Digital Marketer

Role : Assistant Manager – Marketing

Exp : 4 to 10 years

Experience:

• 4–7 years of experience in B2B marketing, preferably in certification, training, SaaS, consulting, or services

industry

• Experience leading multi-channel campaigns and content creation

• Prior exposure to compliance, ISO standards, ESG, or cyber/information security is an added advantage

Skills & Competencies

• Strategic thinking with the ability to translate technical offerings into client-centric communication

• Strong writing, editing, and visual storytelling skills

• Proficient in Google Ads, Meta Business Suite, Canva, Google Analytics, SEO tools, and CRM platforms

(Zoho preferred)

• Excellent planning, prioritization, and project management capabilities

• Self-motivated, detail-oriented, and able to work cross-functionally with minimal supervision

As a Digital Marketing Manager at Brainstorm Force, you’ll be responsible for planning, leading, and optimizing multi-channel marketing initiatives that directly impact our growth.

You will own key marketing channels, manage end-to-end campaigns, and guide a small team of cross-functional collaborators to improve performance.

Why You’ll Love Working With Us

• Remote work
• Flexible working hours
• Competitive pay
• Paid time off
• Allowances for setting up workspace
• Excellent work-life balance
• Career growth opportunities

Your role bridges hands-on execution (experiments, funnels, campaigns) with channel ownership and performance leadership - driving traffic, conversions, and retention.

Key Responsibilities:

Marketing Strategy & Campaigns:

• Own and execute data-driven marketing campaigns across SEO, paid ads, content, affiliates, and email.
• Align channel strategies with business and product-level goals.
• Plan and coordinate product launches, cross-sell/upsell campaigns, and retargeting flows.
• Lead end-to-end execution - from idea, creative briefs, and collaboration with stakeholders to delivery and reporting.

Channel & Funnel Management:

• Take ownership of channels like SEO, email, paid, content, or affiliates and ensure measurable performance improvements.
• Build and optimize funnels for awareness → nurture → conversion → retention.
• Test and iterate creatives, landing pages, CTAs, and email sequences for higher engagement and conversions.

Performance Tracking & Optimization:

• Monitor campaign performance using GA4, Looker Studio, Hotjar, and SEO tools.
• Report ROI metrics such as CAC, ROAS, CTR, conversion rates, and revenue impact.
• Run A/B or multivariate experiments to validate growth hypotheses and scale what works.

Content & Partnerships:

• Collaborate with content, design, and creator/affiliate partners to produce high-converting assets.
• Support and scale affiliate and influencer partnerships with strategic campaigns and content co-creation.
• Ensure content strategies engage the right audience across blogs, social, and partner channels.

Team Leadership & Collaboration:

• Mentor and guide junior marketers (Marketing Associates / Specialists) on execution and outreach best practices.
• Delegate effectively, providing clear briefs and ensuring campaign consistency.
• Partner with product and design teams to align messaging, assets, and user experience.

Required Skills and Qualifications:

• 4-7 years of digital marketing experience, with proven success executing and managing multi-channel campaigns.
• Strong ownership of marketing channels including SEO, email, ads, content, affiliates, or influencers.
• Proficiency in analytics and campaign tools (GA4, Looker Studio, Semrush/Ahrefs, Meta Ads Manager, UTM tracking).
• Excellent writing and copy-editing skills, with the ability to simplify and clarify messaging.
• Strong grasp of conversion funnels, attribution, CAC, LTV, and performance-driven growth methods.
• Comfort in leading campaigns, mentoring juniors, and collaborating with cross-functional teams.
• Strong analytical mindset with the ability to turn data into insights and improvements.
• Strong execution discipline: balancing speed, quality, and persistence.

Good-to-Have Qualities -

• Experience in the WordPress, SaaS, or website builder ecosystem.
• Ability to understand the mindset and workflows of web designers, developers, and creators.
• Past leadership in affiliate/influencer partnerships.
• Comfort with AI tools to accelerate copy, workflows, and research.

KPI's for Success:

• Increased traffic and conversions from owned channels.
• Growth in signups, website traffic and product revenue.
• Improved conversion rates across funnels and campaigns.
• Number and quality of partnerships, affiliates, and creators engaged.
• Execution of successful product launches or large campaigns.
• Improved team velocity and on-time delivery of campaigns.

Looks interesting? Apply now and be part of our awesome team!

Company Overview

We are a full-service marketing agency that helps ambitious brands show up sharper, grow faster and stand out in crowded markets. From content and social to performance marketing, design, video and PR, we build and execute brand strategies end-to-end for a diverse roster of clients across industries. We're a team that moves fast, takes creative risks, and holds itself to agency-grade standards on every single deliverable. If you want your work to ship, get seen, and actually move numbers for real brands rather than sit in a deck, you'll fit right in.

Role Summary

Build, engage and grow an authentic brand community across social and owned platforms, acting as the human voice of the brand.

Job Details

• Experience: 2-5 years
• Work Model: On-site
• Work Location: ATS Bouquet, Sector 132, Noida
• Work Week: Monday-Saturday, 9:30 AM - 6:30 PM
• Reports To: Head of Marketing / Brand Lead
• Education: Bachelor's degree in Communications, Marketing or related field preferred

Key Responsibilities

• Manage and grow the community across social, Discord, WhatsApp or forums
• Respond to comments, DMs and community questions promptly and on-brand
• Plan and run engagement activities such as AMAs, contests and community events
• Identify and nurture community advocates and superusers
• Surface community feedback and sentiment to product and marketing teams
• Moderate conversations and handle conflict or negative sentiment calmly
• Track community health metrics including engagement and sentiment
• Build community rituals and content that keep people coming back
• Coordinate with support teams to resolve recurring community issues
• Represent the brand's voice and values consistently across interactions

Mandatory Skills & Experience

• 2-5 years of community management experience
• Excellent written communication and interpersonal skills
• Proven conflict-resolution ability under pressure
• Demonstrated ability to build relationships and engagement at scale

Preferred Skills (Good to Have)

• Experience growing a community from near-zero
• Familiarity with community platforms (Discord, Circle, Discourse)
• Event planning experience (AMAs, meetups)

Tools & Technologies

• Discord / WhatsApp Communities / Circle
• Social platform native messaging tools
• Sentiment tracking/listening tools
• Notion for community documentation

KPIs / Success Metrics

• Community growth rate
• Average response time
• Engagement/participation rate
• Sentiment score (positive vs. negative mentions)

Benefits & Perks

• Competitive compensation with performance-linked growth
• High-ownership role with direct access to leadership
• Fast-tracked career growth in a high-growth environment
• Learning and development support
• A culture that rewards speed, ownership and craft

Job Title: Digital Marketing Executive

Experience: 1 -3 Years

Location: Ahmedabad

About Xelentor Technologies

Xelentor Technologies is a growing IT solutions company specializing in web and mobile app development. We work with global clients and deliver innovative, scalable, and high-performance digital products.

We are now expanding our marketing team and looking for a Digital Marketing Executive who can manage our online presence, generate leads, run paid campaigns, and improve our brand visibility.

Key Responsibilities (Based on Your KRA)Social Media Management

• Create and publish monthly social media posts
• Plan the monthly content calendar
• Improve engagement and follower growth

Lead Generation

• Run and optimize Google Ads, Meta Ads, and LinkedIn Ads
• Generate qualified leads through paid campaigns
• Maintain cost-effective campaigns and improve conversions

SEO & Website Optimization

• Perform on-page and off-page SEO
• Conduct keyword research and competitor analysis
• Improve website traffic and ranking performance

Content Marketing

• Create or coordinate content for blogs, website pages, and social media
• Publish consistent blogs and optimize website content
• Support content planning with the design team

Analytics & Reporting

• Track performance using Google Analytics (GA4) and Search Console
• Prepare weekly and monthly performance reports
• Provide actionable insights to improve ROI

Email Marketing

• Plan and run email campaigns and newsletters
• Manage audience segmentation and automations
• Track open rate, clicks, and engagement

Brand Presence

• Manage company listings on platforms like Clutch, GoodFirms, Glassdoor
• Maintain online profiles and ratings
• Support PR and branding activities

Learning & Growth

• Stay updated with digital marketing trends and tools
• Complete relevant certifications to upgrade skills

Key Skills Required

• SEO (On-page & Off-page)
• Google Ads / PPC
• Meta Ads
• Social Media Marketing
• Content Writing / Editing
• Basic designing knowledge (Canva/Figma preferred)
• Google Analytics & Search Console
• Good communication and analytical skills

Qualifications

• Certifications in Digital Marketing / Google Ads / SEO preferred
• Experience in an IT, marketing, or advertising industry is an added advantage

Regards

HR Shivangi Bhandari

Xelentor Technologies

Desired Candidate:

• Bachelors or Masters degree from top college in India or abroad
• 2+ years of Experience including experience in leading and managing SEO (on page,
off page and content) and other aspects of digital marketing
• Experience in optimizing landing pages and user funnels
• Strong knowledge of website analytics tools (Google Analytics, Webmaster Tools,
Similarweb) and keyword research tools (Keyword Planner, SEMRush)
• Strong analytical skills and data-driven thinking – need to think about the big picture
while effectively managing details
• Experience in Affiliate marketing will be a plus
• Proven track record in driving organic traffic growth for an internet or ecommerce company

Key Functions:
• Work on all SEO aspects including on page (user experience, content, meta tags,
URL structure) and off page (link quality, relevance, anchor text) factors
• Keyword research and competitor keyword analysis to optimize existing content and
uncover new opportunities
• Meet and over-achieve targets on keyword rankings (SERPs) and organic traffic by
working with a goal focused approach
• Identify web trends and insights, and optimize UX and performance based on the
insights
• Plan, execute, and measure experiments and conversion tests while brainstorming
new and creative growth strategies
• Continuously collaborate with Product team (tech, design & content) to create landing
pages and optimize user experience
• Collaborate with agencies and other vendor partners for PR & print media

Keywords:
Digital Marketing, Search Engine Optimization, SEO, SEM, PPC, Online Marketing, On Page, Off Page, Internet Marketing, Social Media, Keyword Optimization, Team Lead, Google Analytics, Webmaster Tool, WMT, Link Building, Product Company, Information Architecture, Consumer Internet, SEO Expert

About Sunstone

Sunstone is a leading higher education service provider that works with academic institutions in up-skilling students for employability. Sunstone offers career oriented training interventions for undergraduate and postgraduate students at 30+ institutions across 25 cities.

Sunstone’s training programs are industry endorsed to enhance employability. These programs are designed for hybrid delivery with unparalleled focus on soft skills and personality development. Sunstone’s focus is to provide students with holistic educational experience.

Responsibilities

• Create content marketing campaigns to drive leads and subscribers, using SEO best practices to generate traffic to our site
• Regularly produce various content types, including email, social media posts, blogs and white papers
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Analyses content marketing metrics and make changes as needed.
• Optimizing current content on our website (page titles, meta descriptions, h1s, alts, anchor text, etc.)
• SEO-friendly writing (as well as other forms of PR--media pitches, articles, etc.)
• Excellent verbal and written communication skills

Qualifications

Any Graduate/Post Graduate

Job responsibilities

• Participate in developing e-commerce websites on BigCommerce platform
• Collaborate with project managers and clients to understand requirements and participate in planning the development roadmap
• Be responsible for delivering optimized, fast loading, responsive, and highly functional website
• Migrate websites from other e-commerce platforms to BigCommerce and install and customize new BigCommerce themes
• Extending BigCommerce functionalities to the next level using storefront APIs, liquid programming, meta fields, etc.
• Implementing SEO/CRO best practices in BigCommerce sites