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Shubham Vishwakarma
Full Stack Developer - Averlon
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Responsibilities will include
1.Deliver targets for digital business as aligned with Management in AOP across lending, devices and consumer products (postpe and payback) within CAC/RoAs objectives. Current contribution is upwards of 30% for 400 crore monthly disbursals and 90%+ on consumer products (600cr+ monthly TPV and 80cr annual digital marketing budget)
2.Lead the agenda of product led growth initiatives across business lines that drive long term growth.
3.Come up with plans/initiatives to improve funnel conversion rates across products on a monthly basis leading to revenue/cost impact.
4.Manage merchant retention and actively design programs by working closely with product/engg teams to re-activate churned merchants.
5.Continuously drive efficiency in digital paid marketing channels (atleast 10% QoQ) managing annual budgets of 100+ crore across performance marketing and brand building
6.Be on top of new developments in digital marketing/attribution ecosystem and pilot testing new channels of growth for company, atleast 1 in quarter.
Role: Digital Marketing Executive
Experience: 0-1 years (Freshers are Most Welcome)
Location: Ambattur, Chennai
Responsibilities:
● Assist in the execution and monitoring of digital marketing campaigns across various channels, including social media, email marketing, search engine marketing (SEM), search engine optimization (SEO), and content marketing.
● Help create engaging and persuasive content for digital platforms, including website copy, blog posts, social media updates, and email newsletters.
● Support the management and optimization of website content to improve search engine rankings, user experience, and conversion rates.
● Collaborate with the digital marketing team to develop and implement strategies for social media management, including content creation, scheduling, and community engagement.
● Conduct market research to identify target audiences, competitors, and industry trends to optimize marketing campaigns.
● Assist in monitoring and analyzing key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and contribute to regular reports and insights.
● Stay updated with the latest digital marketing trends, tools, and best practices, and contribute innovative ideas to enhance campaign performance.
● Assist in coordinating digital marketing projects and campaigns, ensuring timely execution and adherence to budget and objectives.
● Provide support in managing relationships with external partners, such as agencies, vendors, and influencers, to support marketing initiatives and leverage their expertise.
● Assist in monitoring competitor activities and industry trends to identify opportunities for differentiation and competitive advantage.
● Collaborate with cross-functional teams, such as design, sales, and product development, to ensure marketing efforts align with overall business objectives.
● Keep track of industry news and developments related to digital marketing and provide regular updates to the team.
No. of Positions: 01
Work Location: Bengaluru
About the position:
We are looking for a highly analytical thinker with an audience first mindset for the role of content marketing manager. The candidate needs to be a hustler who knows how to hack growth in a fast-paced, ever evolving environment with proven results in previous profiles. You are expected to be an expert in your understanding of how content can play a crucial role for any business. A strong understanding of analytics, the nuances and advantages, and shortcomings of each platform, and know-how to utilize data in formulating the campaign strategy is a must.
About EasyEcom:
EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!
Responsibilities:
● Develop and implement sophisticated digital marketing strategies across diverse online platforms.
● Orchestrate a seamless integration of content initiatives to ensure a cohesive brand narrative.
● Articulate and implement a comprehensive content repurposing strategy, transforming content into various formats tailored to the chosen channels for dissemination.
● Drive targeted traffic, both organic and inorganic, and foster engagement that seamlessly translates into measurable sales and brand promotion.
● Implement robust metrics to measure the effectiveness of marketing activities.
● Analyze results to derive actionable insights, informing data-driven decision-making for future campaigns.
Requirements:
● Master’s degree in marketing or related field
● 2+ yrs prior experience in SaaS/B2B domain or both
● Showcase tangible results in past profiles
● A thorough understanding of user behavior and multi-flow buyer journey
● Well adept with Webflow and marketing automation
● Ability to plan and create audience-relevant content with a strong SEO understanding (SEM experience is a ++)
● Strong analytical skills, with experience analyzing data and making data-driven decisions
● Proficiency with analytics tools (social media, SEO, Competitor analysis) along with GA and GSC
● Excellent communication & collaboration skills
● Prior working Experience with PR and Branding activities
● Ability to prioritize and manage multiple tasks and projects
About Client Launched in 1993, Client's brand, focused on providing high-quality herbal powders for beauty care. With a commitment to purity, their products contain only natural ingredients without fillers or preservatives. Recognizing the demand for safe and differentiated products in the growing Indian personal care market, they expanded their product range. In 2012, a strategic investor joined, leading to further expansion and enhanced product quality. Today, the brand boasts 36 products across 10 categories, marrying Ayurvedic principles with natural ingredients, offering outstanding products globally through various channels.
Job Description:
- Develop and oversee performance marketing strategy
- Manage Ad campaigns on Facebook, Google & Marketplaces
- Create engaging content for digital platforms
- Conduct regular CRO audits and execute A/B tests
- Implement user testing for enhanced conversion rates
- Review and optimize advertising campaigns for planned ROAS/ACOS
- Identify and optimize performance marketing channels
- Manage Analytics for campaign tracking
- Troubleshoot campaign-related issues
- Stay updated on industry trends and emerging technologies
Requirements
- 3-4 years of proven Performance Marketing experience
- Bachelor's degree in Marketing, Business, or related field
- In-depth knowledge of digital marketing channels and analytics
- Strong creative skills with attention to detail
- Data-driven mindset and analytical abilities
- Ability and desire to sales
- Convincing and influencing ability
- Sale the company's products like Website, CRM, Portal, Digital Marketing
- Must understand the use of technology for travel companies
- Make travel professional understand how technology can help them to drive a successful travel business
- Maintain good relationships with existing clients, gaining repeat business wherever possible
- A positive, confident, and determined approach.
- Resilience and the ability to cope with rejection.
- Negotiate, close deals and handle complaints or objections.
Google Analytics- MSMEx is a business advisory platform which connects Micro, Small & Medium Enterprises (MSMEs) & Start-ups with leading industry experts for professional advice & mentoring.
- Our goal is to bring world-class business management support in a micro advisory format to MSMEs at highly-affordable price points, so they can scale to their full potential faster with qualified guidance, expert mentoring and hand-holding.
- We take a customer-centric approach in our product development and measure our success using defined business metrics.
- We are a small team with diverse background & experiences. We work hard as a team - and appreciate the meaningful contribution of each other. We celebrate the journey and milestones and don- t wait for destination.
Responsibilities :
- Perform market research and competitive analysis
- Understand user needs, pain points & behaviour
- Develop & drive product direction and strategy
- Own the product roadmap, milestones and KPIs
- Collect & gather the requirements from different stakeholders to write PRDs & User
Stories.
- Define Acceptance Criteria & KPIs for each product feature
- Preparing Wireframes to explain the feature requirements to UI/UX Team
- Managing & Planning Sprints, Backlog & UAT
- Oversee product execution from inception to delivery
- Define and execute go-to-market plans /strategies along with marketing team
- Work with design, engineering, operations & marketing teams to set priorities & achieve the product and business goals
- Own the product tracking & analytics to gain insights for product iteration
Requirements:
What we are looking for:
- BE/BTech or MBA with relevant experience of 3-5 years
- Strong Analytical Skills with ability to formulate data driven decisions
- Own a track record of building interesting mobile products
JOB DESCRIPTION - PRODUCT MANAGER :
- Experience in Agile Product Development Process
- Exceptional Written & Verbal Communication Skills
- Cross-Functional Team Management
- A Team Player with an Entrepreneurial spirit
- Embrace change, and thrive in a fast-paced start-up environment
Tools:
- Project Management: JIRA, Slack etc
- Wireframing Tools: Framer etc
- Analytics: Google Analytics, Google Tag Manager, Facebook Analytics, Metabase, Tableau etc
- MS Office: Excel, Power Point, Word etc
Why MSMEx?
- You want to work directly with cofounders & serial entrepreneurs
- You love challenges and independently solve them
- You love to work in fast paced start-up environment
- You want fast paced growth in your career
Location: Preferred Mumbai in long run. For 2021 can work from anywhere.
Data Analytics
PythonWe are looking for a Data Analyst that oversees organisational data analytics. This will require you to design and help implement the data analytics platform that will keep the organisation running. The team will be the go-to for all data needs for the app and we are looking for a self-starter who is hands on and yet able to abstract problems and anticipate data requirements.
This person should be very strong technical data analyst who can design and implement data systems on his own. Along with him, he also needs to be proficient in business reporting and should have keen interest in provided data needed for business.
Tools familiarity: SQL, Python, Mix panel, Metabase, Google Analytics, Clever Tap, App Analytics
Responsibilities
- Processes and frameworks for metrics, analytics, experimentation and user insights, lead the data analytics team
- Metrics alignment across teams to make them actionable and promote accountability
- Data based frameworks for assessing and strengthening Product Market Fit
- Identify viable growth strategies through data and experimentation
- Experimentation for product optimisation and understanding user behaviour
- Structured approach towards deriving user insights, answer questions using data
- This person needs to closely work with Technical and Business teams to get this implemented.
Skills
- 4 to 6 years at a relevant role in data analytics in a Product Oriented company
- Highly organised, technically sound & good at communication
- Ability to handle & build for cross functional data requirements / interactions with teams
- Great with Python, SQL
- Can build, mentor a team
- Knowledge of key business metrics like cohort, engagement cohort, LTV, ROAS, ROE
Eligibility
BTech or MTech in Computer Science/Engineering from a Tier1, Tier2 colleges
Good knowledge on Data Analytics, Data Visualization tools. A formal certification would be added advantage.
We are more interested in what you CAN DO than your location, education, or experience levels.
Send us your code samples / GitHub profile / published articles if applicable.
A company founded by 2 BITSians with a simple mission statement - “App Business Made
Easy”. We are building a SaaS company focused on the needs of SMB App Developers
from around the world. This is a $15 Billion+ opportunity which is ripe for disruption
especially with increasing internet penetration, adoption and digitization of businesses. We
are profitable from Day-1 and are already growing at breakneck speeds and solving some
really hard problems. We are a team of 40+ people.
Culture
We are working hybrid and building a unique culture that allows you flexibility. We believe
your work should talk for itself and hence focus on KRA and projects.
As an Ad Ops manager, you have a critical role as part of the Global Performance delivery
team. You are the first point of post-sales contact for Appbroda's biggest advertising clients.
The ideal candidate will be super analytical, proactive, and a clear communicator and will
work with complex ad campaigns, managing and optimizing these campaigns using clear
analysis to deliver results.
Ad operations team would manage client relationships, but also bring to the table comfort
with analysis and numbers.Key Responsibilities:
● Work with sales teams to understand client expectations
● Day-to-day management of mobile display campaigns
● Work with the publishing team to secure inventories required for meeting the
client's objective
● Meet and exceed campaign goals through campaign strategy and optimization
● Work with data to arrive at insights and strategies about campaigns
● Day to Day management of profit margins across all campaigns
● Assist in the development of custom creative with internal departments and clients
● Management of client expectations, communication, and reporting metrics
● Help the product management team in designing better products by
communicating market realities and expectationsKey Skills & Experience:
● 1-2 years with GAM minimum
● Strong analytical skills
● Exceptional relationship management and communications
● Teamwork and interpersonal skills● Attention to detail
● Previous experience in a fast-paced start-up environment will be preferred
Role
We are looking for a Growth hacker to join the core team. The role will start off as a strong individual contributor and later involve building the team as well as we scale. It will mean taking on full responsibility for driving revenue through ideas and actions that help meet brand, product and business objectives.
Key Work Areas
- Evaluate and enhance end-to-end customer experience across multiple channels and customer touch points
- Test and optimize marketing tactics for customer acquisition, retention and conversion rate optimization
- Manage, optimise and execute multi-channel marketing and retargeting campaigns
- Analyse own content stream to optimise content strategy
- Write crisp copy with quick turn-around time
- Optimise listing for e-commerce marketplaces
- Draw insights from product sales data for product portfolio optimisation
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon