Manager - Google Analytics Universal

• Work with design and marketing team to improve website conversion rate for different sign up processes
• Work with the marketing team to improve main website KPIs - New users, average time on page, session duration are the main ones
• Write automation scripts to help automate redundant manual processes of other marketing functions– SEO, Outbound, Content, Product Marketing
• Work on our Shopify demo store to showcase new product releases and features. This is pretty interesting as you’ll get to play around with Shopify backend (the most popular eCommerce platform in the world)
• Work on building integrations and workflows between different marketing automation platforms. Our current marketing tech stack involves Salesforce, HubSpot, Reply, Similarweb and more.
• Web scraping for new growth initiatives

TECHNICAL SKILLS REQUIRED:-

• Technical Competencies: HTML5, CSS, JS, jQuery, Angular JS, Ajax, JSON, SOAP, REST, cross browser compatibility, Responsive web design (RWD), version control, Web service integration.
• Deep knowledge of NodeJS, Angular2+ Version and MondoDB.
• Candidate should be proficient in both front-end and back-end development, including solution stacks like MEAN, and server-side technologies like Node.js.

JOB DESCRIPTION:-

Full Stack Developers are responsible for developing and designing front end web architecture, ensuring the responsiveness of applications and working alongside graphic designers for web design features, among other duties.

 He/She will be required to see out a project from conception to final product, requiring good organizational skills and attention to detail.

Job Description:



We are seeking a talented and experienced B2B SaaS SEO Content Writer to join our team. In this role, you will play a critical part in creating engaging and high-quality content for our SaaS (Software as a Service) business, targeting a B2B audience. Your primary focus will be on creating content that is optimized for search engines and designed to attract and engage potential customers.

Responsibilities:

• Produce well-researched, informative, and engaging content that aligns with our B2B SaaS industry, including blog posts, articles, whitepapers, case studies, and website content.
• SEO Optimization: Conduct keyword research to identify relevant search terms and phrases, and incorporate them into your content to maximize organic visibility.
• Collaborate with the marketing team to develop content strategies that align with business goals and industry trends.
• Promote your content through various channels, including social media, email marketing, and other online platforms, to increase reach and engagement.
• Create content that speaks directly to our target audience, addressing their pain points and providing valuable solutions.
• Stay current with SEO and content marketing best practices, industry trends, and competitors' strategies to continually improve our content efforts.

Qualifications:

• Experience/ knowledge in B2B SaaS content writing with a focus on SEO optimization.
• Exceptional writing and editing skills, crafting engaging and informative content.
• A strong understanding of SEO principles, keyword research, and on-page optimization.
• Familiarity with B2B SaaS and authoritative writing on related topics.
• Strong research skills to gather data, statistics, and insights to support your content.
• Track record producing content driving organic traffic, engagement, and conversion.
• Collaborative skills, meeting deadlines in a fast-paced, cross-functional setting.
• Proficiency with SEO and content marketing tools (SEMrush, Ahrefs, Google Analytics).

A portfolio of previous work showcasing your B2B SaaS and SEO content writing skills.

·      Capable of independently creating 2D/UI graphics and animations and integrating them in Unity

·      Participating in art reviews and being receptive to feedback and art direction

·      Troubleshooting any art issues from a creative & technical standpoint

·      Creating Mood boards, Style guides, Art guidelines & other necessary documentation

Strong 2D skills, but a mastery of showing ideas, and sketching out and clearly communicating a wide range of possibilities.

• At least 6+ years of experience in Manual Testing
• At least 3+ years of experience in Automation Testing using Selenium / Cucumber / Karate Frameworks.
• Strong inclination towards delivering quality software.
• Should be a good team player. Should have experience working in Agile Scrum Teams.
• Excellent communication skills
• Experience working in Agile Methodology.
• Good understanding of Data-Driven, Keyword Driven, and Hybrid Framework
• Experienced in writing SQL queries.
• Experienced in Test Life cycle and Bug Life cycle.

• Strong experience in e-learning and instructional design.
• Ability to design, develop and build blended learning experiences
• Review storyboards and final product build.
• Familiar with full CDLC, including Analysis, Storyboarding, Review, theories.
• Should be able to communicate effectively in visual, oral, and written form and deliver engaging e-learning content
• Client interaction/ management.
• Will be involved in Cross-functional activities to get the task done. 
• Candidates from only Edu-tech or Education industry to apply for the role.
• Excellent Written and Verbal Communication is a must.
• Permanent WFH Opportunity. 

Responsibilities and Duties

1.Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site

1. Perform management of PPC accounts on Google AdWords, Yahoo, Bing, and other search platforms for a variety of clients.
2. Assist in the maintenance and monitoring of keyword bids, budget caps, and other important account metrics.
3. Create online banner adverts and oversee pay per click (PPC) ad management
4. Track and analyze website traffic flow and provide regular internal reports
5. Manage and maintain updates for keyword lists.
6. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,

 display network, and other facets of paid search in accordance with client goals.

1. Familiarity with Google Adwords reporting interface

Job Requirements:

• Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Office
• Experience working with AdWords and Bing Ads
• AdWords certification required
• Ads 360 experience (previously Double-click Search)
• BS/BA degree preferred
• Agency experience preferred
• High proficiency with Google Analytics, Bing Analytics, and other website analytics software