SEO Analyst

Eridium Digital is a Digital Marketing company, we help brands - see, shape, and act on opportunities. Driven by insights and data we decipher the consumer intent, delivering sophisticated Integrated brand presence and targeted campaigns across Search, Social, AI driven Display in sync with Marketing Technologies. We help brands to enhance their value across reputation, reach, and interest.

As an SEO Team Lead at Eridium, you will play a pivotal role in enhancing our clients' online visibility and search engine rankings. You will lead a team of SEO professionals, develop effective strategies, and ensure the successful execution of on-page SEO initiatives.

Responsibilities:

• Develop and implement on-page SEO strategies to optimize client websites for search engines.
• Conduct keyword research and analysis to identify growth opportunities.
• Stay updated with industry trends and algorithm changes to adapt strategies accordingly.
• Lead a team of SEO specialists, providing guidance, training, and performance feedback.
• Assign tasks, set goals, and ensure the team meets deadlines.
• Foster a collaborative and innovative work environment.
• Act as the primary point of contact for clients, addressing their SEO needs and concerns.
• Prepare and present SEO reports, explaining progress and recommending improvements.
• Work closely with clients to align strategies with their business goals.
• Monitor and track the progress of on-page SEO projects, ensuring they are executed effectively.
• Analyze website performance metrics and provide insights for continuous improvement.
• Implement best practices to enhance search visibility and user experience.
• Identify technical SEO issues and work with the team to resolve them.
• Optimize website content, meta tags, and on-page elements to improve search rankings.
• Collaborate with the off-page SEO team to develop integrated strategies.

Requirements:

• 4-5 years of proven experience in on-page SEO with a strong track record of improving search visibility.
• Prior experience working in a digital marketing agency is a plus.
• Excellent communication and client-facing abilities.
• Analytical mindset with a focus on data-driven decision-making.
• Strong understanding of search engine algorithms and ranking factors.
• Sound experience in managing multiple projects in the agency/client relationship model
• Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
• Strong leadership and team management skills.
• Up-to-date knowledge of SEO best practices and industry trends.

Nice to Have:

• Knowledge of digital marketing services, including website design/development, content marketing and social media marketing.
• Bachelor’s Degree in Marketing, Business Administration, Communications or related field.

• Experience managing SEO and affiliate programs.
• Strong understanding of current online marketing concepts, strategies and best practices.
• Experience in SEO, Email marketing and social media. Knowledge of SEM Rush tool
• Experience in a similar digital marketing role.
• Highly creative with experience in identifying the target audience and devising digital campaigns that engage, inform and motivate.
• Strong communication skills.

Marketing Campaign Manager

INDIA AND SEA

 

About SATISFIC
Satisfic is focused on the areas of the IT channel marketing. As the channel catalyst, we connect and empower technology suppliers, solution providers and end-users. Headquartered in Singapore and with teams across key countries in APAC, Satisfic leverages its regional service delivery capabilities to help IT channel succeed and grow.  Please visit our site at http://www.satisfic.com">www.satisfic.com for further details.

What you will be doing:

Operational and Project Management

• Work with our India and SEA clients
• Develop digital marketing initiatives and programs for IT products and solutions.
• Create and execute digital marketing campaigns like webinar, email, search and social marketing etc. for assigned products in assigned markets.
• Work closely with internal team and external vendors to implement marketing activities and tactics.

Creative Execution of Marketing Promotions

• Create concepts for marketing initiatives, and draft promotional copy and relevant terms & conditions.
• Ensure compliance with client-brand guidelines and contract when implementing creative and manage required approvals.
• Work with other members of the SATISFIC Team, contractors or vendors as needed to execute marketing campaigns.
• Compile regular reports and analytics of campaign performance and results.

Strategic Planning Support

• Provide campaign recaps indicating success metrics and ROI. Make recommendations based on how to apply learnings to future promotions.
• Establish and maintain processes to manage scope over the campaign lifecycle by managing the identification, resolution and escalation of project risks and issues hindering delivery of programs
• Track campaign progress at every step and proactively work with internal and external customer to steer campaigns in the right direction
• Attend weekly calls with the client; send out daily and weekly activity reports and ROI analytics to the Client.

About your experience:

• 5-7 years of proven experience in B2B marketing campaign planning and execution.
• Hands on experience in email marketing, webinar marketing and other digital marketing campaign execution.
• 1-2 years of IT channel marketing experience would be an added advantage.
• Highly proficient in Microsoft Word, PowerPoint and Excel
• Strong interpersonal and communication skills
• Strong analytical abilities
• Project and time management skills
• Facilitate and manage teamwork across departmental functions
• Knowledge of project management and reporting tools would be added advantage
• Highly organized and strongly self-motivated
• Ability to multi-task activities with shifting priorities
• Quick learner with a positive attitude
• Strong decision-making, problem resolution and creative thinking skills

Qualifications:

• Graduate in any field.
• MBA Marketing preferred but not mandatory

Reports to:  Manager – Customer Success.

Key Skill Set 

• 4- 5 years of experience in a role directly responsible for campaign planning, execution, optimization and reporting across multiple digital channels/media.
• Demonstrable experience managing SEM, display, email marketing, SMM campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Hands on experience of CRO tools such as Salesforce Marketing Cloud, WebEngage, CleverTap, MoEngage etc.
• Working knowledge of CRM tools such as Salesforce, Leadsqaured etc. would be a Plus.
• Understanding of data analysis, trend spotting and technology in Digital space.
• Strong written & verbal communication skills.
• Skilled in problem solving, planning, as well as being able to adapt to new environments.

Key Responsibility Areas:

• Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns.
• Should be updated with the ongoing marketing trends and capable to implement the changes in the system.
• Work on digital marketing platforms to execute campaign in the most efficient manner. Re-marketing campaigns in specific.
• Awareness about various content marketing platforms of the Market Research Industry.
• Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs.
• Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
• Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.

Job Specifications:-

Day-to-day liaison with internal team on campaign developments

Develops comprehensive agendas for weekly planning/status meetings

Set up and provide support on 3-5 search projects of various sizes

Exposure in social media traffic acquisition

Exposure of managing vernaculars sites (+experience in Facebook/Social Media and Twitter)

Perform keyword research and basic to advanced analysis

Be able to clearly convey and explain search engine best practices

Responsible for complete SEO process (on & off page optimization)

Analyze and increase the website traffic through organic search listing

Analyzing and generating website traffic reports

Format and prepare search reports for every vertical. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text t