Digital Marketer

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

Job description:

Digital Marketing Intern – Lead Generation, Email Campaigns, Canva & SEO

Location: Bangalore (On-site)

Duration: 6 months

Employment Type: Internship

About the Role:

We are looking for a Digital Marketing Intern with a strong interest in lead generation, email campaigns, Canva design, and SEO. This internship offers an opportunity to gain hands-on experience in executing digital marketing campaigns, optimizing content, and understanding marketing analytics. The role is ideal for someone who wants to build a foundation in digital marketing while working on real projects.

Key Responsibilities:

• Assist in planning, designing, and executing email marketing campaigns.
• Support lead generation activities through LinkedIn, email, and other online channels.
• Create visually appealing content and graphics for social media, emails, and campaigns using Canva.
• Conduct keyword research, assist with on-page and off-page SEO, and optimize website content for better visibility.
• Monitor and analyze digital marketing campaign performance, providing insights and recommendations.
• Collaborate with the marketing team on creative content strategies and campaign ideas.
• Maintain accurate records of campaigns, leads, and content for reporting purposes.

Skills & Qualifications:

• Exposure to digital marketing concepts including lead generation, email marketing, Canva, and SEO.
• Strong written and verbal communication skills.
• Basic understanding of analytics and reporting tools (Google Analytics, SEMrush, etc.) is a plus.
• Creative mindset with attention to detail and ability to work in a team.

Preferred:

• Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.).
• Knowledge of social media marketing best practices.
• Interest in B2B or B2C marketing campaigns.

Benefits:

• Hands-on experience with end-to-end digital marketing campaigns.
• Mentorship from experienced marketing professionals.
• Opportunity to work on live campaigns with measurable impact.
• Exposure to marketing analytics, SEO, and content creation workflows.

Job Type: Internship

Contract length: 6 months

We are seeking an exceptional Lead Shopify Developer to join our incredible team. You'll be a critical participant in projects working closely with designers, performance managers, our creative team, and the Technical Director. To optimize our Shopify Plus store. Fluency in HTML5 and JavaScript, experience with custom theme development, Shopify Plus experience, and familiarity with Next and React are essential. The ideal candidate would also be expected to help manage core Shopify platform integrations such as Klavyio, Zendesk, and other vital Shopify applications.

Qualifications:

Strong proficiency in Shopify Plus and Shopify Scripts

Experience with custom theme development for Shopify Plus (advanced customer fields experience)

Fluency in HTML5, CSS, JavaScript/jQuery Experience with Shopify app integrations (integrating third-party APIs)

Familiarity with Github

Strong understanding of SEO and web development Experience with Server and DNS management Understanding cross-browser compatibility problems and the ability to offer solutions

Experience with user testing and usability analysis

Familiarity with UX/UI concepts and best practices

Responsibilities:

Actively involved in all phases of the site development

Manage our Shopify Plus store Work with the marking team to create landing pages Change website content to improve the customer journey Help manage third-party integrations and applications Optimize page load times Resolve cross-browser issues (troubleshooting server and site issues)

Familiarity with design software such as Photoshop to customize visuals and media on sites Attend group meetings and offer recommendations to improve the optimization of customer journey and conversion

Communicate regularly with team members through channels such as Slack and Asana 

🚀 Hiring: Social Media Strategist (E-commerce - Online Supermarket) | Work from Home + Dubai Visits

📍 Location: Remote (India) | 2x Visits to Dubai per Year

🏢 Industry: E-commerce | Online Supermarket

💼 Company: Campkart (Dubai-based Startup)

📌 Employment Type: Full-Time | Paid Position

Are you a results-driven Social Media Strategist with a passion for e-commerce and a proven track record of driving measurable growth? Join Campkart, a fast-growing Dubai-based online supermarket startup, and play a key role in shaping its digital presence.

🔹 Key Responsibilities:

✅ Develop & execute high-impact social media strategies to drive brand awareness, engagement, and customer acquisition.

✅ Manage & optimize content for Facebook, Instagram, TikTok, LinkedIn, YouTube, and other platforms.

✅ Analyze performance metrics to refine campaigns and implement data-driven strategies.

✅ Collaborate with the Dubai team to align social efforts with business objectives.

✅ Work with designers to create compelling visuals (Graphic design skills are a plus!).

✅ Stay updated on industry trends and adopt innovative marketing tactics.

🔹 Candidate Requirements:

✔ Proven experience as a Social Media Strategist in e-commerce (preferably online supermarkets).

✔ Strong analytical skills with a history of driving significant growth in previous roles.

✔ Fluency in Hindi (Knowledge of Bangla is a plus).

✔ Ability to work independently and thrive in a fast-paced startup environment.

✔ Willingness to travel to Dubai twice a year for team collaboration.

✔ Bonus: Experience with graphic design and performance marketing.

🌟 Why Join Campkart?

🚀 ESOPs available for top-performing talent who drive impactful change.

🌍 Remote role with Dubai visits to stay connected with the team.

💡 Opportunity to shape the future of an emerging e-commerce startup.

📩 How to Apply?

Submit your CV & portfolio

Roles & Responsibilities:

Promoting the company's existing brands and introducing new products to the market.

Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.

Gathering, investigating, and summarizing market data and trends to draft reports.

Implementing new sales plans and advertising.

Product Marketing, catalog management,

Inventory management

Dynamic price Management

Knowledge, skills, and attributes

Bachelor degree/ Management

6 months to 1 year of relevant Work Experience, 

2022 Passout candidates, Internship in related field.

Great communication skills 

Experience in FMCG industry is a plus. 

Bangalore based candidates from Tire 1 and Tire 2 colleges

Key Skills:

Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results

Strong Project management skills

Ability to get things done

Self Driven

Analytical oriented

Ability to merge creative and analytical insights

Strong creative bent of mind. 

Communicate clear decisions, next steps, and accountability