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Strong performance marketer profile
Mandatory (Experience 1): Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
Mandatory (Tech Skills 1): Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
Mandatory (Tech Skills 2): Must have 1+ experience in customer acquisition in FinTech, B2C
Mandatory (Tech Skills 3): Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
Mandatory (Company): B2C Fintech Product companies (Targeted companies list given below)
Job Title: Marketing & Brand Strategy Manager
Location: Arjan Garh, Delhi
Job type: Full time, Onsite
About us: At Timble Glance, our motto, ‘More Data, More Opportunities’, epitomizes our unwavering commitment to equipping forward-thinking enterprises in their battle against fraud. We take pride in building cutting-edge AI solutions to help financial institutions mitigate risk and generate comprehensive data. This data leads to insightful solutions, ensuring effective fraud prevention and risk mitigation.
Key Responsibilities:-
· Brand Building & Proposition Design: Craft compelling brand narratives and unique value propositions that differentiate Timble and DetoXyFi in competitive markets.
· B2B SaaS Growth: Scale our SaaS platform through targeted lead generation, funnel optimization, and data-driven marketing strategies.
· Customer Lifecycle Management: Map and optimize the end-to-end user journey to improve acquisition, retention, and lifetime value (LTV).
· Omni-channel Marketing: Design and execute integrated campaigns across digital (SEO/SEM, Social, Email) and offline touchpoints.
· Media Planning & Buying: Strategize and manage media budgets, ensuring optimal ROI through effective channel selection and negotiation.
Stakeholder Management: Act as the primary bridge between Product, Sales, and Leadership teams to align marketing efforts with business goals.
Required Skills & Expertise
- Platform Mastery: Hands-on experience with CRM tools (e.g., HubSpot, Salesforce) and marketing automation.
- Strategic Depth: Proven track record in Media Planning and Brand Architecture.
- Analytical Rigor: Ability to translate raw data into actionable growth insights.
- Communication: Elite storytelling and presentation skills for high-level stakeholder reporting.
Qualifications
· Experience in Marketing/Brand Management, specifically within the B2B SaaS ecosystem.
· MBA in Marketing or a related field is highly preferred.
What We’re Looking For
● 2–4 years of experience in digital product/service sales, partnerships, or client strategy.
● Strong negotiation and relationship-building skills.
● Exposure to high-ticket deals (₹5L+/month preferred).
● Proficiency with CRM platforms (e.g., Salesforce, HubSpot).
● Backgrounds we prefer:
○ Digital Marketing / AdTech / Online Media
○ Fintech / Investment / Digital Banking
● Self-driven and strategic — with a partnership, not transactional, mindset.
Role Overview
● Full-time, on-site role focused on building demand-side partnerships.
● Involves research, strategic outreach, and long-term alliance building.
● Structured and insight-driven — not a traditional BD role.
● Complete ownership from lead research to onboarding and retention.
Responsibilities
- You’ll also oversee paid search campaigns to ensure their success, and communication with clients to support their websites if needed.
- Candidate who is a skilled communicator and able to collaborate with various teams.
- Candidate must know to run Google ads, Linked ads, Facebook ads, Social media executive Google ads weekly report Facebook ads
- Develop and execute successful SEO , SMM strategies
- Proven experience as SEO Manager, SEM Manager or similar role
- Excellent communication skills
- Strong organizational and leadership skills
- Analytical mindset with numerical aptitude
We are looking to hire a Performance Marketing Manager to lead the planning, optimization, and
reporting of performance marketing initiatives to help drive traffic and maximize ROI across Paid
Social channels. Prior experience working with India’s leading Performance Marketing agencies
would be preferred.
Key Responsibilities
● End to end management of performance marketing activity across Paid Social channels (Google / Facebook), including creating a strong performance marketing
strategy & execution plan
● Managing campaigns across digital channels to drive strong return on investment and efficient CAC
● Identifying and testing evolving channels
● Strong with data, analytics & result oriented
Experience Required
● Minimum 1.5-2 years of prior experience in a leading performance marketing agency
● Experience building effective multi-channel marketing strategies, including PPC, SEO, social media and other digital channels
● Direct experience in implementation of paid marketing with a mix of New and RM strategies (Facebook) and search, display, video, and shopping (Google)
● Excellent analytical skills and ability to read consumer behaviour trends to drive actionable insights & recommendations
● Working knowledge of retention marketing tools would be an added advantage
What you will do:
- Defining marketing strategy to support the company’s growth trajectory
- Responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the business forwards through key marketing channels
- Designing, implementing and managing online marketing programs focusing on building awareness and customer acquisition
- Leveraging data and analytics to deliver strong marketing efficiencies and creating an advantaged digital marketing effort
- Managing SEO and SEM
- Building and owning the brand while generating positive buzz in and around the platform
- Leveraging a "Test & Control" approach to constantly improve program results and increasing the impact of marketing on revenue and profitability
- Proposing new marketing program ideas and then securing support from stakeholders to fund and execute these programs
- Updating with the new trends and processes on marketing and using the same to push the company’s marketing agenda
- Evaluating the impact of marketing programs in achieving their stated revenue targets
- “Listening” to the trends of the market and directing the market research efforts of the company
- Focussing on increasing life cycle value of customers
- Identifying and automating processes to improve efficiencies
- Working closely with the Technology team on automating marketing initiatives
- Using data and reports to make evidence-based marketing decisions
- Suggesting changes and improvements
- Contributing as a member of the leadership team to the business decisions of the company
- Hiring leading, training and mentoring a team of marketers and ensuring their performance and retention
- Forecasting the demand based on empirical analysis and relaying the info to the manufacturing team to ensure adequate supply
What you must have:
- Masters in marketing or equivalent. Additional Certifications will be a plus
- Experience in the same industry in preferable
- Strong analytical capabilities
- Conversant with digital marketing tools
- Deep understanding of technology
- Thorough knowledge of marketing principles, brand,product and service management
- Deep understanding of changing market dynamics
- Outstanding communication (written and verbal)
GetMyUni is a Times Internet-backed ed-tech start-up disrupting the college admissions space in India. We are a social college search platform that empowers students with making the most important decision of their life - choosing a college, by providing them access to exhaustive college information, data points, the student is given ratings, reviews, forums, and a student connect platform.
For colleges, we are a one-stop student recruitment solution equipping them with
High-Quality Student Leads
Highly Cost Optimal Marketing and Communication solutions
Job Responsibilities :
- Ideate and create compelling content for web and social media platforms
- Attention to detail in implementing the best SEO practices
- Knowledge of SEO/ User-friendly content for a website
- Collaborating with other departments to create narrative and informative content
- An opportunist for finding and developing new ideas for web content by doing keyword research and competitor analysis.
Skills Required :
- Proficiency in English (written and verbal).
- Proficient in MS Office (Excel, Word, and Powerpoint).
- Excellent interpersonal skills.
Career Roadmap with us:
- First Six Months [Concentration in Core Content]
- Learning to design content that both humans and search engines will love
- Understanding how to cater to content based on user behavior using advanced tools such as:
- Google Webmaster and Analytics
- Google Trends
- Get professionally trained in editing and proofreading web content
- Get creative with video and pictorial representation of web content
- Next One Year [Concentration in Content + SEO]
- Become fluent in analysis - Competitors and Keywords
- Get hands-on experience with Advanced SEO Tools
- SEMRush
- Ahref
- Screaming Frog
- Crazy Egg
- Expertise in technical and Off-page SEO
- Next Six Months [Concentration on Product Development]
- Developing products or sub-products from the ideation stage to the implementation stage
- Creating the entire structure of a web portal and prototyping
- Setting up roadmaps and strategies for product performance
- Effective inter-team communication and coordination
- Use product management tools








