respect to data concerns.
• Provide input in the design and implementation of backup, recovery, and DR strategy
• Review application and database design for compliance.

What You’ll Need

• Ability to script in a high-level language like Python, Ruby, etc for Automation. 
• 8+ years of experience in AWS database services like RDS (Mysql), MongoDB/ Cassandra.
• 4+ years of experience in database design and DevOps on AWS.
• Must demonstrate a clear understanding of logical and physical database design and standards. 
• Experience in columnar data warehouse solutions like Redshift or Snowflake. 
• Must have extensive hands-on experience with MySQL in a large scale 24x7 production environment with millions of records.
• Bachelor of Science in Computer Science, Mathematics, or Engineering; or equivalent work experience

Bonus Points If You Have

• Experience with NoSQL solutions such as Cassandra/MongoDB etc.
• Experience with software development life cycle (SDLC) in an agile environment
• Hands-on production experience with Big Data applications such as Spark.
• Knowledge of development best practices (source control with Git, continuous integration, automated testing).

• Meaningful experience working on large, complex systems.
• Ability to take extreme ownership over your work. Every day is a challenge to ensure you are performing to the expectations you and your team have agreed upon, both in regards to estimates and to the general process.
• Ability to identify with the goals of FullStack clients and dedicate yourself to delivering on the commitments you and your team make to them.
• An understanding of React Native best practices and a commitment to following them.
• Ability to work through new and difficult React Native issues and contribute to libraries as needed.
• Ability to create and maintain continuous integration and delivery of React Native applications.
• A positive mindset and can-do attitude.
• 2+ years of professional experience working with React Native.
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