Digital Marketer

The Business Development Executive will be responsible for identifying and developing new business opportunities, building relationships with potential clients, and helping drive sales for the company’s digital marketing services. This role requires a proactive individual with excellent communication, negotiation, and relationship-building skills. The ideal candidate will have a strong understanding of the digital marketing landscape and a passion for sales.

Key Responsibilities

• Lead Generation & Prospecting.
• Must be having ability to reach US and Canada clients.
• Identify new business opportunities and generate leads through research, networking, cold calling, and attending industry events.
• Qualify and convert leads into opportunities through effective communication and follow-up.
• Conduct market research to identify potential clients in target industries.
• Engage with prospective clients to understand their digital marketing needs and objectives.
• Develop and deliver compelling sales presentations and proposals tailored to client requirements.
• Build and maintain strong, long-term relationships with clients to ensure satisfaction and repeat business.

Sales Strategy & Execution

• Collaborate with the sales and marketing teams to create strategies for client acquisition and revenue growth.
• Meet and exceed sales targets and KPIs on a monthly, quarterly, and annual basis.
• Finalize agreements and navigate contract negotiations to align with client needs.

Marketing Services / Analysis

• Stay up-to-date with the latest trends in digital marketing, SEO, PPC, social media, and other related services.
• Effectively communicate the company’s services and value propositions to potential clients.
• Provide feedback to the marketing team to refine service offerings based on client feedback and market demands.
• Maintain accurate records of all sales activities, client communications, and progress through the CRM system.
• Analyze sales data and metrics to identify opportunities for improvement and refine sales strategies.

Key Skills & Qualifications

Experience

• 0.6 – 4 years of experience in business development, sales, or digital marketing (preferred).
• Proven experience in lead generation, client acquisition, and sales growth.
• Familiarity with digital marketing services (SEO, PPC, content marketing, social media) is a plus.

Skills

• Strong communication, negotiation, and presentation skills.
• Ability to build and maintain relationships with clients and internal teams.
• Knowledge of CRM software and sales tools.
• Analytical mindset and ability to work with sales data to improve performance.
• Self-motivated, results-driven, and a strong team player.

Schedule:

• Monday to Friday
• Night shift
• US shift

Supplemental Pay:

• Performance bonus

Education: Bachelor's (Preferred)

Work Location: In person

Key Responsibilities:

• Develop engagement strategies and content calendar for official online communities/groups on platforms like instagram, facebook, twitter & more
• Drive partnerships & collaboration with relevant online communities, superusers & social media influencers
• Work with product, creative, content & brand partnerships teams to develop member messaging for new campaigns, features, and product launches
• Create social engagement playbook/guidelines for community moderators
• Track & report trending topics and sentiment & feedback among the member community across all channels (social media, reviews, support, etc.) 

Qualifications:

• Graduate with at least 5 years experience in social media & community management
• Active and engaged participant in social media
• Strong verbal, written and presentation skills to communicate effectively
• Strong interpersonal skills and ability to build relationships with cross functional stakeholders
• Highly organized, detail-oriented and able to manage/execute multiple ongoing projects
• Ability to identify and track relevant community KPIs

• Should handle a team of SEO Analyst
• The SEO lead would be responsible for leading and mentoring a team of the analyst to drive business goals
• Developing detailed project plan and monitor progress while delivering projects on time ensuring quality standards
• Make decisions about the day-to-day operation of the team members, including management of work assignments by them
• Primary point of contact for clients
• Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency
• Brainstorm new and creative SEO growth strategies
• Review, analyse and send the Weekly & Monthly to the clients
• Ensuring the Monthly POA & Commitments are delivered as per expectation
• Act as subject matter expert for team members, peers and clients
• Take the primary responsibility for all the Technical Audits & ensuring that the client website is following all the SEO best practices
• In-depth SEO technical knowledge (HTML, CSS, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools
• Communicate team and management on project development, timelines, and results
• Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team

• 3-5 years previous experience in SEO, Digital marketing
• Ability to lead a team of multiple SEO analysts
• Experience in managing large enterprise or eCommerce websites
• Excellent written and verbal communication skills
• Ability to identify and resolve problems
• Ability to organize, manage, and prioritize tasks
• Proficient computer skills, including Microsoft Office Suite

Location: Bangalore, Delhi, Gurgaon

Function: Software Engineering → Frontend Development

Requirements:

• 2-5 years of experience in building large complex and performant web applications using JavaScript, HTML, and CSS across multiple browsers.
• Strong Object Oriented JavaScript fundamentals.
• Experience in java script frameworks such as React and a good understanding of the basics of these frameworks and their life cycles.
• Deep understanding of various deployment strategies and their pros and cons.
• Understanding of Docker.
• SSR experience is a must.
• You should have enough understanding of SEO principles.
• Experience of working with React Hooks desirable.
• Experience with popular React.js workflows (such as Flux or Redux).
• Familiarity with newer specifications of ECMAScript (ES6 ES7).
• Experience with server-side rendering using nextjs, express, hapi etc.
• Hands-on experience with any unit testing framework (mocha/chai, jest etc).
• Deeper understanding of Chrome Dev Tools.
• Should understand nuances of the timeline for perf monitoring.
• Deeper knowledge of UI optimizations and performance.
• Deeper understanding of network layer, HTTP, HTTPS, cookies, local storage.
• Understanding of JavaScript Design patterns and ability to use them in applicable scenarios.
• Good understanding of data structures and algorithms and their space and time complexities.
• Strong in open source technologies, agile development.
• Excellent communication skills, good visual design sense, in-depth experience in developing web-based applications.
• Familiarity with code versioning tools such as Git, SVN, and Mercurial.

Web Development Interview:

• Technical Round 1 JS + Web fundamentals + React (Based on Experience)
• Technical Round 2 React JS - Problem solving (Machine coding round)
• Technical Round 3 Technical evaluation/Team fitment
• HR Round

• End to end campaign management on various platforms primarily Google (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generating maximum leads)
• Conducting keyword research and optimizing the campaigns
• Researching and analyzing competitor advertising links and strategizing the best plan ahead for the business
• Optimizing the ad copy, landing pages for the best lead quality
• Optimizing the campaigns regularly for improving the performance
• Identifying trends and insights, and optimizing spend and performance based on the insights
• Measuring and reporting performance of all marketing campaigns, and assessing against goals
• Brainstorming new and creative growth strategies
• Building on an existing level of search engine marketing expertise and developing a reputation for innovation and efficiency
• Staying up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommending improvements
• Implementing A/B testing to continuously improve ROI

Desired Candidate Profile

• Proven 4+ years SEM experience in managing PPC campaigns across Google
• Well-versed in performance marketing, conversion and online customer acquisition
• Understanding of keyword matching, keyword research and optimization
• Experienced in understanding google analytics and pixel integration
• Creative copywriting for ads
• Prior experience in working with affiliate ad networks (bonus)
• Understanding of campaign data and growth metrics
• Working knowledge of analytics tools (Google Analytics, Google Datastudio, GTM, etc.)
• Excellent communication skills
• Strong analytical and problem-solving abilities
• Willingness to work in a dynamic startup environment
• Ability to think creatively and work independently in a fast working environment    

• 5-8 years of experience in handling social media and Influencer marketing campaigns 
• Excellent knowledge of Whatsapp, LinkedIn, Facebook, Twitter, Instagram , and other relevant platforms 
• Understanding of SEO and web traffic metrics 
• Good knowledge of social media KPIs 
• Proven track record in outreach campaign strategies 
• In-depth knowledge of the social media marketing industry 
• Impeccable verbal and written communication skills 

Responsibilities

• Develop and execute social media strategies and creative campaigns 
• Identify and build relationships with prominent influencers and thought leaders 
• Develop content ideas and write and curate content 
• Research relevant industry experts, competitors, target audience, and users 
• Brainstorm new, creative approaches to influencer campaigns 
• Keep abreast of emerging trends, technologies, and influencers.
• Find new and better ways of measuring social media activity.
• Develop, implement and manage our social media strategy 
• Define most important social media KPIs 
• Manage and oversee social media content 
• Measure the success of every social media campaign 
• Stay up to date with the latest social media best practices and technologies 
• Work with copywriters and designers to ensure content is informative and appealing 
• Monitor SEO and user engagement and suggest content optimization 

Key Performance Indicators

• Creating unique value propositions for both brand and key products and implement them with an always-on calendar
• Drive strategic brand initiatives positively impacting key parameters like Imagery, Awareness, and Consideration.
• Identifying content amplification opportunities (Real-time trends, collaborations, etc.)
• Improve engagement rate for the brand across relevant platforms.

Core competency

• Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
• Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and additionally for any dependencies with cross functional teams
• Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
• Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback

We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them ) 

What You Will Do: 

• Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
• Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
• Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute. 
• Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action 
• Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns 
• Track the effectiveness of marketing campaigns, gain insight, and assess against goals
• Analyse metrics and optimise email and advertising campaigns
• Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
• Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
• Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)

What You Need

• Outstanding written and verbal communication, strong copywriting and content creation skills
• Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
• Strong project management skills with the ability to supervise multiple projects
• Proven track record of developing and executing creative communications plans
• 5+ years of experience in the communications role
• Availability during weekends.

What Is Nice To Have

• Bachelors/Master’s degree in marketing, journalism, business, or related field
• Ability to communicate in Tamil, English and Hindi
• Prior experience of working or volunteering with NGOs
• Good network in the traditional media and digital/social media influencers 

Other Information:

• Designation: Manager to Director based on candidate’s profile
• Reporting to: Executive Director
• Scope: Full time
• Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
• Expected Joining Date: Immediate