Manager - Google Analytics Universal at TOP performance media agency-Acquired by FORTUNE 500 MNC · Pune · 2 - 10 years · ₹6L - ₹10L / yr · Posted 13 Sep 2022

Manager - Google Analytics Universal
at TOP performance media agency-Acquired by FORTUNE 500 MNC
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Possess strong domain knowledge - Digital Analytics (Google Analytics, App Analytics (Firebase/AppsFlyer/Branch/MixPanel), CRO, Media Analytics
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Ability to handle Google Analytics clients end-to-end
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Contribute to building effective process management, mentoring teammates, reducing product & execution inefficiencies
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Be responsible for day-to-day Google Analytics operations and performance of client accounts, requiring interaction with both internal and external stakeholders.
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Own, manage and grow digital analytics strategies for clients.
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Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights, and effectively communicating this to the client.

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About GO MO Group
GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth
for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we
are on a purpose-driven mission to reshape how industries lead and create lasting impact.
We’re not here to chase noise—we’re here to build legacy.
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communicate insights clearly. A basic working knowledge of GenAI tools to improve
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GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth
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GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth
for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we
are on a purpose-driven mission to reshape how industries lead and create lasting impact.
We’re not here to chase noise—we’re here to build legacy.
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mindsets. Are you ready to be part of this transformation?
Role Summary
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be responsible for SEO research, strategy, and execution for B2B clients. The role requires
strong analytical thinking, structured execution, and the ability to communicate insights
clearly. A basic working knowledge of GenAI tools to improve documentation, research, and productivity will be an added advantage.
What You’ll Do
Research & Analysis
● Conduct keyword research aligned to business goals
● Perform technical and SEO audits
● Provide clear, actionable recommendations for client websites
● Use analytics tools to interpret performance and diagnose issues
● Use GenAI tools where applicable to speed up research or documentation (optional,
not primary)
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● Build and execute SEO strategies that deliver measurable results
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● Coordinate with Client Success Management team on performance, timelines, and
strategy
● Discuss tasks and planning with India Project Managers
● Present performance reports and insights to clients
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● Prepare structured, high-quality performance reports
● Lead client review meetings and present insights clearly
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● Ability to use basic GenAI tools (Claude, ChatGPT or similar) for improving efficiency in research, summaries, or documentation
● Proven experience building and executing SEO strategies
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● Bachelor’s degree in any field
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● Understanding of enterprise B2B environments
● Expertise with CMS platforms such as Adobe Experience Manager, Sitecore etc.
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● Deliver two strong impact-driven SEO improvements
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Or apply via: https://www.gomogroup.com/en/career/
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GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth
for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we
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Job Description: Performance Marketing Analyst – Junior
Job Overview:
We are looking for a Junior Performance Marketing Analyst who is interested in digital advertising, data analysis, and campaign performance.
The candidate will support the performance marketing team in monitoring campaigns, analyzing key metrics, identifying performance gaps, conducting market research, and providing data-driven insights to improve leads, conversions, sales, and ROAS.
This role is ideal for someone who has a basic understanding of Meta Ads, Google Ads, social media advertising, and digital marketing metrics and wants to build a career in performance marketing.
Key Responsibilities:
- Monitor daily performance of Meta Ads, Google Ads, Instagram, Facebook, and other paid marketing campaigns.
- Track important performance metrics including:
1- CTR
2- CPC
3- CPM
4- CPA
5- CPL
6- Conversion Rate
7- ROAS
8- CAC
9- Impressions & Reach
10- Engagement
11- Add-to-Cart
12- Checkout
13- Sales & Revenue
- Prepare daily, weekly, and monthly campaign performance reports.
- Identify campaigns, ad sets, audiences, and creatives that are performing well or underperforming.
- Assist in understanding why campaigns are not generating expected leads or sales.
- Analyze audience, demographic, location, placement, and creative-level performance.
- Conduct competitor and market research to understand advertising trends, offers, creatives, and customer behavior.
- Compare campaign performance against previous results and identify areas of improvement.
- Support the team in A/B testing different creatives, audiences, ad copies, and campaign strategies.
- Provide basic data-backed recommendations on what should be continued, stopped, or tested.
- Work closely with the Performance Marketing, Creative, and Strategy teams.
- Keep track of social media and digital advertising trends and platform updates.
Required Skills:
- 0–1 years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or a related field.
- Basic understanding of Meta Ads and Google Ads.
- Understanding of digital marketing and advertising metrics.
- Good knowledge of Excel/Google Sheets.
- Basic understanding of conversion funnels and customer journeys.
- Good analytical and problem-solving skills.
- Strong research and attention-to-detail skills.
- Good communication skills.
- Willingness to learn and work with data.
- Ability to identify patterns and convert data into simple, actionable insights.






