Digital Marketer

Position: - SEO Manager/ Analyst/ Strategist/Specialist

SEO Manager Responsibilities Include:

➢ Developing and implementing effective search engine optimization (SEO) strategies

Coordinating content, design, social media, and other activities.

➢ Managing offsite and onsite optimization projects and reporting on performance

Job brief

➢ We are looking for an SEO Manager to coordinate SEO efforts, including onsite and

offsite optimization and keyword expansion research. You’ll also oversee paid search

campaigns to ensure their success.

➢ We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role.

➢ Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability.

Responsibilities

➢ Develop and execute successful SEO strategies

➢ Manage team of SEO Specialists

➢ Conduct keyword research to guide content teams

➢ Review technical SEO issues and recommend fixes

➢ Optimize website content, landing pages and paid search copy

➢ Direct off-page optimization projects (e.g., link-building)

➢ Collect data and report on traffic, rankings and other SEO aspects

➢ Work with social media and PPC teams to optimize campaigns

➢ Keep abreast of SEO and integrated marketing trends

➢ Coordinating with vendors for digital activities like Page changes, Design changes, Integrations, APP, Server.

Requirements

➢ Proven experience as SEO Manager.

➢ Knowledge of standard and current SEO practices

➢ Knowledge of HTML/CSS

➢ Experience with SEO reporting

➢ Familiarity with relevant tools (e.g., Conductor, Screaming Frog, MOZ) and web analytics tools (e.g., Google Analytics, Web Trends)

➢ Excellent communication skills

➢ Strong organizational and leadership skills➢ Analytical mindset with numerical aptitude

➢ Minimum 3 years of relevant experience

CTC – 4Lac – 6Lac pa

Job Location: - Andheri

Qualification: - Any Graduate / MBA

Responsibilities :

- You will be responsible for designing, implementing, developing, testing, and supporting the tagging solutions on our products to deliver accurate and scalable marketing data. Below are few pointers of routine

-You will be responsible for implementing digital tagging for data capture to track digital marketing efforts to determine brand and campaign effectiveness

-You will develop and modify JavaScript code to execute web analytics best practices

-You collaborate & do thorough research to ensure implementation requirements were met

-You validate and debug implementations using GTM debugger

-You should able to perform app analytics, debugging skill , issue resolutions in app.

-You should have knowledge of Firebase or any other app Analytics tool.

-You should able to perform mobile application testing.

-You demonstrate an understanding, and proactivity in seeking new & innovative solutions for implementing code to capture the desired metrics and solve business problems.

-You keep up to date with competitor information, tools, best practices and market trends; identifying business opportunities for organisations.

Job Requirenments :

- Knowledge of Google Tag Manager and Google Analytics is plus

-Proficiency in HTML, JavaScript, and jQuery

-Understanding of 1 or more debugger tools (Preferred chrome console, Alternatives: charles, chrome plugin debugger tools, etc)

-Highly analytical qualities with strong technical, strategic, and problem-solving skills

-Candidates who knows Android/iOS will be preferred

-Excellent communication

Location : Mumbai About Qrata

Growth Manager- Influencer Marketing

We match top talent with highly competitive career opportunities with leading startups in India and globally and address hiring challenges, recruitment brand marketing, with innovative and collaborative strategic consulting.

About the company we're hiring for

Foxtale started with a singular belief - what is beautiful cannot and should not be defined in marketing meetings.

It's defined by the regular people like us, our sisters, our next-door neighbours, and the friends we make on the playground and in lecture halls. That's why we stand for people-proving everything we do. From the inception of a product idea to testing the final formulations before launch, our consumers are a part of each and every process. They guide and inspire us by sharing their stories with us. They tell us not only about the product they need and the skincare issues they face but also the tales of their struggles, dreams and triumphs.

Skincare goes deeper than skin. It's a form of self-care for many. Wherever someone is on this journey, we want to cheer them on through the products we make, the content we create and the conversations we have. What we wish to build is more than a brand. We want to build a community that grows and glows together - cheering each other on, sharing knowledge, and ensuring people always have access to skincare that really works.

Role Responsibilities-

● P&L Lead - Build and scale influencers as performance channel rather than the awareness channel at Foxtale . Responsible for P&L of the channel.

● Growth Plan - Build a long term growth model for influencers channel, design quarterly and monthly objectives and metrics to be tracked and execute experiments optimizing for the right metrics.

● Execution - Lead the team, coordinate with the internal teams and agency, Identify and liaise with relevant influencers, negotiate fair rates for content, and ensure the relevant agreements are in place.

● Impact Analysis - Analyse the end of campaign performance, identify successes and optimize for the improvements.

Requirements -

● 2-3 years experience in leading influencer marketing for any brand is necessary

● Prior experience in leading P&L and in leading teams is necessary

● Prior experience in Growth marketing is good -to have

● Experience in D2C brand and beauty/skincare brands is an advantage

Designation: eCommerce Manager (Exports)

● Location: Bandra West, Mumbai, India

● Position Type: Full-time, Permanent

Company Description

Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are

ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.

Role Description

The eCommerce Manager (Exports) will lead the expansion of Brown Living into international markets by developing and executing strategies for exporting products through various digital platforms. This role will involve setting up international fulfillment centers, managing export pricing strategies, ensuring compliance with international trade regulations, and overseeing marketing and merchandising efforts globally. The ideal candidate will be an experienced eCommerce professional with a

strong understanding of international markets, digital marketing, and brand management.

Roles and Responsibilities:

1. International Market Expansion:

a. Develop and execute a strategic plan to expand Brown Living's presence in international markets, focusing on key regions with high potential for sustainable products.

b. Identify and establish partnerships with international fulfillment centers to streamline the export process and ensure timely delivery of products.

c. Collaborate with legal and compliance teams to set up processes that

adhere to international trade regulations, customs requirements, and

other compliance standards.

2. Export Pricing Strategy:

a. Develop and execute comprehensive export pricing strategies for Brown Living's products across various digital platforms, ensuring

competitiveness while maintaining profitability.

b. Monitor global market trends, exchange rates, and competitor pricing to

adjust pricing strategies as needed.

c. Work closely with the finance team to ensure accurate pricing models that consider costs, tariffs, and logistics.

3. Brand Management & Global Messaging:

a. Manage Brown Living's brand image and messaging across all

international markets, ensuring consistency with the company's values

and mission.

b. Tailor brand messaging to resonate with different cultural contexts and

customer preferences in target markets.

c. Oversee the development of localized content, including website copy,

product descriptions, and marketing materials, in collaboration with

internal teams and external agencies.

4. Marketing Campaigns:

a. Plan and execute marketing campaigns tailored to international

audiences, with the support of internal teams and external agencies.

b. Manage campaign budgets, allocate resources effectively, and ensure

alignment with overall business objectives.

c. Track and analyze the performance of marketing campaigns, adjusting

strategies and tactics as needed to optimize results.

5. Market Research:

a. Conduct in-depth market research to understand the needs, preferences, and behaviors of international customers.

b. Use insights from market research to inform product offerings, marketing strategies, and customer engagement initiatives.

c. Identify emerging trends in sustainable consumption and incorporate

them into Brown Living's international strategies.

6. Merchandising Strategy:

a. Execute the merchandising strategy across various marketing channels

outside India, ensuring that product assortments meet the demands of

international customers.

b. Collaborate with the sourcing and product teams to curate product

collections that appeal to global markets.

c. Monitor inventory levels and product performance in international

markets, making data-driven decisions to optimize merchandising

strategies.

7. Collaboration & Coordination:

a. Coordinate with cross-functional teams, including operations, logistics,

legal, and finance, to ensure seamless execution of export strategies.

b. Work closely with external partners, such as fulfillment centers, marketing agencies, and distributors, to drive international growth.

c. Regularly report on the progress of international market expansion efforts to senior management.

Key Result Areas (KRA):

1. Market Expansion:

a. Successfully launch Brown Living's products in at least three new

international markets within the first year.

b. Establish and maintain partnerships with at least two international

fulfillment centers.

2. Export Pricing & Profitability:

a. Develop and implement export pricing strategies that achieve a minimum of 10% margin growth across international markets.

b. Maintain competitive pricing while ensuring profitability by continuously

monitoring market conditions.

3. Brand Image & Global Messaging:

a. Ensure consistent brand messaging across all international platforms with a minimum of 95% compliance with brand guidelines.

b. Achieve positive brand recognition and customer feedback in new

markets within six months of launch.

4. Marketing Campaign Performance:

a. Achieve a minimum ROI of 4:1 on international marketing campaigns.

b. Increase website traffic from international markets by 50% within the first year.

5. Market Research & Customer Insights:

a. Conduct comprehensive market research in at least five target regions

within the first six months.

b. Utilize market insights to influence product and marketing strategies,

resulting in a 20% increase in international sales.

6. Merchandising Success:

a. Implement a merchandising strategy that leads to a 30% increase in

conversion rates on international platforms.

b. Ensure optimal inventory levels, resulting in a stockout rate of less than 5% in international markets.

7. Collaboration & Team Coordination:

a. Facilitate seamless coordination among internal teams and external

partners, achieving project milestones on time and within budget.

b. Provide regular updates to senior management, demonstrating clear

progress on international market expansion goals.

This role is ideal for a strategic thinker with a passion for sustainability and a proven track record in international eCommerce. The successful candidate will play a critical role in establishing Brown Living as a global brand for sustainable living.

How to Apply:

Interested candidates can apply online via the job application form available here - https://docs.google.com/forms/d/e/1FAIpQLSdgb8MMrZX0STJb1Nt63jizdYccAxTQWbAmFAt4YcoAJBJlmg/viewform

Read More:

1. Website - https://brownliving.in/

2. About Brown Living’s Mission & Vision - https://brownliving.in/pages/about-us

3. Meet the Brown Living Team - https://brownliving.in/pages/our-team

4. Work with Us - https://brownliving.in/pages/work-with-us

5. The Brown Lens Curation Method - https://brownliving.in/pages/the-brown-lens

6. Brown Living’s Impact - https://brownliving.in/pages/our-impact-plastic-free-carbon-neutral-shopping

As a Assistant Content Manager you will be responsible for working on assets that create sales conversions on company’s online store, email marketing and social media campaigns and will analysing the performance of those assets in detail, crunch the numbers, and optimize them and assist in creating, managing and improving content for various marketing channels.

• Working alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
• Managing content distribution to online channels and social media platforms
• Proofreading, editing and improving content created by copywriters and ensure brand consistency
• Developing a thorough understanding of conversion optimization (training will be given in-house) and apply across our brands, platforms and channels
• Managing products for multiple brands, geographies and across websites
• Analysing performance data and find creative ways for optimization
• Ensuring compliance with law (e.g. copyright and regulatory bodies)

Desired Candidate Profile

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and https://resources.workable.com/search-engine-marketing-specialist-job-description">SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented  with good multitasking and organisational ability
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations

• Generating leads through social media marketing
• Designing and planning project microsites and other promotional videos & GIFs
• Optimizing landing pages and user funnels
• Creating content/ editing, designing, posting, outreach to platforms, Govt, CSR, NGOs and then marketing. sharing and spreading
• Maintaining partnerships with media agencies, vendors and all possible growth partners

Desired Candidate Profile

• Excellent understanding of digital marketing concepts and best practices within the Edtech industry
• Ability to execute smart growth strategies with focus on outcomes
• Exponential growth mindset
• Knowledge of analytics tools (e.g., Google Analytics, Amplitude)
• Analytical, Problem-solving and Calculative aptitude
• Focus and discipline
• Humility to learn, share & keep improving
• Excellent and proactive communication in all formats    

Responsibilities:

• Plan and execute all performance marketing campaigns, including but not limited to SEM, Google Display and Discovery ads, remarketing & email campaigns
• Manage budgets and campaigns across all digital channels to drive strong return on investment by optimisimng cost per qualified lead
• Plan, execute, and measure experiments and conversion tests
• Manage landing pages and optimize user experience
• Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & other media channels
• Identify trends and insights, and optimize spends and performance based on the insights

Requirements:

• Any Bachelor’s/ Master’s degree
• Certifications in Google and Facebook ad management strongly preferred
• 1-3 years of experience in setting up and optimizing Google AdWords & Facebook Ad campaigns.
• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Demonstrable experience managing SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments