Digital Marketer

Job Title: Digital Marketing Executive

Experience: 1 - 2 years

Job Location: Madurai (On-site)

Skills: SEMRush, Ahrefs, Moz, Keyword planner, Google Analytics & Google Search Console

Job Description

• Conducting on-site and off-site analysis of web SEO competition.
• Increase website ranking on popular search engines.
• Increase digital brand awareness while growing the traffic on the website.
• Assisting with blog content.
• Creating high-quality SEO content.
• Leading keyword research and optimization of content.
• Working knowledge of Google Analytics.
• Thorough understanding of web design and site structures.
• Proofread and edit blog posts before publication.
• Gain a comprehensive understanding of the strengths and weaknesses of the website, and flesh out SEO strategies to improve the same.
• Good knowledge of backlink analysis.

Roles and Responsibilities

• Identify the right audience, plan organic and paid campaigns, and optimize ad & SEO campaigns to drive website traffic and leads.
• Clear understanding of SEO strategies and implementation to improve website rankings.
• Collaborate with development and other teams to ensure SEO best practices are integrated into website architecture.
• Ability to work independently and as part of a team.
• Hands-on experience with Content Management Systems (e.g. WordPress).
• Proficiency in SEO tools for keyword research link building and site audits.
• Understanding Google Analytics, Keyword Planner, Search Console, SEMRush, Ahrefs, Moz, etc.

Qualifications & Skills:

• Any Bachelor’s or Master’s degree
• 1-2 years of experience in digital marketing
• Proven track record of planning and executing successful digital campaigns.
• Strong expertise in SEO, SEM, Google Analytics, Google Ads and Social Media.
• Strong communication, leadership, and project management skills.
• Creative mindset with the ability to innovate and adapt in a fast-paced environment.

pay: ₹700,000.00 - ₹1,200,000.00 per year

Job description:

Company Description: KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.

Job Title: SEO Team Lead

Location: Coimbatore

Department: Digital Marketing

Job Summary:

We are looking for a highly experienced Head of SEO to drive our digital growth strategy. The ideal candidate will be a data-driven leader with expertise in SEO, SEM, PPC, Paid Campaigns, and Social Media Marketing, with a proven record of generating high-quality leads that convert into business revenue. This role requires strategic vision, team leadership, and hands-on execution to maximize ROI across organic and paid channels.

Key Responsibilities

Strategy & Leadership

Experience: EDUTECH is mandatory 

Develop and lead the overall digital marketing strategy with a strong focus on Manage and mentor a team of SEO, PPC, SEM, and SMM specialists.

Align SEO, SEM, and paid campaigns with overall business goals and sales targets.

SEO & SEM:

Oversee on-page, off-page, and technical SEO to boost organic visibility and lead conversions.

Drive SEM initiatives (Google Ads, Bing Ads, etc.) to generate qualified leads.

Conduct competitor and keyword analysis to capture high-intent traffic.

PPC & Paid Campaigns

Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other ad platforms.

Manage budgets efficiently to maximize ROI and minimize CPL (Cost per Lead).

Implement A/B testing for ad creatives, landing pages, and CTAs.

Social Media Marketing (SMM);

Oversee paid and organic social campaigns across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).

Use social media ads strategically for B2B/B2C lead generation.

Monitor engagement, conversion, and ROI from social campaigns.

Analytics & Reporting:

Leverage tools like Google Analytics, Search Console, Ahrefs, SEMrush, HubSpot, Salesforce, etc.

Track KPIs: organic traffic, CTR, CPC, CPL, CAC, ROI, and overall funnel performance.

Present monthly performance dashboards with actionable insights.

Key Skills & Competencies:

7–12 years of experience in SEO, SEM, PPC, Paid Campaigns, and SMM and 2-3 years of experience in EDUTECH 

Deep knowledge of search engine algorithms, paid media platforms, and lead funnels.

Strong understanding of CRO (Conversion Rate Optimization), retargeting, and remarketing strategies.

Hands-on expertise with ad platforms (Google Ads, Meta Ads, LinkedIn Ads, Display, YouTube).

Proficiency in SEO/SEM tools (Ahrefs, SEMrush, Moz, Screaming Frog).

Excellent leadership, analytical, and communication skills.

Qualifications:

Bachelor’s/Master’s degree in Marketing, Business, IT, or related field.

Certifications in Google Ads, HubSpot, Meta Blueprint, SEO/SEM (preferred).

Job Type: Full-time

Benefits:

Health insurance

Life insurance

Provident Fund

Work Location: In person

We are looking for a result-driven SEO Executive to be responsible for developing optimized web content. The SEO Executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user-friendliness.

To be successful as an SEO Executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO Executive should have outstanding knowledge of SEO, passion for the industry, and time management skills.

SEO Executive Responsibilities:
• Conducting on-site and off-site analysis of web SEO competition.
• Using Google Analytics to conduct performance reports regularly.
• Creating high-quality SEO content.
• Assisting with blog content.
• Leading keyword research and optimization of content.
• Keeping up-to-date with developments in SEM.

SEO Executive Requirements:
• Marketing degree or related.
• Extensive experience in SEO.
• Working knowledge of Google Analytics.
• Thorough understanding of web design and site structures.
• Good knowledge of backlink analysis.

Send your resume at: utkrash (dot) gsoft (@) gmail.com

Website Performance Monitoring & Optimization:

• Monitor website load speed and ensure optimal user experience across devices.
• Identify performance gaps, suggest improvements, and track progress.
• Conduct website audits focusing on technical SEO, usability, and site speed.

Visual Analytics & User Behavior Analysis:

• Track visual analytics (heatmaps, session recordings) to identify issues.
• Report on user behavior patterns and suggest actionable improvements.
• Identify and report website issues such as broken links, slow-loading pages, or improper visual elements.

Collaboration & Reporting:

• Work with the marketing and development teams to align website goals with business objectives.
• Provide regular performance reports, highlighting issues, insights, and recommendations for improvements.

We are looking for an enthusiastic business development Trainee who is passionate about

meeting new people and building conversations. Candidates must be willing to make cold

calls, write cold emails and work with our team of talented business developers to take our

products to our future clients.

What You Need for this Position

• Students pursuing any Bachelor’s or higher degree in any subject
• Must be proficient in using MS Office (MS-Word, MS-Excel, MS-PPT)
• Must have good communication, strong convincing skills, and fire in the belly attitude
• Must have good business acumen, effective presentation, and negotiation skills
• Proven ability to work independently and self-driven for performance
• Must be aggressive and dynamic with a good attitude
• Must have a zeal to research, learn and grow
• Must be self-motivated and have the ability to perform under pressure

What You Will Be Doing

• 
  
• Making cold calls & writing cold emails to generate sales and target new clients
• Contributing to branding and sales promotion of the company
• Explore, build and manage new business partnerships
• Coming up with new business development ideas
• Visiting potential prospects on the field to demonstrate our products and services
• Responsible for partner onboarding for our products and services
• Develop proposals, presentations, partnership documents, and other sales enablement
• documents for different partnership opportunities

• Knowledge of ad operations including trafficking, troubleshooting, campaign optimizations, and reporting
• Effectively communicate status of campaigns, technical issues, launch delays, delivery issues, etc. to client contacts
• Perform quality assurance checks and debug issues with campaigns to ensure that line items and creative have been set up correctly and are delivering across all platforms and devices
• Monitor and analyze campaign performance
• Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts
• Identify workflow inefficiencies and address ideas to improve the ad ops process
• Knowledge of Social Media Marketing, SEO and Content Marketing