Digital Marketer

Company Description

Welcome to W3era - Your Path to Digital Marketing Excellence! We are a powerhouse of digital marketing expertise, committed to helping businesses thrive online. With a decadelong web journey, we've built a global family of happy customers, endorsing our exceptional services. At W3era, we are obsessed with success. Your brand's ascent to the top page of Google and beyond is our relentless pursuit. We deliver beyond perfection, surprising clients with outstanding results. Our team is a blend of hardworking, creative, and young professionals. We hire the best and train them to become future leaders. An SEO off-page person, also known as an off-page SEO specialist, is responsible for improving a website's search engine rankings through activities that take place outside of the website itself. Their roles and responsibilities include: Link Building: An SEO off-page person, also known as an off-page SEO specialist, is responsible for improving a website's search engine rankings through activities that take place outside of the website itself. Their roles and responsibilities include: • Link Building: This involves acquiring high-quality backlinks from other websites to improve the website's authority and rankings. This can be done through outreach, content creation, and networking. • Content Promotion: The off-page SEO specialist may be responsible for promoting the website's content on social media, forums, and other online platforms to increase visibility and attract natural backlinks. • Social Media Engagement: Engaging with the website's audience on social media platforms, building relationships, and promoting content to drive traffic and improve brand visibility. • Influencer Outreach: Collaborating with influencers and industry experts to gain exposure and backlinks for the website. • Online Reputation Management: Monitoring and managing the website's online reputation, including addressing negative reviews and comments. • Local SEO: Implementing strategies to improve the website's visibility in local search results, such as optimizing for local keywords and managing local business listings. Overall, the off-page SEO specialist plays a crucial role in building the website's authority, attracting organic traffic, and improving its overall search engine performance through various off-site optimization techniques.

Job Title - Performance Marketing Manager

Location - Pune 

We are looking for a highly skilled and experienced Performance Marketing Manager to join our team at Propacity. In this role, you will drive digital marketing strategies specifically tailored for the real estate sector, focusing on customer acquisition, lead generation, and revenue growth.

You will have a deep understanding of various online marketing channels, analytics, and performance tracking to optimize campaigns and maximize return on investment (ROI). This role requires a data-driven mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.

Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
• Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing.
• Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging.
• Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement.
• Develop and execute performance marketing campaigns across digital channels such as Google Ads, Facebook, Instagram, and LinkedIn
• Collaborate with cross-functional teams, including creative, content, and development, to ensure seamless execution of marketing campaigns.
• Utilize web analytics tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization.
• Lead client calls for optimization and reporting purposes.

Skills and Qualities:

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
• Proven 3+ years of work experience as a Performance Marketing Manager or in a similar digital marketing role.
• Experience of working in the Real Estate Industry.
• Strong understanding of performance marketing concepts, channels, and best practices.
• Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic platforms.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
• Up-to-date knowledge of the latest digital marketing trends, technologies, and industry best practices.

What We Offer:

• Learn from industry experts and scale your career in real estate performance marketing.
• Be part of an innovative, data-driven, and supportive team.
• Access the latest marketing automation and analytics platforms.

About this role

We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀

You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.

You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.

You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:

• Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
• Develop a deep understanding of the user, their stage of the journey and intent
• Frequently conducting keyword research and incorporating best SEO practices in the content you produce
• Hustle your way to find channels to promote the different forms of content that you will create
• Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
• Ensure all-around consistency with regard to the style, fonts, images and tone
• Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
• Publish high-quality compelling content within established timelines to achieve outcomes
• Work towards minimizing the time for research by curating high-quality sources for research
• 
  

📎 Key qualifications

• Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.

• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments

Responsibilities:

1. Develop and implement digital marketing strategies to drive online traffic to the company website and generate leads/sales.
2. Manage digital marketing campaigns across multiple channels, including but not limited to social media, email, SEO, SEM, and display advertising.
3. Analyze digital data metrics and campaign performance to optimize strategies and improve ROI.
4. Collaborate with internal teams (such as design, content, and sales) to create compelling digital content aligned with marketing goals.
5. Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
6. Manage and maintain the company's social media presence, including content creation, community engagement, and customer service.
7. Monitor and respond to online reviews and feedback on various platforms to maintain brand reputation.
8. Utilize marketing automation tools and CRM systems to streamline processes and improve efficiency.

Requirements:

1. Proven experience in digital marketing, with a strong understanding of digital marketing concepts and best practices.
2. Proficiency in digital marketing tools and platforms, such as Google Analytics, Google AdWords, social media management tools (e.g., Hootsuite, Buffer), and email marketing software (e.g., Mailchimp, HubSpot).
3. Strong analytical skills and the ability to interpret data and metrics to drive informed decisions.
4. Excellent written and verbal communication skills, with the ability to create engaging content for various digital channels.
5. Creative thinking and problem-solving skills, with a results-oriented mindset.
6. Ability to work independently and as part of a team in a fast-paced environment.
7. Certifications in digital marketing (e.g., Google Ads certification, HubSpot certification) are a plus.

Key Responsibilities:

Brand Development

 To ensure integrated and consistent brand communications across marketing, media relations, digital

media and publications on all aspects of the company’s work.

 Significantly contributing to the development of the overall business strategy through the identification

of content trends. Completely own content strategy and execution.

 To represent Affordplan professionally across all content platforms.

Asset Development

 Contribute to Affordplan’s thought-leadership in the industry through the development of robust and

effective multi-format content aligned with wider marketing strategy and campaigns.

 Creating clear Product Messaging, including Positioning, Features & Benefits and USP’s for the

Affordplan Proposition for the website, social media, and other brand assets.

 Create newsletters and email direct mailers for intended mailing list and customer base.

 Research and curate content for digital dissemination including blog pieces, opinion pieces, medical

awareness articles, scripts for videos, e-books, guides, media releases etc.

 Creation of sales tools and training modules; including white papers, presentations, collateral, website

content and social content

 Working with the Marketing team on PR and Product Review Programs

 Working with customers to generate success stories, testimonials and other user generated content.

Skills Required

 English Proficiency (Spoken) and English Proficiency (Written)

 Good familiarity with digital channels and social media

 The Candidate should have excellent communication skills.

 Ability to take initiatives.

 Extremely comfortable in fast-paced, high-growth startup environment.

 Creative and analytical thinker; fast learner.

Eligibility Criteria

Bachelors in Journalism, Mass Communication, English from a college of repute.

● 2+ years of working experience with Search ads and Display ads on ad tools like Google ads and Microsoft ads.(must)

● Perform keyword research and competitor research for the paid search campaigns

● Plan and implement new strategies with the team to ensure the maximum ROI possible.

● Work with the content team to ensure Ad copies are effectively optimized for maximum conversion rate.

● Knowledge of different automated bid strategies of Google ads.

● Track KPIs to evaluate performance and bring the pinpoint issues to the team

● Stay up to date with online advertising and its trends

● Professional certification in Google ads will be preferable

● Perfect with the analysis of data and reporting.

● Excellent problem solving and Analytic skills.

Note: Looking for somebody who has experience working in the Fintech domain and BFSI, 

Job Brief
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As a Content Writer you will:

• update existing materials, generate novel work, and identify new ways to reach and engage consumers.
• contribute to the shaping of our stylistic and editorial guidelines.
• keep abreast of the latest SEO techniques.
• focus on appealing to consumers' interests by creating engaging material that will increase reader engagement.

Responsibilities

-----------------

• Conducting in-depth research on industry-related topics to develop original content.
• Developing content for blogs, articles, product descriptions, social media, the company websites, and press releases.
• Assisting the marketing team in developing content for advertising campaigns and marketing collateral.
• Proofreading content for errors and inconsistencies.
• Editing, reviewing, and updating existing content to improve readability.
• Ensuring all around consistency with respect to brand guidelines.
• Coordinating with marketing and design teams to create promotional materials.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Collaborating with internal departments to establish campaign objectives, complete tasks, identify and solve problems.
• Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Requirements
---------------

• Strong listening & communication skills.
• Excellent writing and editing skills.
• Working knowledge of content management systems.
• Familiarity with web publications.
• Ability to work in a fast-paced environment & handle multiple projects concurrently.
• Excellent research, organizational, and time management skills.
• The capacity to work independently and collaboratively.
• Ability to work efficiently without compromising quality or accuracy.
• Proficient in all Microsoft Office applications.

Background
-------------

• Proven content writing or copywriting experience.
• A portfolio of published articles.
• Bachelor's degree in Communications, Marketing, English, Journalism, or related field.