Digital Marketer

About Starbond

Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.

About the Role

The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.

You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.

Key Responsibilities

DTC Growth and Customer Acquisition

• Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
• Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
• Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
• Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.

LTV, Retention, and Lifecycle Marketing

• Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
• Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
• Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
• Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

• Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
• Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
• Review performance at the channel, campaign, audience, creative, product, and cohort levels.
• Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

• Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
• Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
• Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
• Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
• Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

• Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
• Ensure reliable content-production support is available when external resources are required.
• Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
• Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
• Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

• Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
• Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
• Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
• Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
• Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
• Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

• Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
• Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
• Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
• The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.

What We’re Looking For

• Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
• Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
• Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
• Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
• Experience leading and developing marketing team members, setting KPIs, and managing performance.
• Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
• Excellent written and verbal communication, with a proactive and concise reporting style.
• Highly organized, accountable, and comfortable working in a remote, fast-moving environment.

About us:

We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy and committed communication company that wants its

clients to always Expect the EXTRA from it. Our primary clientele consists of Startups & Corporates like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha,

Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, coders and a puppy momo, who believe Moshi Moshi is an experience rather

than a company.

Job Role - Social Media Executive

Experience Level - 1 year

Location - Bangalore

Responsibilities:

● Create Campaign Strategies and monitor the execution to achieve the brand objective

● Objective Identification and delivery via curating the best digital strategy

● Managing and Supervising Facebook ads, Instagram Ads, Twitter Ads, and Linkedin Ads

● Handling social pages of Instagram, Facebook, LinkedIn, etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● Define the most important social media KPIs.

● In-depth knowledge of paid marketing and daily implementation, reporting, and running of

paid marketing on all social platforms.

● Measure the success of every social media campaign, as per required metrics

● Stay up to date with the latest social media best practices and updates

● Work with copywriters and designers to ensure content is informative and appealing or has

relevant writing capability.

● Monitor SEO and user engagement and suggest content optimization.

● Communicate with industry professionals and influencers to create a strong network via

social media.

● Provide constructive feedback to the team and train them to achieve desired results.

Roles & Responsibilities:

• Manage ASO activities for Play Store and App Store applications
• Improve app ranking, organic installs, and app visibility
• Perform keyword research for SEO and ASO
• Handle On-page, Off-page, and Technical SEO activities
• Run Google Ads, Meta Ads, and app promotion campaigns
• Track performance using Google Analytics, Search Console, Firebase, and Play Console
• Create SEO-friendly content, blogs, and app descriptions
• Coordinate with design and development teams for marketing activities

Required Skills:

• Strong knowledge of ASO and SEO concepts
• Experience with Play Console, Google Analytics, and Search Console
• Familiar with Google Ads and Meta Ads
• Good keyword research and content writing skills
• Good communication and coordination skills

Preferred:

• IT industry experience preferred
• Mobile app marketing experience will be an added advantage

Why Join Us

• Work on high-impact Web and Mobile solutions for diverse and global clients
• Structured career growth within a professional, collaborative, and performance - driven environment
• Exposure to diverse industries and global markets, enhancing long-term career value

About Us : Signal Expert Global LLP is an MNC involved in the business of providing Technical Analysis Research services in the Forex & Comex Global Market Since 2016. We provide learning and trading assistance into Forex and Comex Market. Signal Expert Global LLP is a Member of the International Trade Council and Follows Foreign Inward Remittance Certificate (FIRC) Norms as per Foreign Exchange Management Act (FEMA) Guidelines.

Designation : Digital Marketing Executive (Organic Lead Generation)

Nature : On-site, Permanent - Indore [M.P.]

Experience : 1 - 3 years

Package : Hike on last drawn upto 4.2 LPA (net)

Key Responsibilities :

• Manage and execute Organic Lead Generation and Social Media Marketing strategies with the team.
• Generating Organic leads through various social media handles.
• Define requirements, tasks, and resources associated to Online Branding, SMO etc.
• Social Media Promotions & Organic Marketing.
• Connecting with International Clients through cold reach.
• Enhance digital marketing performance every day.
• Identify trends and insights, and optimize performance based on the insights.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for Lead Generation.

Qualifications :

• Fluent English Communication skills.
• Minimum Graduate or Post Graduate.
• Minimum 1 year documented experience in Digital Marketing profile.
• Knowledge of the Global Market (Forex & Comex) is a plus.
• Should be a confident, detail-oriented and responsible team player with exceptional social media management skills.
• Experience in International markets and similar industry (Forex and Comex) will be preferred.

Female candidates only

Job Summary:

As a Social Media Marketing Executive, you will be responsible for creating, managing, and optimizing our social media campaigns while leveraging PPC and SEO strategies to enhance our online presence and drive engagement.

Key Responsibilities:

PPC Campaign Management:

• Plan, execute, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, social media ads) to drive traffic, conversions, and ROI.
• Conduct keyword research, ad copy creation, bid management, and performance analysis to maximize campaign effectiveness.

SEO Strategy Development:

• Develop and implement SEO strategies to improve website visibility, keyword rankings, and organic traffic.
• Perform keyword research, on-page and off-page optimization, technical SEO audits, and content optimization to enhance search engine rankings.

Social Media Management:

• Create and manage social media content calendars, ensuring consistent and engaging posts across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Monitor and analyze social media performance metrics, making data-driven decisions to optimize content and increase engagement.

Content Optimization and Creation:

• Collaborate with the content team to optimize website content, landing pages, and blog posts for SEO purposes.
• Develop compelling ad copy, headlines, and visuals for PPC campaigns to improve click-through rates and conversions.

Analytics and Reporting:

• Generate regular reports on PPC performance, SEO rankings, social media metrics, and campaign insights using tools like Google Analytics, SEMrush, or similar platforms.
• Interpret data to identify trends, opportunities, and areas for improvement, providing actionable recommendations to enhance overall digital marketing strategies.

Qualifications and Skills:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in managing PPC campaigns (Google Ads, social media ads) and implementing SEO strategies to improve organic search results.
• Proficiency in PPC and SEO tools such as Google Ads, Google Analytics, SEMrush, Moz, or similar platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Creative thinking and ability to stay updated with industry trends and best practices.

Experience:

• 1 year of solid working experience

Job Role : SEO Specialist

Job Location : Bangalore (Remote working)

Job Description

We are looking for ambitious and experienced SEO experts who will work with us to think strategically of a long-term plan and implement it with the help of internal and external constituents. The SEO and content marketer is a key role within our Growth team who will be responsible for looking at the industry landscape, understanding our competitors and roadmap, and then coming up with a plan to increase organic traffic to our website with effective SEO strategies. Within this role, you will also be responsible for coming up with a content strategy to complement SEO initiatives.

Minimum qualifications:

• Minimum 3+ years of experience with SEO either at a B2C company or at an agency
• Experience with building and executing an end-to-end SEO initiative
• Experience in writing external-facing content with publicly available examples
• Experience in using SEO tools and platforms like BrightEdge, SEMRush, etc.
• Deep understanding of organic search and SEO best practices, as well as pitfalls that hinder SEO efforts
• Comfort with data analysis and ability to articulate the results in written and spoken formats

• Either a business, writing, or communications degree
• Any experience in writing code is strongly preferred
  

We are looking for an organized social media executive to lead our social media team in managing all social media platforms. The social media Executive is responsible for delegating duties, facilitating meetings with clients, and monitoring analytics.

To be successful as a social media Executive, you must have excellent knowledge of several social media platforms and have excellent communication skills. A good social media executive has excellent planning and time management skills.

RESPONSIBILITIES:

Meeting with clients to gauge their needs.

Briefing the social media team on the needs of clients.

Delegating specific tasks to team members.

Ensuring that team members adhere to deadlines.

Monitoring analytics for campaigns.

Providing feedback to clients.

 REQUIREMENTS:

Excellent knowledge of social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.

Knowledge of analytics tools.

Excellent communication skills.

Ability to multitask.

Excellent time management skills.

Ability to lead a team.

A degree in Communication or a related field.

Prior experience in marketing or social media.

We are looking for a creative and talented Web Developer to join our growing team.

As our Website Developer, you will oversee the functionality of our websites, evaluate and manage website performance, facilitate hosting and server management, and develop, maintain and update website content.You should have an analytical mind with a keen eye for detail and have a detailed understanding and proven track record of leading projects from concept to completion.

Your core responsibilities include:

• Develop and maintain marketing website/s and landing pages. This includes our corporate websites and all future websites, microsites for new products and services, and other microsites for marketing efforts
• Ensure that the websites are up to date with the latest content and is user-friendly in terms of design and functionality
• Design and implement new features and improvements around functionality
• Ensure high-performance and availability, optimize the application for maximum speed and scalability and construct effective and response designs
• Troubleshoot website content and aesthetic issues (element arrangements on-screen, color and font choices, etc.)
• Optimize website performance and maintain site analytics, campaign metrics, and reporting
• Having knowledge of WordPress and associated plugins, structuring a website's layout, managing front end and back of the website while delivering a visually appealing website to the visitors is the criteria in short. Knowledge of SEO is a plus point.

• A graduate of Computer Science or equivalent experience, preferably with experience in the Technology Industry
• At least 2-5 years Experience 
• Excellent English verbal and written communication skills and strong observational and listening skills
• Must have expert knowledge in WordPress, Adobe Suite, Content Management Systems and preferably some exposure to Elementor (Plug-in) and W3C Web standards
• Proven ability to deploy websites in a short timeframe (2-3 weeks cycles) is a strong plus
• Great understanding of Search Engine Optimization (SEO)
• Experience with website analytics tools (for example, Google Analytics, NetInsight, Omniture, WebTrends)

• Good technical knowledge.

  Focus on the back end (PHP, Node.js)

  Both SQL and NoSQL experience.

  Team lead with complex system architecture skills - He/she should able to manage/handle 5 or more team members/different teams.

  Server deployment and cloud experience in either AWS or Azure.

  Basic Technologies:

  
  

  Laravel PHP

  NodeJS (any framework)

  ReactJS or AngularJS

  MySQL database

  Additional points:

  
  

  ReactNative / NativeScript or fully native app development skills.

  WordPress development

  Experience with at least one CMS.

Responsibilities

 Analyze user engagements (e.g. click-through and bounce rates)

 Report on web traffic from all social media

 Build and support SEO strategies, including optimizing keywords in content marketing projects

 Identify the habits of our online customers and suggest ways to reach a broader audience

 Maintain a cohesive strategy across all platforms to increase our brand awareness

 Coordinate with our digital team and the Marketing department to design advertising campaigns

 Ensure timely responses to customers and followers’ queries and comments

 Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

 Research how emerging social networks and features can benefit our company

Requirements:

 Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role

 Hands-on experience with social media platforms and digital marketing campaigns

 In-depth understanding of SEO, keyword research, and Google Analytics

 Experiences with social media management tools, like Buffer and Hootsuite

 Familiarity with online content (experience with WordPress and content management systems preferred)

 Ability to identify target audience preferences and trends

Excellent communication skills

 Time management and multitasking skills

 Additional qualifications in digital technologies or social media management will add plus points to your performance.

• Strategies for engaging, creative, and innovative content for regularly scheduled posts, keeping in touch with all the latest Trends on Social Media for brand development.
• Oversee all existing clients, along with overview and maintenance of social media accounts on Facebook, Instagram, Twitter, Linkedin, Youtube, Behance,etc.
• Coordinating with the team to create relevant and engaging content which will add to the Recall Value.
• Audit and analyse social media presence, including digital advertising costs and returns.
• Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for campaign improvement.
• Get in touch with businesses which would be interested in our services and products, both international and domestic.
• Should be active 24/7 on Social Media and ensure that Our Online Presence is always active, by liking, commenting, sharing, tagging and retweeting relevant content on all platforms.
• We need someone who knows how to reach the masses by tailor making content to attract followers.
• We need an influencer with a large social media presence, who know all the cheat codes required to increase our online presence and following.