Digital Marketer

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

Location:

Bangalore, India

Company:

CyberWarFare Labs

Company Description

CyberWarFare Labs (CWL) is UK based Ed-tech leader in cybersecurity

with operations located in Bengaluru. We provide cutting-edge

cybersecurity Education and immersive training services, enabling

organisations to enhance their cyber capabilities. Our client-focused

approach ensures tailored solutions in this ever-evolving field. We

prioritise proactive defence with innovative solutions, backed by

on-demand educational services.

Role Description

This is a full-time on-site role for a Social Media Marketing Specialist.

The Social Media Marketing Specialist will be responsible for creating and

executing social media marketing strategies, social media content creation,

and digital marketing. The candidate should possess strong communication

skills to aid in creating content that effectively portrays the company's

culture and interests. The Social Media Marketing Specialist will be

responsible for engaging with the target audience and building

relationships with them through online platforms.

Qualifications

● Experience requirement: 2-5 Years.

● Versatile ( able to work on distinct niche), Able to work on distinct

type of content.

● Managing the content delivery.

● Able to write Plagiarism free and AI free content.

● Able to write SEO driven articles.

● Develop creative and engaging social media strategies and content

distribution plans.

● Day-to-day handling of social media channels.

● Look after audience research.

● Manage and facilitate social media communities by responding to

posts and developing discussions.

● Monitor closely to keep track and analyze thoroughly the report of

performance on social media platforms using various analytics tools.

● Research and evaluate the latest techniques to evolve continuously

with the ways of measuring social media activity.

● Keeping an eye on competitors’ activities.

● Recommend the latest adaptations for improvements and increasing

performance.

Key Responsibilities:

● Develop and execute social media marketing strategies.

● Create visually appealing and compelling content.

● Manage and grow social media channels.

● Monitor social media trends and analytics.

● Collaborate with cross-functional teams for campaign execution.

Cyber War Fare Labs is an equal opportunity employer. We encourage

applications from candidates of all backgrounds and experiences to

join our diverse and talented team in the fight against cyber threats.

Reference No.

● SMMS-1

We're looking for a creative, detail-oriented Content Creator to join our marketing team. As the voice of EditPDF123, you'll craft compelling content that educates, engages, and inspires our audience. You'll play a key role in shaping our brand narrative, driving awareness, and fostering community engagement across various platforms.

Key Responsibilities:

• Develop and execute content strategies that align with our brand values and business objectives.
• Create high-quality, original content for our website, blog, social media channels, and marketing materials, including articles, infographics, videos, and social media posts.
• Collaborate with the marketing and product teams to create promotional materials and product-related content.
• Analyze content performance metrics and adjust strategies accordingly to maximize engagement and reach.
• Stay abreast of industry trends and incorporate best practices in content creation and distribution.

Qualifications:

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• Proven experience as a Content Creator, Copywriter, or similar role with a portfolio of work.
• Excellent writing, editing, and communication skills.
• Strong understanding of SEO principles and social media marketing.
• Creative thinker with the ability to generate fresh ideas and translate complex topics into engaging content.
• Self-motivated with strong organizational skills and the ability to manage multiple projects simultaneously.
• Experience with content management systems, digital publishing, and analytics tools.

Join Us:

If you're passionate about storytelling and want to contribute to a company that's making a real difference in the world of digital document management, we'd love to hear from you. Apply today to become part of the EditPDF123 family, where your creativity and innovation can shine.

Responsibilities

• Research industry-related topics (combining online sources, interviews, and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

Requirements and skills

• Proven 2-3 Years of work experience as a Content Writer, Copywriter or similar role
• Finance Domain preferred.
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines

Bachelor or Master in Marketing, English, Journalism or related field

Job Description of Digital Marketing lead 

• Complete Management of Client’s Digital Portfolio with an ability to derive relevant data from campaigns & suggest insights on same.
• Must have experience in D2C & B2C campaigns with an ability to scale ROI. 
• An skilled leader who can lead a team of digital executives, web developers, web designers, content writers etc. 
• Must have a working knowledge of SEMrush, Ahrens, Google Analytics & similar industry-relevant tools. 
• Should be updated on the l atest OTT mediums available in the market.
• Must know & able to operate in an office suite i.e., Word, Excel & PowerPoint. 
• Good Written & Oral Communication with presentational skills to cater for clients across categories. 
• Have to manage Agency's own Digital & Social channels & devise a strategy to capture leads digitally of prospective clients.

Job Description

Function: Product → Product Analytics

Responsibilities:

• Assist product managers in the formulation of the company's product strategy using structured data and insights derived from the same
• Conduct research, create business cases and translate them into meaningful problems to solve
• Measure impact of experiments related to function, analysing and helping in course correction.
• Recommending product improvements based on analytical findings. Defining new metrics, techniques, and strategies to improve performance.
• Constantly monitor and analyse metrics identified, publish insights/any anomalies along with hypothesis
• Translating business requirements and user requests into effective report and dashboard designs in challenging deadlines.
• Assist with performance tuning of dashboards, background data queries as needed

Key Skills Required:

• Bachelor’s degree along with 2+ years experience in product analytics building data sets, reports, and dashboards
• Strong analytics skills and experience in Metabase, Google Analytics, Power BI, or other analytics software
• Proficiency with SQL
• Agile ability to anticipate need, be responsive and adapt to change
• Strong interpersonal and relationship skills, ability to influence decisions and gain consensus
• Excellent time and project management skills, ability to prioritise the most important projects to create business impact

Perks at Oneistox:

• Challenging work, High Product Ownership, and Steep Learning Curve are guaranteed!
• You get to be part of a highly young and energetic team.
• Envisage the growth of a company from 5X to 500X.
• Industry standard compensation and ESOPS.