Digital Marketer

• Have outstanding written and spoken English and experienced in writing business letters for the organization, technical documentation including manuals.
• Responsible for a full range of activities which ensure the operational effectiveness and excellence of the business unit.
• Ability to Review, analyze, and create detailed documentation of business systems and user needs, including workflow and steps required to develop or modify computer programs.
• Have the ability to Design & develop new process & provide expert advice on and/or assist in implementing new processes.
• Have vast experience in proofing and editing.
• Excellent computer skills and expertise in using Microsoft Office tools.
• Have excellent research skill and can use Internet research tools in an efficient way
• Have good Knowledge and experience in SEO techniques.
• Comfortable and ease with using popular web technologies.
• Work with multiple Business Departments and IT teams to capture requirements and help designing and implementing the solution
• Ability to communicate effectively both over the phone and in person & Strong research skills developed through work experience and course work.

• Knowledge of ad operations including trafficking, troubleshooting, campaign optimizations, and reporting
• Effectively communicate status of campaigns, technical issues, launch delays, delivery issues, etc. to client contacts
• Perform quality assurance checks and debug issues with campaigns to ensure that line items and creative have been set up correctly and are delivering across all platforms and devices
• Monitor and analyze campaign performance
• Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts
• Identify workflow inefficiencies and address ideas to improve the ad ops process
• Knowledge of Social Media Marketing, SEO and Content Marketing

• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases for lead generation

• 6-8 years’ Digital analytics implementation experience with Google Analytics experience
• Expertise in Google Analytics Tag implementation using Tealium and Google Tag Manager or similar tools like Ensighten, Adobe Launch. Ability to Implement, Manage different tools/extensions in Tag Management System
• experience any other debugging tool - Omnibug, ObservePoint, or any other debugging tool
• Understanding of TMS architecture & functioning
• Intermediate to advanced JavaScript skills
• Experience with HTML and CSS selectors (preferably JQuery)
• Understanding of TMS architecture & functioning

Key Responsibilities:

• Owning the entire marketing framework, including developing nurture campaigns, email sequences, transactional emails, SMS Campaign On-Page marketing (such as banners, Pop-ups, and offer campaigns)
• Excellent in writing email SMS and on-page campaign copies.
• Good understanding of HTML for (Email campaign building)
• Working understanding of Marketing automation, customer communication journey. 
• Worked on Landing page creation (drag and drop builder forms)
• Identifying campaign trends/insights and analyzing results to help make informed decisions and program enhancements overtime
• Prioritizing tasks and managing multiple stakeholders and strands of work with a willingness to take on additional projects as needed.

Required Skills:

• Bachelor’s degree/MBA with equivalent experience of 2-4 years in Digital Marketing domain.
• Edu-tech and E-Commerce experience will be preferred.
• Experienced in campaign creation, journey building, lead nurturing, landing page optimiser.
• Familiar with Hubspot, Webengage, Clevertap, moengage is a plus.
• Extensive understanding of the digital marketing industry, best practices, user behaviour, and buyer’s psychology.
• Understanding
• Understanding of Marketing Tools such as Email, SMS, Push etc.
• A dynamic candidate who can adopt new techniques quickly.
• Strong understanding of social media marketing techniques.
• Ability to analyze metric data and convey recommendations appropriately to supervisors.
• Self-motivated, detail oriented and able to prioritize daily work efficiently.
• Effective Analytical skills.

Responsibilities and Duties

1.Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site

1. Perform management of PPC accounts on Google AdWords, Yahoo, Bing, and other search platforms for a variety of clients.
2. Assist in the maintenance and monitoring of keyword bids, budget caps, and other important account metrics.
3. Create online banner adverts and oversee pay per click (PPC) ad management
4. Track and analyze website traffic flow and provide regular internal reports
5. Manage and maintain updates for keyword lists.
6. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,

 display network, and other facets of paid search in accordance with client goals.

1. Familiarity with Google Adwords reporting interface

Job Requirements:

• Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Office
• Experience working with AdWords and Bing Ads
• AdWords certification required
• Ads 360 experience (previously Double-click Search)
• BS/BA degree preferred
• Agency experience preferred
• High proficiency with Google Analytics, Bing Analytics, and other website analytics software