Digital Marketer

About Starbond

Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.

About the Role

The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.

You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.

Key Responsibilities

DTC Growth and Customer Acquisition

• Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
• Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
• Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
• Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.

LTV, Retention, and Lifecycle Marketing

• Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
• Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
• Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
• Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

• Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
• Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
• Review performance at the channel, campaign, audience, creative, product, and cohort levels.
• Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

• Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
• Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
• Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
• Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
• Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

• Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
• Ensure reliable content-production support is available when external resources are required.
• Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
• Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
• Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

• Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
• Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
• Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
• Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
• Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
• Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

• Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
• Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
• Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
• The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.

What We’re Looking For

• Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
• Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
• Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
• Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
• Experience leading and developing marketing team members, setting KPIs, and managing performance.
• Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
• Excellent written and verbal communication, with a proactive and concise reporting style.
• Highly organized, accountable, and comfortable working in a remote, fast-moving environment.

Strong Forward Deployed Product Manager Profile with robust exposure to client facing delivery

Mandatory (Experience 1) - Must have 4+ years of total experience, including at least 1+ year of experience as a Product Manager/Forward Deployed Product Manager at Sprinklr (previously, not currently employed there), along with recent experience in a Tech consulting company as a Forward Deployed Product Manager, working closely with clients in an onsite or customer-facing capacity

Mandatory (Experience 2) - Must have a strong track record of client-facing delivery, having run implementations or deployments for large enterprise customers

Mandatory (Experience 3) - Must have experience running discovery workshops, demos, solution reviews, and go-lives with enterprise stakeholders from process owners up to CXO level

Mandatory (Tech skill 1) - Must be comfortable getting hands-on — able to read API docs, model data flows, write SQL, and reason about system integrations.

Mandatory ( Skill 1): Must have experience working closely with designers, engineers, testers and other stakeholders

Mandatory (Skill 2) - Must have a bias to build, with comfort in ambiguity and evolving scope

Mandatory (Company) - Should be an Ex-Sprinklr employee, currently working with IT Services/Tech Consulting companies

Mandatory (Note): Candidate should be open to relocate to other cities based on the client requirements as needed

Job Description:

The employee will be involved in direct sales.

Internship to 1 year of experience in Sales

He/She will be responsible for building rapport with students and their parents.

Needs to have an understanding of the student profile.

Good to have CRM knowledge

Good target records

Open to making from different sources

Open to traveling

Open to attending Virtual events and Physical events/seminars/Webinars

Requirements:

Fresher to 1 year of experience in Sales

Bachelor's degree or equivalent experience.

Excellent written and verbal communication skills.

Highly organized with excellent attention to detail.

Prior experience in sales/knowledge of sales tools

Benefits:

Medical Insurance for you and your family members

No boss kind of culture (We have mentors, not bosses, bring your idea to the table without any hesitation)

Access to your psychological counselor (We take care of your mental well-being)

• Lead the delivery of high quality, innovative, flexible and scalable technical solutions that meet business requirements.
• Design, Develop, Test and maintain software applications.
• Perform hands-on coding and provide thoughtful code reviews.
• Demonstrate ability to work within an agile team as well as collaborate with many other teams on design and implementation strategies.
• Follow SCRUM Agile Development methodology
• Problem Solving and ability to present ideas - Self-motivated, Open-minded, User Focused, Adaptive.
• Generate guidelines for other web designers to match visual design intent.
• Experience in building web application using ReactJS as the frontend framework.
• Expertise in using JavaScript framework.
• Have worked on REST client and WebSockets
• Be able to write Unit tests using a framework like Jasmine, Enzyme etc.
• Have experience in using any of the Build scripts.
• Proficient understanding of GitHub or other version control systems
• Strong programming basics, with a clear understanding of Object-Oriented and Functional programming.
• Expert in developing backend application with RESTful API's Using Rest Framework
• Understanding creation of website layout/user interfaces by using standard HTML5, CSS3, jQuery.
• Experience in Bootstrap4 or CSS pre-processor like Less or Sass is desirable.
• Low-Latency UI, Page optimization, and bundle build + caching.

As part of the Cloud Platform / Devops team at Upswing, you will get to work on building state-of-the-art infrastructure for the future. You will also be –

• Building Infrastructure on AWS driven through terraform and building automation tools for deployment, infrastructure management, and observability stack 
• Building and Scaling on Kubernetes
• Ensuring the Security of Upswing Cloud Infra
• Building Security Checks and automation to improve overall security posture 
• Building automation stack for components like JVM-based applications, Apache Pulsar, MongoDB, PostgreSQL, Reporting Infra, etc.
• Mentoring people across the teams to enable best practices 
• Mentoring and guiding team members to upskill and helm them develop work class Fintech Infrastructure

What will you do if you join us?

• Write a lot of code
• Engage in a lot of cross-team collaboration to independently drive forward infrastructure initiatives and Devops practices across the org 
• Taking Ownership of existing, ongoing, and future initiatives 
• Plan Architecture- for upcoming infrastructure
• Build for Scale, Resiliency & Security 
• Introduce best practices wrt Devops & Cloud in the team
• Mentor new/junior team members and eventually build your own team

You should have

• Curiosity for on-the-job learning and experimenting with new technologies and ideas
• A strong background in Linux environment
• Must have Programming skills and Experience
• Strong experience in Cloud technologies, Security and Networking concepts, Multi-cloud environments, etc.
• Experience with at least one scripting language (GoLang/Python/Ruby/Groovy)
• Experience in Terraform is highly desirable but not mandatory
• Experience with Kubernetes and Docker is required 
• Understanding of the Java Technologies and Stack
• Any other Devops related experience will be considered

Company Intro

Java R&D Pvt. Ltd. is a Software Development & IT Consulting Company headquartered at VA, USA. We are a leading software development & consulting company providing hi-tech information technology solutions and manpower staffing. Our clients range from Fortune 500 companies to State, Federal, small and medium sized businesses

Company Website :http://javarndcorp.com/

Responsibilities:

Manage the entire Training for all new joiners - including fresher and laterals - technical and English both

Manage all trainees - from their infrastructure, time in, time out, leaves, reporting, status, training schedule, training

technologies Etc.

Assess and evaluate all trainees and plan their training schedule, technologies, trainer, timings, etc.

Coordinate with recruitment team to hire and work with the best trainer for each technology

Coordinate with existing pool of trainers, add new trainers and organize online training

Assign tests, exams and get them evaluates for all trainees

Well versed with MS word and excel, google doc n sheets, WebEx and zoom

Manage all trainees data, results, ranking, status, and evaluate them and report to Management & HR

Train yourself if confident to give training in English or any IT language

Location : Bhopal

Timing : US Shift Timing 6 Pm to 3:30 AM

Excellent hike on current CTC

Qualifications

Excellent verbal and written communication skills

Computer skills, including Microsoft Office Suite (Word, PowerPoint, and Excel)

Advanced technical skills in e-learning

Strong interpersonal skills and the ability to work well with others

Specialized knowledge of specific industries

Keen attention to detail

We are looking for developers who are passionate about Python and know what are the benefits of python well.

Responsibilities:

• Design & implement new software modules based on the product requirements
• Debug existing software components, fix issues, and avoid regressions
• Be proactive, take ownership, and be accountable
• Familiar with Test Drive Development.
• Participate in software architecture, design discussions, and code reviews

Technologies we’re hiring for:

• Developed HTTP based REST APIs and implemented Authentication, Caching
• Worked with relational and NoSQL databases and aware of concepts like ORM, Migrations
• Languages & Frameworks: Python Django/Flask
• Database: Postgres/ Mongo
• Must have worked in a Unix/Linux based environment
• Advanced middleware like RabbitMQ, Celery Beat is definitely a plus.

Minimum 3+ year hands-on experience in Python needed

We are looking for a System Engineer who can manage requirements and data management in Rational Doors and Siemens Polarion. You will be part of a global development team with resources in China, Sweden and the US.

Responsibilities and tasks

1. Import of requirement specifications to DOORS module
   1. Create module structure according to written specification (e-mail, word, etc)
   2. Format: reqif, word, excel, pdf, csv
   3. Make adjustments to data required to be able to import to tool
   4. Review that the result is readable and possible to work with
2. Import of information to new or existing modules in DOORS
   1. Feedback of Compliance status from an excel compliance matrix to a module in DOORS
   2. Import requirements from one module to another based on baseline/filter…
   3. Import lists of items: Test cases, documents, etc in excel or csv to a module
   4. Provide guidance on format to information holder at client
3. Link information/attribute data from one module to others
   1. Status, test results, comment
   2. Link requirements according to information from the client in any given format
4. Export data and reports
   1. Assemble report based on data from one or several modules according to filters/baseline/written requests in any given format
   2. Export statistics from data in DOORS modules
5. Create filters in DOORS modules

Note: Polarion activities same as DOORS activities, but process, results and structure may vary

Requirements – Must list (short, and real must, no order)

• =>10 years of overall experience in Automotive Industry
• Having requirement management experience in the automotive industry.
• =>3 years of experience in Rational Doors as user
• Knowledge in Siemens Polarion, working knowledge is a plus
• Experience in offshore delivery for more than 7 years
• Able to lead a team of 3 to 5 people and manage temporary additions to team
• Having working knowledge in ASPICE and handling requirements according to ASPICE L2
• Experience in setting up offshore delivery that best fits the expectations of the customer
• Experience in setting up quality processes and ways of working
• Experience in metrics management – propose, capture and share metrics with internal/ external stakeholders
• Good Communication skills in English

Requirements - Good to have list, strictly sorted in falling priority order

• Experience in DevOps framework of delivery
• Interest in learning new languages
• Handling requirements according to ASPICE L3
• Willingness in travel, travel to Sweden may be needed (approx. 1-2 per year)

Soft skills

• Candidate must be driving and proactive person, able to work with minimum supervision and will be asked to give example situations incoming interviews.
• Good team player with attention to detail, self-disciplined, able to manage their own time and workload, proactive and motivated.
• Strong sense of responsibility and commitment, innovative thinking.