Digital Marketer

We are looking for an SEO Specialist to enhance our online presence, drive organic traffic, and improve search engine rankings. You'll be responsible for implementing SEO strategies, optimizing website content, and ensuring Homly reaches a larger audience.

Key Responsibilities:

✅ Develop and implement on-page, off-page, and technical SEO strategies

✅ Perform keyword research to optimize website content and blogs

✅ Improve website structure, meta tags, and page speed optimization

✅ Build and manage backlinking strategies to increase domain authority

✅ Analyze SEO performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.

✅ Optimize for local SEO to attract travelers and property owners

✅ Work with content teams to create SEO-friendly blogs and landing pages

✅ Stay updated with Google algorithm updates and SEO trends

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:

• Identify trends and insights
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms.

Your job as a business development manager is to identify sales leads, pitch goods or services to new clients and maintain a good working relationship with new contacts.

This role revolves around good communication and so whatever business you work in your duties are likely to include:

• Following up new business opportunities and setting up meetings
• Planning and preparing presentations
• Communicating new product developments to prospective clients
• Overseeing the development of marketing literature
• Writing Proposal
• Providing management with feedback