Digital Marketer

Role Overview:

The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.

Key Responsibilities:

1. SEO Strategy Development and Execution:

• Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
• Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.

1. Content Optimization:

• Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
• Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.

1. Performance Monitoring and Reporting:

• Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
• Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.

1. Technical SEO Management:

• Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
• Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.

1. Competitor and Market Analysis:

• Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
• Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.

1. Local SEO:

• Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
• Optimize Google My Business profiles and manage location-based search strategies.

1. Collaboration and Training:

• Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
• Provide training and guidance to team members on SEO best practices.

Qualifications and Requirements:

Education:

• Bachelor’s degree in Marketing, Computer Science, or a related field.

Experience:

• 2–5 years of experience as an SEO Analyst or in a similar role.
• Proven experience in optimizing content for the mental health or healthcare sector is mandatory.

Skills and Knowledge:

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Strong understanding of technical SEO, keyword research, and link-building strategies.
• Familiarity with content management systems (e.g., WordPress).
• Knowledge of HTML, CSS, and basic coding practices is a plus.
• Excellent analytical and problem-solving skills.

Personal Attributes:

• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Sensitivity and awareness when working with mental health-related content.

Key Competencies:

• Expertise in SEO strategies and best practices.
• Data-driven decision-making and performance analysis.
• Ability to adapt strategies to the unique needs of mental health-related audiences.
• Strong alignment with the organization’s mission to promote mental health awareness.

Roles and Responsibilities

• Plan and execute digital marketing campaigns, email marketing campaigns, social media, and paid advertising campaigns.
• Conduct market research to identify trends and insights, and optimize strategies accordingly.
• Create and manage content for various digital platforms, ensuring it aligns with the brand's tone and messaging.
• Create, manage and Automate digital marketing campaigns on buffer/Hootsuite (or any other tools).
• Create and manage content calendar for Hiringhood brand accounts.
• Monitor and analyse the performance of campaigns, using data-driven insights to make continuous improvements.
• Collaborate with cross-functional teams to coordinate marketing efforts and ensure brand consistency.
• Social Media Marketing: Create and manage Groups/Pages and Content across various social media platforms, engage with the audience, increase the followers and grow our social media presence.
• SMM (Social Media Management): Monitor and analyze social media performance metrics, generate insights, and adjust strategies accordingly.
• Email Marketing: Assist in email marketing campaigns, including content creation and segmentation, to drive customer engagement and conversions.
• Analytics and Reporting: Generate regular reports on digital marketing performance, highlighting key metrics and areas for improvement.

Must-Have Skills

• Only candidates who have completed their graduation will be considered. Individuals currently pursuing their degrees are ineligible for this position.
• Knowledge of digital marketing principles, strategies, and tools.
• Familiarity with social media platforms and digital marketing trends.
• Knowledge of Building digital creatives in various formats like Banners, Videos, slideshows, GIFs, Animations, market flyers, promos & ads for posts using tools like Canva, Photoshop, or any other tools.
• Excellent presentation, communication, visualization, and articulation skills.
• Bachelor's degree in Marketing, Communications, technology, or any related field.
• Fresher / Experienced with knowledge in Social Media Marketing / Digital Marketing.

Good to Have Skills

• Candidates with a portfolio of existing digital marketing projects will be preferred over candidates who do not have related experience.
• Candidates with related micro/nano courses and certifications in digital marketing will be given additional preference.
• A strong passion for digital marketing, a willingness to learn new tools, and tech savviness.
• Ability to work with programmatic advertising and the ability to compare and contrast campaigns across different platforms.
• Ability to automate marketing on instant messaging Apps/Channels like WhatsApp, telegram, Slack, etc, using NoCode tools like WATI.

About Hiringhood

Hiringhood is a technology platform that offers marketplaces to employers, recruiters, jobseekers, and third parties to increase the acceleration, precision & scale of the recruitment process while decreasing the cost & time. Hiringhood aims to build a cosmos of these marketplaces across India and the world serving various industries & domains.

Hiringhood has built the world’s first and only premium bounty-hunting & crowdsourcing recruitment marketplace.

Location -  https://maps.app.goo.gl/peCn7nDHneG4dCcd7

Hiringhood, founded on 14th November 2020, is located in T-HUB 2.0, the largest incubation center and Innovation campus in Asia, a Hyderabad-based start-up ecosystem enabler. T-Hub facilitates collaborations between Startups, Angel Investors, Venture Capital Firms, Corporates, Governments, and Academia. 

Why Join Hiringhood?

• Be part of an award-winning startup that believes in the entrepreneurial acumen of every employee.
• Hiringhood offers access to a great startup environment at T-Hub you will get access to over 250+ startups, their founders, and their teams, the scope to learn is infinite.
• Hiringhood also offers great networking opportunities through T-Hub events.

Our client is currently looking for a Data Solutions Associate Director to join the data, technology & analytics division.

• Support agencies on client brief responses, working with the analytics & technology directors to develop tailored solutions using proprietary or partner technologies.
  
• Conduct client data & technology audits for development of audience strategies.
  
• Deliver detailed digital transformation roadmaps to support audience activation, provided in a client-ready format for agency partners to utilize.
  
• Project manage all signed-off SOW’s, from initiation to closure and ensure effective delivery.
  
• Work closely with agency planning teams to identify opportunities for clients within data & tech service scope.
  
• As the SME on data marketplaces, be the POC for buying teams with enquiries on data strategy for media activation (source, validate, build).
  
• Develop agency data ‘champions’ in your respective market, through training and enablement programs covering Identity resolutions, data governance and ethics policies, as defined by our global and legal teams.
  
• Work with the Regional & Marketing teams to create & deliver Learning & Development sessions on our partner solutions to buying and agency teams.
  
• Lead and develop key relationships with relevant data & technology partners, working with investment & agencies to deliver opportunities that support our client and internal requirements.
  
• Any other ad-hoc projects or tasks relevant to the position.
  
• Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes.
  
  

We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.

Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.

Digital Marketing Executive duties and responsibilities

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

Digital Marketing Executive requirements

• 2 years of experience as a Digital Marketing Executive
• 2 years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Should have experience and very well knowledge in In -organic campaigns and in paid promotions.
• Good knowledge and experience with online marketing tools and best practices
• 2 years of hands-on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinking and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• BSc degree in Marketing, Digital technologies or relevant field

We are seeking an experienced SEO Executive to join our team. The ideal candidate should have a minimum of 1-3 years of experience in SEO and must possess expertise in ecommerce SEO. As an SEO Executive, you will be responsible for analyzing, reviewing, and implementing changes to our websites to ensure they are optimized for search engines.

Responsibilities:

• Conduct keyword research and analysis, and create content strategies based on the analysis.
• Optimize website content and structure for search engines.
• Work with developers to implement on-page SEO changes.
• Conduct regular audits of our websites and identify areas for improvement.
• Monitor and analyze website traffic, rankings, and other metrics to identify opportunities for improvement.
• Keep up-to-date with the latest trends and best practices in SEO and ecommerce.
• Provide SEO guidance and recommendations to other departments, including marketing and development teams.

Requirements:

• A minimum of 2-3 years of experience in SEO.
• Must have knowledge and experience in ecommerce SEO.
• Strong understanding of on-page and off-page SEO.
• Experience with website analytics tools, such as Google Analytics.
• Excellent written and verbal communication skills.
• Ability to work independently and in a team environment.
• Detail-oriented and able to prioritize tasks effectively.

Job Summary:

As a Performance Marketing Wizard, you will be responsible for sprinkling magic dust on our performance marketing campaigns to make them soar to new heights. You will work closely with our marketing team to conjure up creative ideas that will drive customer acquisition and revenue growth. You'll need to be quick on your feet, with the ability to pull rabbits out of hats (metaphorically speaking, of course).

Key Responsibilities:

• Plan and execute performance marketing campaigns that will make our competitors disappear (okay, not really, but we can dream, right?)
• Wave your wand (figuratively) to optimize campaign performance and improve ROI
• Juggle multiple campaigns at once without dropping any balls (or magic potions)
• Analyze campaign data and use your mystical powers to provide insights that will help us make more informed decisions
• Use your enchanting storytelling skills to captivate our audience and make them fall under our spell (and by spell, we mean buy our products)

Qualifications:

• Must have a degree (or equivalent experience) in marketing or a related field
• Experience with performance marketing campaigns (no prior experience with spells or magic required, but we won't hold it against you if you have it)
• Ability to work well under pressure (in case the Dark Lord decides to attack)
• Strong analytical skills (for divination purposes, naturally)
• A sense of humor (to keep us all entertained during those long hours of potion-making)

• Learn quickly and knows what it takes to achieve results and getting it done. 
• Love putting brains behind decoding how the search engine works
• Loves building strategy and executing it
• Anytime to get hands dirty in getting things done, no matter if it is outside the job description.
• Know how to utilize team to achieve much better results
• Know when to seek help and when to figure out on your own