Digital Marketer

About Us:

We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its

clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL,

Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a

company.

Job Role: Social Media Account Manager

Experience Level: 2+ years in Agency set-up

Location: Bangalore, On-site

Job Overview:

We are seeking an experienced and strategic-minded Social Media Account Manager for our client-based social media team. This role requires a dynamic individual who can execute effective

social media campaigns giving great results that meet with client’s objectives, foster a cohesive team environment, and cultivate strong client relationships. The ideal candidate should possess a deep

understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills.

Job Description:

● Create campaign strategies and monitor the execution to achieve the brand objectives.

● Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.

● Measure the success of every social media campaign, as per required metrics.

● Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands.

● Communicate with industry professionals and 3rd party vendors if and when required.

● Provide constructive feedback to the team(copy & design) to achieve desired results.

Requirements:

● Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).

● 2+ years of proven experience in social media management within a client-based agency or related environment.

● Demonstrated success in devising and executing impactful social media strategies for a variety of clients.

● Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients.

● Profound understanding of social media platforms, algorithms, content formats, and best practices.

● Proven track record of generating

Role : Assistant Manager – Marketing

Exp : 4 to 10 years

Experience:

• 4–7 years of experience in B2B marketing, preferably in certification, training, SaaS, consulting, or services

industry

• Experience leading multi-channel campaigns and content creation

• Prior exposure to compliance, ISO standards, ESG, or cyber/information security is an added advantage

Skills & Competencies

• Strategic thinking with the ability to translate technical offerings into client-centric communication

• Strong writing, editing, and visual storytelling skills

• Proficient in Google Ads, Meta Business Suite, Canva, Google Analytics, SEO tools, and CRM platforms

(Zoho preferred)

• Excellent planning, prioritization, and project management capabilities

• Self-motivated, detail-oriented, and able to work cross-functionally with minimal supervision

As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.

The ideal candidate would be extremely data-driven and makes design tweaks based on user behaviour to improve conversions. An experience in creating UI/UX wireframes would be a plus.

Responsibilities:

• Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
• Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
• To understand the WHY behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
• Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
• Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
• Coordinate with developers, analysts, and researchers to drive projects forward.

Key Responsibilities

● Develop and manage content marketing initiatives including blogs, newsletters, email

campaigns, landing pages, and case studies.

● Support product marketing efforts by crafting messaging for new features, product

launches, and platform updates.

● Create marketing assets for campaigns, events, partnerships, and webinars.

● Collaborate with product teams to simplify technical concepts for a business audience.

● Work with the design and digital teams to publish and promote content across web and

social channels.

● Conduct research to identify trends, competitors, and customer needs to inform

marketing strategy.

● Track content performance and optimize based on insights (SEO, engagement,

conversions).

What You’ll Bring

● 2–4 years of experience in SaaS or B2B tech marketing, ideally with a focus on content

or product marketing.

● Strong writing and communication skills — with the ability to simplify technical topics.

● Familiarity with developer tools, APIs, or cloud platforms is a plus.

● Experience managing content calendars, marketing tools , and performance metrics.

● A collaborative, hands-on attitude with a growth mindset.

What We Offer

● The chance to build the voice of a fast-growing API product used by global enterprises.

● Exposure to product, engineering, and sales — with real ownership of content and

campaigns.

● Competitive compensation and career growth opportunities.

Key Responsibilities:

• Owning the entire marketing framework, including developing nurture campaigns, email sequences, transactional emails, SMS Campaign On-Page marketing (such as banners, Pop-ups, and offer campaigns)
• Excellent in writing email SMS and on-page campaign copies.
• Good understanding of HTML for (Email campaign building)
• Working understanding of Marketing automation, customer communication journey. 
• Worked on Landing page creation (drag and drop builder forms)
• Identifying campaign trends/insights and analyzing results to help make informed decisions and program enhancements overtime
• Prioritizing tasks and managing multiple stakeholders and strands of work with a willingness to take on additional projects as needed.

Required Skills:

• Bachelor’s degree/MBA with equivalent experience of 2-4 years in Digital Marketing domain.
• Edu-tech and E-Commerce experience will be preferred.
• Experienced in campaign creation, journey building, lead nurturing, landing page optimiser.
• Familiar with Hubspot, Webengage, Clevertap, moengage is a plus.
• Extensive understanding of the digital marketing industry, best practices, user behaviour, and buyer’s psychology.
• Understanding
• Understanding of Marketing Tools such as Email, SMS, Push etc.
• A dynamic candidate who can adopt new techniques quickly.
• Strong understanding of social media marketing techniques.
• Ability to analyze metric data and convey recommendations appropriately to supervisors.
• Self-motivated, detail oriented and able to prioritize daily work efficiently.
• Effective Analytical skills.