Digital Marketer

Technical Content Writer & Strategist – CRM & Digital Transformation

Location:

Hybrid – Noida

Department:

Marketing & Growth

Reports To:

Manager – Marketing

Experience Required:

3–5 years in technical content writing, preferably in CRM, SaaS, or B2B tech.

🚀 The Role

We’re seeking a Technical Content Writer & Strategist who can simplify the complex and craft compelling, tech-driven stories. This role is made for you if you have a knack for turning CRM workflows, Salesforce use cases, or digital strategy frameworks into impactful blogs, whitepapers, and email sequences.

You’ll write for decision-makers, tech leaders, and digital stakeholders—delivering content that’s clear, authoritative, and conversion-ready.

💼 What You’ll Do

• Write long-form technical content: Deep-dive blogs, implementation guides, whitepapers, how-tos, product overviews, and explainers.
• Simplify technical concepts: Translate complex CRM, API, or integration language into accessible content for B2B audiences.
• Create SEO-first content: Use tools like SEMrush to drive search performance.
• Collaborate with SMEs: Work closely with developers, architects, and consultants to ensure technical accuracy.
• Craft LinkedIn content: Ghostwrite strategic posts for founders, CXOs, and tech leaders.
• Support marketing campaigns: Develop content for email drips, landing pages, lead magnets, and product launches.
• Leverage AI tools: Use Claude AI, ChatGPT, Grammarly, etc., to enhance writing speed and tone alignment.
• Maintain documentation standards: Build and refine internal and external docs with clarity and consistency.

🎯 What You Bring

• 3–5 years of technical content writing experience for B2B or SaaS audiences.
• Deep understanding of CRM platforms (Salesforce preferred), digital transformation, and enterprise tech.
• Proven ability to translate complex technical ideas into business-readable content.
• Solid research and interviewing skills to collaborate with product and solution teams.
• Familiarity with SEO, analytics tools, and performance tracking.
• Excellent storytelling skills—both long-form and short-form.

🌟 Bonus Points If You Have

• Experience working with Salesforce partners or CRM consultants
• Published thought leadership in CRM, AI, digital transformation, or SaaS
• Familiarity with tools like Notion, WordPress, or other content management platforms

We provide digital marketing services like - Google ads, map listing and SEO etc into the B2B Sector, Candidate must have bike and laptop.

Senior SEO and Digital Marketing Manager

We are seeking a highly experienced and results-driven Senior SEO and Digital Marketing Manager to join our team. The ideal candidate should have a minimum of 10 years of experience in SEO and Digital Marketing, with expertise in various specializations such as search engine optimization, social media optimization, online reputation management, lead generation, and E-commerce SEO. As a Senior Manager, you will be responsible for developing and implementing effective digital marketing strategies, managing a team, and driving growth for our clients.

Responsibilities:

·        Create, implement, and monitor digital marketing strategies that are up to date with industry needs and best practices.

·        Maximize team performance by setting daily, weekly, and monthly targets and closely monitoring progress.

·        Develop and implement monetization plans for mobile apps and optimize website performance.

·        Understand and achieve client goals and objectives through effective digital marketing campaigns.

·        Oversee the integrated development and maintenance of digital assets, including websites, social media platforms, and blogs.

·        Manage the content and engagement of all social media channels, including Facebook, Twitter, YouTube, LinkedIn, etc.

·        Provide training and updates to the SEO team on current trends in digital marketing.

·        Conduct online reputation management activities to maintain and enhance brand reputation.

·        Manage social media campaigns for various brands in India, ensuring maximum reach and engagement.

·        Review client websites and develop comprehensive search engine optimization plans.

·        Make strategic recommendations applicable to client campaigns and ensure their implementation.

·        Develop, implement, and manage SEO, Google AdWords, and social media strategies for new and existing projects.

·        Coordinate with team members to develop and manage reports, analysis, and client updates.

·        Utilize social networking platforms for lead generation and campaign marketing.

·        Optimize local listings on Google, Bing, and other prominent websites.

·        Implement E-commerce SEO strategies to improve the visibility and ranking of client's online stores.

·        Perform keyword research for product optimization, create compelling product descriptions, and optimize product pages for search engines.

·        Develop and execute link building strategies specific to E-commerce websites.

·        Monitor and analyze E-commerce website performance, providing recommendations for improvements in website structure, user experience, and conversion optimization.

·        Stay up to date with the latest trends and developments in E-commerce SEO, including platform-specific optimizations for popular E-commerce platforms such as Shopify, Magento, or WooCommerce.

Skills and Abilities:

·        Vast experience in search engine optimization (SEO) and social media optimization (SMO).

·        Strong knowledge of local SEO, on-page SEO, off-page SEO, and E-commerce SEO.

·        Expertise in online reputation management (ORM) and social media optimization.

·        Proven track record of high-authority link building and off-page SEO techniques.

·        Proficiency in Google Analytics, webmaster tools, and other SEO software.

·        Familiarity with the latest search engine changes and updates, including Google's Panda and Penguin algorithms.

·        Ability to analyze website performance and make content modifications based on keyword research.

·        Experience with PPC platforms such as Google Ads and Facebook Ads.

·        Knowledge of email marketing strategies and implementation.

·        Proficiency in Amazon and Flipkart product listings, review generation, and paid marketing.

·        Understanding of Amazon and Flipkart search engine optimization (SEO) techniques.

·        In-depth knowledge of E-commerce SEO strategies and best practices.

·        Familiarity with popular E-commerce platforms such as Shopify, Magento, or WooCommerce.

·        Strong analytical skills with the ability to monitor and analyze E-commerce website performance metrics.

Primary Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Manage and optimize digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
• Analyze and interpret digital marketing metrics and performance data to identify trends, insights, and areas for improvement.
• Plan, implement and measure experiments and conversion tests.
• Collaborate with cross-functional teams, including marketing, design, and development, to ensure cohesive and integrated digital marketing campaigns.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively implement innovative strategies to maximize results.
• Monitor and manage digital marketing budgets, ensuring optimal allocation and ROI.
• Oversee the development and maintenance of the company’s website and ensure it is optimized for user experience and search engine visibility.
• Evaluate and recommend digital marketing platforms, technologies, and vendors to enhance marketing efforts.

These responsibilities are critical in driving the organization’s digital marketing efforts and achieving strategic marketing goals.

Additional Responsibilities

In addition to the primary responsibilities, a digital marketing manager may also be responsible for:

• Managing and leading a team of digital marketing specialists, providing guidance, mentoring, and performance evaluation.
• Conducting market research and competitor analysis to identify opportunities and develop targeted marketing campaigns.
• Collaborating with sales teams to align marketing strategies with sales objectives and support lead nurturing and conversion.
• Overseeing the management and optimization of digital advertising campaigns, including budget allocation, ad copy creation, and performance monitoring.

These additional responsibilities may vary based on the organization’s needs and the digital marketing manager’s capabilities.

Roles and Responsibilities:

- Understands the value of digital influence or a digital influencer themselves.
- Whether on YouTube, Instagram, Facebook or other platforms, s/he will create relationships with content creators and work with them from negotiation to posting.

- Test new ideas, manage own projects and budgets, always look for new ways to grow the number.

- Identify, on-board, train, track and manage brand influencers across social and digital media platforms.

 -Implement engaging influencer and brand ambassador campaigns using research, competitive analysis, brand standards and social/digital media best practices.

-Develop and execute influencer marketing strategies and creative campaigns

- Keep abreast of emerging trends, technologies, and influencers

- Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

• Support the Business Development Team for sending outreach emails. 
• Setup & Automate response form Email to CRM.
• Set up Manage Drip Marketing Sequence.
• Implement automation using ChatBot.
• Connect Whatsapp with the website and implement Whatsapp API also.
• Connect SMS Tool using API through website & CRM.
• Manage Freshsales.
• Implement Linkedin Automation to generate Leads.
• Connect Every channel to set up an Integrated Marketing Campaign

Job Description:

1. Engages in superior customer service by making information readily available
2. Management of content in all social media channels, website and sales collateral
3. Persists in sales even in the face of failure
4. Demonstrates products and services as deemed necessary by airlines and management
5. Schedules appointments and meetings as necessary
6. Management of sales questionnaires and answers to questions from clients
7. Makes product knowledge readily available to self and other sales people through various resources
8. Finds ways to sell products in the face of a down market
9. Researches client base to find new types of customers and sells to them accordingly
10. Creates a plan for gaining customers and then retaining them based on warranties or guarantees

Candidate Description:

• MBA Graduate with one plus years of experience in Software Product Marketing and Sales.
• Good Analytical and creates a plan for engaging the target market
• Analyzes the competition to create a plan for engagement
• Makes product appeal to the target market
• Optimize the sales process with learnings from each win and loss
• Regularly scans information on the web for ideas on best practices in sales, marketing and product management
• Plans and sets up booths at trade shows and demonstrates the quality or uses of a product
• Demonstrates superior time management skills and meets deadlines

Website:

We were founded by graduates from IIM-Calcutta, IIT Kharagpur, with past experience working with the Boston Consulting Group, Operations & Product Management domain and folks with 3x start-up experience. We are well funded and are backed by the

• Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
• Collaborating with influencers to ensure that posts are engaging.
• Optimizing content for publication across various social media sites.
• Scheduling copy for release at optimal times.
• Monitoring users' engagement with and feedback on every post.
• Analyzing and reporting on the effects of publications.
• Maintaining a secure database of all login credentials.
• Making reels for the company – Camera friendly
• Remaining abreast of changes to all pertinent social media applications.
• Exploring the potential value of social media sites that are not yet in our repertoire.

• 2+yrs of experience as a social media executive
• Degree in marketing, communication studies, journalism, creative writing, or similar.
• Expert knowledge of all leading social media sites
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
• Ability to create authoritative and persuasive texts.
• Flexible and engaging writing style.
• Knowledge of pertinent engagement metrics.
• Time management skills
• Experience in working with Start-ups
• Excellent written and verbal communication