Digital Marketer

The Social Media & Digital Marketing Intern is responsible for assisting the Digital Marketing Manager in implementing Tessacts overall communications and marketing plan -- focusing specifically on digital communications -- to build awareness about Tessact within the community, and  increase its visibility on social media platforms (mainly linkedIn)

1. Community management: designing social media campaigns, creating social media contents, answering to customer’s comments or questions (Facebook, Twitter, LinkedIn, Instagram…).
2. Managing the company’s official website.
3. Writing contents for the company’s blog or website.
4. Creating contents for mail diffusion (newsletter…) or online diffusion.
5. Follow-up and improvement of SEO.
6. Helping the marketing team to follow-up and improve the digital marketing strategy

1. Ability to take initiative, employ good judgment, and manage projects from beginning to end 
2.  Excellent writing, editing, and proofreading skills 
3.  Exceptional ability to manage details 
4.  Ability to multitask in a fast-paced environment 
5.  Ability to meet deadlines and to anticipate next steps or needs
6.  Work effectively both independently and as part of a team 
7.  Be available for at least 20 hours a week 
8.  A bachelor’s degree (or currently enrolled student) in the liberal arts or equivalent work experience 
9.  Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools (e.g. HootSuite, Google Analytics) 
10.  Adobe Creative Suite experience a plus
11.  Strong working knowledge of email marketing applications (e.g. Constant Contact)

We’re looking for people to join our cause – to simplify the visual web with really smart but simple visual tools. A technology startup founded by IITians and   backed by some of the most reputable media companies as customers, we offer a rare opportunity to join a thriving, fast-paced, multi-cultural environment and be part of a truly exciting journey. You will be at the forefront of innovation, joining the only Artificial Intelligence startup in India that has successfully deployed several CV/ML solutions for several large media companies and now focusing on solving problems of the global market.

Tessact is an Artificial Intelligence (AI) and data analytics startup, founded by IIT Bombay alumni, that helps in transforming businesses using powerful video recognition technologies built on most advanced machine learning systems. The company redefines the way contextual insights are to be used for media production, digital advertising, consumer experience creation and news analytics

Head of Marketing


Location : Gurgaon

Head of Marketing responsibilities include:
• Crafting strategies for all Marketing teams, including Digital, Advertising,
Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing
department
• Setting, monitoring and reporting on team goals


Job brief
• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.

Work Description:
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Backed by Sequoia Capital,  http://www.lambdatest.com/">LambdaTest is the fastest growing cross-browser cloud platform and an online selenium grid that helps users to perform both manual and automated browser compatibility testing.  LambdaTest is powering web testing teams for some of the world’s biggest brands, enterprises, and startups in over 130+ countries. We are looking for the brightest minds to join our team!

 

 

Requirement:

 

• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partner
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.

 

Qualification:

 

• Proven working experience in digital marketing along with lead generation.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Working knowledge of ad serving tools.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 

Responsibilities:

• Develop and implement digital marketing and branding strategies for the CEO's personal and professional brand.
• Collaborate with the CEO to develop content for social media platforms, blogs, newsletters, and other digital channels.
•  Monitor, track, and analyze the effectiveness of digital marketing campaigns and adjust strategies as needed.
• Maintain up-to-date knowledge of industry trends and competitor activity.
• Manage and optimize the CEO's online presence and reputation.
• Handle any digital crises that may occur, including negative reviews or feedback.
• Ensure all digital content is SEO optimized to increase online visibility

 

Your Role:

• Be a hands-on user interface and visual designer for our toughest design challenges.
• Develop and detail visual designs and design specifications; drawing on existing high level designs and digital brand guidelines.
• Work alongside product, marketing, UX designers, copywriters, and developers to come up with complete design solutions.
• Review UX design documentation such as wireframes to identify gaps and issues and raise these within the team.
• Own the quality of visual design execution for your design directions as well as extend the existing design styles.
• Present and defend your work to colleagues, other teams, and management.
• Contribute to the development of our Design Club to promote learning, growth, comradeship and innovative thinking across the organisation.

Must Have:

• 2 or more years of experience and proven track record.
• An impressive portfolio of work that showcases excellent practical design skills including layout, colour, typography, and multi channel design.
• Full project lifecycle experience from concept through to completion.
• Experience designing for complex systems across Desktop and Mobile applications.
• Expert user of Sketch, Zeplin, Creative Suite, other tools of the trade.
• Ability to multitask, prioritise projects and communicate across teams, and take feedback positively to turn it into intuitive design solutions.
• Strong understanding of Design Systems.
• Creative ideas with a problem solving mindset.

Good to Have:

• Degree in a design-related field.
• Recognised UX / UI certifications.
• Experience working in an agile development process.
• Basic knowledge of HTML/CSS and JavaScript.
• Basic knowledge of analytics, including Google Analytics.
• Passion for sports.

 

What you need to have:

Job Description:

• Creation and execution of content strategy across social media platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.) adhering to the brand's requirements and guidelines
• Develop engaging, creative, innovative campaigns and content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages

 

Technical Skills required:

 

• Working knowledge on prominent social media content updation dashboards.
• Understanding of key social media engagement metrices.
• Working knowledge of MS Excel and MS Power point. Good hands on knowledge on MS Excel is a plus.

 

Other requirements:

 

• Ability to work in a small yet closely-knit team and be willing to go an extra mile to help colleagues in time of need.
• Keenness to learn new things and grow.
• Good communication skills. May be required to speak to clients directly often.
• Ability to put across own PoV.
• Agreement to work long hours and even on weekends if required during peak work load periods. These would be seldom though may occur.
• Jovial and hardworking nature.

 

We're building a great company filled with exceptional people who challenge and inspire each other. If you join us now, you don't just join a company, you join a movement. We're a start-up but we're completely transforming how we do engineering. And the chosen candidates get to be the change agents. Are you looking for a fast-paced environment with a huge market opportunity and unlimited growth potential? If you want to shape the future of connectivity, have a big impact on our success, love working in high performing teams and have a track record to prove it, we want to meet you! Job Description In this role you will work cross-functionally with Growth, Design, Business Development and Engineering to create, set-up and execute campaigns. You will develop and expand our lifecycle engagement strategy. Finally, you will report on the success of campaigns using metrics and data to continuously improve our efforts. RESPONSIBILITIES • Analyze email data (e.g., open rates, click-through rates, conversion) and develop insights/recommendations to share with internal stakeholders for ongoing optimization • Analyze and optimize Social/SEM/affiliate campaigns • Manage the creation and execution of promotional and lifecycle email marketing to customers • Produce, review, and schedule all emails QUALIFICATIONS • 1-3 years of digital marketing experience at a top tier e-commerce, retail or tech company • Understanding of email best practices and compliance • Understanding of social best practices and growth hacking techniques • Proficient in Excel; strong analytical experience and ability to extract key insights from data sets • Top notch communication & organization skills • Flexible and willing to operate under tight timelines