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6-7 Years of experience in building, scaling and leading the Marketing Function at a Product/tech-b2b Co
Experience in working with VC backed start-ups, internet/tech companies, retail companies
Excellent communication and story-telling skills with in-depth knowledge of marketing & branding
Penchant to work hard to strengthen the brand in the initial few years to gain a better work-life balance in future
Role and Responsibilities
1. Own the Acquisition and retention Funnels for the Manufacturer and Retailer
business lines
2. Own growth metrics like CAC and Cost of Retention for the Retailer product
3. Lead the Optimization and Automation of the above funnels in collaboration with the
Product team
4. Formulate & execute ROI driven Marketing strategies for all aspects.
5. Work closely with the Business, Product and Customer Delight Leaders
6. Build the Growth Marketing team from scratch
7. Define processes for the marketing team to ease and optimize intra and inter team
as well as external communications
Build the Marketing Vision
1. Be the voice of the users internally and the voice of brand externally
2. Stay on top of changing trends and strategic priorities through in-depth data
analysis to predict user behavior
3. Gain a deeper understanding of the market and the customer
4. Follow OKR framework religiously and manage implementation at all levels
Nurture the Culture
1. Make the team understand the importance of knowing the users (retailers /
Manufacturers), their behavior & needs, and encourage them to come up with
innovative hacks every time to communicate & engage with the users
2. Sustain innovation and experimentation as part of the Growth process
3. Respect and value user-facing teams and their experience and try to learn as much
as possible from them
4. Impart data-driven decision making habits coupled with intuitive experimentation on
the basis of user understanding
5. Know when to pull the plug and switch to a new initiative as per the need
6. Be quick at decision making and stay highly purpose-driven
Perks
● Work with the Founding team to create one of the MOST Valued B2B companies in
times to come
● Be a pioneer in an emerging and futuristic business space
● Opportunity to create an impact as a C-Suite leader
● Massive learning and execution opportunities at a large scale
● Non-hierarchical, a flat and transparent culture where we also have lots of fun
● Pay at par with market salaries + stock options and a steep growth curve
JOB RESPONSIBILITIES:
Generate sitemap dynamically whenever a page is added/deleted or edited –
across all sites.
Generate sitemaps dynamically at root domain and country library level.
Generate and Insert HREFLANG tags in the code.
Insert schema.org tags for structured SEO.
Maintenance of content on the websites, primarily through building,
replacing, and uploading content in the CMS.
Update meta-title and meta-description to website.
Focus on the quality and accuracy of the material displayed on the website.
Ensuring all site content is appropriately tagged and searchable.
KEY SKILLS:
Experience with web content management systems, SEO, digital marketing.
Experience in developing and implementing digital content.
Minimum of 2 years experience as web editing/webmaster/web content
professional
Working knowledge of Sitecore, Asp.net, MVC, HTML, CSS, JavaScript, J-Query
Must have excellent communication skills in English, both verbal and written
Experience in Web copywriting and/or editing skills
Ability to manage and prioritize multiple tasks
Ability to meet multiple deadlines in a fast-paced environment
Excellent interpersonal skills
iOS developer with the knowledge of Objective-C and Swift to create an excellent mobile application for iPhone as well as iPads.
The important role is to develop the apps from scratch by understanding the complete requirements of the customers.
Preferred Skills
Moreover, should have solid one-two years of experience in iOS app development.
iOS app development tools like Xcode and other necessary tools like image-enhancing tools.
The developer should have knowledge of developing apps for iOS up to the latest versions to old versions.
A developer should have enough skills to make the apps more stable.
Additional knowledge about the REST API and other web services are preferable.
Depth knowledge in in-app purchases, mobile payment gateways are most recommended.
Responsibilities
The developer should learn the defensive programming methodology to develop any apps in addition to that new innovative concepts also.
A developer should know how to use the graphics and code in an optimized way to consume a very reasonable volume of device memory.
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Developing automated mobile application test scripts that are robust, performant and maintainable using Appium, Espresso and other automation tools.
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Working closely with developers, designers to meet team commitments.
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Ensuring that applications and API’s developed by the team are reliable and meet user needs
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Testing of any SaaS products and clear understanding of architecture and design across all systems.
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Test strategy formulation will include decomposing the business and technical requirements into test case scenarios, defining test data requirements, managing test case creation, devising contingencies plans and other preparation activities..
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Scope and create quality assurance plans, data, procedures and scripts.
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Good knowledge of mobile concepts. Debugging Concept for iOS and android
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3-5 years of professional software testing experience.
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Experience in Mobile App Automation for iOS and Android Apps using Appium, Detox or any other automation tools like Espresso etc.
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Good understanding of Android Architecture, iOS Architecture and their components.
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Having a good understanding of databases like Mongo DB and it’s working.
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Must have knowledge of using debugging proxy application tools like Charles, Fiddler etc.
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Perform mobile test task estimation, task execution, Regression Testing and Functional System testing.
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A practiced eye for margin errors and other visual errors in mobile applications.
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Having understanding and experience in using basic UNIX commands.
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Working knowledge of XCode instruments And Android Studio.
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Experience in API / WebServices Testing with tools such as Rest Assured
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Expertise in JavaScript language is a plus
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Hands-on experience with Test Cycle Management tools like JIRA
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Exposure to various development & testing tools such as Git/Jenkins/Bitbucket
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Must have working knowledge in building and executing automation scripts
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Good analytical and problem-solving skills.
About the role
We are looking for a skilled Performance Marketer for Insane Marketers who can optimize ad exposure and add Insane value to the campaign strategies. Responsible for growing revenue through digital media by executing marketing campaigns, and extracting and analyzing data across multiple channels.
Responsibilities
- Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
- Proofreading advertising material before launching campaigns.
- Coordinating and overseeing the development and launch of campaigns
- Run Google Ads, and FB ads and manage complete responsibility of Google and Social media ads with an advanced understanding of marketing, and funnels, and comfortable with Google and Facebook Campaigns Strategy, optimization, and Analytics.
- Creating and managing Multiple Campaigns with the Right Ad Copy, optimizing the ad copy, and landing pages for the best quality leads
- Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
- Analyzing and evaluating the effectiveness of the campaign and using this data to inform future campaigns
- Collaborate with cross-functional team to develop creative solutions to address client’s business challenges
- Well aware of segmentation of Budget across the funnel, and ensure the right ads are shown to the right audiences.
Requirements
- Minimum of 2 years of experience as a media buyer.
- Prior Experience running Google or Facebook Advertising campaigns
- Good understanding of media analytics tools such as Google Analytics, and strong computer skills with programs such as MS Office, Google Suite
- The ability to collaborate with others and work as part of a team.
- Exceptional organizational and project management skills.
- Strong communication and networking abilities.
Benefits-
- Health insurance.
- All books ordered in the domain that Insane works in will be reimbursed.
- The freedom to manage your own time, location, and schedule (we have no physical office or set working hours).
- 5 days working.
- In-house training to grow your skills
- The opportunity to work with an innovative team of people with an awesome company culture
- The chance to grow, be challenged, and develop with Insane marketers
- Day shift.
- Willing to relocate to Bangalore or be based in Bangalore for this position
About you
- You’re numbers-driven.
- You love data.
- You're passionate and driven.
- You have a sharp eye for detail.
- You're proactive and reactive.
- You have 2+ years in paid media buying.
Job Requirements
Minimum Requirements:
To perform this job successfully, the individual must have the following experience:
- Bachelor’s degree in management information systems, computer science, and/or business, or equivalent work experience.
- You have experience with developing, maintaining and supporting production applications which have live users using Angular.
- You have experience with State managment and NgRx (ideally) or any other framework
- You are NOT a fresh graduate with no production experience
- You have excellent English speaking skills
- Strong understanding of the DOM, HTML5, CSS3 and JavaScript
- 3+ years of in-depth experience with Angular (2/4/8/x)
- 1+ years of experience with additional web libraries and frameworks. Preferred: NgRx, Rx.js.
Additional Skills Desired
- Ability to be empathetic and form strong working relations with your team members.
- Strong understanding of debugging and ability to quickly debug code, find problems and produce fixes.
- Experience with Responsive Web Design (RWD) patterns
- Experience with unidirectional data flow patterns (Redux, etc.)
- Experience with RxJS or other Reactive programming techniques/libraries
- Experience using ES2015 (ES6) and TypeScript 2.x
- Indepth experience in using GIT and understanding of GIT workflows Experience in building and maintaining a reusable components library in angular
- An excellent eye for detail to bring our products designs to life using pixel perfect styling, interactions and animation.
- Familiarity with agile development practices (a/b testing,unit testing,continuous deployment,continuous integration,scrums) and worked in a product driven environment.
- Excellent written and verbal communication skills to communicate technical concepts to a wide variety of audience.
- Proven ability to work with designers and other non-technical and technical team members (wireframes, rapid prototypes, PoC’s, white boarding)
Minimum Four years of experience.
Good for you to have –
Excellent knowledge of architectural/design patterns, data structures and algorithms
Expertise on performance tuning and optimizations.
You will definitely possess these technical skills –
Core skill set (must) : Core Java, Multi-threading, GC, J2EE technologies, REST
Core skill set (must) : RDBMS, Data Modeling, DB tuning
Working Knowledge (must): Server side implementation for highly concurrent and responsive systems.
Job Description Responsibilities:
• Design and build mobile applications using React Native
• Build native component for iOS (Native experience would be plus) or Android
• Collaborate closely with the Team lead to understanding the requirement and implementation details.
• integration with third-party APIs.
Required Skills:
• 2yrs experience in React-Native based app development is a must.
• Must have published at least 1 major React-Native app
• Knows how to embed React-Native in a native(iOS/Android) component and vice versa
• Strong focus on app performance.