Digital Marketer

Job Title: Digital Marketing Executive

Location: Kolkata – Chinar Park

Salary: ₹18,000 – ₹22,000 per month

Job Type: Full-time

Job Summary:

We are looking for a results-driven Digital Marketing Executive to plan, execute, and manage digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in social media management, SEO, paid ads, content creation, and analytics.

Key Responsibilities:

1. Social Media Management

• Develop, schedule, and publish posts across all social media channels.
• Monitor engagement, respond to comments/messages, and grow community presence.
• Create campaigns to increase brand awareness and lead generation.

2. Performance Marketing

• Run and optimize paid campaigns on Meta Ads, Google Ads, and other platforms.
• Track ROI, monitor performance, and adjust strategies for maximum conversions.

3. SEO & Website Management

• Implement on-page and off-page SEO strategies.
• Conduct keyword research and competitor analysis.
• Coordinate with developers/designers for website updates and performance improvements.

4. Content Creation

• Create engaging content for social media, blogs, emailers, and ads.
• Collaborate with the design team for creatives, videos, and promotional materials.

5. Analytics & Reporting

• Monitor campaign performance using tools like Google Analytics, Meta Business Suite, etc.
• Generate weekly and monthly performance reports.
• Provide insights and suggestions for improving campaign results.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Mass Communication, or related field.
• Proven experience (1–3 years) in digital marketing.
• Strong knowledge of Google Ads, Meta Ads, SEO, and social media platforms.
• Proficiency in tools like Google Analytics, Canva, Meta Business Suite, and other digital tools.
• Excellent communication, creativity, and analytical skills.
• Ability to manage multiple tasks and meet deadlines.

Preferred Qualifications:

• Experience with video editing or basic graphic design.
• Knowledge of email marketing tools .
• Understanding of branding and consumer psychology.

Benefits:

• Competitive salary and incentives.
• Opportunity to work on multiple brands and campaigns.
• Growth and learning opportunities.
• Friendly and collaborative work environment.

 We are seeking a highly skilled and motivated Digital Marketing Associate with at least 2 years of experience in Pay-Per-Click (PPC) advertising. The ideal candidate will have a strong understanding of PPC strategies, campaign management, data analysis, and optimization techniques. As a PPC Specialist, you will be responsible for managing and optimizing our PPC campaigns to drive targeted traDevelop, implement, and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, social media advertising and Native.

- Conduct keyword research to identify high-value keywords and develop effective revenue

- Monitor campaign performance, budget allocation, and keyword bids to ensure optimal performance and cost efficiency.

Analyze campaign data and generate actionable insights to improve campaign performance, including adjustments to bidding strategies, ad placements, and targeting.

ffic, conversions, and ROI.

Responsibilities :

1. Set up marketing email automation.
2. Deploy emails and email templates and analyze results.
3. Set up marketing landing pages, product carts, and coupons.
4. Analyze revenue from marketing campaigns and produce reports, including updates on the progress towards goals for new subscribers and renewal marketing and recommendations for improvements.
5. Assist with maintaining, updating, and ensuring the accuracy of our marketing database and lists.
6. Maintain and manage lead gen efforts.
7. Collaborate with other team members and departments on marketing projects and opportunities.
8. Write and edit marketing copy, messages, and campaigns.
9. Set up print marketing materials.
10. All other responsibilities as assigned.

Requirements :

1. An associate degree or higher, preferably in marketing or a related field
2. Excellent written and verbal communication skills
3. Excellent ability to write and edit marketing copy
4. Experience with email marketing
5. Knowledge of basic HTML
6. Ability to work in a fast-paced environment

• Develop optimization strategies that increase the companys search engine results rankings.
• Research SEO keywords to use throughout the companys website and marketing materials.
• Set measurable goals that demonstrate improvement in marketing efforts.
• Monitor daily performance metrics to understand SEO strategy performance.
• Efficiently communicate with other marketing professionals to align goals.
• Collaborate with others within the marketing department to manage SEO strategy.
• Write compelling and high-quality website content, including blog posts and page descriptions.
• Update content and website links for maximum optimization and search engine rankings.

Greetings from Hitbullseye !!!

About Hitbullseye:

Hitbullseye is one of the fastest-growing portals in the test prep education space. It is ranked among the top test prep portals in India by Alexa.com(an Amazon Company). With 1 crore + page views annually portal has traffic from MBA. Law PO & campus placement training domains. Bulls Eye has a classroom presence and has trained close to more than 2 lac students in classrooms since its inception in 1998.

Website: www.hitbullseye.com

Venue: E-305, Industrial Area, Sector 75,

Sahibzada Ajit Singh Nagar,

Punjab 160055

Currently, we are hiring an SEO Executive for our organization.

Work Profile

• · Develop a web content strategy that encompasses the goals of a company and aligns with the company's image
• · Keyword search and using target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
• · Editing and proofreading content
• · Maintain content calendar for timely servicing of articles
• · Provide editorial, creative and technical support to digital marketing
• · Track web analytics to ascertain content engagement levels
• · Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
• · Work with SEO team to improve meta descriptions, alt tags, headings, etc to improve rankings
• · Develop and execute successful SEO strategies
• · Conduct keyword research to guide content teams
• · Help with lead magnets – ebooks, marketing page copy, brochures, emails, SMS, Whatsapp, etc.
  
  

Required Candidate

• Excellent Communication Skills ( Written & Verbal)
• Experience (0-2) Years Only
• Graduate or Post Graduate Can Apply
• Work From Office Only