Digital Marketer

Digital Marketing Executive  

Location: Ahmedabad, Gujarat 

About the Company 

Glide Technology Pvt. Ltd. is a leading product engineering company with over a decade of expertise in embedded software and hardware solutions. We deliver end-to-end design and development services across industries such as IoT, automation, wearable devices, and healthcare. 

With a strong global presence across the US, UK, Germany, Singapore, and India, Glide is known for its “first-time-right” approach and commitment to quality. We partner with clients to drive innovation, accelerate product development, and enable successful product modernization. 

Headquartered in Ahmedabad, we foster a growth-driven and innovation-focused work environment. 

Role Summary 

The Digital Marketing Executive will play a key role in strengthening Glide Technology’s online presence and driving brand awareness across digital platforms. This role focuses on executing data-driven marketing campaigns, generating quality leads, and enhancing audience engagement to support business growth across Product Engineering and Digital Services domains. 

The ideal candidate will bring a strong blend of creativity and analytical thinking, delivering targeted content and measurable results. 

Key Responsibilities 

• Campaign Management: Plan, execute, and optimize multi-channel digital marketing campaigns across SEO, SEM, social media, and email.  
• Content Strategy: Develop and manage engaging, audience-centric content across digital platforms.  
• SEO & Website Management: Optimize website performance to improve search rankings and user experience.  
• Social Media Management: Build and strengthen brand presence through impactful social media strategies.  
• Lead Generation: Drive new business opportunities through targeted outreach and campaign initiatives.  
• Event Participation: Plan and manage presence at industry events, exhibitions, and trade shows.  
• Market Trends & Insights: Stay updated with emerging trends, tools, and best practices to ensure effective marketing strategies. 

Preferred Experience, Qualifications & Skills 

• Education: B.E./B.Tech in Electronics & Communication or Computer Engineering.  
• Additional Qualification: MBA is a plus.  
• Experience: 2–6 years in B2B marketing, preferably in IT services, Embedded Systems, or technology-driven industries.  
• Communication: Strong verbal and written communication skills with the ability to create compelling content. 

Why Choose Glide Technology? 

At Glide Technology, our Employee Value Proposition is built on Growth, Innovation, and Impact—empowering you to build a meaningful and rewarding career. 

• Grow with Purpose: Continuous learning, mentorship, and clear career progression. 
• Innovate Freely: Work on cutting-edge technologies in a forward-thinking environment.  
• Create Impact: Contribute to high-value projects with global clients.  
• People-First Culture: Collaborative, inclusive, and balanced work environment.  
• Recognition & Rewards: Performance-driven growth and appreciation.  
• Competitive Benefits: Attractive compensation with comprehensive benefits. 

If you aspire to grow, innovate, and create impact, Glide Technology offers the platform to accelerate your career.  

Job description:

Job Title : Client Support Executive .

A Client Care Executive serves as the primary point of contact for clients, managing inquiries, resolving concerns, and ensuring a smooth and satisfactory experience with the company’s services. This role is essential in building strong client relationships, maintaining ongoing communication, and supporting overall client satisfaction and retention.

Key Responsibilities

• Customer Support:
• Handle incoming calls, emails, or chats from customers.
• Resolve queries and provide accurate information about products, services, and company policies.
• Escalate unresolved issues to the appropriate departments.
• Problem-Solving:
• Investigate customer complaints and identify solutions.
• Process returns, refunds, or exchanges as per company guidelines.
• Documentation:
• Maintain detailed records of customer interactions, including queries, complaints, and resolutions.
• Update customer accounts and ensure data accuracy.
• Customer Engagement:
• Build rapport and establish trust with customers.
• Provide personalized support to ensure customer satisfaction.
• Provide information about services and actionable along with deadlines.
• Help Client know the progress on the jobs assigned.
• Feedback Collection:
• Gather and document customer feedback for product or service improvements.
• Share insights with management for process enhancement.
• Sales Support (Optional):
• Upsell or cross-sell products and services, if applicable.
• Assist with placing orders and tracking deliveries.
• Client onboarding process
• Payment follow up with the clients.

Required Skills and Qualifications

• Educational Requirements: :Graduation mandatory.

Key Skills:

• Excellent verbal and written communication.
• Active listening and empathy.
• Problem-solving and conflict-resolution skills.
• Multitasking and time management.
• Familiarity with CRM software and MS Office Suite.

Experience:

• Preferred: 1-2 years in a similar customer-facing role.

Language Proficiency:

• Fluency in the local language and English is often required.

Job Types: Full-time, Permanent

Work Location: In person

Job description: 

• Create & optimize paid ads strategy to meet business goals & objectivesMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)- Run Instals, In-App Action & Remarketing campaigns from ideation to media planning and optimization of spend across website and app 
• TOF, MOF, BOF- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords- Drive website/app acquisition and engagement efficiencies through campaigns using targeting techniques. Identify trends and insights, and optimize spend and performance based on the insights. Conceptualize creatives for the Ad Campaigns and brief the creative team 
• Managing budgets and financial for digital marketing initiatives for the organization 

Skills Required :- 

Experience in Google Adwords, Facebook & Instagram Ads, SEM & YouTube video campaigns- Hands-on experience with using Analytics tools

Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution- Customer centric and problem-solving mindset 

Successful applicant: 

• 7-10 years of performance/digital marketing experience, including expertise in Google, Facebook, Instagram and YouTube Marketing. Experience in Affiliate and Programmatic platforms is a plus. 
• Bachelor's or Master's degree in Engineering or Business Administration with a consistent track record in quantitative fields 
• Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies 
• A start-up mentality and ability to flex in a fast-paced and dynamic environment 
• Solid knowledge of app/website attribution, retention and analytics tools (e.g.: Appsflyer/Branch, Google Analytics, Clevertap/MoEngage) 
• Strong analytical skills and data-driven thinking What’s on offer: 
• Lead the performance marketing for a D2C brand in a never-before-done category 
• To be at the center of action in scaling the brand across the country successfully

Introduction

We are looking to empanel a Paid Ads Specialist to lead and execute performance marketing strategies and campaign plans for our clients. We work with exciting brands and organizations that we have fallen hopelessly in love with. To these partnerships, we bring truckloads of passion and oodles of weirdness. To top it all off, we ensure everything we do is meaningful.

We are looking for teammates who are:

• As 'weird' as possible - someone who is itching to change the status quo, to take risks, to build a story that everyone talks about, and to make everyone sit up and take notice
• Always keeping an eye out for never compromising on 'meaningfulness' - every campaign, every strategy, every creative idea should never be superficial beyond a degree and should work towards genuinely and meaningfully connecting with audiences

“Weird + Meaningful” is our core belief, and we are craving to find people who really get it. You can know more about this in this https://www.youtube.com/watch?v=OcIGKxsDVpY">Ted talk by our founder

Responsibilities

• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CACs
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels
• Should be comfortable handling all types of campaigns on Google, Instagram, Facebook, YouTube, LinkedIn, and Amazon
• Should be able to audit, analyze, and advise on the creation and optimization of landing pages for conversion
• Should be able to set up pixels and guide/support the client in CRM integration for lead tracking
• Identifying, testing, and developing capabilities of executing campaigns on new channels to continue to meet or exceed established critical metrics
• Conduct A/B and other tests and work closely with the lead, the designers, and copywriters to ensure impactful optimization of campaigns
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Suggest new tricks in the industry, keep track of developments and discover new tools that would drive more results

Knowledge & Skills

• Proven relevant work experience of at least 3 years
• You have a bachelor's degree in Marketing, Business Administration, or related fields (preferred)
• It is a plus if you also have experience in executing effective multi-channel marketing campaigns, including affiliate marketing, PPC, SEO, social media, and other digital channels
• You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
• You have experience in setting up pixels, optimizing landing pages, and guiding/supporting the client in CRM integration
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
• You are a highly goal-oriented individual and have excellent communication skills
• You are open-minded, curious, and a strong problem solver