Digital Marketer

Social Media Executive | The Brand Concierge

📍 New Delhi | Full-Time | On-site

💰 Salary: ₹2.4 – ₹3.6 LPA

About the Role

The Brand Concierge, a Delhi-based 360° marketing agency, is looking for a Social Media Manager to join our growing team. We are seeking a creative, organized, and execution-focused professional with experience in managing lifestyle-focused brands.

Candidates with prior experience in Fashion, Beauty, Jewellery, Home Décor, Luxury, or Lifestyle brands will be preferred.

Key Responsibilities

• Plan and manage social media content calendars across platforms
• Write engaging captions and content aligned with brand objectives
• Coordinate brand shoots, influencer collaborations, and campaign execution
• Manage client communication and participate in client meetings
• Coordinate with designers, creators, and internal teams for timely deliverables
• Monitor trends, engagement metrics, and platform performance
• Create basic creatives using Canva and assist with content creation, videography, and reels

Requirements

• 1–2 years of experience in Social Media Marketing, Digital Marketing, or Account Management
• Prior agency experience is preferred
• Experience working with Fashion, Beauty, Jewellery, Lifestyle, Luxury, or Home Décor brands is a strong advantage
• Proficiency in Canva, CapCut, InShot, AI tools, and content creation platforms
• Strong communication, coordination, and project management skills
• Portfolio/work samples are mandatory
• Must own a laptop

Preferred Skills

• Influencer marketing and campaign management
• Content strategy and trend spotting
• Basic video editing and reel creation
• Client servicing and stakeholder management

To Apply:

Share your resume along with your portfolio/work samples showcasing relevant social media campaigns and content.

We are now looking for an SEO Manager who can help us build a strong organic growth engine across exam-related content.

Role Overview

As an SEO Manager at MathonGo, you will be responsible for planning, executing, and scaling our organic search strategy. You will work closely with content, product, design, and tech teams to improve search visibility, increase organic traffic, and generate high-intent leads for our products.

This role requires someone who understands both content SEO and technical SEO, and can manage SEO at scale for thousands or even millions of pages.

Key Responsibilities

SEO Strategy & Planning

• Build and execute MathonGo’s SEO roadmap across JEE, NEET, and other exam categories.
• Identify high-value keyword opportunities for exam pages, PYQ pages, question pages, comparison pages, and product-led content.
• Create topic clusters and internal linking strategies to improve topical authority.
• Analyze competitors and identify content gaps, ranking opportunities, and backlink opportunities.
• Define SEO goals, traffic targets, and growth metrics.

Content SEO

• Plan SEO-focused content for blogs, exam pages.
• Create detailed content briefs for writers, including target keywords, structure, FAQs, internal links, and search intent.
• Optimize existing content for better rankings, CTR, and conversions.
• Ensure all content is aligned with student needs, exam intent, and MathonGo’s brand voice.
• Collaborate with academic/content teams to ensure accuracy and relevance.

Technical SEO

• Work with the tech team to improve crawlability, indexability, page speed, Core Web Vitals, structured data, and site architecture.
• Audit and optimize large-scale programmatic SEO pages.
• Monitor and fix SEO issues related to canonical tags, redirects, duplicate content, sitemap, robots.txt, pagination, and schema markup.
• Implement and validate structured data such as FAQ schema, Article schema, Breadcrumb schema, Course schema, and Question/Answer schema where applicable.
• Ensure SEO best practices are followed during new website launches and product updates.

Analytics & Reporting

• Track SEO performance using tools like Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and similar platforms.
• Monitor keyword rankings, organic traffic, impressions, CTR, indexed pages, backlinks, and conversions.
• Prepare weekly and monthly SEO performance reports.
• Identify pages with ranking drops, indexing issues, or traffic decline and take corrective actions.
• Use data to continuously improve SEO strategy.

Collaboration

• Work closely with writers, editors, designers, developers, and product managers.
• Coordinate with the tech team for implementation of SEO fixes and page templates.
• Guide content teams on SEO best practices.
• Collaborate with marketing teams to align SEO with campaigns, product launches, and seasonal exam cycles.

Requirements

• 2–3 years of hands-on SEO experience.
• Strong understanding of on-page SEO, technical SEO, and content SEO.
• Experience working on high-traffic websites or large-scale content platforms.
• Good understanding of keyword research, search intent, content planning, and internal linking.
• Experience with Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, PageSpeed Insights, and similar tools.
• Familiarity with programmatic SEO and large-scale page generation is a strong plus.
• Basic understanding of HTML, metadata, schema, canonical tags, redirects, and crawl budget.
• Ability to work with developers and explain SEO requirements clearly.
• Strong analytical mindset and comfort with SEO reporting.
• Excellent written communication skills.
• Prior experience in ed-tech, education, test-prep, or content-heavy websites is a plus.

Good to Have

• Experience with SEO for JEE, NEET, UPSC, school exams, or other education categories.
• Understanding of India’s competitive exam ecosystem.
• Experience with CMS platforms.
• Experience with programmatic landing pages.
• Understanding of conversion-focused SEO, not just traffic growth.
• Experience managing freelance writers or content agencies.

Roles and Responsibilities

§ Writing, editing and publishing engaging content for various social networks, including Instagram, Linkedin, Twitter and Facebook etc.

§ Tracking and reporting on social media responses by analyzing traffic to the site

§ Update our social media pages with compelling company news, events, celebrations or solutions and services

§ Respond to questions and comments on our social media pages in a timely and accurate manner

§ Maintaining a visible online on social media presence and adhering to the marketing goals

§ Increasing the company's awareness and readership by using relevant advertising techniques

§ Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience

§ Familiarity with paid advertisement and aware about different websites, and tools for creating graphics, images and video content

§ To create a range of engaging digital content such as Marketing and      

 Promotional videos and Reels to be used across a variety of online

 platforms and social media channels.

§ To help us maximise our online profile and develop our ever-growing social media presence through the creation of video driven strategies and digital media content.

§ Pays attention to trends on Instagram Reels creating and analyzing what works for our business.

§ Coordinate with the creative department to create advertising/engagement posts (e.g. for Company Events, Job posts, etc.)

§ Contribute to the creation of various content materials including: Blogs, Articles, Website Pages, Email templates, Social Media posts etc

§ Develop a deep understanding of MHFAI’s business, brand voice, and target audiences.

§ Develop posts and articles on a wide range of topics that resonate with our target audience and drive traffic to our website

§ Proofread and edit content to ensure high-quality standards, including grammar, spelling, and punctuation

§ Continuously discover and implement new editing technologies and      industry best practices to maximize efficiency

§ Requirements and skills

§ 3+ years of solid experience in digital content marketing or related fields

§ Excellent written and oral Communication skills

§ The ability to create original web content with images or videos

§ Proven work experience as a Social Media content writer or a similar role

§ Hands-on experience using various social media platforms to advertise

§ Proven record of excellent writing demonstrated in a professional portfolio

§ Ability to work independently with little or no daily supervision

§ Working knowledge of SEO, analytics tools, and keyword research

§ Strong research skills and the ability to synthesize complex information into clear and concise content

§ Creative thinking and the ability to generate innovative ideas

Looking for a Project Manager who will be a cornerstone of our project execution. Your organisational skills and attention to detail will be pivotal in coordinating between our SEO, content, and PR teams. This role calls for you to establish your own project milestones, demonstrate excellent team coordination, and possess the ability to manage pressure effectively.

Roles and Responsibilities:

• Plan and execute projects across multiple departments, including content creation, link building, and SEO analysis.
• Create and maintain simple yet effective project timelines, ensuring timely task completion across the team.
• Quickly identify and resolve project bottlenecks, reallocating resources as needed.
• Identify areas of workflow automation to facilitate project execution.
• Liaise between the SEO specialists, digital PR team, and content writers to ensure cohesive execution of projects.
• Monitor key performance indicators like task completion rates and deadlines met.

Experience and Skills you MUST have:

• 2-4 years of experience in project management, ideally in a fast-paced startup or digital marketing environment.
• Familiarity with basic project management tools like Linear and Notion.
• Strong communication skills to facilitate team collaboration.
• Ability to manage multiple projects concurrently while maintaining quality and meeting deadlines.

Research industry-related topics (combining online sources and studies)

Write clear marketing copy to promote our products/services

Prepare well-structured drafts using Content Management Systems

Proofread and edit blog posts before publication

Coordinate with marketing and design teams to illustrate articles

Conduct simple keyword research and use SEO guidelines to increase web traffic

Promote content on social media

Identify customers’ needs and gaps in our content and recommend new topics

Ensure all-around consistency (style, fonts, images, and tone)

Should be able to write content in Tamil and English 

Immediate joiners

What you need to have:

• Strategic market research through different sources to analyze the current trends for having a strong media presence. 
• Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing. 
• Ideate and implement marketing plans through (digital and offline) campaigns and programs 
• Monitor/track the monthly performance of brands against budgets and deliver the objectives 
• Monitor/track digital footfall on all our platforms and explore means to improve the figures in quantity and quality.  
• Manage all aspects of Digital Marketing - SEO, SEM, social media marketing, messaging, email campaigns, content marketing, etc. 
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material) 
• Identify areas where there are gaps and find opportunities to reach new market segments and expand market share 
• Ensure quality and timely delivery/execution of various Marcom requirements like EDM’s, case studies, video content, PDF’s, Use Cases, etc 
• You will be responsible for engaging with customers to ensure that we receive feedback and suggestions through testimonials, etc. 
  
  

Requirements

• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing, and scaling cross-functional marketing programs
• SaaS sales Experience/ Exposure in product selling
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal with stakeholders
• 5+ years of marketing experience
• MBA with 7+ years of marketing experience
• Languages to be known- English and Hindi
• Demonstrated ability of strategic problem solving and creating/building solutions from scratch
• Seasoned in creating customer-facing experiences and programs
• Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs
• Track record of creating a significant impact on customer awareness, preference, loyalty, and share of wallet
• Experience in building strong cross-functional relationships
• Minimum experience of 5 years in Digital Marketing
• Experience in Lead Generation and Email Marketing
• Demonstrated experience in using DM tools over 2 years

Job Summary
We are a young 4 people start-up. Looking for someone who is passionate about working in an early-stage start-up, works hard, takes responsibility and is a fast learner. We would ideally want someone who wants to be invested in the company and its goal, and hence would compensate a part of the salary with ESOPs.

Responsibilities and Duties
>> Designing Campaigns: understanding brand requirements, selecting influencers, designing a content strategy for influencers
>> Campaign Management: executing your designed marketing campaign via influencers, monitoring performance, liaising with the brand/client
>> Community Management: growing the community of influencers, managing influencers, resolving their concerns and training/helping them perform better

About Us
We at Opa Reviews, help brands spread word-of-mouth by activating thousands of micro-influencers to create review content on social media platforms. This voluminous, rich, influential content deserves its own platform to help people shop. Our aim is to be that social review platform.

About Founder
IIT Bombay graduate, 2nd-time entrepreneur, 4 yrs of work-ex in marketing, sales, management consulting and product management

Location:
WeWork, Chromium, JVLR, Powai